Маркетинг вакансии - гибрид

Снимать фото/видео на смартфон/камеру (60% времени). Опыт в маркетинге, SMM или контент-маркетинге от 1 года.

Ведение и актуализация информации о проектах на Яндекс Картах, в сервисах-агрегаторах, на сайтах и других внешних площадках: меню, акции, график работы, контакты, описания и визуальные материалы. Реализация локального маркетинга: запуск и сопровождение акций, партнерств, коллабораций и активностей для отдельных точек.

Создавать с нуля и развивать аккаунты брендов компании в VK, Дзен и на других релевантных digital-площадках. Участвовать в разработке и реализации SMM-стратегии для пяти брендов кормов.

Хорошо понимает функционал всех социальных сетей – Telegram, «ВКонтакте», Instagram. Знает механики продвижения каждой из площадок и формирования сообществ.

Задачи: — Разрабатывать и реализовывать SMM-стратегию бренда, которая работает не только на охваты, но и на влияние, узнаваемость и продажи — Строить живые соцмедиа, которые хочется читать, обсуждать и пересылать — Формировать сильную команду: искать специалистов, развивать их и собирать вокруг себя эффективную экосистему — Управлять внутренней командой и подрядчиками, и понимать, кого лучше подключить к конкретной задаче — Работать с базой надёжных подрядчиков: креаторов, продакшенов, дизайнеров, монтажёров, авторов мемов, инфлюенсеров и других специалистов — Находить нестандартные возможности для органического роста: бесплатные публикации, вирусные инфоповоды, партнёрства и медийные охваты — Следить за культурой интернета, трендами, новыми форматами и мемами — Понимать, что подходит бренду Туту, а что нет, чувствовать грань между смелой идеей и репутационным риском — Помогать команде руками, когда это нужно: придумать идею, написать пост, собрать концепцию или докрутить креатив — Работать вместе с PR, маркетингом, креативом, дизайном и продакшеном, чтобы соцсети были частью общей коммуникационной стратегии Требования: — Опыт работы в SMM от 4–6 лет — Опыт управления командой от 1–2 лет — Разработка SMM-стратегий для брендов с несколькими каналами коммуникации — Стратегическое мышление и умение строить систему, а не только тушить пожары — Запуск сильных SMM-проектов, которыми гордишься — Умение собирать команды, вдохновлять людей и помогать им расти — Опыт работы с проверенными подрядчиками и понимание, как получать сильный результат без лишних трат — Быстрое замечание трендов, любовь к ситуативам, поиск новых форматов, авторов и нестандартных заходов — Понимание устройства бренда, медиа и комьюнити, умение связывать это в одну систему Будет плюсом: — Проекты, о которых писали СМИ без коммерческого размещения — Опыт построения редакции или бренд-медиа — Опыт запуска вирусных кампаний и культурных инфоповодов — Опыт работы с инфлюенсерами, креаторами или партнёрскими спецпроектами Условия: — График работы 5/2 — Возможность выбрать удобный формат работы: постоянное место в офисе или гибридный график — Офис с горячими завтраками и зонами отдыха — ДМС со стоматологией и туристической страховкой — Выстроенная система адаптации: велком-тренинги, программа наставничества и внутренний бот-помощник — Клубы по интересам, поддержка и финансирование комьюнити от Туту — Бюджет на обучение — Годовые премии по результатам работы — Реферальная программа и бонусы за рекомендации новых сотрудников — Забота о ментальном здоровье: сессии с психологом для сотрудников — Скидки у партнёров и специальные условия у 800+ сервисов Про команду и рабочие процессы: — В штатной команде есть редактор, а также копирайтер и монтажёр на фрилансе — Много взаимодействия внутри департамента маркетинга: с командами дизайна, PR, performance, CRM и другими направлениями — Важно, чтобы SMM не жил отдельно от остальных коммуникаций, а усиливал бренд, продуктовые запуски, PR-поводы и маркетинговые кампании

