— Исследовать рынок, клиентов и конкурентов, находить новые сегменты и точки роста; — Вместе с лидерами практик упаковывать сложную экспертизу в понятные рынку продукты и предложения;
УдалённоМосква
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Location: Berlin (Germany)
Performance Marketing Manager
- Join Our Innovative Team at thinkcell Software
Our Story
At thinkcell, we create powerful software solutions that help professionals be more efficient and productive. Founded in 2002 and based in Berlin, our tools integrate seamlessly with Microsoft Office to help users create presentations, charts, and diagrams with ease. Our dynamic, international team values creativity, collaboration, and technical excellence.
What You Will Do
Join us as a Performance Marketing Manager and take ownership of how thinkcell shows up in the paid media landscape, across Google and LinkedIn, from brand awareness to demand generation. This is an exciting opportunity to work at the intersection of strategy and execution: thinking carefully about who we are trying to reach and why, then building, running, and optimising the campaigns that get us there.
You'll be joining a collaborative, cross-functional marketing team with space to grow and bring your ideas to the table. We like to find smarter ways of doing things and we're the kind of people who actually want to understand why something works, not just that it does, and why people click (or don't). If that sounds like your kind of team, we'd love to hear from you.
Key Responsibilities:
P
lan, build, and
optimise
Google Search, Display, and Performance Max campaigns with a clear B2B focus, targeting the right industries, job titles, and intent signals
R
un LinkedIn campaigns across Sponsored Content, Message Ads, and Document Ads, including Account-Based Marketing (ABM) strategies targeting specific companies and buying groups
M
anage always-on brand awareness campaigns alongside lead generation activity, keeping both
objectives
in healthy tension
D
esign and run A/B tests across creatives, audiences, and messaging, and draw clear conclusions from the results
B
rief and review ad creatives
and landing pages,
with a good eye for what works visually in a B2B paid context
W
ork closely with sales,
RevOps
, content, and design to ensure paid messaging stays coherent with our broader brand and product positioning
P
rogressively explore and integrate AI tools into your workflows, building sound judgment about where they genuinely help and where they
don't
, always with brand consistency, data privacy, and quality
in mind
You will be great for this position if you have
2
–5 years of hands-on experience in B2B performance marketing, with meaningful time spent on both Google Ads and LinkedIn
E
xperience running campaigns across the full funnel, including brand awareness, ABM, and lead generation
A
nalytical by nature, comfortable with analytics tools, dashboards, and funnel data
A
genuine eye for creative quality in a paid media and B2B context
F
amiliarity with tracking fundamentals: UTM structures and conversion events
C
omfortable communicating across teams and sharing your thinking with different stakeholders
O
rganised
and detail-oriented, able to keep campaigns, documentation, and priorities in good order
S
trong written and spoken English
E
xperience with Email CRM tools is a plus
Willingness to work on-site in our Berlin office 4 days per week, with 1 remote day
Our Values
As part of our team, you will embody and help shape the following principles that define us:
Forward Thinking
: We embrace change and challenge the status quo.
Ownership
: We take pride in our work and learn from our mistakes.
Customer First
: We prioritize delivering lasting value.
Unified Team
: We foster collaboration, respect, and integrity.
Strive for Excellence
: We set ambitious goals and pursue quality.
We believe in a human hiring process, every application is personally reviewed.
Why is thinkcell the right place for you?
We empower over 1.3 million users across 35,000 companies, including top consulting firms and major global enterprises. With offices in Berlin, Munich, Denver, London, Tokyo, and Dubai, we’re a diverse team of over 250 people, committed to innovation and excellence.
thinkcell is more than a job – it's a chance to be part of an innovative, inclusive team that values collaboration and growth. We encourage applicants from all backgrounds to apply. Together, we can shape the future of productivity software. We can’t wait to see what you’ll bring to the team!
Berlin (Germany); We encourage applicants from all backgrounds to apply
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В команде Иви вам предстоит заниматься разработкой и реализацией долгосрочной стратегии рекламной монетизации платформы, понимать рекламный продукт от технической реализации до пользовательского опыта, нести ответственность за рекламный продукт и анализ продуктовых метрик, заниматься развитием и внедрением новых рекламных форматов и продуктов.
Москва
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— Анализировать и оптимизировать рекламные кампании и источники трафика; — Работать с Gambling, Betting, Dating, Cam, Apps, Utilities и другими вертикалями;
Поиск и привлечение VIP-клиентов из внешних источников, построение и развитие сети агентов и скаутов, разработка и запуск реферальной программы. Ответственность за NGR привлечённых клиентов, анализ эффективности каналов и масштабирование тех, что показывают результат.
We are looking for an SEO specialist to own search at LegitGrails end to end. Implementing SEO audit recommendations across our web properties, working alongside our developers.
