Вакансии

• Управлять базой подписчиков и клиентов: очищать, сегментировать и пополнять. • Писать копирайт.

Ищем самостоятельного специалиста, который сможет с нуля выстроить систему CRM-маркетинга: автоматизировать коммуникации с клиентами, развивать собственные каналы взаимодействия и увеличивать повторные продажи. Выстраивать CRM-маркетинг с нуля: анализировать и сегментировать клиентские базы.

— разрабатывать и реализовывать CRM-стратегии прогрева и реактивации клиентов; — создавать коммуникационные цепочки для сегментов клиентской базы с учётом CJM;

Чем предстоит заниматься: • Разрабатывать CRM-стратегии: прогрев, реактивация базы, кросс-продажи. • Создавать контент для автоворонок и сегментированных рассылок.

Location: Lima, Peru Workplace: hybrid We are looking for a data-driven Product Marketing Manager to own the strategy, execution, and continuous optimization of our customer lifecycle and product engagement initiatives. Please apply with your CV in English. Key Responsibilities Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments. Optimize campaigns for delivery across time zones, devices, and customer preferences. Ensure compliance with legal standards such as GDPR and other regional requirements. Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels. Maintain dynamic customer segments that update automatically as data changes. Trigger Campaign Configuration: Build and manage multi-step automated workflows, such as re-engagement, loyalty program adoption, or upselling campaigns, with minimal supervision. Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle. Testing and Optimization: Plan, execute, and document A/B and multivariate tests for key campaign elements, including design, timing, and messaging. Use insights from testing to implement data-driven improvements across campaigns. Perform regular performance reviews to refine optimization strategies. Reporting and Analysis: Generate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI. Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement. Collaboration and Mentoring: Collaborate with cross-functional teams (content, design, analytics) to deliver campaigns. Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing. Skills, Knowledge & Expertise CRM Platform Proficiency: Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features (e.g., Bloomreach, Salesforce Marketing Cloud, HubSpot). Build at least three advanced automations quarterly, such as multi-step workflows with branching logic (e.g., loyalty or churn prevention campaigns). Complete at least two courses with intermediate certification for Bloomreach or demonstrate equivalent expertise. Data Analysis and Reporting: Create detailed reports with data visualizations for at least five campaigns quarterly, incorporating metrics like open rates, conversion rates, and ARPPU. Work with datasets using tools like Excel or Google Sheets with advanced functions (e.g., INDEX/MATCH, QUERY). Present campaign insights to stakeholders in three formal presentations with actionable recommendations. Digital Marketing Expertise: Apply intermediate-level knowledge of digital marketing strategies, including personalization, retargeting, and customer journey mapping. Assist in the strategic planning of at least two multi-channel campaigns integrating email, WhatsApp, in-app, banners, and push notifications. Advanced Data Handling: Segment audiences dynamically based on real-time data, using at least three different criteria simultaneously. Ensure data compliance by implementing processes that align with GDPR/CCPA requirements for all campaigns. English Proficiency: Write comprehensive campaign briefs and reports in English, ensuring accuracy and clarity. Lead or co-lead cross-functional meetings in English, presenting updates or insights confidently. Advanced Testing and Optimization: Conduct and analyze A/B tests for at least five campaigns quarterly, including testing subject lines, offers, layouts, and timing. Implement changes based on test results, achieving measurable improvements in key KPIs (e.g., a 5 statistically significant lift in conversion). Communication Deliverability: Monitor and resolve deliverability issues for campaigns. Use tools like Postmaster Tools or delivery reports to troubleshoot spam issues and optimize sender reputation. Why join us Help us challenge injustice by creating fair choices for millions of people across 47 countries. Develop your professional skills with access to mentoring, career consulting, and learning programs. Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program. Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects. Work alongside people who take initiative, speak openly, and challenge themselves to grow. Improve your language skills through co-financed courses and internal speaking clubs. Final benefits may vary depending on the location.

