Вакансии

SEO Strategy & Optimization. Develop and execute SEO strategies to improve organic visibility, keyword rankings, and website traffic.

Cresta is looking for a Growth Marketer to scale organic search and AI answer engine visibility and run growth experiments on new acquisition channels while measuring pipeline impact.

Location: Москва Workplace: Удалённый, Офис, Гибридный Сервис Яндекс Недвижимость помогает миллионам пользователей купить, продать и сдать жилье. Мы ищем опытного SEO-специалиста, который поможет нам оптимизировать проект с большой аудиторией. Откликайтесь, если работали над крупными проектами с 50+ тыс. DAU и хотите развивать свои навыки с нами. Яндекс Недвижимость — один из крупнейших классифайдов, благодаря которому миллионы людей находят жильё своей мечты, выгодно продают или сдают квартиры. Мы хотим, чтобы поиск недвижимости стал легче и приятнее ещё для большей аудитории. Ищем сильного SEO-специалиста, который поможет нам в этом. Обязанности SEO-оптимизация классифайда Вы будете развивать проект с 200 тысячами DAU: работать с поисковым спросом, анализировать текстовую релевантность, формировать структуру и искать новые точки входа на сайт. Технические улучшения Техническая оптимизация — один из важнейших пунктов развития проекта. Вам предстоит активно взаимодействовать с командой разработки, а также улучшать внутренние сервисы для автоматизации процессов. Конкурентный анализ Вместе с командой вы станете искать новые возможности, проводить эксперименты и находить точки роста, которые помогут продвинуть классифайд в топ и сделать его ещё удобнее. Требования * Много лет занимались поисковой оптимизацией, успешно работали над проектами с 50+ тысяч DAU * Владеете общими инструментами аналитики от Яндекс Метрики до Semrush, умеете строить кастомные дашборды из нескольких источников * Умеете управлять процессом веб-разработки, говорите с программистами на одном языке * Умеете аргументированно отстаивать свою точку зрения и, если нужно, искать компромиссы * Можете самостоятельно формулировать правильные метрики для задач или проектов и анализировать эти метрики * Постоянно контролируете сроки и статусы задач * Продвинутый пользователь MS Excel, понимаете мобильную и веб-аналитику

Задачи: — Продвижение проектов компании в бурж сегменте — Разработка SEO-стратегии под конкурентные ниши — Работа с search intent, кластеризация семантики — On-page, Technical SEO, Контент-SEO — Анализ конкурентов, поиск точек роста — Улучшение ссылочного профиля — Работа с GA4, GSC, Ahrefs, SEMrush — Участие в развитии своего направления Требования: — Опыт SEO от 3 лет, обязательно в бурж сегменте — Опыт работы с большими сайтами или большим количеством SKU, предпочтительно e-commerce — Опыт работы в высококонкурентных нишах — Знание E-E-A-T, Helpful Content, Programmatic SEO — Опыт с AI Overviews, GEO, Bing — Умение автоматизировать и анализировать свою работу — Способность принимать решения и отвечать за результат — Опыт самостоятельного запуска и развития бурж проектов — Английский язык на уровне В1 и выше Условия: — Зарплата 130 000 - 200 000 рублей плюс премии — Удалённая работа с обязательным соблюдением московского часового пояса

Location: Worldwide APPLICATION INSTRUCTIONS: If you’ve already completed the 20four7VA Recruiting Process—including the Final Interview—or have previously been contracted by a 20four7VA Client, please make sure to apply via the 20four7VA Team Portal for faster processing. Log in using your 20four7VA-issued email address to access the portal. If you’ve just logged in to the Team Portal, please proceed to review the Independent Contractor Opportunity outlined below. 💡 Quick Tip: Upload your resume first—this will automatically populate most of the fields in the application form. Let the magic happen! If you're interested in this opportunity, click APPLY TO POSITION to proceed. ******************************************************************** Title: S-CPT-0049 SEO Outreach & Brand Marketing Specialist Independent Contractor – S-CPT-0049 SEO Outreach & Brand Marketing Specialist /Marketing VA/Junior-Senior Level (Remote). Overview 20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia. We are looking for a proactive SEO Outreach & Brand Marketing Specialist to drive our off-page SEO and digital authority-building initiatives. This role is responsible for acquiring high-quality backlinks, increasing brand visibility, building strategic partnerships, and promoting brand content across relevant online communities and publications. The ideal candidate is an excellent communicator, relationship builder, and marketer with experience in link acquisition, content promotion, digital PR, and brand awareness campaigns. The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor. Scope of Services Contractors will be required to provide services that align with the following client