The AI marketing engineer owns the client's marketing targets and improves those metrics by automating the client's media buying. • Managed ~$500K+/month in ad spend, hands-on.
Нужен человек с опытом в SMM, с упором на лидогенерацию через контент в соцсетях, а также с навыками съемки, монтажа и дизайна, чтобы помогать привлекать заявки и усиливать присутствие проекта в digital-среде.
Команда ищет SMM-маркетолога, который умеет выстраивать не только контент, но и его связь с продвижением, трафиком и продажами, усиливая Telegram, ВКонтакте и MAX. • Разрабатывать контент-стратегию и вести единый контент-план.
Задачи:
— Разработка стратегии и плана маркетинговых мероприятий для продвижения продуктов платежного бизнеса
— Согласование медиа планов рекламных кампаний и контроль их эффективности
— Работа с подрядчиками, креативными агентствами: участие в переговорах, согласование договоров, участие в организации тендеров, ведение документооборота в системах банка
— Написание брифа для агентств, разработка и согласование коммуникационных материалов для запуска РК на привлечение новых клиентов и увеличение проникновения услуг для действующих
— Формирование маркетинговых требований к продукту на основе анализа конкурентов и маркетинговых исследований
— Разработка брифов для маркетинговых исследований для выявления потребностей, поиска инсайтов, тестирования продуктовых концепций, оценки удовлетворенности клиентов
— Работа с партнерами банка, запуск коллабораций, совместный акций и инициатив
— Отработка инфоповодов и запуск коммуникационных кампаний совместно с PR отделом и Медиаредакцией
— Мониторинг конкурентной ситуации по аналогичным продуктам других банков и формирование предложений для плана маркетинговых мероприятий
— Подготовка post-анализов маркетинговых инициатив
Требования:
— Релевантный опыт работы 3-5 лет в маркетинге в банках или fin-tech / на стороне агентства для финансовой сферы
— Опыт работы с направлением платежного бизнеса будет преимуществом
— Подтвержденные успешные кейсы в области бизнес-маркетинга
— Подтвержденный опыт использования современных инструментов маркетинговых коммуникаций: ATL, BTL, digital, social
— Знание принципов медиа-планирования, управления каналами коммуникации и оценки их эффективности
— Опыт подготовки маркетинговых бизнес-кейсов и аналитических отчетов, подготовки и запуска федеральных РК в различных каналах (онлайн и офлайн), оценки эффективности проведенных РК
— Знание типов маркетинговых исследований и умение применять результаты исследований на практике
Условия:
— Стабильный и прозрачный доход: размер заработной платы обсуждается по итогам собеседования
— Гибридный формат работы
— Удобное рабочее место: современный офис в банковском кластере в 3-х минутах ходьбы от метро Технопарк
— Рядом большой выбор кафе и ресторанов
— Среда для развития: сложные задачи с использованием большого массива данных, тренинги, вебинары, доступ к корпоративным библиотекам, скидки на курсы иностранных языков
— Карьерный рост
— Дружелюбная атмосфера и команда профессионалов
— Программа ДМС, включая стоматологию и обслуживание в лучших клиниках города
— Скидки на абонементы в фитнес-клубы, неформальные спортивные сообщества
— Фитнес-зал в офисе
— Скидки на услуги туристических агентств, продукты питания, рестораны, бары, магазины и салоны красоты
Компания: Акционерное общество Альфа-Банк. Лицензия № 1326 от 16.01.2015
- Стратегия для трёх аккаунтов бренда (Instagram и Telegram) с целью роста вовлечённости и продаж. - Анализ соцсетей и статистики, выводы и корректировка стратегии.
Location: New York, NY (HQ); San Francisco, CA
Workplace: Hybrid
ABOUT RAMP
Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $275B in annualized spend flows in and out of 85,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.
The problems are high-stakes, data-dense, and unforgiving.
We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.
The median Ramp customer saves 7.5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.
If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.
ABOUT THE ROLE
Ramp already serves thousands of organizations in industries where financial operations work differently: construction companies that manage spend by job and cost code, nonprofits that report by fund and grant, and public-sector organizations accountable for every taxpayer dollar.
We are hiring a Lead Product Marketing Manager, Verticals to turn those differences into a durable growth advantage.
You will own Ramp's vertical GTM operating model, beginning with Construction / A&E and Nonprofits / Public Sector. You will decide where Ramp should invest, become the resident expert on how finance works in those markets, influence the product roadmap, and build the cross-product narratives and motions that help Ramp win.
This is not a content-only, campaign-only, or sales-enablement role. You will own the full vertical business read: market choice, ICP, product readiness, positioning, pipeline, win rate, activation, adoption, attach, campaign performance, and the next product or GTM intervention.