Location: Almaty, Kazakhstan Workplace: hybrid We are looking for a Product Marketing Manager (CRM) to drive growth, frequency, and retention for inDrive.Groceries and Restaurant Delivery. This role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case. Your mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication — driving both first orders and repeat behavior through scalable lifecycle strategies. Key Responsibilities CRM & lifecycle ownership Design and own CRM strategies across the full lifecycle Drive high-frequency CRM orchestration Lead multi-channel communication: push notifications, in-app banners (home, catalog, checkout, ride context) and WhatsApp / messaging channels Work with Bloomreach: segmentation, dynamic content and personalization, triggered and automated flows Data, events & analytics Own the definition and quality of product & CRM events required for funnel tracking, segmentation and targeting, experimentation and ML use cases Partner with analytics to track conversion to first order, repeat rate, frequency (orders per user), AOV / basket composition, CRM contribution to GMV Drive A/B testing Cross-functional leadership Act as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science and Local Marketing teams Support market rollouts across multiple countries: adapt CRM strategies to local behavior and supply, align with local assortment, pricing, and partners Skills, Knowledge & Expertise Experience 4–7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing Experience in food delivery, groceries, e-commerce, or marketplaces Strong hands-on CRM experience (Bloomreach is a strong plus) Proven track record of driving frequency and retention, not just acquisition Skills Strong analytical mindset (funnels, cohorts, retention, uplift) Experience working with product events and data schemas Ability to simplify complex product logic into clear messaging Experience running experiments and scaling successful mechanics Comfortable working across markets and cross-functional teams Nice to have Experience in high-frequency products (food delivery, quick commerce) Exposure to ML-driven CRM or personalization systems Experience in emerging markets with supply constraints Why join us Help us challenge injustice by creating fair choices for millions of people across 47 countries. Develop your professional skills with access to mentoring, career consulting, and learning programs. Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program. Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects. Work alongside people who take initiative, speak openly, and challenge themselves to grow. Improve your language skills through co-financed courses and internal speaking clubs. Final benefits may vary depending on the location.

— настроить внедряемый сейчас Mindbox, сегментировать базу, запустить. триггерные и массовые коммуникации.

Location: Barcelona, Spain Workplace: hybrid WELCOME TO OLX   We're building marketplace sustainable ecosystems that millions of people depend on every month – to buy and sell cars, find homes, land jobs, and trade secondhand goods. It's commerce that matters: safe, smart, and environmentally responsible.   We do this with courage to innovate, commitment to outcomes, collaboration across 50+ nationalities and 7 markets, and a customer-led approach that puts real people first. Add a desire to win – and you get a culture that's ambitious, fast-moving, and built on trust.   Our brands – including AutoTrader, OLX, Otomoto Property24, and more – are loved by millions. And we're backed by Prosus, one of the world's largest tech investors.   Join OLX and see how far you can go. Join our CRM Marketing team! We're looking for a CRM Marketing Manager to join our team.  We use data-driven marketing automation to improve customer journeys through personalised communications across various channels (like email, push notifications or WhatsApp). You will experiment with new ideas, optimise conversion and work closely with stakeholders to drive growth across different OLX categories. Note: This is a hybrid position, requiring you to work from the office approximately twice per week. What you will be doing: Deliver CRM messages and campaigns for the category served across email, push and in-product, working from the category's intake form, so that the category decides what is sent and the centre's standards decide how well it is built. Design, launch and improve automated lifecycle journeys for sellers, buyers and, where relevant, professional users, supporting acquisition, activation and retention for each brand in each market. Grow the addressable base (consented, reachable contacts) as a category KPI, and pass consent and data-quality gaps to the CRM function head. Design, run and read tests (in-channel and incrementality), explain the business impact, and scale proven solutions across the category's markets. Set weekly priorities with the category's Strategy, Planning and Operations Lead and report results against the category's outcomes. Propose proven motions for the reusable CRM library and shape the requirements for new CRM channels and capabilities with the MarTech team. What we are looking for: 4 to 6 years in marketing, with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace. Experience in classifieds, e-commerce or other multi-sided marketplaces. Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reporting. Experience with Braze (or equivalent) and with working with technology and product teams on implementation projects. Data-driven: design tests, read results and explain business impact through analysis. User-centric: turn insights into end-to-end consumer journeys. Intrapreneurial: comfortable building completely new solutions, and working in a matrix with a good degree of ambiguity. Use AI in day-to-day CRM work, for example to draft and localise copy, build segments, personalise journeys and speed up analysis. Fluent business English to work smoothly with colleagues across several countries. Location: based in Barcelona. Our benefits: Competitive salary and an annual bonus (15%) Training and conference budget Health insurance (Cigna) A high degree of autonomy, as OLX believes in empowering people Hybrid work Diversity, Equity and Inclusion at OLX OLX values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply. If this role excites you, we encourage you to apply, even if you don’t meet all the requirements - you may be just the right fit for this or other opportunities with us!   OLX will process your personal data to assess your fit for the applied position. You may optionally consent to store your data for up to 12 months after the application process for consideration in future OLX roles. For more details on how your application data will be processed please check our Privacy Statement.

