Вакансии

который станет правой рукой собственников и поможет реализовывать идеи, организовывать процессы и развивать бизнес. Помогать собственнику в реализации новых идей и проектов.

Конкретный функционал будет зависеть от направления, но основные задачи это: Операционное управление:

Осуществлять холодное привлечение новых клиентов; Ведение переговоров с первыми лицами компаний (ЛПР);

Вести портфель ИТ-инициатив логистики в Jira (IT-Portfolio): принимать запросы бизнеса, описывать их, оценивать экономический эффект, приоритизировать, контролировать статусы и сроки; Отслеживать задачи и проекты: вести протоколы встреч, готовить статус-отчёты и рассылки заказчикам, поддерживать порядок в проектах Jira;

разбираться в страховых продуктах и процессах продаж КАСКО: тарификация, андеррайтинг, каналы продаж, договорная и расчётная часть. Понимать, как бизнес-логика продукта ложится на целевую систему.;

Position summary You own engineering for the Unimatch Lab holding: technical leads, product CTOs, engineers, and infrastructure. You are the single technical gate for how the holding builds and ships.

Location: Toronto; San Francisco; New York Workplace: Remote WHO ARE WE? Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems. We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft. We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us! THE ROLE You'll lead marketing operations and analytics at Cohere. That covers the team, the martech stack, how we measure marketing's contribution to pipeline, and the budget and pipeline numbers marketing plans against. When leadership asks what marketing produced last quarter and what to fund next, the answer starts with your numbers. The role reports to the VP of Brand. You'll work most closely with the Marketing Chief of Staff and the heads of Growth and Demand and Product Marketing, and every week with Revenue Operations, Sales Operations & Finance. Web operations is part of marketing but doesn't report to this role. WHAT YOU'LL OWN THE TEAM You'll manage the marketing operations, automation, and analytics and data operations staff, and hire where you find gaps. Marketing is growing rapidly, so you'll also bring acquired companies' systems and data into our stack. MEASUREMENT The attribution methodology is yours, documented and signed off by Marketing, Revenue Operations and Finance. Each quarter you'll present marketing's pipeline contribution to the executive team and say what you'd change. Your analysts do the same for the program teams in Growth and Demand, Events and Product Marketing, showing which campaigns and channels are paying back their spend. SYSTEMS AND DATA Marketo, Looker, GA4 and 6sense are yours end to end, along with the campaign and lead side of Salesforce. That includes forms, nurture, lead lifecycle, scoring and routing. Campaign data needs to be structured well enough that analysts don't need workarounds, and target-account data has to reconcile to the governed account list. With Revenue Operations, you'll make sure the data behind marketing's pipeline numbers can't change without a record, so a bulk edit can't quietly rewrite marketing's results. A/B testing on nurture and forms sits with you too, sized so the results can be read. Over time we want fewer tools and fewer dashboards, with one governed source for each metric. BUDGET AND PLANNING NUMBERS You'll own the martech and operations budget and track budget and headcount across marketing. You'll also build the pipeline and capacity models marketing plans against. The Marketing Chief of Staff runs planning and the business reviews and leads the trade-off conversations with your numbers in hand. Marketing and Sales need to count pipeline the same way, every time. YOUR FIRST YEAR In the first 90 days, you'll document the attribution methodology and get it signed off by Marketing, Revenue Operations and Finance. By then we