Location: Warsaw, Poland Workplace: hybrid Are you ready to join our digital revolution journey?    At Aleph, we’re not just part of the digital advertising landscape—we’re shaping its future. Representing the world’s leading platforms, including TikTok, Amazon, Google, and nearly 55 others, we operate in 130+ markets across new and existing geographies.   Our mission is to empower advertisers and brands to unlock the full potential of these platforms' advertising capabilities. By fostering long-lasting partnerships, we create limitless opportunities for people and businesses to advertise effectively at both local and global levels.   With a presence spanning continents, Aleph offers you the chance to be part of a fast-growing, innovative team where your work makes a direct impact. If you’re ambitious, forward-thinking, and eager to thrive in a dynamic, global environment, Aleph is the perfect place to build your career. What You’ll Do Platform & Systems Management Tech project management: Manage technology-related projects end to end — defining requirements, building timelines, tracking progress, and identifying improvements that serve broader project goals. LMS management (WordPress & LearnDash): Own the day-to-day health of our WordPress-based LMS and LearnDash plugin — user administration, course administration, email flows, bulk imports, new features, configuration, and troubleshooting. CRM & Marketing Automation (Salesforce & Salesforce Marketing Cloud): Act as first point of contact for Salesforce and SFMC — build and test journeys, landing pages, and lead magnets; investigate and resolve issues the Operations team can't solve; escalate and follow up when needed. System integration: Serve as the architect making sure LMS, CRM, Marketing Cloud, and Power BI talk to each other correctly — designing and implementing the technical architecture for data flows between platforms, including low-code integrations. Data integrity & reporting: Review data integrity across LearnDash, Salesforce, and Power BI; execute queries and build reports/extracts for non-technical stakeholders; handle large-scale data reviews (including million-row datasets) when needed. Website support: Provide general technical support for the website and coordinate with relevant resources to resolve issues. Compliance & security: Help bring the LMS environment up to the organization's IT and security standards, acting as liaison between the Education team, developers/cloud providers, and Security/Legal/IT. Marketing Operations & Growth Campaign execution: Build, test, and launch email and lifecycle campaigns in Salesforce Marketing Cloud — segmentation, audience building, A/B tests, send scheduling, and deliverability hygiene. Landing pages & lead capture: Build and ship landing pages and forms based on designs provided by the internal design team; ensure correct lead routing into Salesforce, field mapping, deduplication, and follow-up automation. Tracking & attribution: Own the measurement layer — GA4, Google Tag Manager, conversion pixels, UTM taxonomy and enforcement — so that every campaign, source, and channel is measurable end to end. Lifecycle & retention automation: Design automated flows across the student lifecycle (onboarding, course progress nudges, re-engagement, certification, upsell) connecting LMS events to CRM and Marketing Cloud triggers. Martech stack & compliance: Own the marketing technology stack and its integrations; keep consent management, cookie compliance, and data handling aligned with privacy requirements and company policy. AI for marketing: Apply the same builder mindset to marketing — AI-assisted copy and creative variants, campaign localization at scale, automated performance summaries, and audience insight tooling. Technical Bridge & Coordination Stakeholder liaison: Serve as a primary point of contact between internal stakeholders (especially the development team) and business operations, translating business needs into functional technical specifications. Specification writing & QA: Write clear technical specs, replicate scenarios, and fully test in QA and production before rollout. Documentation: Keep the operations manual and technical documentation current and useful for the team. Cross-functional project leadership: Lead multi-month initiatives (e.g., new catalog builds, platform redesigns, global/language expansions, migrations) from scoping through to launch — defining KPIs, coordinating between design/development/vendors, and testing at every step. AI Development & Innovation AI builder mindset: Go beyond being “AI-savvy” — actively explore, prototype, and build AI-powered solutions that improve how the team works and how students learn (e.g., translation tools, automation of repetitive data tasks, AI-assisted reporting). Tool development: Design and build practical AI tools and workflows (e.g., custom Gemini/Claude “gems”/assistants, scripts, or low-code automations) to solve real operational bottlenecks — not just use off-the-shelf AI features. Exploration & evaluation: Stay current on emerging AI tools and platforms relevant to EdTech operations, and proactively propose where they could create value (efficiency, personalization, translation, content scaling, etc.). AI project ownership: Take end-to-end ownership of AI-driven initiatives — from investigating alternatives and setting up integrations, to testing and rolling out to production (as previously done with AI-powered course translation tooling). Responsible use: Use AI tools in a way that's compliant with company confidentiality and data-security standards, and only with company-approved systems. What You Need For This Role You have a solid, broad understanding of technology and digital platforms, and you're comfortable getting hands-on rather than just directing others. You have 5+ years of experience managing Education and Marketing tech projects. You are genuinely curious about AI and see it as a tool to build with, not just a topic to discuss — you've built something with AI before (a workflow, an automation, an integration, a tool). You bring project management skills with a track record of leading initiatives from scope to delivery. You're a strong communicator who moves comfortably between technical and non-technical audiences. You're a proactive problem-solver, able to identify needs and find the right solutions, people, and tools without waiting to be asked. You understand marketing funnels and growth metrics (CPL, CAC, conversion rate, LTV) and can translate them into technical requirements. Hands-on experience with marketing automation and campaign tooling (Salesforce Marketing Cloud strongly preferred) is highly valued. Familiarity with GA4, Google Tag Manager, and conversion tracking setups is a strong plus. You are comfortable owning both the plumbing and the outcome — not just that the campaign sends, but that it performs. Experience with WordPress and/or LMS platforms (ideally LearnDash) is a strong plus. Familiarity with CRM systems (Salesforce/Salesforce Marketing Cloud preferred) and data/BI tools (Power BI) is highly valued. You're highly organized, detail-oriented, and capable of managing multiple concurrent projects. You're a self-starter, comfortable working independently. What Will Make Us Really Love You You bring a track record of success in a similar role, with hands-on experience. You’re not afraid to challenge the status quo and bring fresh, out-of-the-box ideas to the table. You anticipate challenges before they arise and take initiative to find effective solutions. You have an eye for detail. You thrive on teamwork but also bring a driven, goal-oriented spirit. You’re genuinely enthusiastic about advertising, ad-tech, and staying ahead of industry trends. You have the ability to engage and communicate with internal and external stakeholders in a positive and approachable way. What You’ll Love About Us We care about your individuality by giving you freedom to grow and create within the company, regardless of your position Learn from the best: Our state of the art workshops guarantee the latest insights into digital advertising Be part of a company with a truly global footprint, working with leading brands, platforms, and publishers across 90+ markets. We foster a dynamic environment where creativity, collaboration, and bold ideas are encouraged and celebrated. Join a diverse, multicultural team that values and embraces different perspectives, experiences, and talents. At Aleph, your work directly contributes to connecting brands and consumers in meaningful ways, shaping the future of digital advertising. Why Join Us?   Aleph is a place of many cultures, perspectives, and talents. We support each other, creating an environment of giving and receiving. We value partnership and communication because we believe it takes a group of people to achieve great things. We are energized by our ever-changing industry, our curiosity keeps us learning and seeking out new opportunities.     We stay flexible and adaptable, and believe in moving with the speed of change. We encourage everyone to strive for more, providing our internal talent with growth opportunities and the ability to learn together.    #ALEPH

