Location: India
Job Overview
You will be responsible for planning, creating, executing, and optimizing B2B email marketing campaigns using
Klaviyo
.
The role combines email strategy, copywriting, campaign execution, audience segmentation, automation, testing, and performance analysis. You should understand how to communicate technology and business value clearly without making emails feel overly promotional or generic.
You will work closely with the marketing, content, SEO, sales, and product teams to develop email campaigns aligned with Uvation's business objectives.
Key Responsibilities
Plan and execute B2B email marketing campaigns from concept through deployment and reporting.
Build and manage email campaigns and automated flows in
Klaviyo
.
Develop email campaigns for prospects, leads, customers, partners, and other relevant audiences.
Write clear, engaging, and conversion-focused email copy.
Develop lead-nurturing and email sequences based on audience stage, behavior, and intent.
Segment email audiences based on factors such as industry, engagement, interests, funnel stage, and customer profile.
Create campaigns around Uvation's AI infrastructure, AI data centers, AI factories, GPU computing, cloud, enterprise technology, and services.
Develop newsletters, product updates, educational campaigns, promotional campaigns, and thought-leadership emails.
Work with the content team to repurpose long-form content, whitepapers, research, case studies, and other assets into email campaigns.
Collaborate with sales teams on lead-nurturing and sales-support campaigns.
Develop compelling subject lines, preview text, CTAs, and email messaging.
Conduct A/B tests on subject lines, copy, CTAs, content structure, timing, and other campaign elements.
Monitor campaign performance, including open rates, click-through rates, conversions, unsubscribe rates, engagement, and other relevant metrics.
Analyze campaign results and identify opportunities for improvement.
Maintain email lists, segmentation, campaign workflows, and data hygiene.
Develop and optimize automated email journeys and lifecycle campaigns in Klaviyo.
Check email rendering across major email clients and devices.
Make basic HTML/CSS adjustments to email templates when required.
Work with the marketing team to maintain consistent brand voice and messaging.
What We're Looking For
Experience in
B2B email marketing
.
Hands-on experience with
Klaviyo
.
Excellent written English and strong email copywriting skills.
Ability to write concise, engaging, and persuasive email copy.
Understanding of B2B buying journeys and lead nurturing.
Experience with audience segmentation and targeted email campaigns.
Experience creating and managing automated email flows.
Strong understanding of email marketing metrics and campaign performance.
Ability to analyze campaign results and make data-driven improvements.
Basic knowledge of HTML and CSS
, with the ability to understand and make simple changes to email templates.
Understanding of email formatting and responsive email design.
Strong attention to detail, particularly around links, formatting, personalization, and rendering.
Ability to understand technical products and communicate their value to business and technology audiences.
Comfortable working independently in a remote environment.
Strong collaboration skills with marketing, sales, content, and product teams.
Native English-speaking candidates preferred/
required.
Klaviyo
Skills
The candidate should be comfortable working with Klaviyo for:
Campaign creation and scheduling
Automated flows
Audience segmentation
Lists and profiles
Personalization
Conditional logic
A/B testing
Email templates
Campaign reporting
Flow performance analysis
Engagement-based targeting
List hygiene
Basic deliverability practices
HTML & Email Development
Basic HTML/CSS knowledge is required. The candidate should be able to:
Understand the basic structure of an HTML email.
Make simple edits to existing email templates.
Modify text, links, buttons, images, spacing, and basic formatting.
Identify and fix simple HTML formatting issues.
Understand responsive email considerations.
Review emails across different devices and email clients.
Work with existing branded email templates without requiring a developer for routine changes.
This is
not a front-end developer role
. Strong email marketing skills are more important than advanced coding ability.
Preferred Qualifications
Experience in B2B technology, SaaS, IT, infrastructure, cybersecurity, cloud, or another technical industry.
Experience marketing to enterprise technology audiences.
Experience creating sophisticated automated email sequences and nurture journeys.
Familiarity with CRM and marketing automation systems.
Basic understanding of SEO and content marketing.
Experience working with sales teams on lead generation and lead nurturing.
Experience using analytics to optimize email campaigns.
Familiarity with AI-assisted marketing and content tools.
