Remote Meta Ads Specialist

Location: Albania; Bosnia and Herzegovina; Slovenia; Kosovo; Croatia; Bulgaria About Huzzle At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team. Role Type: Full-time Engagement: Independent Contractor Job Summary We are looking for a results-driven Meta Ads Specialist with 2–3+ years of hands-on experience managing and optimizing paid advertising campaigns across Facebook and Instagram. The ideal candidate has a strong understanding of Meta Ads Manager, audience targeting, creative testing, conversion tracking, and performance optimization. You should be comfortable managing advertising budgets, analyzing campaign performance, and implementing data-driven strategies to maximize return on ad spend (ROAS). This is an excellent opportunity for a performance marketer looking to take ownership of paid social campaigns and drive measurable business growth. Key Responsibilities Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns using Meta Ads Manager. Develop and execute paid social strategies focused on lead generation, conversions, customer acquisition, and revenue growth. Monitor and optimize key performance metrics, including ROAS, CPA, CPL, CTR, CPC, and conversion rates. Conduct audience research, build custom and lookalike audiences, and implement retargeting strategies. Perform A/B testing across ad creatives, copy, audiences, placements, and campaign structures. Collaborate with creative teams to develop high-performing ad content. Manage campaign budgets effectively and identify opportunities to scale successful campaigns. Implement and troubleshoot Meta Pixel, Conversion API (CAPI), and conversion tracking. Prepare regular performance reports and provide actionable recommendations to improve results. Stay updated on Meta advertising platform changes, best practices, and emerging paid social trends. Requirements 2–3+ years of proven experience managing Meta (Facebook and Instagram) advertising campaigns. Strong proficiency in Meta Ads Manager and Meta Business Suite. Demonstrated experience running conversion-focused and/or lead generation campaigns. Solid understanding of campaign structures, audience segmentation, bidding strategies, and budget optimization. Experience with Meta Pixel, conversion tracking, and retargeting campaigns. Ability to analyze advertising data and make informed optimization decisions. Experience with A/B testing and creative performance analysis. Familiarity with Google Analytics 4 (GA4) and reporting tools. Strong analytical, problem-solving, and communication skills. Excellent written and spoken English. Ability to work independently in a remote environment and collaborate with international teams. Nice to Have Experience managing Meta Ads for eCommerce, SaaS, lead generation, or agency clients. Familiarity with Shopify, WordPress, or landing page builders. Experience with Google Tag Manager and Conversion API integrations. Experience managing multiple advertising accounts or substantial monthly ad budgets. Knowledge of funnel optimization and conversion rate optimization (CRO). Benefits 💻 Fully Remote: Work from anywhere with international teams 🤝 Peer Community: Connect with high-performing sales professionals in our network 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement 💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals