• Формировать маркетинговые биты: анонсы, трейлеры, Playtest, демо, фестивали, шоукейсы и релизы; • Работать с зарубежными и российскими СМИ, блогерами и стримерами;
Location: Ukraine; Moldova; Latvia; Albania; North Macedonia; Slovakia; Malta; Croatia; Czech Republic; Slovenia; Romania; Spain; Turkey; Bulgaria; Kazakhstan; Poland; Hungary; Montenegro; Estonia; European Union; Cyprus; Lithuania; Greece; Serbia; Bosnia; Georgia
Workplace: Remote
ABOUT US
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
ABOUT THE ROLE
We are building a high-scale payment orchestration platform that helps businesses manage and optimize payments across multiple providers, regions, and products.
As the platform continues to grow, we are looking for an experienced Growth Marketing Lead to own its digital presence and build a scalable marketing engine around the product.
This is a highly hands-on role.
You will own the full journey from positioning and website → content and distribution → acquisition funnels → qualified pipeline.
We are looking for someone who has already worked in strong B2B SaaS, FinTech, Payments, DevTools, or other technical startups and understands how to market complex technology products to sophisticated audiences.
You should be comfortable operating independently and using AI, automation, and modern marketing tools to achieve the output normally expected from a broader marketing team.
KEY RESPONSIBILITIES
WEBSITE & CONVERSION
- Own the product website as a core acquisition and conversion channel.
- Continuously improve positioning, messaging, information architecture, and copy.
- Build and launch landing pages for products, use cases, industries, campaigns, and competitors.
- Improve visitor → lead → demo conversion through continuous experimentation.
- Run A/B tests and conversion-rate optimization initiatives.
- Analyze visitor behavior and identify funnel drop-offs.
- Maintain and update marketing pages independently using modern web, no-code, and AI tools.
- Work with product and engineering teams when deeper technical changes are required.
CONTENT & THOUGHT LEADERSHIP
- Build and operate the product’s content engine.
- Own the company blog, industry insights, guides, case studies, research, product content, and newsletters.
- Turn internal expertise from product, engineering, and payments teams into high-quality external content.
- Develop strong narratives around payment orchestration, payment performance, routing, retries, fraud, subscriptions, and related topics.
- Create content designed for both education and commercial intent.
- Repurpose strong ideas across multiple formats and distribution channels.
- Maintain a consistently high quality bar for messaging and content.
SOCIAL MEDIA & EXECUTIVE PRESENCE
- Own social media presence, with LinkedIn as the primary channel.
- Develop and execute a consistent company content strategy.
- Help build the public presence of company leadership and subject-matter experts.
- Create thought-leadership content for executives.
- Identify relevant industry conversations, trends, and opportunities for participation.
- Grow a relevant audience of payments, fintech, product, and technology decision-makers.
PR & INDUSTRY PRESENCE
- Build the product’s visibility within the global payments and FinTech ecosystem.
- Identify opportunities for media coverage, expert commentary, interviews, podcasts, newsletters, and industry publications.
- Build relationships with relevant journalists, creators, communities, and industry platforms.
- Identify conferences, panels, webinars, awards, rankings, and partnership opportunities.
- Position the company and its leadership as credible voices in payment orchestration and payment infrastructure.
- Track competitor narratives and proactively identify opportunities to enter relevant industry conversations.
SEO & AI DISCOVERY
- Own the organic acquisition strategy.
- Perform keyword, competitor, and search-intent research.
- Build content clusters around high-value payment topics.
- Create high-intent commercial and competitor pages.
- Manage on-page, technical, and content SEO initiatives.
- Develop backlink and external distribution strategies.
- Optimize visibility across Google as well as AI-driven discovery platforms such as ChatGPT, Perplexity, Gemini, and similar tools.
- Track organic traffic, rankings, visibility, leads, and pipeline generated through search.
GROWTH & ACQUISITION FUNNELS
- Build and optimize acquisition funnels from first interaction to qualified opportunity.
- Develop landing pages, lead magnets, reports, webinars, and other acquisition assets.
- Build email nurturing and lifecycle campaigns.
- Implement marketing automation and lead-routing workflows.
- Experiment with inbound, paid, partnership, community, retargeting, and outbound-assisted acquisition.
- Work closely with Sales to improve lead quality and conversion.
- Continuously identify new channels capable of generating qualified pipeline.
ANALYTICS & EXPERIMENTATION
- Own marketing analytics and attribution.
- Track:
- Website traffic and acquisition sources
- Visitor → lead conversion
- Lead → demo conversion
- Lead → opportunity conversion
- Qualified pipeline
- Marketing-sourced and marketing-influenced pipeline
- SEO performance
- Content performance
- Campaign performance
- CPL / CAC where applicable
- Build clear dashboards and reporting around marketing performance.