should also have an inventory of every reporting surface, each with a named owner, and your order for fixing the data problems you inherit. By three months, one governed executive dashboard has replaced the competing decks in business reviews, and rebuilt lead routing is in production. By six months, target-account reporting reconciles to the governed list, and anyone on the team can reproduce quarterly attribution from the documented method, with change control on the data underneath it. The stack is smaller than when you arrived, and some marketing workflows run on agents in production. Annual planning runs on your budget, headcount and pipeline models. WHAT WE'RE LOOKING FOR MUST HAVE - 10+ years in marketing operations or marketing analytics in B2B or enterprise software, including at least one high-growth company. - You've managed a marketing operations and analytics team and its martech budget, setting priorities across ops, automation and analytics specialists and hiring to fill gaps. - Hands-on Marketo and Salesforce experience with lead lifecycle, campaign structure, routing and the sync between the two. You've configured these systems yourself. - You've owned a multi-touch attribution model end to end and defended its definitions to a CFO or executive team. - SQL, and enough comfort in a governed BI layer like Looker to check a number yourself before you present it. - You've run the data side of an account-based motion, including the hygiene that makes a target account list reportable. - You've worked closely with Revenue Operations and Sales Operations without duplicating their work. - Experience in enterprise, regulated or public-sector buying environments, including GDPR and CASL as they apply to lead handling. - You already use AI and automation in your own team's work. NICE TO HAVE - Enterprise AI, infrastructure or developer-platform marketing. - You've built agentic or LLM-based workflows in GTM operations and measured what they saved. - Product-led funnel instrumentation running alongside a sales-led pipeline. - You've consolidated an inherited martech stack, or merged systems after an acquisition. FULL-TIME EMPLOYEES AT COHERE ENJOY THESE PERKS: - A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch. - Full health and dental benefits, including a separate budget for mental health. - RRSP matching, 401K, Pension Scheme. - 100% Parental Leave top-up for up to 6 months, for either parent. - Annual enrichment benefits: Arts & culture, fitness/wellness, quality time, and a workspace improvement credit. Education & learning stipend for conferences, courses, and coaching. - 6 weeks of paid vacation (30 working days!) - Budget for traveling to other offices if you are remote, plus an annual company offsite. HOW AND WHERE WE WORK: - Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon. - For those in the office: a daily lunch program, plenty of snacks, and regular community and social events. - For those not near an office: a co-working benefit so you can work alongside others in your city. - Everyone receives a $500 home office stipend to set up your workspace properly. If any of the above doesn’t line up exactly with your experience, we still encourage you to apply. We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form https://docs.google.com/forms/d/12a6IrLdF3kI2nonKSr4tiFuz18rLQbaeYV-JM9L4o9Q/edit, and we will work together to meet your needs. We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider. Beware of Scams: Cohere will never ask for payment or third-party services (e.g., CV writing) as part of our hiring process. All legitimate roles are listed on the Cohere careers page and LinkedIn only, with all communications from Cohere employees coming from an @cohere.com or @cw.cohere email alias. If jobs are viewed on other sites then please verify these through our official careers https://cohere.com/careers page.

