User Acquisition менеджер вакансии - удалённо

LemFi is looking for a Senior Growth Manager to drive user acquisition and community growth for the Italy Nigeria corridor.

LemFi is looking for a Senior Growth Manager France to Morocco to drive diaspora community growth and user acquisition.

- 5+ years of experience in user acquisition management.

- Запускать и масштабировать рекламные кампании в Meta Ads и Google Ads. - Управлять рекламными бюджетами и отвечать за ROAS, CPA, CPI и LTV.

Location: Serbia; Moldova; Latvia; Croatia; Czech Republic; Slovenia; Romania; Spain; Bulgaria; Kazakhstan; Poland; Hungary; Montenegro; Estonia; Ukraine; Cyprus; Lithuania; Georgia Workplace: Remote ABOUT US Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE We’re looking for a Senior User Acquisition Manager to take full ownership of Meta paid traffic and drive subscriptions through web funnels within a single project. Meta is the core channel, with room to expand into additional sources such as AppLovin, X, TikTok and Snapchat. You'll manage 7-figure budgets across multiple GEOs, decide what to test, scale and cut, and be accountable for results. Performance is measured on real business metrics (CPA, ROAS and cohorts), not surface-level platform numbers. We are an AI-first team, so we expect you to use Claude and automation to move faster and to streamline your day-to-day workflows. KEY RESPONSIBILITIES - Manage and scale paid social campaigns on Meta end to end: account structure, bidding, budget allocation, optimization and scaling. - Expand into additional sources (AppLovin, X, TikTok, Snapchat) and look for new growth levers: audiences, formats, placements and campaign types. - Scale spend across multiple GEOs while holding CPA and ROAS targets. - Run structured creative testing with the creative team on all channels, with clear hypotheses and simple scale/kill rules. - Work with the data team on reports, cohort analysis and deep dives, quickly diagnose drops and spikes and act on them. - Manage signal quality: conversion events, event value, purchase optimization, attribution. - Protect account health: manage ad account structure, backups and policy compliance. - Work with platform reps on betas, new campaign types and escalations. - Use Claude and automation (skills, scripts, workflows) to speed up builds, reporting and optimization. - Prepare a clear strategy, document tests and learnings, and keep an eye on market trends and competitors. QUALIFICATIONS - Paid social experience: 3+ years of hands-on experience managing paid social campaigns, with Meta as your main platform (TikTok, Snapchat, Pinterest, or AppLovin experience is a plus) and a proven ability to scale budgets efficiently while maintaining strong ROI. - High-budget management: experience managing $500k+ in monthly ad spend, with consistent optimization and sustainable growth. - Multi-GEO expertise: experience running and scaling campaigns across multiple countries and regions, and making independent, data-driven scaling decisions. - Strong analytical skills: solid command of CPA, ROAS, and cohort analysis, plus proficiency in tools like Omni/Tableau/Mixpanel and the ability to build custom performance analyses. - Meta platform knowledge: deep understanding of account structures, audience targeting, bidding strategies, and creative testing methodologies. - AI and automation: experience automating user acquisition workflows with AI, automated rules or scripts, and a mindset of constantly looking for ways to work smarter. - Autonomous and proactive: you take ownership, thrive in a fast-paced environment, and spot opportunities for testing, optimization, and growth. - Growth mindset: strong motivation to learn, experiment and scale, with a focus on long-term performance. - Clear communication: strong English, with the ability to present insights, results and recommendations to stakeholders. LOCATION Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. BENEFITS Discover the perks of being part of our vibrant team! We offer: - Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. - Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. - Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! INTERVIEW PROCESS After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps: - Recruiter Screening (40 minutes) - Technical Interview (90 minutes) - Final Interview (60 minutes) LIFE AT RUBY LABS At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success. #LI-Remote

— Вести и масштабировать кампании в рекламных сетках (TrafficJunky, ExoClick, TrafficStars и др.) на web2web-воронки. — Наращивать спенд без потери эффективности: ROAS, CPA, окупаемость когорт.