Location: Lisbon, Portugal Workplace: hybrid WELCOME TO OLX   We're building marketplace sustainable ecosystems that millions of people depend on every month – to buy and sell cars, find homes, land jobs, and trade secondhand goods. It's commerce that matters: safe, smart, and environmentally responsible.   We do this with courage to innovate, commitment to outcomes, collaboration across 50+ nationalities and 7 markets, and a customer-led approach that puts real people first. Add a desire to win – and you get a culture that's ambitious, fast-moving, and built on trust.   Our brands – including AutoTrader, OLX, Otomoto Property24, and more – are loved by millions. And we're backed by Prosus, one of the world's largest tech investors.   Join OLX and see how far you can go. Join our CRM Marketing team! We're looking for a CRM Marketing Manager to join our team.  We use data-driven marketing automation to improve customer journeys through personalised communications across various channels (like email, push notifications or WhatsApp). You will experiment with new ideas, optimise conversion and work closely with stakeholders to drive growth across different OLX categories. Note: This is a hybrid position, requiring you to work from the office approximately twice per week. What you will be doing: Deliver CRM messages and campaigns for the category served across email, push and in-product, working from the category's intake form, so that the category decides what is sent and the centre's standards decide how well it is built. Design, launch and improve automated lifecycle journeys for sellers, buyers and, where relevant, professional users, supporting acquisition, activation and retention for each brand in each market. Grow the addressable base (consented, reachable contacts) as a category KPI, and pass consent and data-quality gaps to the CRM function head. Design, run and read tests (in-channel and incrementality), explain the business impact, and scale proven solutions across the category's markets. Set weekly priorities with the category's Strategy, Planning and Operations Lead and report results against the category's outcomes. Propose proven motions for the reusable CRM library and shape the requirements for new CRM channels and capabilities with the MarTech team. What we are looking for: 4 to 6 years in marketing, with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace. Experience in classifieds, e-commerce or other multi-sided marketplaces. Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reporting. Experience with Braze (or equivalent) and with working with technology and product teams on implementation projects. Data-driven: design tests, read results and explain business impact through analysis. User-centric: turn insights into end-to-end consumer journeys. Intrapreneurial: comfortable building completely new solutions, and working in a matrix with a good degree of ambiguity. Use AI in day-to-day CRM work, for example to draft and localise copy, build segments, personalise journeys and speed up analysis. Fluent business English to work smoothly with colleagues across several countries. Location: based in Lisboa. Our benefits: Competitive salary and an annual bonus (15%) Training and conference budget Health and life insurance A high degree of autonomy, as OLX believes in empowering people Hybrid work Diversity, Equity and Inclusion at OLX OLX values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply. If this role excites you, we encourage you to apply, even if you don’t meet all the requirements - you may be just the right fit for this or other opportunities with us!   OLX will process your personal data to assess your fit for the applied position. You may optionally consent to store your data for up to 12 months after the application process for consideration in future OLX roles. For more details on how your application data will be processed please check our Privacy Statement.