Location: New York, remote Who We Are: Galaxy Digital Inc. (Nasdaq: GLXY) is a global leader in digital assets and data center infrastructure, growing the economy that runs on code. Galaxy delivers the onchain infrastructure that connects institutions to digital assets, including trading, advisory, asset management, staking, self-custody, and tokenization. Galaxy also develops and operates data center infrastructure to power AI and HPC workloads. Anchored by its Helios campus in Texas, Galaxy is building a multi-gigawatt pipeline of more than 5.7 GW of potential capacity, positioning it among the largest and fastest-growing data center developers in North America. The Company is headquartered in New York City, with offices across North America, Europe, the Middle East, and Asia. Additional information about Galaxy's businesses and products is available on www.galaxy.com . What We Value: We are a diverse team of free thinkers, and fast movers united to help investors and creators energize the global economy. We are looking for individuals who thrive in a culture of builders and overachievers and embrace high performance, transparent feedback, and a mission-first approach. Our culture shapes our way of working and gets us where we want to be. Seek Excellence. Be Selective To Be Effective. Be Highly Aligned, Loosely Coupled. Disagree Transparently. Encourage Independent Decision-Making. Build Dream Teams. Who You Are: We’re seeking an experienced Algo Trading / Head of Execution to join our team. You have a proven track record of building and benchmarking execution algorithms. Ideally, you’ve been actively engaged with the crypto markets or have a strong curiosity about them. In this role, you will take the lead in developing greenfield algorithmic trading systems, shaping the core of our next-generation trading infrastructure. You’ll work closely with trading teams, stakeholders, and external partners to deliver critical initiatives that drive our business forward. If you’re a natural problem-solver with a passion for hands-on technical development in a global, fast-paced environment, we want to hear from you. What You’ll Do: Design and lead the development of a low-latency, high-throughput Algo Trading / Smart Order Router system Implement intelligent routing algorithms based on execution quality, liquidity, latency, and cost Collaborate with traders, and product managers to refine routing logic and build new algorithmic capabilities Integrate the SOR with the trading, booking and reporting stack Monitor and optimize system performance under real-world trading conditions Mentor junior developers, enforce code quality standards, and contribute to architectural decisions Provide support for production trading issues and continuously improve system resilience and failover mechanisms What We’re Looking For: 10+ years of experience developing routing strategies for specific markets (e.g., U.S. equities, EU markets, crypto exchanges) Knowledge of tick data analytics and real-time market data processing Familiarity with cloud-based market access or hybrid deployments Experience working in high-frequency or algorithmic trading environments Experience building low-latency systems and working with multicast/unicast market data feeds A solid understanding of the application stack and infrastructure associated with electronic and algorithmic trading Strong technical background, with the ability to understand system architecture and technical workflows Proficiency in FIX protocol and trading system architecture (OMS/EMS, market gateways) Familiarity with concurrency, networking, and memory management Experience with Linux systems and performance profiling tools A proactive, problem-solving mindset and the ability to thrive in a fast-paced, collaborative environment Bonus Points: Deep understanding of electronic trading, order types, and market microstructure (equities, options, FX, Crypto etc.) Experience in the DeFi, or crypto space Exposure to regulatory or compliance-driven environments Familiarity with cloud-based infrastructure (e.g., AWS, GCP) or DevOps processes What We Offer: Competitive base salary and discretionary bonus Company-paid health and protective benefits for employees and their eligible dependents Free virtual coaching and counseling sessions Opportunities to learn about the Crypto industry Smart, entrepreneurial, and fun colleagues Employee Resource Groups *Benefits may vary depending on location. The base salary ranges included below will be commensurate with candidate experience, expertise and local market. Final offer amounts are determined by multiple factors, including candidate experience and expertise. At Galaxy, we maintain a total compensation philosophy which consists of a competitive base salary, annual bonus, and equity incentives. Base Salary Range $220,000 — $250,000 USD Galaxy respects diversity and seeks to provide equal employment opportunities to all employees and job applicants for employment without regard to actual or perceived age, race, color, creed, religion, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital or partnership or caregiver status, ancestry, national origin, citizenship status, disability, military or veteran status, protected medical condition as defined by applicable state or local law, genetic information or predisposing genetic characteristic, or other characteristic protected by applicable federal, state, or local laws and ordinances. We will endeavor to make a reasonable accommodation to the known limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete the application process or to participate in an interview, please contact careers@galaxy.com.