Задачи:
— Разработка новых юридических услуг для бизнес-клиентов, включая выявление потребностей, описание ценности и подготовку запуска с каналами продвижения и бюджетом.
— Создание маркетинговых материалов: презентации, one pager, листовки, видео, кейсы.
— Подготовка мероприятий.
Требования:
— Опыт работы в маркетинге от 5 лет, предпочтительно в консалтинге или юридических B2B-услугах.
— Опыт упаковки услуг, включая определение целевой аудитории, ценностного предложения и материалов для продаж.
— Навыки создания контента, коммерческих предложений и презентаций.
— Автономность, системное мышление, инициативность и ориентация на результат.
Условия:
— Полная занятость.
— Офис в Москве.
— Гибридный формат работы после испытательного срока.
• Полный цикл B2B-маркетинга: paid, отраслевые ивенты, квартальная конференция и вебинары, CRM-база и прогревающие рассылки; • ABM и demand gen под enterprise в связке с продажами;
Ищу маркетолога для быстрого привлечения клиентов в сферу подбора персонала. Главная задача — не развитие личного бренда и не работа над охватами, а получение первых заявок и заказов в кратчайшие сроки.
Ищут опытного B2B-маркетолога для развития рекламных каналов, привлечения качественных лидов и оценки вклада маркетинга в продажи. — планировать и запускать маркетинговые кампании;
Location: Москва
Workplace: Офисный
Наша команда развивает платформу VK Реклама, объединяющую все крупнейшие в России и СНГ социальные сети и сервисы с общим охватом более 140 млн человек.
Благодаря ей у рекламодателей есть единая точка доступа к аудитории рунета и колоссальному объёму мобильного трафика высокого качества. Сервис оснащён мощными инструментами таргетинга, аналитики, автоматической проверки качества трафика и его оптимизации. Платформа включает в себя партнёрскую рекламную сеть, позволяющую эффективно монетизировать мобильные приложения и сайты всем желающим.
Мы ищем продуктового маркетолога в B2B-направление рекламных сервисов VK. Вы будете упаковывать продукты для рынка: готовить презентации и релизы, запускать оферы и промо, вести контент на сайте и собирать смежные команды вокруг продуктовых запусков.
Задачи
Готовить продуктовые презентации и saleskit-материалы для команды продаж и клиентского сервиса: от структуры и смыслов до финальной реализации
Анонсировать продуктовые релизы и обновления: позиционирование, ключевые сообщения, пакет материалов для разных каналов
Организовывать рекламные оферы и промокампании: механика, УТП, тайминг, согласование с продуктом и продажами, оценка результата
Вести контент продуктовых страниц сайта и сопутствующих материалов: тексты, структура, брифы на дизайн, актуализация после релизов
Организовывать мероприятия и участия в отраслевых активностях: клиентские дни, вебинары, конференции
Анализировать рынок рекламных технологий, собирать обратную связь и помогать команде продукта формулировать ценность фич для рекламодателей
Требования
Опыт в продуктовом маркетинге в B2B от четырёх лет (рекламные платформы, digital-сервисы для бизнеса, ИТ-компании)
Знание рынка рекламных технологий: форматы, закупка, измерение, логика работы агентств и прямых рекламодателей
Знание рынка социальной коммерции и бизнес-инструментов для селлеров является преимуществом
Опыт запуска новых продуктов, GTM-планирования и защиты проектов
Уверенный навык по работе с презентациями: от работы со смыслами до приземления в дизайн
Навык написания и структурирования контента: сайт, one-pager, кейс, спичрайтинг
Умение вести кросс-функциональную работу: ставить брифы дизайну и SMM, согласовывать формулировки с PR и продуктом, держать сроки
Самостоятельность, проактивность и прозрачность
Location: Limassol, Cyprus
Spotware is looking for a
Senior B2B Marketing Lead
to own the marketing strategy and go-to-market execution for the cTrader business direction.
This is a senior, hands-on role at the intersection of product marketing, demand generation and brand building. You will turn market insight and commercial priorities into clear positioning, integrated campaigns and measurable pipeline contribution.