Location: Madrid, Spain Workplace: hybrid Are you ready to join our digital revolution journey?    At Aleph, we’re not just part of the digital advertising landscape—we’re shaping its future. Representing the world’s leading platforms, including TikTok, Amazon, Google, and nearly 55 others, we operate in 130+ markets across new and existing geographies.   Our mission is to empower advertisers and brands to unlock the full potential of these platforms' advertising capabilities. By fostering long-lasting partnerships, we create limitless opportunities for people and businesses to advertise effectively at both local and global levels.   With a presence spanning continents, Aleph offers you the chance to be part of a fast-growing, innovative team where your work makes a direct impact. If you’re ambitious, forward-thinking, and eager to thrive in a dynamic, global environment, Aleph is the perfect place to build your career. We're looking for a proactive, resourceful, and AI-forward Tech & Marketing Operations Specialist to manage our technology projects, keep our learning platforms running seamlessly, and power the marketing engine that brings students to them  This role suits someone with a broad technical fluency who thrives on coordination, troubleshooting, and hands-on building. You don't need to be a professional developer, but you do need to be comfortable using tech tools to design, prototype, and ship real solutions.  The position will be based at the Madrid office with a hybrid work model. What You’ll Do Platform & Systems Management Tech project management: Manage technology-related projects end to end — defining requirements, building timelines, tracking progress, and identifying improvements that serve broader project goals. LMS management (WordPress & LearnDash): Own the day-to-day health of our WordPress-based LMS and LearnDash plugin — user administration, course administration, email flows, bulk imports, new features, configuration, and troubleshooting. CRM & Marketing Automation (Salesforce & Salesforce Marketing Cloud): Act as first point of contact for Salesforce and SFMC — build and test journeys, landing pages, and lead magnets; investigate and resolve issues the Operations team can't solve; escalate and follow up when needed. System integration: Serve as the architect making sure LMS, CRM, Marketing Cloud, and Power BI talk to each other correctly — designing and implementing the technical architecture for data flows between platforms, including low-code integrations. Data integrity & reporting: Review data integrity across LearnDash, Salesforce, and Power BI; execute queries and build reports/extracts for non-technical stakeholders; handle large-scale data reviews (including million-row datasets) when needed. Website support: Provide general technical support for the website and coordinate with relevant resources to resolve issues. Compliance & security: Help bring the LMS environment up to the organization's IT and security standards, acting as liaison between the Education team, developers/cloud providers, and Security/Legal/IT. Marketing Operations & Growth Campaign execution: Build, test, and launch email and lifecycle campaigns in Salesforce Marketing Cloud — segmentation, audience building, A/B tests, send scheduling, and deliverability hygiene. Landing pages & lead capture: Build and ship landing pages and forms based on designs provided by the internal design team; ensure correct lead routing into Salesforce, field mapping, deduplication, and follow-up automation. Tracking & attribution: Own the measurement layer — GA4, Google Tag Manager, conversion pixels, UTM taxonomy and enforcement — so that every campaign, source, and channel is measurable end to end. Lifecycle & retention automation: Design automated flows across the student lifecycle (onboarding, course progress nudges, re-engagement, certification, upsell) connecting LMS events to CRM and Marketing Cloud triggers. Martech stack & compliance: Own the marketing technology stack and its integrations; keep consent management, cookie compliance, and data handling aligned with privacy requirements and company policy. AI for marketing: Apply the same builder mindset to marketing — AI-assisted copy and creative variants, campaign localization at scale, automated performance summaries, and audience insight tooling. Technical Bridge & Coordination Stakeholder liaison: Serve as a primary point of contact between internal stakeholders (especially the development team) and business operations, translating business needs into functional technical specifications. Specification writing & QA: Write clear technical specs, replicate scenarios, and fully test in QA and production before rollout. Documentation: Keep the operations manual and technical documentation current and useful for the team. Cross-functional project leadership: Lead multi-month initiatives (e.g., new catalog builds, platform redesigns, global/language expansions, migrations) from scoping through to launch — defining KPIs, coordinating between design/development/vendors, and testing at every step. AI Development & Innovation AI builder mindset: Go beyond being “AI-savvy” — actively explore, prototype, and build AI-powered solutions that improve how the team works and how students learn (e.g., translation tools, automation of repetitive data tasks, AI-assisted reporting). Tool development: Design and build practical AI tools and workflows (e.g., custom Gemini/Claude “gems”/assistants, scripts, or low-code automations) to solve real operational bottlenecks — not just use off-the-shelf AI features. Exploration & evaluation: Stay current on emerging AI tools and platforms relevant to EdTech operations, and proactively propose where they could create value (efficiency, personalization, translation, content scaling, etc.). AI project ownership: Take end-to-end ownership of AI-driven initiatives — from investigating alternatives and setting up integrations, to testing and rolling out to production (as previously done with AI-powered course translation tooling). Responsible use: Use AI tools in a way that's compliant with company confidentiality and data-security standards, and only with company-approved systems. What You Need For This Role You have a solid, broad understanding of technology and digital platforms, and you're comfortable getting hands-on rather than just directing others. You have 5+ years of experience managing Education and Marketing tech projects. You are genuinely curious about AI and see it as a tool to build with, not just a topic to discuss — you've built something with AI before (a workflow, an automation, an integration, a tool). You bring project management skills with a track record of leading initiatives from scope to delivery. You're a strong communicator who moves comfortably between technical and non-technical audiences. You're a proactive problem-solver, able to identify needs and find the right solutions, people, and tools without waiting to be asked. You understand marketing funnels and growth metrics (CPL, CAC, conversion rate, LTV) and can translate them into technical requirements. Hands-on experience with marketing automation and campaign tooling (Salesforce Marketing Cloud strongly preferred) is highly valued. Familiarity with GA4, Google Tag Manager, and conversion tracking setups is a strong plus. You are comfortable owning both the plumbing and the outcome — not just that the campaign sends, but that it performs. Experience with WordPress and/or LMS platforms (ideally LearnDash) is a strong plus. Familiarity with CRM systems (Salesforce/Salesforce Marketing Cloud preferred) and data/BI tools (Power BI) is highly valued. You're highly organized, detail-oriented, and capable of managing multiple concurrent projects. You're a self-starter, comfortable working independently. What Will Make Us Really Love You You bring a track record of success in a similar role, with hands-on experience. You’re not afraid to challenge the status quo and bring fresh, out-of-the-box ideas to the table. You anticipate challenges before they arise and take initiative to find effective solutions. You have an eye for detail. You thrive on teamwork but also bring a driven, goal-oriented spirit. You’re genuinely enthusiastic about advertising, ad-tech, and staying ahead of industry trends. You have the ability to engage and communicate with internal and external stakeholders in a positive and approachable way. What You’ll Love About Us We care about your individuality by giving you freedom to grow and create within the company, regardless of your position Learn from the best: Our state of the art workshops guarantee the latest insights into digital advertising Be part of a company with a truly global footprint, working with leading brands, platforms, and publishers across 90+ markets. We foster a dynamic environment where creativity, collaboration, and bold ideas are encouraged and celebrated. Join a diverse, multicultural team that values and embraces different perspectives, experiences, and talents. At Aleph, your work directly contributes to connecting brands and consumers in meaningful ways, shaping the future of digital advertising. In line with the EU Pay Transparency Directive, we are committed to fair and open compensation practices. For this role, the minimum gross annual base salary is EUR 40,000. In addition to base salary, this role includes a variable component, paid annually. The final offer will reflect your experience, skills, and the scope of the role. Why Join Us?   Aleph is a place of many cultures, perspectives, and talents. We support each other, creating an environment of giving and receiving. We value partnership and communication because we believe it takes a group of people to achieve great things. We are energized by our ever-changing industry, our curiosity keeps us learning and seeking out new opportunities.     We stay flexible and adaptable, and believe in moving with the speed of change. We encourage everyone to strive for more, providing our internal talent with growth opportunities and the ability to learn together.    #ALEPH

Location: Barcelona, Spain Workplace: hybrid About OLX   OLX is a global leader in facilitating trade. It builds leading marketplace ecosystems enabled by tech, powered by trust, and loved by customers. Serving tens of millions of people every month around the world, OLX helps people buy and sell cars, find housing, get jobs, buy and sell household goods, and much more. Its well-loved consumer brands (including OLX, Otomoto, Property24, and more) offer safe, smart, and convenient online trading platforms and services for its customers.  OLX is powered by global teams, united in a common purpose to build a more sustainable world through trade. For more information, visit www.olxgroup.com. OLX is backed by Prosus, a global consumer internet group and one of the largest technology investors in the world. Prosus has a primary listing on Euronext Amsterdam (AEX:PRX) and a secondary listing on the JSE Limited (XJSE:PRX), and is majority-owned by Naspers. For more information on Prosus and its companies and investments, please visit www.prosus.com. The role We're building a central home for brand, media and creative production across our portfolio — 11 brands, 7 countries, tens of millions of listings a day. This is a new role: you'll set the strategy for every brand in the group, run our core brand end-to-end, lead the launch of a new corporate brand, own media planning and investment, and build an in-house studio. What you'll own Brand strategy and architecture for the full portfolio — what each brand is for, who it's for, and how they relate to each other The codes, tone of voice, approval process and measurement standard every brand is held to Direct management of our core consumer brand across three markets The launch and rollout of a new corporate brand Social and community, for our core brand and for the categories without a brand of their own Media strategy, planning and investment across the group, including channel strategy, investment governance and contract negotiation The central media buying desk An in-house creative studio — creative, content, design and production, with local-language capability The agency roster and the in-housing programme that consolidates it What we're looking for Senior brand leadership in a multi-brand or portfolio business, owning strategy rather than executing someone else's Experience building or overhauling a brand architecture across multiple brands Experience launching a corporate or holding brand, or a comparable large-scale brand programme Strong command of brand governance (codes, verbal identity, approvals) Strong command of brand measurement (equity tracking, share of voice), able to commission and challenge a tracking partner rather than just receive their output Media strategy, planning and investment experience at scale, including negotiating major contracts Experience building or running an in-house creative studio, or leading a significant agency in-housing programme PR experience in a business with real public exposure A track record of building capability that didn't exist before, not just improving what did Fluent in English.