Location: European Union Workplace: Remote ABOUT US Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE This is a senior, hands-on media buying role with end-to-end ownership. You will own the whole acquisition process on Paid Social acquisition channels: strategy, account structure, bidding, budget allocation, creative testing, measurement, scaling and account health. You decide what to test, what to scale and what to cut, and you are accountable for the results. We need someone who has already run Paid Social Ads at scale, who knows how to grow profitably in a policy-sensitive niche, and who can operate independently on large budgets. You will manage performance against real revenue data (CPA, FTD, ROAS, payback, player LTV and cohorts), not surface-level platform metrics. We also work AI-first, and we expect you to use Claude and automation to move faster. KEY RESPONSIBILITIES - Own the process end-to-end: take full ownership of acquisition across all paid social ad networks (TikTok, Meta, AppLovin, Snapchat, and more): planning, launch, optimization, scaling, reporting and documentation. - Scale spend profitably in the US market while holding payback, ROAS and CPA targets based on real revenue and player-value data. - Build and optimize account structure, conversion events, value-based bidding and budget allocation across paid social networks. - Decide budget allocation across acquisition channels and find new scaling levers: audiences, formats, placements, campaign types and additional channels. - Run a structured, high-velocity creative testing process with the creative team on all channels, with clear hypotheses and kill/scale rules. - Manage signal quality: conversion events, event value, deposit / purchase optimization, attribution. - Operate in a policy-sensitive niche: run in the US within each platform's rules. Keep ads and handle disapprovals, appeals and restrictions, and build prevention-first processes so issues are caught before launch. - Protect account health: manage ad account structure, backups and recovery plans. - Work with reps on betas, new campaign types and escalations. - Diagnose drops and spikes quickly and act on them. - Document tests, learnings and playbooks, and use Claude and automation to speed up builds, QA, reporting and optimization. QUALIFICATIONS - 5+ years of hands-on paid social / user acquisition experience. - Large-scale experience running acquisitions in the US market. - Proven experience working in policy-sensitive niches and keeping accounts healthy while scaling. - Strong hands-on Meta Ads experience scaling accounts profitably. - Hands-on AppLovin (AppLovin Ads / AXON) experience, scaling it as an acquisition channel. - Direct ownership of large budgets, ideally $1M+/month hands-on. - Strong understanding of unit economics: LTV, ROAS, payback windows, cohorts, high-value-user dynamics and value-based optimization. - Deep policy and account health experience: disapprovals, appeals, restrictions, ad account bans and how to recover and prevent them. - Strong creative testing discipline and measurement rigor. - Ownership mentality: you run channels end-to-end with minimal supervision and take responsibility for outcomes. LOCATION Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. BENEFITS - Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. - Company-provided MacBook: Apple MacBooks provided to all employees who need them. - Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Read more about it here: Independent Contractor Agreement https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! LIFE AT RUBY LABS At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe. We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.

— Создание CRM-цепочек (Email, Push и др.); — Сегментация базы и персонализация коммуникаций;

• Развивать воронку Telegram-бота: от первого запуска и триала до покупки, продления и возврата пользователей. • Самостоятельно предлагать акционные рассылки: выбирать аудиторию, предложение, время и последовательность сообщений.

• искать аудиторию посредством различных каналов. • придумывать офферы и хуки, запускать посевы и тесты.

Нужен hands-on спец с глубокой экспертизой в Meta Ads и Web2App. - Facebook (основной) + TikTok: Web2Web, Web2App, мобильные приложения.

Ищем именно Traffic / Acquisition специалиста, который умеет находить рабочие связки и масштабировать органический трафик. - Разрабатывать и масштабировать UBT / Organic Traffic-стратегию в TikTok и Instagram;

- сильный hands-on опыт с Google Ads. - понимание CPA, ROAS, LTV, payback, attribution.

Location: European Union Workplace: Remote Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE We are looking for a Senior User Acquisition Manager to take full ownership of paid social acquisition for one of our products. Meta, Snapchat and TikTok are key channels for our product, alongside other paid social networks. This is a senior, hands-on media buying role with end-to-end ownership. You will own the whole paid social acquisition process: strategy, account structure, bidding, budget allocation, creative testing, measurement, scaling and account health. You decide what to test, what to scale and what to cut, and you are accountable for the results. We need someone who has scaled paid social at volume, who knows how to grow in a policy-sensitive niche, and who can operate independently on large budgets. You will manage performance against real revenue data (CPA, ROAS, payback, LTV and cohorts), not surface-level platform metrics. We also work AI-first, and we expect you to use Claude and automation to move faster. KEY RESPONSIBILITIES - Own the process end-to-end: take full ownership of paid social acquisition across TikTok, Meta, Snapchat and other paid social networks: planning, launch, optimization, scaling, reporting and documentation. - Lead on TikTok: own and scale TikTok as the primary acquisition channel, including account structure, campaign types (including Smart+ / automated formats and Spark Ads), bidding, optimization events and creative strategy. - Scale spend profitably while holding payback, ROAS and CPA targets based on real revenue and customer-value data. - Build and optimize account structure, conversion events, value-based bidding and budget allocation across paid social networks. - Decide budget allocation across TikTok, Meta, Snapchat and other paid social networks, and find new scaling levers: audiences, formats, placements, campaign types and additional networks. - Run a structured, high-velocity creative testing process with the creative team on all networks, with clear hypotheses and kill/scale rules. - Manage signal quality: conversion events, event value, purchase optimization and attribution. - Operate in a policy-sensitive niche: run acquisition within each platform's rules. Keep ads compliant, handle disapprovals, appeals and restrictions, and build prevention-first processes so issues are caught before launch. - Protect account health: manage ad account structure, backups and recovery plans. - Work with platform reps on betas, new campaign types and escalations. - Diagnose drops and spikes quickly and act on them. - Document tests, learnings and playbooks, and use Claude and automation to speed up builds, QA, reporting and optimization. QUALIFICATIONS MUST-HAVE EXPERIENCE - 5+ years of hands-on paid social / user acquisition experience. - Large-scale experience running paid social acquisition. - Proven experience working in policy-sensitive niches and keeping accounts healthy while scaling. - Strong hands-on TikTok, Meta and Snapchat Ads experience, scaling them profitably. - Working experience across other paid social channels is a plus. - Direct ownership of large budgets, ideally $1M+/month hands-on. - Strong understanding of subscription / app economics: LTV, ROAS, payback windows, cohorts, high-value-user dynamics and value-based optimization. - Deep policy and account health experience: disapprovals, appeals, restrictions, ad account bans and how to recover from and prevent them. - Strong creative testing discipline and measurement rigor. - Ownership mentality: you run channels end-to-end with minimal supervision and take responsibility for outcomes. LOCATION Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. BENEFITS - Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. - Company-provided MacBook: Apple MacBooks provided to all employees who need them. - Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Read more about it here: Independent Contractor Agreement https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! INTERVIEW PROCESS After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps: - Recruiter Screening (40 minutes) - Technical Interview (60 minutes) - Final Interview (45 minutes) LIFE AT RUBY LABS At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe. We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.