tasks: Link Acquisition & Authority Building Develop and execute white-hat link acquisition strategies to improve domain authority and search visibility. Identify high-quality backlink opportunities through competitor analysis, industry research, and content promotion. Conduct outreach campaigns to website owners, bloggers, publishers, agencies, and industry partners. Manage broken-link outreach campaigns. Convert unlinked brand mentions into quality backlinks through relationship-based outreach. Build and maintain relationships with publishers, editors, bloggers and industry influencers. Monitor backlink acquisition performance and maintain outreach pipelines. Digital PR & Brand Visibility Plan and execute digital PR campaigns to increase brand awareness and online authority. Secure guest posting opportunities on relevant industry websites. Coordinate podcast outreach and interview opportunities. Submit expert commentary through HARO (or equivalent journalist request platforms). Identify opportunities for media coverage, interviews, and expert roundups. Build partnerships with complementary businesses and organizations. Community Marketing Build brand visibility through active participation in relevant online communities. Engage in Reddit, Quora, LinkedIn Groups, Facebook Communities, Slack Communities, and niche forums. Promote valuable content naturally while following community guidelines. Monitor industry discussions to identify content promotion opportunities. Content Promotion Collaborate with SEO Specialists and Content Writers to promote newly published content. Develop outreach campaigns for pillar pages, research reports, infographics, case studies, and other linkable assets. Coordinate influencer and partner collaborations. Increase referral traffic through strategic content distribution. Brand Monitoring Monitor online brand mentions across websites, blogs, news portals, podcasts, and social media. Identify opportunities to convert mentions into backlinks. Track competitor mentions and outreach opportunities. Monitor online reputation and coordinate with marketing teams when necessary. Directory & Citation Management Identify relevant industry directories and citation opportunities. Manage business profile submissions. Maintain consistent business information across listings. Audit existing citations for accuracy. Campaign Reporting Track backlink acquisition progress. Measure referral traffic. Report on Domain Authority improvements. Monitor referring domains. Analyze outreach success rates. Maintain outreach CRM and campaign documentation. Collaboration Work closely with IT Marketing and Content team to identify content worthy of promotion. Partner with the Content team to create linkable assets. Coordinate with Social Media and IT Marketing teams for content amplification. Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing. Skills The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements: 2 to 4 years of experience in SEO outreach, digital PR or content marketing. Strong understanding of Off-Page SEO principles. Experience conducting outreach campaigns. Excellent written communication skills. Strong relationship-building abilities. Experience using outreach and SEO tools. Ability to manage multiple outreach campaigns simultaneously. Strong research and organizational skills. Preferred Qualifications Bachelor's degree in Marketing, Communications, Journalism, Business, or related field (preferred but not mandatory). SEO or Digital Marketing certifications are an advantage. Preferred Technical Skills SEO Tools Ahrefs Semrush Moz Google Search Console Outreach Tools Hunter.io Apollo / other CRM or lead management tools BuzzStream / Pitchbox / Respona AI Tools ChatGPT Gemini Claude Perplexity Project Management MS Planner Work Schedule Contracted Hours per Week: 20 Hours Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing) Daily Working Time: 8 AM to 12 PM Eastern Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW. Terms of Engagement Contractors will operate under a Master Services Agreement and a Statement of Work This is not an offer of employment; contractors are not employees of 20four7VA or any client All compensation is processed through 20four7VA according to the terms of the engagement Role Summary & Requirements REQUIRED SERVICE: Marketing VA REQUESTED EXPERIENCE TIER LEVEL: Junior and Senior Level Contracted Hours per Week: 20 hours/week Daily Working Time: 8 AM-12 PM EST Scheduled Working Days: Monday-Friday REPORTING TO/POC: Content Team Number of VAs: 1 GENDER PREFERENCE: None LANGUAGES SPOKEN/PREFERENCE: English ACCENT PREFERENCE: Level A-B REGION PREFERENCES: Any What we offer Competitive rates Weekly payments Various open roles are available Free training and upskilling Constant support and guidance A vibrant community always ready to support you And more!