Location: New York Who We Are: Galaxy Digital Inc. (Nasdaq: GLXY) is a global leader in digital assets and data center infrastructure, growing the economy that runs on code. Galaxy delivers the onchain infrastructure that connects institutions to digital assets, including trading, advisory, asset management, staking, self-custody, and tokenization. Galaxy also develops and operates data center infrastructure to power AI and HPC workloads. Anchored by its Helios campus in Texas, Galaxy is building a multi-gigawatt pipeline of more than 5.7 GW of potential capacity, positioning it among the largest and fastest-growing data center developers in North America. The Company is headquartered in New York City, with offices across North America, Europe, the Middle East, and Asia. Additional information about Galaxy's businesses and products is available on www.galaxy.com . What We Value: We are a diverse team of free thinkers, and fast movers united to help investors and creators energize the global economy. We are looking for individuals who thrive in a culture of builders and overachievers and embrace high performance, transparent feedback, and a mission-first approach. Our culture shapes our way of working and gets us where we want to be. Seek Excellence. Be Selective To Be Effective. Be Highly Aligned, Loosely Coupled. Disagree Transparently. Encourage Independent Decision-Making. Build Dream Teams. Who You Are: We are seeking an experienced Head of Market Data Development and Engineering to lead the development, delivery, acquisition, governance, and optimization of market data for both digital and traditional assets across the firm. This role sits at the intersection of trading and technology ensuring high-quality, cost-effective, performant, and compliant data services that power trading, research, and risk systems. You’ll work closely with trading teams, stakeholders, and external partners to deliver critical initiatives that drive our business forward. If you’re a natural problem-solver with a passion for hands-on technical development in a global, fast-paced environment, we want to hear from you. What You’ll Do: Market Data Strategy & Architecture Define and execute a unified market data strategy across centralized crypto exchanges (CEX), decentralized venues (DEX), and traditional markets Design scalable, low-latency data architecture supporting tick-level, order book, and on-chain data Evaluate build vs. buy decisions for internal data platforms vs. external providers Development Manager and hands on Development Lead a small team of developers and be hands on yourself in Java Design and build a Java based Market Data API to front all data sources including custom feedhandlers, vendor platforms, Kdb+, and DataBricks Manage the Market data messaging bus used by all internal applications in the firm Crypto Market Data & Vendor Management Build relationships with crypto exchanges (e.g., Binance, Coinbase, Deribit, OKX), data aggregators, and node providers Assist our vendor management team with commercial negotiations, licensing, and exchange agreements across both crypto and traditional markets Data Quality, Normalization & Coverage Ensure high-quality, normalized datasets across fragmented crypto venues (symbol mapping, schema standardization, latency benchmarking) Oversee ingestion of real-time order book data, trades, reference data, funding rates, and on-chain metrics Establish monitoring and alerting frameworks for data integrity and completeness Cost Management & Optimization Manage and optimize the global market data budget across crypto and traditional vendors Identify cost-saving opportunities through vendor consolidation, direct exchange connectivity, and internal data solutions Implement usage tracking and chargeback models where appropriate Infrastructure Partnership Partner with infrastructure teams to build the pipes necessary to bring in market data Support hybrid environments (on-prem + cloud) and ensure resilience, redundancy, and scalability Enable data access for research, backtesting, and production trading systems Regulatory & Compliance Oversight Ensure compliance with exchange licensing, redistribution rules, and evolving crypto regulatory frameworks Implement entitlement controls, audit trails, and governance policies across all data usage Stakeholder Collaboration Work closely with trading, quant research, risk, and portfolio management teams to deliver data solutions Support onboarding of new exchanges, instruments (perpetuals, options), and strategies Act as the firm’s subject matter expert on both crypto and cross-asset market data Leadership & Team Development Build and lead a high-performing development team Establish best practices for market data onboarding, validation, and lifecycle management Foster a culture of innovation, automation, and operational excellence Embrace and champion the thoughtful adoption of AI to improve team performance and business outcomes. Leverage AI tools (e.g., generative AI, automation platforms, data copilots) to improve productivity, decision-making, and output quality in your day-to-day work. What We’re Looking For: 10+ years of experience in custom development of real time market data platforms within a trading firm, hedge fund, or financial institution Knowledge of key market data vendors, exchanges, and licensing models Strong understanding of trading workflows, asset classes (equities, futures, options, FX, fixed income), and data types (real-time, reference, historical) Experience with low-latency data systems, market data feeds, APIs, and streaming technologies Strong analytical and problem-solving skills with attention to detail Excellent communication skills, with the ability to engage both technical and business stakeholders Bonus Points: Familiarity with on-chain data, blockchain nodes, and crypto data providers What We Offer: Competitive base salary and discretionary bonus Hybrid/Flexible Working Arrangements Flexible Time Off (paid) 3% 401(k) company contribution Company-paid health and protective benefits for employees, partners, and other dependents Generous paid Parental Leave Competitive family planning benefits for US employees Opportunities to learn about the Crypto industry Smart, entrepreneurial, and fun colleagues Free daily snacks and weekly breakfasts/lunches Employee Resource Groups Free coaching and counseling sessions through Headspace Apply now and join us as we grow the economy that runs on code. The base salary ranges included below will be commensurate with candidate experience, expertise and local market. Final offer amounts are determined by multiple factors, including candidate experience and expertise. At Galaxy, we maintain a total compensation philosophy which consists of a competitive base salary, annual bonus, and equity incentives. Base Salary Range $220,000 — $250,000 USD Galaxy respects diversity and seeks to provide equal employment opportunities to all employees and job applicants for employment without regard to actual or perceived age, race, color, creed, religion, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital or partnership or caregiver status, ancestry, national origin, citizenship status, disability, military or veteran status, protected medical condition as defined by applicable state or local law, genetic information or predisposing genetic characteristic, or other characteristic protected by applicable federal, state, or local laws and ordinances. We will endeavor to make a reasonable accommodation to the known limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete the application process or to participate in an interview, please contact careers@galaxy.com.