We are looking for a marketer who can own a business direction end to end: identify opportunities, shape the plan, align stakeholders and make it happen.
Spotware is an AI-first company with an established ecosystem of AI tools, agents, automations and connected workflows. You will use this environment to move faster and work smarter - not to start from zero, but to turn these capabilities into stronger B2B marketing outcomes.
What You Will Own
B2B marketing strategy and go-to-market roadmap for cTrader across brokers, prop firms, fintech companies and relevant partners.
Market understanding: ICP definition, segmentation, buyer journeys, competitive context and prioritisation of markets and audiences.
Positioning, messaging architecture and proof points that make cTrader clear, relevant and differentiated for each key audience.
Integrated marketing plans spanning product launches, demand generation, content, partner activity, events, webinars, paid media and lifecycle communications.
Marketing contribution to qualified demand and pipeline, in close partnership with Sales and the wider Marketing team.
Cross-functional alignment across Product, Sales, Partnerships, Customer Success and Support around shared priorities, campaigns and feedback loops.
Ownership of the cTrader marketing budget: planning, allocation, spend control and performance tracking across priorities and channels.
An AI-first marketing operating model for the direction: applying and continuously improving the company’s connected AI workflows across research, planning, production, personalisation and measurement.
Key Responsibilities
Develop and maintain the B2B marketing plan for the cTrader business direction, translating commercial priorities into focused quarterly initiatives.
Work with Product, Sales, Partnerships, Customer Success and Support to understand market needs, customer objections, product priorities and growth opportunities.
Define and evolve positioning, audience-specific messaging, campaign angles, offers and calls to action.
Lead go-to-market plans for product launches, key features, new segments and strategic market initiatives.
Plan and orchestrate integrated campaigns across the right mix of channels, including content, email, paid media, webinars, partner campaigns, events, landing pages and nurture.
Brief and coordinate internal specialists and external partners across content, design, performance, CRM and campaign operations; ensure work is focused, timely and commercially relevant.
Create or oversee B2B content and sales enablement assets such as product narratives, case studies, presentations, landing pages, campaign materials and customer proof points.
Build and optimise marketing funnels for key audiences and accounts, spanning awareness, education, consideration, conversion and reactivation.
Partner with Sales to improve lead quality, campaign follow-up, feedback loops and the connection between marketing activity and deal progression.
Use customer, market and campaign data to assess performance, identify bottlenecks and recommend clear next actions.
Own the cTrader marketing budget: plan, allocate and control spend, and track performance against strategic and commercial priorities.
Turn successful initiatives into repeatable playbooks and scalable processes.
Use Spotware’s existing AI-first capabilities to accelerate market research, segmentation, content production, campaign personalisation, reporting and operational execution - and identify new workflows worth scaling.
Requirements
5+ years of experience in B2B marketing, product marketing, integrated marketing, growth marketing or revenue marketing.
Proven experience owning marketing strategy and go-to-market execution for a B2B product, business unit or product line.
Strong understanding of B2B positioning, ICPs, segmentation, buyer journeys, messaging and commercial storytelling.
Experience planning and running multi-channel campaigns, while knowing how to choose the right channels rather than applying a fixed playbook.
Ability to combine strategic thinking with hands-on execution and strong ownership.
Experience working cross-functionally with Product, Sales, Partnerships, Customer Success, Support, content, design and performance teams.
Strong written and verbal communication skills, with the ability to turn complex products into clear, persuasive narratives.
Commercial and analytical mindset: able to connect marketing activity with demand quality, pipeline and business outcomes.
Confidence working with CRM, marketing automation and campaign reporting; deep technical administration is not required.
Fluent English and the ability to work independently in a fast-moving environment.
An AI-native mindset and genuine enthusiasm for Claude or ChatGPT. You are a true power user who uses at least one of them daily as a thinking and execution partner - to research, plan, write, analyse and improve marketing workflows, not as an occasional productivity tool.
Nice to Have
Experience in fintech, B2B SaaS, trading platforms, brokerage technology, prop trading or financial markets.
Experience with account-based marketing, partner marketing, lifecycle marketing, webinars or industry events.