Location: Lisbon, Portugal Workplace: hybrid About OLX   OLX is a global leader in facilitating trade. It builds leading marketplace ecosystems enabled by tech, powered by trust, and loved by customers. Serving tens of millions of people every month around the world, OLX helps people buy and sell cars, find housing, get jobs, buy and sell household goods, and much more. Its well-loved consumer brands (including OLX, Otomoto, Property24, and more) offer safe, smart, and convenient online trading platforms and services for its customers.  OLX is powered by global teams, united in a common purpose to build a more sustainable world through trade. For more information, visit www.olxgroup.com. OLX is backed by Prosus, a global consumer internet group and one of the largest technology investors in the world. Prosus has a primary listing on Euronext Amsterdam (AEX:PRX) and a secondary listing on the JSE Limited (XJSE:PRX), and is majority-owned by Naspers. For more information on Prosus and its companies and investments, please visit www.prosus.com. The role We're building a central home for brand, media and creative production across our portfolio — 11 brands, 7 countries, tens of millions of listings a day. This is a new role: you'll set the strategy for every brand in the group, run our core brand end-to-end, lead the launch of a new corporate brand, own media planning and investment, and build an in-house studio. What you'll own Brand strategy and architecture for the full portfolio — what each brand is for, who it's for, and how they relate to each other The codes, tone of voice, approval process and measurement standard every brand is held to Direct management of our core consumer brand across three markets The launch and rollout of a new corporate brand Social and community, for our core brand and for the categories without a brand of their own Media strategy, planning and investment across the group, including channel strategy, investment governance and contract negotiation The central media buying desk An in-house creative studio — creative, content, design and production, with local-language capability The agency roster and the in-housing programme that consolidates it What we're looking for Senior brand leadership in a multi-brand or portfolio business, owning strategy rather than executing someone else's Experience building or overhauling a brand architecture across multiple brands Experience launching a corporate or holding brand, or a comparable large-scale brand programme Strong command of brand governance (codes, verbal identity, approvals) Strong command of brand measurement (equity tracking, share of voice), able to commission and challenge a tracking partner rather than just receive their output Media strategy, planning and investment experience at scale, including negotiating major contracts Experience building or running an in-house creative studio, or leading a significant agency in-housing programme PR experience in a business with real public exposure A track record of building capability that didn't exist before, not just improving what did Fluent in English.

