Маркетинг вакансии - удалённо

Что предстоит делать: Разработать маркетинговую стратегию, планы и бюджет. Сформировать команду маркетинга, выстроить и автоматизировать процессы.

— вести и развивать Telegram-канал магазина; — писать продающие посты без агрессивной рекламы;

— вести Instagram, Telegram, Threads: контент-план и постинг. — делать контент с ИИ по гайду бренда: изображения, видео, Reels.

• Опыт работы от 6 месяцев. • Достойный опыт работы по миксовым гео Европы будет большим плюсом.

About the Company Prismaplay https://prismaplay.com/ is an international B2B iGaming platform provider offering technology solutions for the gaming industry. Our product portfolio includes sportsbook, casino, CRM, payment, bonus management, and back-office solutions, supporting operators and business partners in developing and managing their gaming operations. We are looking for a creative, proactive, and results-driven SMM Manager to strengthen Prismaplay’s digital presence, increase brand awareness, and build meaningful engagement with our professional audience. The ideal candidate combines strong content creation skills with an understanding of B2B marketing, digital communication, and the iGaming industry. We value someone who goes beyond executing a content calendar, takes ownership of social media communications, and turns business and product insights into engaging content. Key Responsibilities: — Develop and implement B2B SMM strategy aligned with brand positioning, business objectives, and target audiences. — Manage and grow the company’s social media channels, particularly LinkedIn and other relevant B2B platforms. — Build and maintain a content calendar, ensuring consistent publishing and a unified brand voice. — Create content on the iGaming platform, product solutions, industry expertise, partnerships, and business achievements. — Write engaging English-language copy for social media posts, announcements, campaigns, and digital communications. — Develop creative concepts, recurring formats, and visual storytelling ideas; brief designers and coordinate content production. — Support communications around international iGaming conferences, exhibitions, product launches, and company events. — Monitor iGaming trends, competitor activity, and relevant developments across digital communications. — Work with sales, business development, product, and marketing teams to translate business priorities into social content. — Analyse performance, report on key metrics, and continuously optimise content and audience engagement. Requirements: — At least 2 years of hands-on experience in SMM, preferably in iGaming, B2B technology, fintech, or digital industries. — Experience independently managing corporate social media accounts and developing content strategies. — Strong English copywriting and storytelling skills, including the ability to explain complex technology clearly. — Excellent written English (C1+). — Understanding of B2B audiences, brand positioning, and social media engagement. — Experience managing content calendars, briefing designers, and working with visual assets. — Familiarity with social media analytics and performance measurement. — Creativity, attention to detail, strong organization, and the ability to take ownership of projects. Would be a plus: — Experience with B2B iGaming providers, sportsbook, casino, or gaming technology solutions. — Experience developing LinkedIn communications for international technology brands. — Understanding of operators, affiliates, and technology partners in the iGaming ecosystem. — Experience covering industry conferences and international exhibitions. — Working knowledge of Canva, Figma, CapCut, and AI-assisted content tools. — A portfolio featuring relevant posts, campaigns, creative concepts, and measurable results. What we offer: — Competitive compensation package. — Opportunity to work in the international iGaming industry with a professional and supportive team. — Fully remote working format. — Flexible schedule. — Opportunity to shape PrismaPlay’s brand communications and bring creative ideas to life.

Задачи: — Довести воронку MQL → SQL до стабильного, воспроизводимого роста. — Полный цикл B2B-маркетинга: paid, отраслевые ивенты, квартальная конференция и вебинары, CRM-база и прогревающие рассылки. — ABM и demand gen под enterprise в связке с продажами. — PLG как часть B2B-воронки вместе с продуктовой командой. — Аналитика лидов: трекинг по воронке, CRM, атрибуция. — Позиционирование как B2B SaaS / AI-платформы, контент-стратегия, success stories, PR и премии. — Руководство командой (events, partnership, traffic) и найм контент-менеджера и junior event-менеджера. — Бюджет и ROI по каналам. Требования: — Опыт в B2B SaaS, реальный ABM и enterprise lead-gen с длинными циклами сделок. — Единоличная ответственность за маркетинг основного, приносящего выручку направления. — Опыт прямого руководства командой маркетологов. — CRM-аналитика и лид-трекинг (amoCRM или аналог), работа с продажами на уровне MQL/SQL. — Контент- и PR-стратегия, понимание, как продукт приводит B2B-лиды. — Готовность разбираться в воронке руками, а не только ставить задачи. Плюсы: — Знание PLG-механик и AI в маркетинговой автоматизации. — Опыт построения бренда и позиционирования. — Опыт работы в стартаповом темпе, в том числе после крупной компании. Условия: — Конкурентная зарплата, обсуждается индивидуально, платят в любой валюте. — Полная удалёнка, команда по всему миру, синхронизация по Москве. — Ownership всей маркетинговой функции и прямое влияние на выручку.