Location: Poznań, Poland; Warsaw, Poland Workplace: hybrid WELCOME TO OLX   We're building marketplace sustainable ecosystems that millions of people depend on every month – to buy and sell cars, find homes, land jobs, and trade secondhand goods. It's commerce that matters: safe, smart, and environmentally responsible.   We do this with courage to innovate, commitment to outcomes, collaboration across 50+ nationalities and 7 markets, and a customer-led approach that puts real people first. Add a desire to win – and you get a culture that's ambitious, fast-moving, and built on trust.   Our brands – including AutoTrader, OLX, Otomoto Property24, and more – are loved by millions. And we're backed by Prosus, one of the world's largest tech investors.   Join OLX and see how far you can go. Join our CRM Marketing team! We're looking for a CRM Marketing Manager to join our team.  We use data-driven marketing automation to improve customer journeys through personalised communications across various channels (like email, push notifications or WhatsApp). You will experiment with new ideas, optimise conversion and work closely with stakeholders to drive growth across different OLX categories. Note: This is a hybrid position, requiring you to work from the office approximately twice per week. What you will be doing: Deliver CRM messages and campaigns for the category served across email, push and in-product, working from the category's intake form, so that the category decides what is sent and the centre's standards decide how well it is built. Design, launch and improve automated lifecycle journeys for sellers, buyers and, where relevant, professional users, supporting acquisition, activation and retention for each brand in each market. Grow the addressable base (consented, reachable contacts) as a category KPI, and pass consent and data-quality gaps to the CRM function head. Design, run and read tests (in-channel and incrementality), explain the business impact, and scale proven solutions across the category's markets. Set weekly priorities with the category's Strategy, Planning and Operations Lead and report results against the category's outcomes. Propose proven motions for the reusable CRM library and shape the requirements for new CRM channels and capabilities with the MarTech team. What we are looking for: 4 to 6 years in marketing, with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace. Experience in classifieds, e-commerce or other multi-sided marketplaces. Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reporting. Experience with Braze (or equivalent) and with working with technology and product teams on implementation projects. Data-driven: design tests, read results and explain business impact through analysis. User-centric: turn insights into end-to-end consumer journeys. Intrapreneurial: comfortable building completely new solutions, and working in a matrix with a good degree of ambiguity. Use AI in day-to-day CRM work, for example to draft and localise copy, build segments, personalise journeys and speed up analysis. Fluent business English to work smoothly with colleagues across several countries. Location: based in Poznań or Warsaw. Our benefits: Competitive salary and an annual bonus (15%) Training and conference budget A benefits package with 330 points on the Mybenefit platform per month (private medical care provided by Luxmed, Ask Henry services and much more) A high degree of autonomy, as OLX believes in empowering people Hybrid work Diversity, Equity and Inclusion at OLX OLX values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply. If this role excites you, we encourage you to apply, even if you don’t meet all the requirements - you may be just the right fit for this or other opportunities with us!   OLX will process your personal data to assess your fit for the applied position. You may optionally consent to store your data for up to 12 months after the application process for consideration in future OLX roles. For more details on how your application data will be processed please check our Privacy Statement.

• Разрабатывать email-воронки для двух сегментов аудитории — по 6–10 писем в месяц на каждый сегмент. • Составлять контент-план и продумывать логику email-цепочек.

Создавать и настраивать автоматические email-рассылки; Писать и верстать привлекательные письма;

Участие в разработке и реализация CRM-стратегии в direct-каналах. Ведение календаря коммуникаций.

Задачи: — Проведение аналитики и сегментации клиентской базы — Разработка и внедрение персонализированных стратегий для каждого сегмента — Формирование медиаплана по каналам (email, push, SMS) — Настройка, запуск и оптимизация автоматизированных коммуникаций — Анализ эффективности CRM-кампаний для увеличения продаж и удержания клиентов Требования: — Наличие оконченного высшего образования — Опыт работы на релевантной позиции от 1 года — Опыт работы в CDP платформах, в частности Mindbox — Сильные коммуникационные навыки — Умение анализировать результаты, строить гипотезы и делать выводы Условия: — Место работы – Москва-Сити — График работы с 8:00-17:00 или с 9:30-18:30, гибридный формат — Насыщенная корпоративная жизнь с программой «Живая среда» — Корпоративные футбольные, теннисные турниры и забеги — Забота о здоровье: ДМС, массажные кресла в офисе — Компенсация питания — Программы повышения квалификации и изучения иностранных языков — Внутреннее обучение — Корпоративная мобильная связь — Скидки на Яндекс Такси до 30% — Программа лояльности на бытовую технику и электронику — Система лояльности с компаниями партнерами (Best Benifits) — Перспектива карьерного и профессионального роста

Spiko is looking for a CRM Lifecycle Marketing Specialist to activate, retain, and grow client relationships through lifecycle campaigns.