WHAT YOU'LL DO
- Set the vertical portfolio strategy. Build the business cases, opportunity sizing, segmentation, and priority order that determine where Ramp invests and where it does not.
- Own the vertical business number. Define the scorecard for each priority vertical: pipeline, win rate, attach, workflow adoption, product activation, channel performance, and customer proof.
- Become the market expert. Understand the financial workflows, buying dynamics, regulatory requirements, technology ecosystems, and competitive landscape of each priority industry.
- Influence the product roadmap. Translate market evidence into clear product requirements and help Product distinguish table stakes from differentiators.
- Build industry-specific, cross-product narratives. Package Ramp's cards, expenses, accounts payable, procurement, banking, treasury, travel, and accounting automation around the jobs each vertical needs to get done.
- Own GTM strategy end to end. Define the ICP, audience, positioning, claims, proof, channel strategy, launch plan, sales motion, and adoption plan for each priority vertical.
- Lead market-facing programs. Represent Ramp in the industry through webinars, customer sessions, partner moments, field events, advisory groups, and executive conversations where domain credibility matters.
- Make Sales better at winning. Build workflow-based pitch narratives, sales plays, proof, competitive guidance, and demos that help sellers lead with the customer's industry problem instead of a list of Ramp products.
- Run the operating cadence. Bring Product, Growth, Sales, Marketing, Partnerships, and Finance into one readout: what is moving, what is stuck, what we learned, and what changes next.
- Build the customer and partner feedback loop. Develop trusted relationships with finance leaders, operators, ERP and implementation partners, associations, and sellers closest to the market.
- Create the verticalization playbook. Build a repeatable method for taking a vertical from market signal to product requirements, GTM package, measurable growth motion, and scaled investment.
WHAT YOU'LL NEED
- 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function, including significant ownership of product or industry outcomes.
- Demonstrated experience building GTM strategy for a specific industry or workflow-heavy market. You should arrive with a strong point of view on verticalization.
- Deep familiarity with at least one of the following: Construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations.
- A record of influencing product strategy using customer, competitive, market, and funnel evidence.
- Experience owning integrated B2B campaigns from audience definition and brief through execution, measurement, and iteration.
- Strong data literacy. You can interpret pipeline, conversion, win rate, attach, adoption, and channel performance and turn the findings into a decision.
- Exceptional written and verbal communication. You can produce a business case for executives, a product narrative for the market, and a sales play that works in a customer meeting.
- Proven ability to lead senior partners across Product, Growth, Sales, Partnerships, Communications, and Marketing without relying on formal authority.
- High agency and comfort with ambiguity. You build the first version, test it with customers, and improve it quickly.
- Fluency with AI tools as part of your everyday research, analysis, writing, and operating workflows.
NICE TO HAVE
- Experience at a vertical SaaS company serving construction, accounting, nonprofits, government, or another operationally complex industry.
- Direct experience with construction ERPs or accounting platforms such as Sage, Trimble, Acumatica, Deltek, NetSuite, QuickBooks, or Intacct.
- Experience marketing a multi-product platform rather than a single point solution.
- Existing relationships with finance leaders, industry operators, implementation partners, associations, or technology partners in a priority vertical.
- Experience building a new PMM or industry-marketing function from the ground up.
BENEFITS AVAILABLE TO ALL FULL-TIME RAMP EMPLOYEES (GLOBAL)
- Flexible PTO
- Centralized home-office equipment ordering
- Health and wellness stipend
- Budget for intra-office travel
- Weekly coffee stipend
UNITED STATES
- 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
- One Medical annual membership
- 401(k), including employer match on contributions made while employed by Ramp
- Fertility HRA (up to $10,000 per year)
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
- Pet insurance
- In-office perks: lunch, snacks, drinks, and more
- Relocation expense coverage to NYC or SF (if needed)
CANADA
- Group medical, dental, and vision coverage through Sun Life
- Life, AD&D, and disability coverage
- Fertility drug coverage (up to $4,000 lifetime)
- Group Retirement Plan with employer match (RRSP + DPSP)
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
- Employee Assistance Program and virtual care through Lumino Health
UNITED KINGDOM
- Private medical insurance through Freedom Elite
- Virtual GP and at-home care via eMed x Livi
- Workplace pension through Penfold, with salary sacrifice option
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay
REFERRAL INSTRUCTIONS
If you are being referred for the role, please contact that person to apply on your behalf.
OTHER NOTICES
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Beware of recruiting scams: Ramp will only contact you through official @Ramp.com http://Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process.
Ramp Applicant Privacy Notice https://ramp.com/legal/applicant-privacy-notice
ГибридМосква
ГибридleadNew York, NY (HQ); San Francisco, CA; Relocation expense coverage to NYC or SF (if needed)