Задачи: — Разработка SEO-стратегий для аффилиатных сайтов B2B-решений в развлекательной, игровой и спортивной тематиках, включая анализ выдачи, семантику, контент, перелинковку, ссылочный профиль, запуск и развитие сайтов, проверку SEO-гипотез и отслеживание позиций и трафика. Требования: — Опыт работы в SEO от 3 лет, предпочтительно в конкурентных нишах или аффилиатных проектах. — Знания технического SEO: индексация, robots.txt, sitemap, canonical, hreflang, Core Web Vitals, JS SEO. — Базовые знания HTML, CSS, JavaScript. — Опыт работы с инструментами Ahrefs, Semrush, Search Console, GA4, Screaming Frog. — Опыт линкбилдинга и работы с PBN. Условия: — Удалённый формат работы с гибким графиком. — Официальное оформление. — Годовой бонус.

Чем предстоит заниматься: Интернет-маркетинг: Разрабатывать и реализовывать комплексные стратегии внешнего продвижения, анализировать конверсии, оптимизировать воронки привлечения трафика и оценивать ROI/ROAS кампаний.

— Техническое SEO, сбор семантики, прогнозы трафика; — Вывод в топ, работа с контентом и поведенческими факторами;

Location: Remote, Europe; Remote, Ukraine Hi! We are Boosta, a holding tech company that creates, develops, and invests in digital businesses with global potential. Today, we collaborate with over 800 specialists from different parts of the world, and millions of users use our products and services. We’re looking for a skilled Middle SEO Specialist to bring their expertise and experience to Maranello and help strengthen the team. Maranello specializes in driving organic traffic in the iGaming niche across Tier-1 and Tier-2 markets. The team combines deep SEO expertise with an engineering-driven approach to processes to deliver stable, high-quality traffic to its partners. That’s why we’re looking for a strong, ambitious Middle SEO Specialist who is ready to thrive in a fast-paced environment. What will be your focus: Managing an assigned group of websites under the guidance of the SEO Team Lead. Analyzing indexing, rankings, traffic, and the technical health of websites; identifying issues and growth opportunities. Preparing proposals for SEO improvements and implementing the approved plan. Collecting and clustering keywords, building page structures, optimizing metadata and internal linking. Preparing technical specifications for Content, Dev, and Link Building teams and checking that SEO requirements are met. Checking websites before launch and after changes are made. Working with automation tools, identifying repetitive manual operations, and suggesting ways to simplify them. Taking part in SEO tests: recording baseline metrics, changes made, and results. Keeping a change log and providing brief reports: what was done, what the result is, what needs attention, and what the next steps are. You’re our perfect match if you: Have experience managing several SEO projects at the same time: organizing work, monitoring metrics, and setting task priorities. Have strong core SEO expertise: keyword research, clustering, site structure, on-page optimization, internal linking, and link building principles. Have hands-on technical SEO skills: indexing, robots.txt, sitemap, canonical, redirects, duplicates, and response codes. Can analyze data from GSC, rank trackers, Ahrefs / Semrush, and crawlers, find the reasons behind changes, and define specific actions. Are confident with Google Sheets / Excel: formulas, data lookup and matching, filters, and pivot tables. Can verify data accuracy, spot discrepancies between sources, and avoid drawing conclusions based on a single metric. Can write clear technical specifications for content and development and review the results. Can independently go through the full cycle: identify a problem → propose a solution → implement approved changes → evaluate the result. Nice to have: Experience in iGaming, affiliate SEO, or other competitive niches. Experience with mono-brand websites, newly registered domains, various GEOs and languages. Experience with mass launches or managing dozens of websites or more. Using scripts, APIs, Apps Script, Python, n8n, or ready-made tools to automate routine tasks. Practical use of AI for analysis, preparation, and review of materials with quality control. Experience evaluating expired (drop) domains, working with anchor plans, and checking link building results. Understanding of the connection between SEO traffic, clicks to offers, registrations, conversions, and revenue. Here’s what the hiring process looks like: Stage 1. Pre-screen with a recruiter. Stage 2. Technical interview. Stage 3. Additional interview (if needed). Stage 4. Reference check. Stage 5. Job Offer. What we offer: Flexible schedule — work in a way that works best for you. What matters is the result. Remote-first format — no office requirement, with the option to work from our locations in Kyiv, Lviv, and Warsaw. Performance-based compensation — competitive pay and a profit-sharing model where your contribution to business growth directly impacts your income. Bonuses and compensation reviews — transparent, systematic, and built into the way we work. Room to bring your ideas to life — strong infrastructure, technical support, and the resources you need to grow and scale. Health insurance and mental health support — so you have the resources to pursue ambitious goals. Learning budget — we invest not only in the business but also in the people who drive it forward. English lessons with a teacher and a speaking club — to help you work confidently in a global environment. Great team-building events and company parties — because sometimes it’s worth putting work on pause and celebrating what we’ve achieved. We celebrate important moments together — giving gifts for special occasions in your life and career. 28 working days of vacation per year, up to 30 days of sick leave with medical confirmation, and preservation of all public holidays — so you can fully recharge between big wins. Depth, expertise, and results — if that sounds like you, join Maranello.