Нам нужен человек, который превратит работу с базой в управляемую систему: поймёт, кто и почему уходит, выстроит сценарии возврата и сопровождения и докажет цифрами, что они работают. Первые приоритеты - это возврат пациентов, которые давно у нас не были, и рост числа семей на годовом обслуживании.

Задачи: — Отвечать за рост клиентской активности: повышать частоту использования продукта, количество транзакций, глубину взаимодействия с продуктом и возвращаемость клиентов — Работать с retention на горизонте D14–D90: анализировать динамику активности клиентов, находить точки снижения вовлечённости и оттока, формировать и запускать механики удержания и оценивать их эффект — Развивать CRM-стратегию по своему направлению совместно с Product Owner и PMM: определять точки роста, сегменты, коммуникационную механику и приоритеты — Проектировать и запускать CRM-сценарии в Altcraft (CDP) на разных этапах клиентского жизненного цикла — Формировать и проверять гипотезы, проводить A/B-тесты и оценивать их влияние на продуктовые и бизнес-метрики — Ставить ТЗ на технические доработки: передачу событий и атрибутов в CDP, интеграции с внешними системами, новые триггеры и т.д — Развивать CRM-механики совместно с программой лояльности: использовать внутреннюю валюту, повышенный кешбэк и другие элементы лояльности для повышения активности и удержания клиентов. Требования: — Имеешь от 1 года опыта работы с CRM / lifecycle / retention marketing в мобильных приложениях с B2C-аудиторией — Опыт или желание разработки и управления CRM-стратегией с нуля — Опыт сегментирования базы и создания триггерных коммуникаций (push, смс, in-app, email) на основе жизненного цикла клиента — Опыт работы с различными CRM / CDP / ESP. Опыт работы с Altcraft - как преимущество — Имеешь практический опыт работы с retention и клиентской активностью: умеешь анализировать поведение и динамику активности клиентов, находить точки снижения вовлечённости и подбирать механики для их развития и удержания — Понимание взаимосвязи маркетинговых метрик с бизнес-результатами и воронкой — Умеешь работать с продуктовыми и поведенческими данными: retention, когортами, частотой активности, RFM/поведенческой сегментацией или аналогичными подходами — Желание сделать что-то новое на рынке и отсутствие страха предлагать и брать ответственность Условия: — Работа в сильной драйвовой команде — Сложные и амбициозные проекты для сервисов с сотнями тысяч пользователей. Возможность влиять на процессы и результаты в бизнесе — Здоровое взаимодействие с руководителем. Ставим на доверие и свободу, вместо микроменеджмента — Комфортную среду и дружескую коммуникацию — Оформление в аккредитованную IT-компанию. ТК РФ: больничный, отпуск — всё как положено — ДМС со стоматологией (после 3-х месяцев работы) — Зарплату в рынке, зависит от твоего уровня — готовы обсуждать — Гибридный/офисный формат работы, гибкое начало дня — Технику и любые нужные для работы устройства

Задачи: — Сегментация клиентской базы и построение автоворонок. — Настройка триггерных коммуникаций: Email, Push, SMS, Telegram, In-App. — Разработка бонусных механик и персонализированных предложений. — Анализ конверсий, когорт, LTV и оттока клиентов. — Проведение A/B-тестов и развитие retention-стратегии. — Использование AI-инструментов для аналитики и автоматизации. Требования: — Опыт в Retention / CRM Marketing. — Обязателен опыт в iGaming. — Опыт работы с большими базами, автоворонками и триггерными коммуникациями. — Понимание Retention, Reactivation, LTV и Churn. — Уверенное владение AI-инструментами.