🔸Настройка рекламных кампаний ВКонтакте / Telegram Ads / Яндекс.Директ. 🔸Анализировать ЦА и конкурентов, сегментировать аудитории и формировать рекламные гипотезы.

— Поиск, привлечение и развитие базы партнёров; — Переговоры по условиям выплат (CPA / RevShare), объемам и форматам сотрудничества;

— Разработка концепции, контент-стратегии и стиля канала; — Сбор команды и управление редакцией;

— привлекать и развивать новых партнёров; — анализировать качество трафика и рекламные кампании;

Задачи: подключение и развитие веб-мастеров, арбитражных и SEO-команд, запуск и масштабирование трафика, контроль качества и антифрод, аналитика ROI/LTV/CR/EPC.

— Работа с ПФ по высокочастотным запросам; — Подбор механик под конкретный сайт;

— Поиск и развитие локальных партнёров, SEO-affiliates и вебмастеров; — Работа по моделям CPA / RevShare / Hybrid.

Задачи: — Поиск, привлечение и подключение новых партнёров вручную, а не через входящие запросы; — Генерация стабильного объёма FTD на бренд; — Ведение и развитие текущей партнёрской базы; — Мониторинг качества трафика; — Работа с моделями RevShare, CPA, Hybrid; — Выполнение KPI по количеству подключений, FTD и доходу. Требования: — Опыт работы Affiliate Manager от 1 года в iGaming; — Опыт работы у прямого рекламодателя; — Опыт с моделью RevShare (обязательно); — Наличие собственной партнёрской базы по нужным гео; — Стабильная история по FTD (реально 800–1000+ FTD в месяц для Middle+/Senior); — Понимание локальных рынков (Узбекистан, Азербайджан / ЦА, Казахстан, Бангладеш и др.); — Русский язык — обязателен; — Готовность работать руками и быть продуктивным с первого месяца. Будет плюсом: — Английский на уровне общения с партнёрами. Условия: — Полностью удалённо; — Гибкий график по кипрскому или московскому времени; — География Tier 2/3: Узбекистан, Казахстан, Азербайджан, Кыргызстан, Таджикистан, РФ, Бангладеш, Пакистан, Египет, Сомали, Иран, Африканские страны (достаточно опыта хотя бы по части из них); — Вилка зарплаты: Middle $1000–1500, Middle+/Senior $1500–2000; — Для Senior-уровня предусмотрен рост до Lead.

• Адаптировать готовые ролики под TikTok, YouTube Shorts, VK и другие площадки. • Готовить подписи, обложки и версии;

— Полный цикл запуска: запуск, ведение, оптимизация и масштабирование рекламных кампаний. — Поиск профитных связок и прохождение модерации платформы.

— анализ рынка и конкурентов; — участие в разработке маркетинговых стратегий;