Роль предполагает формирование стратегии позиционирования и продвижения продуктов, анализ рынка и конкурентной среды, выявление потребностей корпоративных клиентов, разработку маркетинговых инициатив и взаимодействие с продуктовыми, коммерческими и другими бизнес-командами для достижения целей компании.

Международный банк приглашает Директора направления DevOps для построения и масштабирования Внутренней Платформы Разработчика (Internal Developer Platform) как полноценного продукта.

Задачи: — управління командою SMM-спеціалістів, розподіл проєктів та контроль навантаження; — побудова та вдосконалення внутрішніх процесів роботи SMM-відділу; — розробка та контроль реалізації SMM-стратегій для клієнтів; — участь у розробці креативних концепцій та комунікаційних стратегій; — контроль якості контенту, дотримання tone of voice та позиціонування брендів; — аналіз ефективності проєктів, формування рекомендацій щодо покращення результатів; — участь у презентаціях стратегій та комунікація з ключовими клієнтами; — наставництво, розвиток і мотивація команди; — участь у підборі та адаптації нових співробітників. Требования: — від 3 років досвіду у SMM та від 1 року досвіду управління командою; — успішні кейси розробки та реалізації SMM-стратегій; — досвід ведення декількох проєктів одночасно; — розуміння сучасних трендів соціальних мереж та digital-маркетингу; — сильні навички планування, організації та пріоритизації; — досвід роботи з аналітикою (Meta Insights, Google Analytics, Looker Studio або аналогами); — високий рівень комунікації та навички роботи з клієнтами; — відповідальність, проактивність та лідерські якості. Буде перевагою: — досвід роботи в маркетинговій або digital-агенції; — знання performance-маркетингу; — досвід побудови внутрішніх процесів і масштабування команди; — англійська мова рівня Intermediate+. Умови: — конкурентна заробітна плата; — гібридний формат роботи у Львові; — можливість впливати на розвиток SMM-напряму компанії; — сильна команда професіоналів та цікаві проєкти з українськими й міжнародними брендами; — професійний розвиток, навчання та підтримку; — комфортний офіс, дружня атмосфера та відсутність зайвої бюрократії.

• Организовывать и контролировать работу направления взыскания задолженности на ранних и средних стадиях (Soft Collection) в МФО. • Управлять командой супервайзеров и специалистов, координировать распределение нагрузки.

Роль для сильного налогового эксперта, который умеет не только вести проекты, но и развивать практику, команду и отношения с действующими клиентами. Управлять налоговой практикой и развивать её как самостоятельное направление бизнеса.

Компания 12 STOREEZ приглашает в команду профессионала, который будет создавать и развивать коммуникацию бренда в социальных сетях, формируя устойчивую эмоциональную связь с аудиторией, обеспечивая рост узнаваемости, вовлечённости и продаж через стратегическое управление контентом и командами.