- Maintain a structured growth experimentation process:
- Hypothesis
- Launch
- Measurement
- Learning
- Iteration
- Prioritize measurable business outcomes over vanity metrics.
AI-FIRST MARKETING OPERATIONS
- Use AI extensively across the marketing workflow.
- Build efficient AI-powered processes for:
- Market and competitor research
- Content creation and editing
- SEO research
- Visual creation
- Video production
- Landing-page development
- Content repurposing
- Data analysis
- Outreach personalization
- Marketing automation
- Reporting
- Create reusable workflows and automations instead of repeatedly performing manual tasks.
- Continuously evaluate new AI tools that can improve marketing quality, speed, or scale.
QUALIFICATIONS
- 4+ years of hands-on experience in growth, content, digital marketing, or demand generation.
- Proven experience in B2B SaaS, FinTech, Payments, DevTools, infrastructure, or another technical startup environment.
- Strong portfolio of marketing initiatives you personally built or owned.
- Demonstrated ability to generate measurable results such as:
- Organic traffic growth
- Qualified leads
- Pipeline
- Conversion improvements
- Audience growth
- Successful content or campaign performance
- Strong understanding of B2B acquisition funnels and complex sales cycles.
- Excellent written English and strong copywriting skills.
- Strong understanding of positioning, messaging, and content strategy.
- Practical experience with SEO and website conversion optimization.
- Experience with marketing automation, CRM, and analytics platforms.
- Strong understanding of LinkedIn and B2B content distribution.
- Ability to operate independently with minimal supervision.
- Strong hands-on experience with modern AI tools.
STRONG PLUS
- Experience in:
- Payment orchestration
- Payments infrastructure
- Payment processing
- FinTech
- Billing
- Subscriptions
- Fraud or risk platforms
- API-first SaaS
- Experience at a high-growth startup with a strong content and media presence.
- Experience building a marketing function or major acquisition channel from an early stage.
- Experience with tools such as HubSpot, Webflow, Framer, GA4, Google Search Console, Ahrefs, Semrush, Clay, Apollo, Zapier, Make, or similar platforms.
- Experience building marketing workflows with ChatGPT, Claude, Perplexity, Cursor, or other AI tools.
- Experience working with PR, podcasts, industry media, events, or executive thought leadership.
- Existing network within the payments or FinTech ecosystem.
HOW YOU THINK & WORK
- You are a builder, not just a coordinator.
- You are comfortable personally shipping landing pages, content, campaigns, and experiments.
- You think in terms of pipeline and business outcomes, not only impressions or followers.
- You use data to decide what to double down on and what to stop doing.
- You are highly proactive and identify opportunities without waiting for detailed instructions.
- You understand how to turn complex technical products into clear and compelling narratives.
- You use AI to dramatically increase your speed and output without sacrificing quality.
- You are comfortable working in a fast-moving environment with a high degree of ownership.
LOCATION
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
BENEFITS
Discover the perks of being part of our vibrant team! We offer:
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
INTERVIEW PROCESS
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:
- Recruiter Screening (40 minutes)
- Final Interview (60 minutes)
LIFE AT RUBY LABS
At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.
#LI-Remote
УдалённоleadUkraine; Moldova; Latvia; Albania; North Macedonia; Slovakia; Malta; Croatia; Czech Republic; Slovenia; Romania; Spain; Turkey; Bulgaria; Kazakhstan; Poland; Hungary; Montenegro; Estonia; European Union; Cyprus; Lithuania; Greece; Serbia; Bosnia; Georgia; Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET
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Агентство работает с малым бизнесом и привлекает заявки на собственные услуги агентства через VK Ads. Ведение кабинета VK Ads, тестирование рекламных связок и ниш, анализ эффективности кампаний, масштабирование эффективных связок на основе обратной связи отдела продаж.
The content-heavy position will include writing across a span of content types to support corporate communications, marketing, sales, and customer communications, as well as provide general marketing execution support.
Location: United States
Workplace: Remote
1Password is growing. We’ve surpassed $500M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.
About 1Password
At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.
If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.
Apono is now part of 1Password https://1password.com/. Together, we’re shaping the future of identity security for humans, machines, and AI agents. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work. We deliver just-in-time, just-enough access governance, unleashing productivity without compromising security. If you’re excited to work alongside a team of curious, driven individuals and solve hard problems at scale, come join us and help build a safer, simpler digital future for everyone.
