Head of SMM

Medology, an educational platform for doctors, is seeking a Head of SMM. The role involves creating a comprehensive SMM strategy and defining the roles of various channels such as Telegram, VK, Instagram, YouTube, and TikTok. The candidate will need to build an efficient content system that transforms a single webinar into multiple content formats like Reels, Shorts, interviews, cards, and clips. Responsibilities include attracting and growing a medical audience through seeding, paid advertising, collaborations, and influencer marketing; launching 7–8 specialized Telegram communities in fields like cardiology, neurology, and gastroenterology alongside key medical experts; managing an internal team and contractors; and overseeing end-to-end analytics and KPIs including audience growth, reach, engagement rate, clicks, and registrations. Requirements include at least 2 years of experience in Senior, Lead, or Head of SMM roles; strong expertise in Telegram and viral vertical video mechanics; proven track record of significant channel growth and experience working with niche experts and KOLs; analytical mindset and ability to translate complex scientific and medical information into accessible content; autonomy and leadership skills. Experience in Medicine, MedTech, or Pharma, launching channels from scratch, and having contacts in the medical community are considered strong advantages. The position offers a salary of 150,000 rubles, official employment under Russian labor law, a 5/2 work schedule with a hybrid format combining remote and office work, and an office located near Belorusskaya metro station in central Moscow. The product is strong with a scalable business model.