Social Media Lead

Location: Cyprus; Malta; Poland; Georgia; Romania; Malaysia Social Media Lead Reporting to: Chief Marketing Officer Location: Fully Remote — European Time Zones Employment: Full-time About the Role We are looking for a Social Media Lead to own and grow CXM’s global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership. You will play a key role in consolidating CXM’s regional social presence, improving performance across markets, and building a consistent, engaging global brand presence. Key Objectives Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers. Deliver agreed ROAS targets across paid social campaigns by the end of Q4. Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR. Establish a consistent monthly social media performance reporting and optimisation rhythm. Launch a follower-exclusive content and promotions programme within the first six months. Build scalable processes and, over time, support and lead local social media managers. Key Responsibilities Strategy & Planning Develop and execute CXM’s global social media strategy in line with wider marketing objectives. Build and manage content calendars across campaigns, promotions, company updates, and market opportunities. Identify emerging platform, audience, and content trends. Content & Community Coordinate, schedule, and publish content across relevant social platforms. Maintain consistency in brand identity, tone of voice, messaging, and positioning. Manage comments, direct messages, and community interactions professionally and promptly. Monitor sentiment and escalate customer issues or recurring concerns to the appropriate teams. Paid Social Plan, launch, manage, and optimise paid social campaigns, particularly across Meta. Manage budgets across markets and campaign objectives. Test and optimise audiences, creatives, placements, and messaging. Improve campaign performance across reach, traffic, engagement, conversions, and cost efficiency. Analytics & Reporting Track and analyse organic and paid social performance. Produce regular performance reports with clear insights and recommendations. Turn data into actionable optimisation decisions. Monitor competitor activity and platform developments. Cross-Functional Collaboration Work closely with design, content, regional marketing, CXM Support, compliance, and other internal teams. Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media. Team Leadership Provide direction and support to local social media managers as the team develops. Establish standards, processes, and best practices across markets. Remain hands-on while coaching and developing the wider social team. Requirements Proven experience managing social media for a global or multi-market brand. Strong hands-on experience with paid social, particularly Meta Ads . Strong understanding of organic social, content strategy, and community management. Demonstrable ability to analyse social performance and optimise based on data. Experience managing budgets, campaigns, audiences, and creative testing. Strong brand, content, and copy judgement. Excellent stakeholder and cross-functional communication skills. Experience working in regulated industries such as fintech, crypto, or financial services is advantageous. Experience managing or mentoring social media teams is a plus. Comfortable working independently in a fully remote environment. Benefits What We Offer The opportunity to own and shape CXM’s global social media function. A genuinely remote role with flexibility across European time zones. The chance to consolidate and build a global social operation from the ground up. A strong, experienced team and supportive leadership environment. Competitive base salary plus a performance-based bonus linked to social KPIs and campaign results. Recruitment Process Stage 1: HR screening interview Stage 2: Interview with the CMO, potentially including the CEO