HubSpot certification and hands-on experience with HubSpot or a similar CRM and marketing automation platform.
LinkedIn Ads certification and practical experience running B2B paid acquisition campaigns.
Experience improving complex marketing workflows with AI agents, automation, data enrichment or connected tools.
Conditions
Private medical insurance.
Relocation support (if applicable), including an entry permit, relocation bonus, flight tickets, and airport pickup.
Support with settling into life in Cyprus, including basic guidance on everyday matters, accommodation, banking, and healthcare.
A comfortable office environment with fresh fruits every day, treats or pizza on Wednesdays, and snack day on Fridays.
Fair remuneration based on your experience, skills, and level of responsibility.
Welcome Baby Bonus and Baby Box to celebrate the arrival of a child.
Birthday voucher.
Partial compensation for sports activities and wellness initiatives.
Greek language classes.
Ведение корпоративных социальных сетей и мессенджеров. Развивать каналы компании на выбранных площадках, поддерживать их актуальность, обеспечивать регулярность публикаций и единый стиль коммуникации.
Location: South Africa
About Us
We're an established retention marketing agency specializing in email, SMS, and push for DTC ecommerce brands. We have nearly a decade in business and have partnered with hundreds of brands across the US, UK, Australia, and Europe. We help ambitious brands get more revenue from the customers they already have, and our reputation brings a steady flow of qualified leads to our door.
What You'll Do
Run discovery and proposal calls with inbound and referral leads, using our proven sales framework and scripts.
Respond to new leads within 15 minutes so prospects show up excited and ready to talk, with a target of 75%+ attendance.
Own the full follow-up process in HubSpot, so every deal moves forward with a clear, dated next step.
Grow existing accounts by offering seasonal upgrade packages to clients who already trust us.
Work with leadership on deal scoping and pricing within clear pricing tiers.
Share insights with marketing on lead quality so the pipeline keeps getting stronger.
Requirements
2–5+ years of experience closing B2B deals. Agency services or ecommerce SaaS experience is a big plus.
A consultative selling style, backed by a methodology such as SPIN, Sandler, or similar.
Exceptional spoken English. You're confident, clear, and credible with founders and senior marketers.
Based in South Africa or a similar timezone, with working hours that overlap UK, US, and AU clients.
Disciplined CRM habits. You keep HubSpot accurate in real time because you know clean data closes deals.
A coachable, growth-oriented mindset. You love feedback and apply it on your very next call.
Benefits
Warm leads only.
Every conversation is with someone who came to us through inbound or referrals.
You won't start from scratch.
You'll have a documented sales playbook, proven scripts, and a full library of recorded calls to learn from on day one.
Direct access to leadership.
You'll report directly to the CEO and get real coaching, real feedback, and real visibility.
Global, senior-level conversations.
You'll speak daily with founders and marketing leaders across four markets.
Real impact.
Your feedback on lead quality and deal scoping will help shape how we sell and grow.
Fully remote.
You can work from anywhere in a timezone that overlaps with our UK, US, and AU clients.
УдалённоBased in South Africa or a similar timezone, with working hours that overlap UK, US, and AU clients; You can work from anywhere in a timezone that overlaps with our UK, US, and AU clients
Location: Cyprus
Workplace: onsite
About the Client
Our client is a multi-licensed fintech enabling companies to operate across borders and currencies. It brings together a complete banking platform, payment gateway with local payment methods, and crypto services in one place, with a focus on businesses in medium- to high-risk sectors.
Role Overview
This role gives you full ownership of the company’s brand, content, and market presence across the channels and events where finance leaders spend their time, as well as social and cultural events that the company sponsors. You will define how the company is perceived, keep every touchpoint consistent, and work closely with the sales, product, and compliance teams to turn attention into qualified conversations. The role is based on-site in Limassol, Cyprus.
Key Responsibilities
Maintain consistent voice and visual identity across touchpoints; refine product messaging for the business.
Produce targeted content (posts, articles, case studies, reports) helping finance leaders navigate cross-border currency management.
Manage end-to-end brand partnerships, sponsorships, and industry event activations with external vendors and agencies.
Build media relationships, manage announcements, and secure trade press coverage to strengthen market reputation.