Location: Warsaw, Poland Workplace: hybrid About OLX   OLX is a global leader in facilitating trade. It builds leading marketplace ecosystems enabled by tech, powered by trust, and loved by customers. Serving tens of millions of people every month around the world, OLX helps people buy and sell cars, find housing, get jobs, buy and sell household goods, and much more. Its well-loved consumer brands (including OLX, Otomoto, Property24, and more) offer safe, smart, and convenient online trading platforms and services for its customers.  OLX is powered by global teams, united in a common purpose to build a more sustainable world through trade. For more information, visit www.olxgroup.com. OLX is backed by Prosus, a global consumer internet group and one of the largest technology investors in the world. Prosus has a primary listing on Euronext Amsterdam (AEX:PRX) and a secondary listing on the JSE Limited (XJSE:PRX), and is majority-owned by Naspers. For more information on Prosus and its companies and investments, please visit www.prosus.com. The role We're building a central home for brand, media and creative production across our portfolio — 11 brands, 7 countries, tens of millions of listings a day. This is a new role: you'll set the strategy for every brand in the group, run our core brand end-to-end, lead the launch of a new corporate brand, own media planning and investment, and build an in-house studio. What you'll own Brand strategy and architecture for the full portfolio — what each brand is for, who it's for, and how they relate to each other The codes, tone of voice, approval process and measurement standard every brand is held to Direct management of our core consumer brand across three markets The launch and rollout of a new corporate brand Social and community, for our core brand and for the categories without a brand of their own Media strategy, planning and investment across the group, including channel strategy, investment governance and contract negotiation The central media buying desk An in-house creative studio — creative, content, design and production, with local-language capability The agency roster and the in-housing programme that consolidates it What we're looking for Senior brand leadership in a multi-brand or portfolio business, owning strategy rather than executing someone else's Experience building or overhauling a brand architecture across multiple brands Experience launching a corporate or holding brand, or a comparable large-scale brand programme Strong command of brand governance (codes, verbal identity, approvals) Strong command of brand measurement (equity tracking, share of voice), able to commission and challenge a tracking partner rather than just receive their output Media strategy, planning and investment experience at scale, including negotiating major contracts Experience building or running an in-house creative studio, or leading a significant agency in-housing programme PR experience in a business with real public exposure A track record of building capability that didn't exist before, not just improving what did Fluent in English.

