Задача: выстроить управляемую систему поискового продвижения: SEO + AI Search/GEO, структура каталога, создание SEO/GEO-страниц, рост видимости в Яндексе, Google и нейроответах.
Lead the creative vision and execution across Paid Social channels, ensuring design excellence, platform relevance, and brand consistency across all creative assets. Stay informed on performance and testing results, applying learnings to generate creative hypotheses, inform future assets, and proactively develop new creative tests.
• Выстраивать систему производства креативов: подходы, гипотезы, циклы тестов, анализ результатов. • Проектировать и развивать внутреннюю админку/пайплайн (vibecoding), которая собирает подходы по креативам, конкурентам и инсайтам — чтобы ускорить поиск рабочих связок.
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Задачи:
— Создавать изображения: необычные картинки, баннеры, обложки, карточки, иллюстрации для уроков, соцсетей и рекламных материалов.
— Поддерживать единый стиль проекта.
— Генерировать короткие видео на 15–20 секунд: заставки курсов, атмосферные приветствия, анимации и переходы.
— Создавать ощущение волшебства и погружения: оживающие артефакты, открывающиеся двери, фантазийные пространства.
— Собирать медитации с голосом эксперта: готовить тексты по авторским материалам, создавать озвучку на основе предоставленных записей голоса, работать с музыкой в Suno.
— Настраивать темп, интонации и паузы, монтировать готовые аудио длительностью от 5 до 20 минут.
— Создавать AI-аватары и видео с экспертом: приветствия, обращения и отдельные фрагменты для продуктов с естественной мимикой и узнаваемым голосом.
— Оформлять обучающие материалы: превращать голосовые сообщения и записи эксперта в презентации, конспекты, PDF, чек-листы и визуальные карточки, сохраняя авторский смысл.
— Участвовать в создании AI-интерактивов: игровые тесты, выбор артефактов, «карта дня», персональные подсказки.
— Разрабатывать визуалы, сценарии и промпты для ботов и разделов клуба.
— Упрощать производство контента: создавать библиотеку промптов и шаблонов, автоматизировать повторяющиеся задачи, тестировать новые инструменты и предлагать полезные внедрения.
Требования:
— Практический опыт генерации изображений, видео и аудио, уверенная работа в Suno и инструментах синтеза речи и воспроизведения голоса.
— Хороший вкус: композиция, цвет, типографика, чувство атмосферы и ритма.
— Навыки монтажа и обработки звука: умение довести генерацию до материала, готового к публикации.
— Внимательность к качеству: исправление визуальных искажений, ошибок в тексте, произношении и звуковых склейках.
— Скорость, самостоятельность, соблюдение сроков и способность работать по кратким, в том числе голосовым, вводным.
— Интерес и уважительное отношение к психологии, самопознанию, интуиции и эзотерической тематике.
— Портфолио с собственными работами обязательно.
Будет преимуществом: опыт в онлайн-образовании, создание Telegram-ботов, работа с GetCourse, настройка автоматизаций без программирования и сборка простых интерактивных страниц.
Условия:
— Работа в команде авторского проекта, разнообразные творческие задачи и возможность предлагать собственные идеи.
— Формат работы: онлайн, удаленно.
— Занятость и график: постоянная, фиксированная оплата.
— Оплата: от 70 тыс в мес.
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– продвижение материалов: дистрибуция аналитических статей, инсайдов и спецпроектов канала в целевых Telegram-сообществах (крупнейшие общественно-политические, B2B и отраслевые каналы). – работа с федеральными СМИ: питчинг наших эксклюзивов, расследований и инфоповодов в профильные федеральные медиа.
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Location: Mexico
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location.
About the Client
Our client helps high-achieving men rebuild their lives from the inside out, marriage, family, identity, and purpose.
They have an established content engine and a large existing audience across social platforms, with hundreds of long-form videos and a deep library of short-form content, client testimonials, VSLs, and organic content continually being produced and tested. They’re looking for a Meta Media Buyer who can turn that creative engine into predictable, scalable customer acquisition.
About the Role
Paid acquisition is a major growth channel for our client, and we need a dedicated owner of our Meta advertising.
This is not a general digital marketing position, and it is not a role for someone who simply launches campaigns and checks Ads Manager once a day. You will own Meta campaign execution and optimization end to end: campaign structure,
budgets, testing, creative performance, audiences, tracking, lead quality, and scaling. You’ll work closely with our organic and creative teams. When content breaks out organically, you should know how to test it as paid creative. When an ad works, you should understand why it works and be able to tell the creative team what we need more of. Ultimately, your job is not to generate cheap clicks or leads. Your job is to help us acquire qualified prospects and customers at economics that allow us to scale.