-Лидировать и масштабировать Google Ads как ключевой канал закупки. -Оптимизировать кампании для улучшения CPA, ROAS, LTV и качества трафика.

– Опыт в User Acquisition в геймдеве от 5 лет. – Подтверждённая экспертиза и кейсы.

Location: Georgia; Armenia; Poland; Kazakhstan; Uzbekistan; European Union Workplace: Remote 🌍 Remote | UTC+8 | Core collaboration hours: 12:00–6:00 PM Manila Time Salmon is a technology-driven financial company building a banking and lending platform across Southeast Asia, starting in the Philippines. We combine global fintech expertise with deep local market knowledge to make financial services simple, accessible, and useful for millions of people across the region. 7M+ app downloads. 2M+ monthly active users. 7,000+ partner stores. US$310M+ raised from leading global investors. Manila-based, globally distributed, and hybrid-first — our team spans 45+ countries. If you want to solve complex problems at scale and impact how millions of people access and manage money, come build with us. Southeast Asia's fintech moment starts here. About the role: You'll own how Credit Line scales next, leading its move into the Philippine middle class with better customers, higher limits, and healthier repayment. What you'll do: - Own the full Credit Line funnel — from awareness with marketing through acquisition, activation, and retention inside the product — with no dedicated engineering squad, so you're the connective layer holding marketing, acquisition, product, risk, and business together. - Work closely with marketing, product, acquisition, design, risk and origination, affiliates, and web/SEO, and be the person the team comes to when they need to align on growth. - Report to the Head of Growth and own the Credit Line acquisition budget — no direct reports, but real leverage over numbers that matter commercially. What you'll own: - Define and drive Credit Line's growth strategy end-to-end with the business team — what to test, scale, or kill. - Own the acquisition budget and decide where it goes. - Lead the move into the Philippine middle class — define who that customer is, where to reach them, and rebuild the acquisition mix around them. - Turn a real read on what customers need, fear, and compare us against into experiments worth running — hands-on when the bet calls for it, from testing a new channel to shipping the landing page yourself. - Run experiments across paid channels, landing pages, onboarding, activation, and retention with acquisition and product, tracking CAC, approval, activation, first transaction, limit utilization, spend per active, retention, reactivation, and LTV against cost of risk to find where the real leverage is. - Build a clean experiment-tracking system so learnings compound across quarters instead of getting lost. What makes you a strong fit: - 5+ years in growth, performance, or product marketing. - A track record of self-generated experiments that actually shipped and moved metrics. - Comfortable with product metrics and the tools behind them: CAC, LTV, activation, cohort retention in GA and AppsFlyer, Tableau, plus a working understanding of Meta, TikTok, and Google Ads Manager. - Hands-on with both qualitative and quantitative research — user interviews, large studies, segmentation, market signals. - Uses AI daily for prototypes, creative variants, and analysis, and knows when to override it rather than trust it blindly. - Strong project management and fluent English. What we offer: Ownership and flexibility - Fully remote work with core collaboration hours from 12:00 to 6:00 PM Manila time (UTC+8) - Company-provided tools and equipment Health and time off - Medical insurance support for you and your family through co-funding or reimbursement, depending on your location and subject to policy limits - Access to an internal mental health support specialist - 22 vacation days, Philippine public holidays, and 15 sick days Growth and team experience - Opportunities to learn and share your expertise through internal expert meetups, external conferences, speaking opportunities, and industry publications - Company-sponsored trips to Manila to meet and work with your team in person - High-performing teams can earn a dedicated beach house week in Southeast Asia

• Лидировать направление UA: формировать стратегию, планировать бюджеты, отвечать за ключевые метрики. • Консолидировать все источники трафика, включая новые сети (Mintegral, Unity и другие).