– разработать комплексную SMM-стратегию и определить роли каналов (Telegram, VK, Instagram, YouTube, TikTok); – выстроить безотходную контент-систему: превращать один вебинар в десятки единиц контента (Reels, Shorts, интервью, карточки, нарезки);

Задачи: — Разрабатывать и реализовывать стратегию развития продуктовых категорий — Проводить анализ рынка и потребительские исследования — Запускать новые продукты от идеи до выхода в меню — Контролировать полный цикл запуска продукта: от плана продаж и ценообразования до оценки эффективности после выхода — Анализировать конкурентов и данные продаж для улучшения структуры меню — Активно взаимодействовать с коллегами из разных департаментов — Участвовать в кросс-функциональных проектах и поддерживать коллег в смежных категориях Требования: — Опыт в продуктовом маркетинге от 2 лет, желательно в HoReCa — Понимание полного цикла управления продуктом от разработки до пост-анализа запуска — Умение работать с данными, проводить анализ рынка и конкурентов — Стратегическое мышление с пониманием бизнес-контекста — Опыт написания брифов на исследования и креативные материалы — Навыки коммуникации и лидерства в проектах — Умение структурировать информацию и аргументированно отстаивать позицию Условия: — Конкурентная заработная плата по итогам собеседования — Годовая премия по результатам работы — Гибридный формат работы — Официальное оформление по ТК РФ — Компенсация питания в формате доплат — Страхование жизни и ДМС после испытательного срока — Обучение в корпоративном университете — Доступ к электронным курсам и библиотекам — Командные завтраки в офисе по средам — Корпоративные скидки — Ежегодное шоу талантов — Возможность участия в волонтёрском движении и благотворительных программах — Комфортный и стильный офис в БЦ Старопетровский Атриум (м. Войковская)