Максимизировать чистую прибыль бизнес-юнита WB/Ozon. В зоне ответственности — полный P&L направления:

Location: Europe Workplace: remote Belkins is the most reviewed B2B appointment setting company in the USA, with over 300 5-star reviews, and is ranked among the Top-3 best professional service firms in the world 2024 by Clutch. Trusted by industry leaders, including General Electric, Nvidia, UC Berkeley, Zendesk, Cloudflare, and over 1,000 other businesses in the USA — from startups to Fortune 500, empowering companies across 50+ industries with a results-oriented full-funnel outreach, boasting a staggering average of $10 return on every $1 spent with Belkins. We foster long-term partnerships to unlock the full potential of B2B clients, allowing them to scale steadily regardless of market shifts. The role Belkins is launching Intake (a new pod that owns every new client's first three months): onboarding, campaign launch, first booked meetings, and the handoff to a long-term account team.  You'll lead the pod and be accountable for one outcome: new clients who see results and stay. This isn't a role with a comfortable book of long-term accounts. Every client is new, most are demanding, and results are expected from week one. The pace is high and there's no rigid playbook yet.  If that sounds energizing rather than exhausting, we'd like to talk. What you'll own Every new client from kickoff to month 3. That covers onboarding, launch, first results and a clean handoff. A team of Account Strategists and SDRs. You'll assign accounts, coach the team, and hire or replace people quickly when someone isn't delivering. The campaigns themselves. When a campaign isn't booking meetings, you open it, find the cause (list, copy, targeting or SDR) and fix it yourself . The hard conversations. You'll join escalation calls with US clients, reset expectations and step in on at-risk accounts. The numbers. These include trial-to-long-term conversion, appointments against plan, time to first appointment and onboarding time. The function itself. Intake is new. Once you've seen it in action, we expect you to tell us what doesn't work and rebuild it. What success looks like Month 1: You learn the clients and processes alongside our Head of Delivery, take over pod operations and join live onboardings. Month 3: You fully own the pod and its metrics, and you've made your first team decisions. Month 6: You run Intake on your own and have launched improvements to onboarding, handoff or hiring. You'll fit if you Started hands-on (SDR/BDR, AE, CSM or AM) and went on to lead that function. You've done the work and you've managed it. Know at least one outbound channel from the inside: cold email, calling or LinkedIn. Have managed a client-facing team, including hiring and letting people go. Speak advanced English (C1) and stay confident on difficult calls with US clients. Move fast. You get going in days, not weeks, and make people decisions without dragging them out. Bonus points Experience in an outbound or lead-gen agency, SDR outsourcing, or another client-services business of 50–200 people Experience with US clients You've built or rebuilt an onboarding, CS or delivery process You use AI tools in your daily work Why join You'll build a brand-new function that leadership sees as a priority. You'll have real ownership: your decisions shape how Belkins onboards every client. The role grows as Intake grows, in scope, team size and budget. Hiring process Intro call with our recruiter (30 min) Case review and discussion with our Managing Director - Alex : we share real materials in advance and talk them through together Final interview with CEO If you’re ready to take on a high-impact challenge, lead a transformation, and be rewarded for aggressive growth, we want to hear from you. At Belkins, we care deeply about our team members, and we prove it through: Competitive Pay: Your dedication deserves more than recognition; it deserves compensation that matches your expertise. Remote-First Flexibility: We’ve transitioned to a fully remote environment so you can work where you're most productive. Our flexible hours help you stay agile and focused. Professional Growth: We’re a launchpad for your career. Through regular feedback, 1:1s, internal mobility, and knowledge-sharing, your growth is enabled and celebrated. We also maintain an internal wiki for insights and a library of the latest business books to keep you sharp. Well-being focus: Your mental health is a priority. We offer mental health lectures and support for your overall well-being. Recharge Time: We prioritize your rest with 20 paid vacation days, parental leave, fully covered sick days, and unlimited days off for unexpected needs. Global Sync: We align with U.S. holidays to keep our global teams in sync. Memorable Team Experiences: Work hard, play hard — even from a distance. Our online team-building events and all-hands gatherings bring humor, memes, and a lively atmosphere that makes teamwork genuinely fun.

• Выбрать модель работы (через банк или лицензированного провайдера/EMI/PSP) и согласовать условия. • Лично вести переговоры с банками, EMI, PSP, эквайерами: сегменты, лимиты, тарифы, резервы, риск-политика.