Location: London, United Kingdom Workplace: fully C About the Company Global University Systems (GUS) is one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible and industry-relevant qualifications. We deliver a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions, whether on campus in Europe, North America, Asia or even in their own home, they are joining a network of over 100,000 students worldwide. When you decide to work with GUS, you will be joining an industry leading, global organisation that has a reach in over 150 different countries. Role Summary Are you a gifted wordsmith with a knack for transforming ideas into compelling stories that engage audiences and drive action? As a Creative Copywriter at GUS, you will leverage innovative writing techniques and digital tools to captivate our prospective students and meet our organizational goals. We're looking for creative individuals with a passion for excellence and a drive for results. As a Creative Copywriter, you will contribute to GUS' worldwide content initiatives, harnessing the power of technology and digital platforms to create unique and engaging campaigns that resonate with our brand's ethos. Your work will span across various channels, including organic and paid social media, PPC, SEO and local marketing efforts, harmonizing these elements to build a best-in-class content portfolio. To excel in this role, you should be an exceptional communicator with a proven ability to conceptualize and implement creative ideas. You should know when to apply technology to accelerate the writing process and when human creativity is essential to the process. To be an ideal candidate, you will have had extensive experience producing powerful written content for multinational companies. You should be a natural team player who wants to contribute to a creative environment where everyone can produce their best work. If you're a passionate communicator who is excited by the prospect of shaping the future narratives of our brands and making an impact on a global scale, we invite you to apply for this exhilarating opportunity. Key Activities and Responsibilities As a Creative Copywriter at GUS, you will be responsible for: · Developing compelling and creative copy for various organic and paid mediums, including social media, PPC, SEO, print and digital campaigns, and email journeys, while ensuring consistency in tone, style, and voice across all platforms and institutions. · Utilizing technology and AI tools to enhance the copywriting process, while understanding when a human touch is necessary for the crafting of content. · Working in alignment with the overall company's goals and marketing strategies, ensuring that your written content supports these objectives and helps to deliver the desired message to the targeted audience. · Staying up to date on the latest trends in content and copywriting, implementing best practices in daily tasks and continuously seeking innovative ways to improve the quality and impact of written content. · Working in coordination with the marketing teams to maintain a content calendar that aligns with the company's broader marketing and business goals. · Ensuring all content and communication efforts take diversity, equity and inclusion (DEI) into consideration. · Contributing to content audits on a regular basis to assess the effectiveness of our copywriting efforts, providing useful recommendations for improvements based on key metrics and analysis. · Assisting in managing relationships with GUS’ internal brand partners, ensuring clear, persuasive and effective copy is provided for all collaborative efforts. · Maintaining a high level of quality control to ensure all produced copy aligns with brand guidelines and is free of errors. Qualifications and Education Essential · Undergraduate level or equivalent work experience Desirable · Digital marketing qualification · Writing qualification Experience · Significant (5+ years) experience in creative copywriting for multiple channels, including social media, PPC, SEO, content marketing and PR. · Demonstrated experience (2+ years) in a team-oriented environment, with the ability to collaborate and contribute to team projects. · Strong research and analytical skills, including the ability to understand audience sentiment, analyse content performance and optimize copy based on performance data. · An understanding of, and demonstrated interest in, emerging technologies that may impact copywriting including generative AI, automation tools, and data analytics. · Strong project management skills, including the ability to manage multiple projects simultaneously, while ensuring timely execution. · Excellent communication and interpersonal skills, including the ability to effectively present ideas to internal stakeholders and collaborate with cross-functional teams. · Proven experience working collaboratively with an international team. · Strong problem-solving skills and the ability to think strategically and creatively to continually improve the company's content and copywriting strategy. · Expertise in Microsoft Office, particularly Word and PowerPoint. · Fluency in English with excellent writing and editing skills, with a strong grasp of grammar and style. · Knowledge of AP Style or other major style guides is a plus. · A portfolio of work that demonstrates your writing abilities and creative skills. · A demonstrated passion for the educational space · Experience with content-related tools and services including SEO tools (such as SEMRush, Ahrefs), social media management tools (such as Buffer, Hootsuite) and content management