Задачи: — Разработать CRM-стратегию для ключевых сегментов B2B- и B2C-аудитории. — Провести аудит текущих коммуникаций, данных, сегментов и клиентских сценариев. — Спроектировать триггерный онбординг и автоматические цепочки на разных этапах жизненного цикла. — Помогать B2B-клиентам осваивать возможности продукта, повышать adoption функций и находить новые сценарии использования YCLIENTS. — Развивать омниканальные коммуникации в email, Telegram, MAX, web- и mobile-интерфейсах. — Сегментировать аудиторию и подбирать для каждого сегмента релевантные сообщения, офферы, каналы и частоту контактов. — Формировать коммуникационную политику: приоритеты, контактные правила, частотные ограничения и логику пересечения кампаний. — Вместе с аналитиками оценивать влияние коммуникаций на activation, adoption, conversion, retention, churn и LTV. — Быстро запускать пилоты, проверять гипотезы и масштабировать работающие сценарии. — Совместно с продуктом, аналитикой и разработкой улучшать данные, события и инструменты, необходимые для персонализированных коммуникаций. Требования: — Опыт в CRM-, lifecycle- или retention-маркетинге от трёх лет. — Практический опыт работы с B2B SaaS, подписочными продуктами, trial-воронками или PLG/self-service-моделями. — Уверенное владение CRM- или marketing automation-платформами: Mindbox, Customer.io, Braze, Carrot quest, Encharge или аналогами. — Умение самостоятельно проектировать сегменты, триггеры, сценарии и логику автоматических цепочек. — Понимание продуктовых метрик: Activation Rate, Trial-to-Paid, Adoption, Retention, Churn, ARPU и LTV. — Опыт работы с Amplitude, Mixpanel, PostHog или другими системами продуктовой аналитики. — Понимание событийной модели данных: events, properties, user profiles, cohorts. — Умение оценивать влияние коммуникаций на продуктовое поведение и бизнес-результат. — Умение писать коротко, понятно и без корпоративного канцелярита. — Умение работать с дизайнером: формулировать идею, ставить задачу и оценивать, насколько креатив решает бизнес-задачу. — Готовность быстро прототипировать, проверять гипотезы и принимать решения на основании данных. — Опыт настройки Telegram-ботов, WhatsApp Business API и других мессенджерных каналов будет преимуществом. Условия: — Прозрачная и конкурентная зарплата, трудоустройство по ТК РФ. — Гибридный график работы. — Техника для работы. — ДМС после испытательного срока. — Поддержка в трудных ситуациях. — Корпоративные скидки BestBenefits. — Отсутствие дресс-кода и иерархий, доверительная атмосфера в команде.

• придумывать идеи и сценарии для Reels; • снимать контент в Ташкенте и на выездах;

Разрабатывать и реализовывать стратегию digital‑продвижения сайта: формировать медиапланы и бюджеты по каналам, ставить цели и KPI по трафику, лидам, продажам и ROI/ROMI.

Обязанности: — Фото и видео съемка контента, в том числе в операционной; — Монтаж видео материала; — Ведение социальных сетей; — Отслеживание трендов и быстрое реагирование на инфоповоды. Требования: — Опыт работы SMM специалистом или Видео оператором; — Опыт съемки контента для социальных сетей; — Опыт ведения социальных сетей; — Умение работать с фото/видео редакторами; — Знание трендов, насмотренность, креативность; — Желание учиться, развиваться и создавать интересный продукт. Условия: — График работы 5/2, гибрид; — Место работы м. Щукинская/ МЦК Стрешнево 5 минут пешком; — Оклад на испытательный срок 70 000 руб. + бонусы; — Оклад после испытательного срока 100 000 руб. + бонусы; — Скидки на услуги клиники;

· Разрабатывать позиционирование компании и продуктов для роста продаж и привлечения партнёров. · Совместно с коммерческим директором формировать маркетинговый план на полгода и готовить концепции акций.

Анализ рынка и мониторинг рынка конкурентов; Разработка и реализация маркетинговой стратегии;