Location: Remote About us OpenZeppelin is the security standard onchain finance is built on. Founded in 2015, our mission is to accelerate the world's transition to an open financial system, built on open standards and secured by rigorous research. Our open-source Contract Libraries have facilitated over $35 trillion in onchain value and are used by 10 of the top 10 tokenized money market funds and 9 of the top 10 stablecoins by market cap. We combine AI-native security tooling with deep research and a decade of audit expertise to support leading institutions and crypto-native teams shaping the next generation of digital assets like DTCC, Fidelity, Coinbase, Uniswap, Aave, the Ethereum Foundation, and many more across the full secure development lifecycle. Please note: Always refer to OpenZeppelin's official job page for the most accurate information about our open roles, as we have seen multiple third party job sites posting inaccurate information. The Marketing Team The Marketing Team at OpenZeppelin drives awareness and adoption across every product and service we ship, from the flagship OpenZeppelin Contracts Libraries to security audits, developer tooling, and solutions for financial institutions. Working hand-in-hand with Product, Design, Sales, and Open Source Engineering, the team owns messaging, go-to-market strategy, content, and events that position OpenZeppelin as the security standard for onchain finance. What you'll be doing As OpenZeppelin’s Senior Product Marketer for Financial Services, you will own how we position, launch, and sell our solutions to banks, asset managers, and financial market infrastructures. You will lead the go-to-market for new institutional solutions, from positioning through launch and adoption, and make sure Sales has what it needs to win. You will work AI-native by default: building the workflows, agents, and tools that let you research faster, create better content, and give Sales assets that adapt to every account instead of going stale. You will Own positioning and messaging for our institutional solutions, defining value propositions, differentiators, and messaging by use case and buyer persona. Lead product launches for new institutional solutions, from launch plans and timelines through announcement, assets, and post-launch adoption. Enable Sales with AI-native assets: sales kits, pitch narratives, one-pagers, battlecards, and evaluation materials built to be customized per account and kept current, not static decks. Run AI-powered competitive and market intelligence by building workflows that track competitors, regulatory developments, and industry news, and turn them into actionable insights for Sales, Product, and leadership. Build use-case and solution pages directly in our CMS, explaining clearly what we offer, who it is for, and why it matters. Support early adopter and design partner programs, shaping the materials and narrative that turn institutional interest into qualified opportunities. Contribute to institutional content, including research reports, thought leadership, and newsletter topics, using AI workflows to research, draft, and repurpose efficiently. Create light social media content when valuable content or launches go live, in coordination with the wider Marketing team. Close the loop with the product owners by bringing customer and market feedback into roadmap and packaging discussions. Measure what matters by defining launch and adoption metrics and reporting on results. Location All positions at OpenZeppelin are 100% remote, however you should be located between UTC-5 and UTC+2 to be seriously considered for this position. You have 3+ years in product marketing at companies selling to institutions: financial services, digital asset service providers, or blockchain companies with an institutional customer base. A proven track record of marketing to banks, asset managers, or market infrastructures at a company that actually won their business. You already know what these buyers want, how they evaluate, and what makes them move. An AI-native way of working. You build and use AI workflows daily for content creation, research, competitive monitoring, and sales assets, and can show examples of what you’ve built. A solid understanding of digital asset and tokenization use cases, such as tokenized deposits, money market funds, repo, and stablecoins. Exceptional writing skills, with the ability to make complex technical and regulatory topics clear and credible for senior audiences. Experience working closely with Sales and Product to turn strategy into assets that are actually used in deals. Strong project management skills and comfort working through compliance and approval processes. A self-driven, collaborative mindset that thrives in dynamic environments. Nice to have Experience in product marketing for services (security, consulting, or professional services), not only software products. Experience building web pages through a headless CMS such as Sanity. Familiarity with blockchain technology and smart contract development. Experience running beta, pilot, or design partner programs. Experience with HubSpot or similar marketing automation tools. Logistics: Our interview process takes place on Zoom and tends to consist of the following stages: Recruiter Interview (30-45 min) Hiring Manager Interview (60 min) Team Interview (45 min) Leadership Interview (30 min) Paid, take-home work test (Lasting up to 10 days) Reference checks Please let us know if you require any accommodations for the interview process, and we’ll do our best to provide assistance. Benefits Meet your teammates at company gatherings around the world 😎 Enjoy the flexibility of fully remote work 🌎 Take the time you need with flexible time off 🏝 Grow your family with 8 weeks of paid leave for primary caregivers, 4 weeks for secondary caregivers, and a one-time $3,600 baby bonus 💙 Build your ideal home office with up to $500 in equipment support 🪑 Stay covered with medical insurance 🏥 Keep growing with learning and development opportunities 🧠 Get a monthly stipend for your preferred co-working space 💻 At OpenZeppelin , we are an equal opportunity employer and we value different perspectives. We are committed to building a diverse workforce. This includes but is not limited to gender, race, sexual orientation, religion, national origin and other characteristics that make each one of us unique. In this uniqueness, we find the most value. Come join us! Use of AI as part of the recruiting process As part of OpenZeppelin’s recruitment process, we may use automated tools, including artificial intelligence, to assist in reviewing applications and assessing candidate qualifications. These tools are used to support our People team by identifying relevant skills and experience, and are not used to make decisions solely by automated means. All hiring decisions involve human review. Any personal data provided as part of your application will be processed in accordance with OpenZeppelin’s Data Privacy Notice . If you have questions about this recruitment process or would like to request human review of your application, please contact us at talent@openzeppelin.com.