Own social channels, content calendar, and visual collaboration to grow audience engagement.
Track multi-channel performance, report on engagement drivers, and allocate budget for maximum ROI.
Requirements
3+ years of proven experience as a Marketing Manager, ideally within fintech, payments, EMI, or related financial services/products.
Track record of meeting or exceeding marketing goals and KPIs.
Strong grasp of digital and offline marketing tactics.
Experience in a B2B environment targeting business customers in payments or financial services.
Hands-on experience in event marketing, including industry conferences and B2B marketing events, as well as sponsorships and brand activations, from planning and partner management to on-site delivery and follow-up.
Solid budget management and ROI analysis skills.
Be based in Limassol, Cyprus, and open to on-site work in the office.
Languages: English (B2+)
Bonus: experience marketing regulated financial products, with an understanding of the regulatory context of EMI and payments businesses.
Key Soft Skills
Self-directed, able to set priorities and deliver without close supervision.
Commercially minded, measuring marketing by the pipeline it creates.
Creative and brand-minded, with high standards for craft and detail.
Hands-on with an ability to combine speed with precision, moving fast without compromising on quality or compliance.
Persistence and patience combined with the flexibility to thrive in a fast-moving environment.
What We Offer
Competitive salary aligned with experience
Official employment contract in Cyprus
Direct work with the founders & C-level with no bureaucracy
Clear career growth as the company expands into new markets
Collaborative and transparent team culture
High-impact role in a scaling fintech company with a strong local presence and network ● Recognition of personal milestones and achievements
Social benefits
Задачи:
— Довести воронку MQL → SQL до стабильного, воспроизводимого роста.
— Полный цикл B2B-маркетинга: paid, отраслевые ивенты, квартальная конференция и вебинары, CRM-база и прогревающие рассылки.
— ABM и demand gen под enterprise в связке с продажами.
— PLG как часть B2B-воронки вместе с продуктовой командой.
— Аналитика лидов: трекинг по воронке, CRM, атрибуция.
— Позиционирование как B2B SaaS / AI-платформы, контент-стратегия, success stories, PR и премии.
— Руководство командой (events, partnership, traffic) и найм контент-менеджера и junior event-менеджера.
— Бюджет и ROI по каналам.
Требования:
— Опыт в B2B SaaS, реальный ABM и enterprise lead-gen с длинными циклами сделок.
— Единоличная ответственность за маркетинг основного, приносящего выручку направления.
— Опыт прямого руководства командой маркетологов.
— CRM-аналитика и лид-трекинг (amoCRM или аналог), работа с продажами на уровне MQL/SQL.
— Контент- и PR-стратегия, понимание, как продукт приводит B2B-лиды.
— Готовность разбираться в воронке руками, а не только ставить задачи.
Плюсы:
— Знание PLG-механик и AI в маркетинговой автоматизации.
— Опыт построения бренда и позиционирования.
— Опыт работы в стартаповом темпе, в том числе после крупной компании.
Условия:
— Конкурентная зарплата, обсуждается индивидуально, платят в любой валюте.
— Полная удалёнка, команда по всему миру, синхронизация по Москве.
— Ownership всей маркетинговой функции и прямое влияние на выручку.
Вести маркетинг сразу по нескольким продуктам компании. Запуск и ведение рекламных кампаний (Яндекс.Директ, таргет в соцсетях), отчётность по эффективности.
Полностью взять на себя развитие лидогенерации в одном направлении. • Опыт работы в B2B-лидогенерации, performance-маркетинге или маркетинговой аналитике.
УдалённоМы ищем человека, который умеет самостоятельно находить возможности для роста, работать с цифрами, проверять гипотезы и добиваться увеличения результата
Задачи:
— маркетинг продуктов и хардвар устройств
Требования:
— английский язык обязателен
Описание:
Работа с лидером и Top-of-mind компанией в кибербезопасности, раскачивание DeepTech проектов, уникальных для Казахстана. В перспективе возможна разработка собственных спутников.
География найма не уточнена
leadLimassol, Cyprus; Relocation support (if applicable), including an entry permit, relocation bonus, flight tickets, and airport pickup
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