Responsibilities
1. Meta Campaign Management
Own day-to-day execution across Facebook and Instagram advertising through Meta Ads Manager.
Build, launch, manage, and optimize campaigns across the customer acquisition funnel.
Manage campaign structure, budgets, bidding, audiences, placements, optimization events, and spend allocation.
Monitor account performance consistently and make informed adjustments rather than allowing declining campaigns to run unchecked.
Maintain clean campaign structures and naming conventions so the account remains organized, understandable, and scalable.
2. Performance & Budget Optimization
Own the numbers behind paid acquisition.
Monitor and analyze the metrics that matter, including CPM, CTR, CPC, CPL, cost per booked call, CAC, conversion rates, lead quality, spend, and revenue performance.
Understand where performance is breaking down. A rising CAC does not automatically mean the audience is the problem, and a low CPL does not automatically mean the campaign is successful.
Follow the lead beyond Meta. Work with our sales team to understand whether campaigns are generating qualified applications, booked calls, show-ups, and customers — not simply form submissions.
Identify where additional budget can be deployed profitably and where spend needs to be reduced or redirected.
3. Creative Testing & Analysis
Develop and maintain a structured testing system for hooks, angles, messaging, formats, offers, CTAs, and creative concepts.
Analyze creative performance and identify patterns across winning and losing ads.
Be able to explain more than “this ad has the lowest CPL.” We want someone who can identify why an angle is resonating, which hooks are producing qualified prospects, what is losing effectiveness, and what should be created next.
Give the creative team specific, actionable briefs and feedback based on performance data.
Work closely with our Social Media Manager to identify organic winners that should be tested as paid creative, including reusing organic post IDs where appropriate to carry existing social proof.
4. Testing & Scaling
Build a disciplined testing process rather than making random changes inside the ad account.
Know how to determine whether a test has enough data to make a decision and distinguish meaningful performance changes from normal fluctuations.
Identify winners, iterate on them, and scale them intelligently.
Know when to increase spend, when to consolidate, when to introduce new creative, when to let a campaign stabilize, and when something genuinely needs intervention.
Balance growth with efficiency. We don’t want someone afraid to spend money when the economics support scaling — or someone who increases budgets simply because Meta is reporting good numbers.
5. Tracking & Attribution
Ensure Meta Pixel, Conversions API, conversion events, UTMs, landing-page tracking, and relevant CRM attribution are functioning correctly.
Identify tracking discrepancies and work with the appropriate team members to resolve them.
Understand the limitations of platform attribution and use available business data to develop a more complete picture of campaign performance.
Paid acquisition doesn’t end when someone submits a lead form. You should be able to connect ad → lead → appointment → sales outcome → customer acquisition cost.
6. Reporting & Communication
Own clear and consistent reporting on paid acquisition performance.
Communicate what happened, why it happened, what was learned, and what you’re doing next.
Report on spend, lead volume, CPL, qualified leads, booked calls, CAC, creative performance, testing results, and relevant funnel metrics.
Flag meaningful performance changes quickly rather than waiting for someone else to notice them.
Requirements
You have experience working with U.S.-based DTC e-commerce businesses generating seven- to eight-figure annual revenues.
3+ years of hands-on experience managing Meta Ads (Facebook and Instagram).
Strong proficiency with Meta Ads Manager.
Demonstrated experience managing and scaling meaningful paid advertising budgets.
Strong understanding of direct-response and performance marketing.
Experience with lead-generation and conversion-focused campaigns.
Strong understanding of campaign structure, audiences, bidding, budgeting, optimization, and scaling.
Strong creative analysis and ad-testing skills.
Ability to interpret advertising and funnel data and translate it into specific actions.
Understanding of Meta Pixel, Conversions API, conversion events, UTMs, and attribution.
Ability to evaluate performance beyond platform metrics and connect advertising results to downstream sales outcomes.
Strong written and verbal communication skills.
Strong organizational skills and attention to detail.
Ability to work independently, take ownership, and proactively identify and solve performance problems.
Nice to Have
Experience with high-ticket coaching, education, personal development, mental health/fitness, or information-product businesses.
Experience working with a setter/closer sales model and understanding what happens to paid leads after they enter a CRM.
Experience with application, booked-call, VSL, or similar high-ticket acquisition funnels.
