Paid Media Specialist - Google Ads & Meta Ads

Location: Romania; North Macedonia; Croatia; Bulgaria; Bosnia and Herzegovina; Slovakia About Huzzle At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include fast-growing startups, digital agencies, SaaS companies, and tech-enabled businesses across industries such as MarTech, FinTech, EdTech, and eCommerce. Unlike traditional outsourcing agencies, we place you directly with innovative companies where you become a valued member of the team. Job Type Full-time (Remote, working full UK business hours) Engagement: Independent Contractor About the Company Our client is a growing UK digital marketing business managing paid media for a portfolio of external agency clients and more than 12 companies within its wider group. Their focus is primarily on SMEs and local service businesses, so this role is ideal for a Paid Media Specialist who understands how to generate meaningful results with smaller, carefully managed advertising budgets—not someone whose experience is limited to large brands with significant media spend. The team values accountability, commercial thinking, accurate tracking, and clear communication with clients. Job Summary We're looking for an experienced, hands-on Paid Media Specialist to take ownership of Google Ads and Meta Ads campaigns across multiple SME client accounts. Google Ads will be your immediate and primary focus, with Meta Ads becoming an increasingly important part of the role as additional accounts come online. This is not a strategy-only position. You'll personally build, audit, restructure, optimize, track, and report on campaigns. It's also a highly client-facing performance marketing role. You'll be responsible for turning a client's budget and objectives into a structured campaign, accurately tracking results, and personally presenting performance to clients—including explaining what happened and what you're changing when results fall below expectations. Key Responsibilities Own the day-to-day management of Google Ads campaigns across multiple SME client accounts Build, audit, restructure, and optimize Google Ads accounts from the ground up Manage Search, Performance Max, and Display campaigns Structure campaigns effectively, including account architecture, keyword strategy, and match-type separation Manage bidding strategies, budgets, and daily spend pacing Build and verify conversion tracking from scratch using Google Tag Manager Implement and troubleshoot call and lead conversion tracking Build and manage Meta Ads campaigns, including Meta Pixel and Conversion API (CAPI) implementation Monitor performance and flag underperforming accounts within 48 hours, rather than waiting for month-end reporting Produce monthly written performance reports for each account with clear commentary explaining what changed, why it changed, and what happens next Lead client performance and review calls Communicate campaign wins, challenges, and underperformance confidently and professionally Provide weekly internal summaries covering spend, conversions, CPA, and overall account performance Recommend landing page and conversion-rate improvements based on campaign data Brief internal creative resources on required ad creative and video assets Feed paid search insights into organic search and SEO targeting Maintain accurate daily time records for internal billing Work with tools including GoHighLevel and Apollo where relevant; significant prospecting or list building is not expected, as target company lists are provided Requirements Proven hands-on experience managing Google Ads across multiple client accounts Strong experience working with SMEs, local businesses, or smaller advertising budgets Demonstrable experience personally executing campaigns—not simply overseeing or delegating execution Hands-on experience with Google Search, Performance Max, and Display Experience managing Meta Ads campaigns Practical knowledge of Meta Pixel and Conversion API (CAPI) setup Ability to build conversion tracking from scratch, including Google Tag Manager Strong understanding of campaign structure, bidding strategies, budget pacing, CPA, conversion optimization, and attribution Experience presenting campaign performance directly to clients Confidence discussing underperformance and difficult results—not only campaign wins Fluent spoken and written English with excellent client-facing communication skills Highly self-directed and capable of identifying problems and restructuring accounts without constant instruction Strong reporting discipline and ability to consistently meet fixed reporting deadlines Comfortable with daily time tracking Ability and willingness to work full UK business hours on a long-term basis Google Ads certification Paid media experience with lead generation and local service businesses Experience using call tracking platforms such as WhatConverts Microsoft Advertising experience Familiarity with GoHighLevel Familiarity with Apollo Benefits 💰 Competitive salary based on experience 🌎 100% remote work environment 📈 Long-term stability within a growing group of companies 🚀 High-impact role with significant autonomy 🎯 Opportunity to work across a diverse range of industries and brands