Вакансии

— до конца ноября запустить и протестировать CRM-рассылки по двум направлениям: допродажи действующим покупателям и реактивация потерянных лидов; — сегментировать клиентскую базу и определить тестовые выборки;

Location: Lima, Peru Workplace: hybrid We are looking for a data-driven Product Marketing Manager to own the strategy, execution, and continuous optimization of our customer lifecycle and product engagement initiatives. Please apply with your CV in English. Key Responsibilities Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments. Optimize campaigns for delivery across time zones, devices, and customer preferences. Ensure compliance with legal standards such as GDPR and other regional requirements. Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels. Maintain dynamic customer segments that update automatically as data changes. Trigger Campaign Configuration: Build and manage multi-step automated workflows, such as re-engagement, loyalty program adoption, or upselling campaigns, with minimal supervision. Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle. Testing and Optimization: Plan, execute, and document A/B and multivariate tests for key campaign elements, including design, timing, and messaging. Use insights from testing to implement data-driven improvements across campaigns. Perform regular performance reviews to refine optimization strategies. Reporting and Analysis: Generate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI. Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement. Collaboration and Mentoring: Collaborate with cross-functional teams (content, design, analytics) to deliver campaigns. Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing. Skills, Knowledge & Expertise CRM Platform Proficiency: Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features (e.g., Bloomreach, Salesforce Marketing Cloud, HubSpot). Build at least three advanced automations quarterly, such as multi-step workflows with branching logic (e.g., loyalty or churn prevention campaigns). Complete at least two courses with intermediate certification for Bloomreach or demonstrate equivalent expertise. Data Analysis and Reporting: Create detailed reports with data visualizations for at least five campaigns quarterly, incorporating metrics like open rates, conversion rates, and ARPPU. Work with datasets using tools like Excel or Google Sheets with advanced functions (e.g., INDEX/MATCH, QUERY). Present campaign insights to stakeholders in three formal presentations with actionable recommendations. Digital Marketing Expertise: Apply intermediate-level knowledge of digital marketing strategies, including personalization, retargeting, and customer journey mapping. Assist in the strategic planning of at least two multi-channel campaigns integrating email, WhatsApp, in-app, banners, and push notifications. Advanced Data Handling: Segment audiences dynamically based on real-time data, using at least three different criteria simultaneously. Ensure data compliance by implementing processes that align with GDPR/CCPA requirements for all campaigns. English Proficiency: Write comprehensive campaign briefs and reports in English, ensuring accuracy and clarity. Lead or co-lead cross-functional meetings in English, presenting updates or insights confidently. Advanced Testing and Optimization: Conduct and analyze A/B tests for at least five campaigns quarterly, including testing subject lines, offers, layouts, and timing. Implement changes based on test results, achieving measurable improvements in key KPIs (e.g., a 5 statistically significant lift in conversion). Communication Deliverability: Monitor and resolve deliverability issues for campaigns. Use tools like Postmaster Tools or delivery reports to troubleshoot spam issues and optimize sender reputation. Why join us Help us challenge injustice by creating fair choices for millions of people across 47 countries. Develop your professional skills with access to mentoring, career consulting, and learning programs. Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program. Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects. Work alongside people who take initiative, speak openly, and challenge themselves to grow. Improve your language skills through co-financed courses and internal speaking clubs. Final benefits may vary depending on the location.

Location: Bogotá, Colombia Workplace: hybrid We are looking for a data-driven Product Marketing Manager to own the strategy, execution, and continuous optimization of our customer lifecycle and product engagement initiatives. Please apply with your CV in English. Key Responsibilities Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments. Optimize campaigns for delivery across time zones, devices, and customer preferences. Ensure compliance with legal standards such as GDPR and other regional requirements. Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels. Maintain dynamic customer segments that update automatically as data changes. Trigger Campaign Configuration: Build and manage multi-step automated workflows, such as re-engagement, loyalty program adoption, or upselling campaigns, with minimal supervision. Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle. Testing and Optimization: Plan, execute, and document A/B and multivariate tests for key campaign elements, including design, timing, and messaging. Use insights from testing to implement data-driven improvements across campaigns. Perform regular performance reviews to refine optimization strategies. Reporting and Analysis: Generate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI. Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement. Collaboration and Mentoring: Collaborate with cross-functional teams (content, design, analytics) to deliver campaigns. Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing. Skills, Knowledge & Expertise CRM Platform Proficiency: Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features (e.g., Bloomreach, Salesforce Marketing Cloud, HubSpot). Build at least three advanced automations quarterly, such as multi-step workflows with branching logic (e.g., loyalty or churn prevention campaigns). Complete at least two courses with intermediate certification for Bloomreach or demonstrate equivalent expertise. Data Analysis and Reporting: Create detailed reports with data visualizations for at least five campaigns quarterly, incorporating metrics like open rates, conversion rates, and ARPPU. Work with datasets using tools like Excel or Google Sheets with advanced functions (e.g., INDEX/MATCH, QUERY). Present campaign insights to stakeholders in three formal presentations with actionable recommendations. Digital Marketing Expertise: Apply intermediate-level knowledge of digital marketing strategies, including personalization, retargeting, and customer journey mapping. Assist in the strategic planning of at least two multi-channel campaigns integrating email, WhatsApp, in-app, banners, and push notifications. Advanced Data Handling: Segment audiences dynamically based on real-time data, using at least three different criteria simultaneously. Ensure data compliance by implementing processes that align with GDPR/CCPA requirements for all campaigns. English Proficiency: Write comprehensive campaign briefs and reports in English, ensuring accuracy and clarity. Lead or co-lead cross-functional meetings in English, presenting updates or insights confidently. Advanced Testing and Optimization: Conduct and analyze A/B tests for at least five campaigns quarterly, including testing subject lines, offers, layouts, and timing. Implement changes based on test results, achieving measurable improvements in key KPIs (e.g., a 5 statistically significant lift in conversion). Communication Deliverability: Monitor and resolve deliverability issues for campaigns. Use tools like Postmaster Tools or delivery reports to troubleshoot spam issues and optimize sender reputation. Why join us Help us challenge injustice by creating fair choices for millions of people across 47 countries. Develop your professional skills with access to mentoring, career consulting, and learning programs. Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program. Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects. Work alongside people who take initiative, speak openly, and challenge themselves to grow. Improve your language skills through co-financed courses and internal speaking clubs. Final benefits may vary depending on the location.

— работать с клиентской базой в YCLIENTS, YPLACES и Битрикс24; — опыт работы в CRM-маркетинге, retention-маркетинге или автоматизации коммуникаций от двух лет;

Задачи: — Ведение рассылок и автоматических email-цепочек, включая welcome, вовлечение и возврат неактивных пользователей — Сегментация клиентской базы и поддержание её в актуальном состоянии — Управление рекламными размещениями на сайте: баннерами, тестами креативов и другими форматами — Анализ показателей CTR, конверсий и отписок с последующим формированием выводов — Подготовка регулярной отчётности Требования: — Опыт работы в маркетинге от 2 лет, включая работу с рассылками и рекламными размещениями — Владение инструментами веб-аналитики Google и Яндекс — Понимание покерной индустрии, включая аудиторию, покер-румы и акции — Готовность разобраться во внутренней административной системе Будет плюсом: — Опыт работы с Unisender — Навыки настройки автоматических email-цепочек Условия: — Полностью удалённый формат работы — Зарплата $1 500–2 000 в месяц — Компенсация занятий спортом или английским языком

Для продвижения женских онлайн-продуктов и вебинаров ищем опытного специалиста по CRM-маркетингу, чат-ботам и автоматизированным продажам. Разработать и вести две автоворонки продаж.

– Анализировать бизнес-метрики клиентов, искать точки роста, формировать гипотезы и предлагать решения: от улучшения программ лояльности до новых стратегий коммуникаций. – Проводить презентации и сессии с клиентами: доносить идеи, аргументировать и вдохновлять на тестирование гипотез.

Мы ищем специалиста, который сделает работу с клиентами системной: от первого контакта до повторных и кросс-продаж. Ваша задача — это развитие системы удержания, развития клиентской базы в связке с отделом продаж.

Что нужно будет делать: Продумывать CRM-механики под бизнес-задачи: продажи, повторные покупки, реактивацию, удержание и развитие клиентской базы; Искать точки роста в воронке и CJM и предлагать новые сценарии коммуникаций;

Ripio is looking for a Senior Marketing Operations and CRM professional to manage CRM architecture, automation, lifecycle programs, data governance, integrations, and marketing reporting.

Агентство SOLD OUT ищет CRM-маркетолога для подключения к клиентским проектам по направлению работы с действующей клиентской базой. — работать с существующими клиентскими базами в проектах агентства;

Ищем CRM-маркетолога с опытом в сфере образования, который превратит эту базу в постоянный источник продаж. • Сегментация базы: по стадии, давности обращения, интересу и причине отказа.

Приводить в порядок и вести базы, взаимодействовать с командой, настраивать сегменты и персонализацию. Разрабатывать и реализовывать стратегию CRM-коммуникаций: welcome-цепочки, триггерные, транзакционные, реактивационные и контентные рассылки.

Location: Remote, Europe; Remote, Ukraine Hi! We are Boosta, a holding tech company that creates, develops, and invests in digital businesses with global potential. Today, we collaborate with over 800 specialists from different parts of the world, and millions of users use our products and services. We are currently looking for a Junior/Middle Email Marketing Manager to join our project Brainer , which is building a comprehensive online platform for measuring, training, and systematically developing human cognitive abilities. Brainer is a digital space for those who want to think faster, deeper, and more effectively. It brings together: brain quizzes; brain games; puzzles; courses and educational modules. What will be in your focus: Setting up and maintaining all transactional emails of the product. Building and optimizing automated flows: trial onboarding, conversion to subscription, upsell, retention, win-back. Working on growing the number of trials from the email channel. Launching and optimizing the warm-up flow. End-to-end localization of email communications for different markets. Writing email copy in English, preparing layouts, and coding emails. Running A/B tests and analyzing campaign performance. Analyzing competitors and looking for new ideas for the email channel. You are our perfect match if: You have at least 1 year of experience in email marketing at a B2C product company You understand the subscription product funnel: trial, conversion to subscription, retention, upsell. You have experience with at least one ESP (Customer.io, Braze, Klaviyo, Mailchimp, SendGrid, or similar). You have basic HTML email coding skills or work confidently with email builders (Stripo, BEE, MJML). You understand key email metrics: open rate, CTR, conversion, unsubscribe, spam complaints. Your English is at least Upper-Intermediate for writing emails. Nice to have: Experience with subscription products. Experience localizing email campaigns for multiple languages and markets. Understanding of deliverability basics: SPF, DKIM, DMARC, domain warm-up. Experience running A/B tests and analyzing their results. Basic data skills: Google Sheets, Amplitude, Looker Studio, or similar. Ability to work in Figma at the level of editing layouts. The stages you’ll go through: Stage 1. Pre-screen. Stage 2. Test task. Stage 3. Interview with the team. Stage 4. Final interview with the CEO. Stage 5. Job Offer. For comfortable work, we offer: Support for your self-realization and career growth: both vertical and horizontal development, opportunities to work across different niches, and compensation for external courses and conferences. Flexible working hours (you can start your workday anytime between 8:00 and 11:00 AM Kyiv time). An office in Kyiv, coworking spaces in Lviv and Warsaw, or the option to work remotely — the choice is yours. 28 working days of paid vacation per year, up to 30 days of sick leave with medical confirmation, plus all public holidays. Care for your health: medical insurance, a Mental Health program, and compensation for therapy sessions. Ukrainian Victory Support program and other meaningful social initiatives. Gifts for special occasions in your life and career. Quarterly team buildings (online or offline). Equipment compensation during blackouts. Maximum support in challenging life situations. If you’re driven by the challenge of building outstanding products, send us your CV — let’s get to know each other!

Анализировать бизнес-метрики клиентов, искать точки роста, формировать гипотезы и предлагать решения: от улучшения программ лояльности до новых стратегий коммуникаций. Проводить презентации и сессии с клиентами: доносить идеи, аргументировать и вдохновлять на тестирование гипотез.

— настроить внедряемую платформу Mindbox; — сегментировать клиентскую базу;

Построение и реализация CRM стратегии сетей магазинов SneakerBOX и Boardriders. Управление программой лояльности в розничных магазинах, интернет-магазинах и мобильном приложении.

• Сегментация аудитории и RFM-анализ. • Создание автоматизированных воронок и триггерных коммуникаций.