systems (such as WordPress). · Experience in digital marketing including SEO, social media advertising and content marketing. The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager. There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies. Other information Please note this position is only available on our Consultancy agreement. We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company. We will screen all applicant CVs and select the candidates whose qualifications and experience meet our requirements. Please note due to the high volume of applications we will only contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success. GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Location: London, United Kingdom Workplace: fully C About the Company Global University Systems (GUS) is one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible and industry-relevant qualifications. We deliver a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions, whether on campus in Europe, North America, Asia or even in their own home, they are joining a network of over 100,000 students worldwide. When you decide to work with GUS, you will be joining an industry leading, global organisation that has a reach in over 150 different countries. Role Summary Are you a gifted wordsmith with a knack for transforming ideas into compelling stories that engage audiences and drive action? As a Creative Copywriter at GUS, you will leverage innovative writing techniques and digital tools to captivate our prospective students and meet our organizational goals. We're looking for creative individuals with a passion for excellence and a drive for results. As a Creative Copywriter, you will contribute to GUS' worldwide content initiatives, harnessing the power of technology and digital platforms to create unique and engaging campaigns that resonate with our brand's ethos. Your work will span across various channels, including organic and paid social media, PPC, SEO and local marketing efforts, harmonizing these elements to build a best-in-class content portfolio. To excel in this role, you should be an exceptional communicator with a proven ability to conceptualize and implement creative ideas. You should know when to apply technology to accelerate the writing process and when human creativity is essential to the process. To be an ideal candidate, you will have had extensive experience producing powerful written content for multinational companies. You should be a natural team player who wants to contribute to a creative environment where everyone can produce their best work. If you're a passionate communicator who is excited by the prospect of shaping the future narratives of our brands and making an impact on a global scale, we invite you to apply for this exhilarating opportunity. Key Activities and Responsibilities As a Creative Copywriter at GUS, you will be responsible for: · Developing compelling and creative copy for various organic and paid mediums, including social media, PPC, SEO, print and digital campaigns, and email journeys, while ensuring consistency in tone, style, and voice across all platforms and institutions. · Utilizing technology and AI tools to enhance the copywriting process, while understanding when a human touch is necessary for the crafting of content. · Working in alignment with the overall company's goals and marketing strategies, ensuring that your written content supports these objectives and helps to deliver the desired message to the targeted audience. · Staying up to date on the latest trends in content and copywriting, implementing best practices in daily tasks and continuously seeking innovative ways to improve the quality and impact of written content. · Working in coordination with the marketing teams to maintain a content calendar that aligns with the company's broader marketing and business goals. · Ensuring all content and communication efforts take diversity, equity and inclusion (DEI) into consideration. · Contributing to content audits on a regular basis to assess the effectiveness of our copywriting efforts, providing useful recommendations for improvements based on key metrics and analysis. · Assisting in managing relationships with GUS’ internal brand partners, ensuring clear, persuasive and effective copy is provided for all collaborative efforts. · Maintaining a high level of quality control to ensure all produced copy aligns with brand guidelines and is free of errors. Qualifications and Education Essential · Undergraduate level or equivalent work experience Desirable · Digital marketing qualification · Writing qualification Experience · Significant (5+ years) experience in creative copywriting for multiple channels, including social media, PPC, SEO, content marketing and PR. · Demonstrated experience (2+ years) in a team-oriented environment, with the ability to collaborate and contribute to team projects. · Strong research and analytical skills, including the ability to understand audience sentiment, analyse content performance and optimize copy based on performance data. · An understanding of, and demonstrated interest in, emerging technologies that may impact copywriting including generative AI, automation tools, and data analytics. · Strong project management skills, including the ability to manage multiple projects simultaneously, while ensuring timely execution. · Excellent communication and interpersonal skills, including the ability to effectively present ideas to internal stakeholders and collaborate with cross-functional teams. · Proven experience working collaboratively with an international