Artificial intelligence (AI) agents are becoming part of enterprise infrastructure—requesting access, handling credentials, interacting with production systems, and acting on behalf of people. As Senior Product Marketing Manager, Agentic Identity Security, you’ll shape how organizations understand and address this emerging security challenge. You’ll build the narrative, positioning, and market-entry strategy for Apono as part of 1Password, bringing fresh perspective to an evolving product and category while turning strategy into action.
How we’re using AI today
On the Marketing team, we’re growing our AI capability together and redesigning how work gets done. We’ve built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what’s most important: performance, judgement, and driving the future of 1Password.
This is a remote opportunity within the US.
What we're looking for:
- Bring experience in cybersecurity, deep technology, or business-to-business (B2B) software, with an understanding of technical buyers and complex markets.
- Bring a clear strength in product marketing, such as product launches, market-entry strategy, positioning, messaging, or narrative development.
- Think strategically while staying close to execution, turning ambiguous opportunities into clear priorities, plans, and outcomes.
- Work proactively and take ownership by identifying what needs to be done, building alignment, and moving the work forward.
- Communicate with clarity and confidence with executive, product, engineering, sales, and marketing audiences.
- Use AI tools and agents thoughtfully to improve research, planning, messaging, and workflow scale while maintaining sound judgment and a human point of view.
- Preferred: Have experience shaping an emerging category or working in a high-growth or changing organization.
What you can expect:
- Define the narrative and market-entry strategy for Apono’s next chapter as part of 1Password.
- Evaluate existing positioning and messaging, preserve what remains valuable, and evolve what no longer reflects the product or market.
- Build deep understanding of customers, personas, use cases, market dynamics, and the challenges organizations face as AI agents interact with enterprise infrastructure.
- Own messaging, product marketing strategy, launch planning, sales enablement, and the content direction that supports them.
- Partner closely with senior product, engineering, marketing, sales, and go-to-market leaders to connect strategy across the business.
- Bring ideas from strategy through execution, using customer and market feedback to refine the story and priorities.
- Help shape the capabilities and resources the product marketing function needs as the business grows.
The annual base salary for this role is between $152,000 USD and $220,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
This posting is for an existing vacancy.
Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.
You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone https://blog.1password.com/inside-the-culture-powering-1passwords-next-chapter/. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.
How we work with AI
We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.
This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process. To us, this means we do ask that you join live interviews without using AI tools so we can get to know how you communicate, solve problems, and collaborate with others.
Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.
What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:
Health and wellbeing
👶 Maternity and parental leave top-up programs
🩺 Competitive health benefits
🏝 Generous PTO policy
Growth and future
📈 RSU program for most employees
💸 Retirement matching program
🔑 Free 1Password account
Community
🤝 Paid volunteer days
🏆 Peer-to-peer recognition through Bonusly
🌎 Remote-first work environment
*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.
1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here https://www.ashbyhq.com/downloadables/ashby-bias-audit-08-2024.pdf for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form https://jobs.ashbyhq.com/1password/automation-notice. For additional information see our Candidate Privacy Notice https://1password.com/files/candidate-privacy-notice.pdf.
Location: Remote
About the Team
Netlify is a product-led growth company with an unusually large organic top-of-funnel, where tens of thousands of people discover and sign up for Netlify every day. That organic motion is real and meaningful, but paid acquisition is a new investment area for the marketing team, and there's a clear opportunity to build that capability from the ground up.
As Senior Manager, Demand Generation & Performance Marketing, you'll own paid acquisition end to end - strategy, channel selection, budget, and the agency relationship that supports execution. You'll report to the CMO, with a planned transition to the VP of Growth Marketing as that function scales, and work closely with Marketing Operations, Data, Lifecycle, and Campaigns to make sure paid-acquired users don't just land, but convert and stick. This is a builder role at a company where the organic foundation is already strong, and your job is to build the paid layer that extends its reach.
What You'll Do
Build and own Netlify's paid acquisition strategy end to end, including paid search, paid social, retargeting, sponsorships, and any other channels worth testing and proving out.
Own the call on where paid creates incremental value for Netlify. Design the tests, prove which channels and audiences drive growth our organic funnel wouldn't have delivered anyway, and decide where to scale, where to hold, and where not to spend at all.
Manage the agency relationship(s) supporting paid/performance work by setting the brief, holding the agency accountable to targets, and deciding what to bring in-house as the function matures.
Own budget planning, pacing, and ROI reporting for all paid spend, and make the case for where to double down or pull back.
Partner with Marketing Operations to get attribution and UTM tracking right before scaling spend, so every dollar is measurable.
Define target audiences and channel mix aligned to Netlify's ICP; partner with Product Marketing on messaging inputs for paid creative.