Experience working with founder-led or personality-driven brands.
Experience turning organic content into successful paid creative.
Strong understanding of CRM attribution and the connection between ad-platform data and actual sales outcomes.
What We’d Like to See From Candidates
We’re much more interested in proof of work than media-buying buzzwords.
Be prepared to show accounts or case studies you’ve personally managed and explain your role in the results.
We want to understand the monthly Meta spend you’ve personally managed, the type of business and offer you advertised, your CPL/CAC or other relevant acquisition results, how you approached creative testing, what you successfully scaled, and an example of a campaign that stopped performing and how you diagnosed it.
You should be able to explain your decision-making, not simply show us a screenshot of a successful Ads Manager dashboard.
Out of Scope for This Role
This is specifically a Meta Media Buyer position.
You are not responsible for organic social media management, community management,
email/newsletter marketing, or managing Google, YouTube, TikTok, or other paid advertising platforms.
Our Social Media Manager owns organic social end to end and influences paid creative but does not run the ad accounts.
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Задачи:
— Создавать изображения: необычные картинки, баннеры, обложки, карточки, иллюстрации для уроков, соцсетей и рекламных материалов.
— Поддерживать единый стиль проекта.
— Генерировать короткие видео на 15–20 секунд: заставки курсов, атмосферные приветствия, анимации и переходы.
— Создавать ощущение волшебства и погружения: оживающие артефакты, открывающиеся двери, фантазийные пространства.
— Собирать медитации с голосом эксперта: готовить тексты по авторским материалам, создавать озвучку на основе предоставленных записей голоса, работать с музыкой в Suno.
— Настраивать темп, интонации и паузы, монтировать готовые аудио длительностью от 5 до 20 минут.
— Создавать AI-аватары и видео с экспертом: приветствия, обращения и отдельные фрагменты для продуктов с естественной мимикой и узнаваемым голосом.
— Оформлять обучающие материалы: превращать голосовые сообщения и записи эксперта в презентации, конспекты, PDF, чек-листы и визуальные карточки, сохраняя авторский смысл.
— Участвовать в создании AI-интерактивов: игровые тесты, выбор артефактов, «карта дня», персональные подсказки.
— Разрабатывать визуалы, сценарии и промпты для ботов и разделов клуба.
— Упрощать производство контента: создавать библиотеку промптов и шаблонов, автоматизировать повторяющиеся задачи, тестировать новые инструменты и предлагать полезные внедрения.
Требования:
— Практический опыт генерации изображений, видео и аудио, уверенная работа в Suno и инструментах синтеза речи и воспроизведения голоса.
— Хороший вкус: композиция, цвет, типографика, чувство атмосферы и ритма.
— Навыки монтажа и обработки звука: умение довести генерацию до материала, готового к публикации.
— Внимательность к качеству: исправление визуальных искажений, ошибок в тексте, произношении и звуковых склейках.
— Скорость, самостоятельность, соблюдение сроков и способность работать по кратким, в том числе голосовым, вводным.
— Интерес и уважительное отношение к психологии, самопознанию, интуиции и эзотерической тематике.
— Портфолио с собственными работами обязательно.
Будет преимуществом: опыт в онлайн-образовании, создание Telegram-ботов, работа с GetCourse, настройка автоматизаций без программирования и сборка простых интерактивных страниц.
Условия:
— Работа в команде авторского проекта, разнообразные творческие задачи и возможность предлагать собственные идеи.
— Формат работы: онлайн, удаленно.
— Занятость и график: постоянная, фиксированная оплата.
— Оплата: от 70 тыс в мес.
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Location: London
Workplace: OnSite
ABOUT US
At LangChain, our mission is to make intelligent agents ubiquitous. We build the foundation for agent engineering in the real world, helping developers move from prototypes to production-ready AI agents that teams can rely on. We began as widely adopted open-source tools and have grown to also offer a platform for building, evaluating, deploying, and operating agents at scale.
With $125M raised at Series B from IVP, Sequoia, Benchmark, CapitalG, and Sapphire Ventures, we’re at a stage where we’re continuing to develop new products, growth is accelerating, and all team members have meaningful impact on what we build and how we work together. LangChain is a place where your contributions can shape how this technology shows up in the real world.
Today, our platform includes LangSmith (Observability, Evaluation, Deployment, Fleet, and Sandboxes), our open source frameworks (LangChain, LangGraph, and Deep Agents), and the newly launched LangSmith Engine for autonomous agent improvement. We have 100M+ monthly open source downloads, 6,000+ active LangSmith customers, and 5 of the Fortune 10 use LangSmith in production (+ 35% of the Fortune 500 overall), including teams at Klarna, Clay, Coinbase, Workday, Lyft, Cloudflare, Harvey, Rippling, Vanta, LinkedIn, Monday.com, Nvidia, and Bridgewater.
ABOUT THE ROLE:
We're hiring our first Demand Generation Lead for EMEA, Middle East and Emerging Markets. You'll own how LangSmith shows up in the region and how that turns into pipeline from partnering with performance marketing, lifecycle marketing, integrated campaigns and webinars to build a localized campaigns.
You'll be deciding what works in the region, run the experiments to prove it, and then scale what works into a repeatable regional playbook. You’ll be a builder with central support from our US demand gen, product marketing, and marketing ops teams.
WHAT YOU'LL OWN:
REGIONAL DEMAND STRATEGY AND PIPELINE:
- Build the EMEA demand plan: which markets, which segments, which channels, and what each is expected to return
- Own an EMEA pipeline target and report against it sourced and influenced, by channel and by market
- Decide how the regional demand budget gets allocated for localized programs.
FULL-FUNNEL PROGRAM EXECUTION:
You'll own the whole mix for the region and be hands-on in all of it:
- Paid digital: partner with performance marketing to support localized 3rd party promotion, paid search, paid social, and retargeting strategy, including account-level and contact-level targeting to give sellers air cover in named accounts
- Webinars: run a regional cadence across live demos, thought leadership webinars, technical workshops, and customer stories, in local time zones with local speakers where it helps
- Integrated campaigns: adapt global LangSmith narratives and build region-first campaigns when the market needs something different
- Lifecycle: build segmented nurtures and post-event follow-up for regional leads, with attention to language and time zone.
CROSS-FUNCTIONAL PARTNERSHIP:
- Work directly with EMEA AEs and SDRs to understand what converts in-region and co-design follow-up plays that drive pipeline.
- Partner closely with Field Marketing to build joint regional plans, align priorities, and create a coordinated interface into the sales team.
- Support new-hire ramp by identifying warm signals, share campaign hand-off details, marketing programs, and proven outreach plays reps can use in their first 90 days.
- Collaborate with RevOps on targeting, routing, campaign tracking, and reporting to improve regional execution and pipeline visibility.
WHAT WE'RE LOOKING FOR:
- 7+ years in B2B demand generation, growth marketing, or integrated campaigns, ideally in developer tools, infrastructure, or technical SaaS
- Track record of building demand programs in EMEA across multiple countries, with a clear view of where localization matters and where it doesn't
- You've personally run paid, webinars, lifecycle, and ABM
- You write the copy, build the landing page, pull the report, and launch the campaign
- Comfortable with a technical product and a technical audience. You don't need to write code, but you should be able to hold a conversation about agents, evals, and observability without a script
- Strong partner to Sales. You've worked shoulder to shoulder with AEs and SDRs and you're comfortable with a pipeline number
- Fluent in the numbers: funnel conversion, CPL, cost per SQO, pipeline contribution, and attribution's real limits
- Working command of a modern stack, Hubspot, Influ2, Qualified, Goldcast, Zoom Webinar, Zapier, SFDC, Reo.dev http://Reo.dev, and Clay
- Comfortable with ambiguity and true ownership
COMPENSATION:
£95,000-£125,000 base salary + equity
Location:
- UK, London or The Netherlands, Amsterdam
Compensation Philosophy:
We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks.
We are hiring for this role across a range of scope, and the compensation band reflects that. Your offer depends on what we learn about your impact, craft, leadership, and communication during the interview process. We will tell you early where you’re tracking and talk comp with you before offer stage. Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations.
BENEFITS
Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.
What you'll do Designing the upper-level logic for marketing budget management: rules and models for allocating budget across products and traffic sources, validating the approach and preparing it for automation. Developing and validating Early LTV metrics/models to support intra-week performance marketing and budget allocation decisions.
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Чем тебе предстоит заниматься: Разрабатывать и реализовывать маркетинговую стратегию для СТМ и СИ совместно с коммерческой и продуктовой командами; Формировать позиционирование и ценностное предложение СТМ с учетом сегментов покупателей, потребностей категорий и конкурентного окружения;
ОфисМосква
УдалённоMexico
ОфисLondon
Маркетинг и креатив вакансии - страница 81 · Job Hunters