Build the measurement framework for CAC, signup/pipeline contribution, and payback by channel.
Partner with Lifecycle and Campaigns to make sure paid-acquired users flow into the right onboarding and activation journeys, not just land and drop off.
As the program proves out, build the roadmap and case for a fully staffed paid/performance team.
What You'll Bring
6+ years in demand generation or performance marketing, with direct ownership of a paid acquisition budget in a B2B SaaS or product-led growth environment
Hands-on experience running paid search, paid social, and retargeting programs yourself - not just briefing agencies or reviewing their reports
A track record of standing up or significantly scaling a paid acquisition program at an early stage, where you had to build the infrastructure and not just optimize what was already there
Experience managing an external agency or partner relationship, including setting performance expectations and holding partners accountable to them
Working knowledge of attribution and marketing measurement, and a history of partnering with Marketing Ops or Data teams to get tracking right before spend scales
Some experience marketing to developers or technical audiences, or with a PLG motion where paid acquisition runs alongside a large organic and self-serve funnel
This Role Is a Great Fit If
You're energized by building and scaling a new paid program, not just optimizing one that's already mature.
You think like an owner of budget and outcomes, not just a briefs-and-reports manager of an agency.
You're comfortable moving between strategy (channel mix, targeting, budget allocation) and getting into the details yourself when it matters.
You care about attribution being right before spend scales, not as an afterthought.
You want to build in close partnership with Lifecycle, Campaigns, and Marketing Ops rather than run paid as a separate lane that hands off a spreadsheet at the end of the quarter
Applying
Not sure you meet 100% of our qualifications?
Please apply anyway!
When applying please include:
A resume or short listing of your job history & skills (link to a LinkedIn profile would be fine). We appreciate a cover letter explaining why you would enjoy working in this role at Netlify to get to know you a bit better, though this is not required and will not impact your application. Our mission is to “build a better web” and that cannot be done without a diversity of skill sets, backgrounds and thoughts.
Of everything we've ever built at Netlify, we are most proud of our team. Netlify is an Equal Opportunity Employer. We are devoted to building a team of people with diverse backgrounds and lifestyles. Driving equality empowers our team, enables us to innovate, and helps us maintain a more inclusive environment. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences. If we can do anything to provide a better interview, i.e. accommodate a disability, then please let us know by emailing
accommodations@netlify.com
.
About Netlify
Netlify is the most popular way to build, deploy, and scale modern web applications, empowering everyone from fast moving solo developers to enterprise teams. Millions of developers and organizations rely on Netlify as their platform of choice for composing web applications that are production ready, performant, and flexible. Now, as we embrace the next era of software development, we are embedding the same fluid, intuitive experience into the Agent Experience (AX), making it just as simple for intelligent agents to understand, interact with, and act on our platform as it is for developers. Whether your user is human or machine, Netlify ensures the path from idea to URL is seamless, fast, and deeply reliable.
We are a Series D company that has raised over $200M from investors such as Andreessen Horowitz, Kleiner Perkins, EQT, Bessemer, BOND, and Menlo Ventures. As a fully distributed company, we aim to create a company culture where the best idea can come from anywhere and strive to be thoughtful, compassionate, and collaborative in our work. If this sounds like something you’d like to be part of, we’re excited to connect with you!
At Netlify, we are committed to a compensation philosophy that prioritizes fairness and equity, positions our employee compensation competitively in the market, recognizes and rewards performance, and takes a comprehensive approach to our rewards package. We anchor our compensation philosophy on a market-based approach, therefore salary ranges may differ depending on the labor cost in a particular location. The salary provided is in addition to robust benefits and participation in Netlify’s equity plan. Our hiring range for this role is targeted at $150,000 - $200,000 for most US-based locations. Candidates outside the US or in premium markets should consult with their Talent Acquisition partner regarding location-based ranges, as they may be higher or lower than the average US range listed. The starting pay will be determined based on multiple factors, including expertise and skills, market demands, experience, internal equity, and applicable geographic location. These compensation packages and ranges are subject to change and may be modified in the future.
— Обрабатывать запросы на сотрудничество, подключать новых affiliate-партнеров и поддерживать действующих; — Мониторить трафик, результаты и качество партнеров, анализировать ключевые показатели;
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- Делать AI-ролики (1 мин), в основном UGC: реалистичные персонажи, говорящие в камеру, липсинк, сюжет и сильный хук в первые секунды. - Адаптировать креативы под разные гео и языки (EN, ES, FR, DE, хинди).
🔸Вести полное маркетинговое сопровождение продукта — от гипотез и планирования до запуска и анализа результатов. 🔸Привлекать новых пользователей в мобильное приложение и развивать каналы привлечения.