team. · Strong problem-solving skills and the ability to think strategically and creatively to continually improve the company's content and copywriting strategy. · Expertise in Microsoft Office, particularly Word and PowerPoint. · Fluency in English with excellent writing and editing skills, with a strong grasp of grammar and style. · Knowledge of AP Style or other major style guides is a plus. · A portfolio of work that demonstrates your writing abilities and creative skills. · A demonstrated passion for the educational space · Experience with content-related tools and services including SEO tools (such as SEMRush, Ahrefs), social media management tools (such as Buffer, Hootsuite) and content management systems (such as WordPress). · Experience in digital marketing including SEO, social media advertising and content marketing. The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager. There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies. Other information Please note this position is only available on our Consultancy agreement. We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company. We will screen all applicant CVs and select the candidates whose qualifications and experience meet our requirements. Please note due to the high volume of applications we will only contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success. GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Location: Worldwide APPLICATION INSTRUCTIONS: If you’ve already completed the 20four7VA Recruiting Process—including the Final Interview—or have previously been contracted by a 20four7VA Client, please make sure to apply via the 20four7VA Team Portal for faster processing. Log in using your 20four7VA-issued email address to access the portal. If you’ve just logged in to the Team Portal, please proceed to review the Independent Contractor Opportunity outlined below. 💡 Quick Tip: Upload your resume first—this will automatically populate most of the fields in the application form. Let the magic happen! If you're interested in this opportunity, click APPLY TO POSITION to proceed. ******************************************************************** Title: S-CPT-0046 AI Search (SO) & Organic Growth Strategist (SEO / AEO / GEO) Independent Contractor – S-CPT-0046 AI Search (SO) & Organic Growth Strategist (SEO / AEO / GEO)/Technical VA/Senior- Advanced Level (Remote). Overview 20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia. 20four7VA is seeking an experienced AI Search & Organic Growth Strategist to lead the planning and execution of our organic search strategy across client websites. This role is responsible for connecting SEO strategy with content strategy. Rather than focusing primarily on technical website development, this individual will own keyword research, content planning, on-page optimization, internal linking, and AI Search Optimization (AEO/GEO) while collaborating closely with our content, PPC, and development teams. The ideal candidate understands how modern search is evolving beyond Google rankings into AI-powered search experiences including ChatGPT, Gemini, Perplexity, Copilot, and Google's AI Overviews. The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor. Scope of Services Contractors will be required to provide services that align with the following client tasks: Organic Search Strategy Develop comprehensive SEO strategies for multiple client accounts Perform advanced keyword research and keyword mapping Build content roadmaps and page architecture based on search intent Identify topical authority opportunities through pillar pages and content clusters Perform competitor analysis and identify content opportunities Continuously refine SEO strategies based on performance data AI Search Optimization (AEO & GEO) Optimize content for AI-powered search engines and answer engines Improve visibility within Google AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, and emerging AI search platforms Structure content for semantic understanding using entities, FAQs, and conversational formatting Monitor AI search visibility and citation opportunities Collaborate with the content team to improve AI discoverability On-Page SEO Optimize service pages, landing pages, blogs, and resource content Improve title tags, meta descriptions, heading structure, image optimization, and internal linking Perform EEAT optimization across client websites Identify content gaps and recommend new pages Continuously improve existing content based on ranking opportunities Content Strategy Work directly with writers to build SEO-driven content calendars Create detailed content briefs based on keyword research Ensure content aligns with user intent and search demand Develop internal linking strategies across websites Guide writers on optimization opportunities before publication Link Building & Authority Growth Develop strategic link-building campaigns Create Digital PR opportunities to acquire quality backlinks Monitor brand mentions and coordinate outreach for backlink acquisition Identify partnership and authority-building opportunities Support off-page SEO initiatives that improve domain authority Technical Collaboration Partner with the development team on technical SEO initiatives Participate in technical SEO audits and prioritize recommendations Work alongside developers to improve Core Web Vitals, mobile-first performance, crawlability, and indexing Coordinate Schema markup implementation and structured data improvements Note: This role collaborates with the technical SEO team rather than serving as the primary website developer. Analytics & Reporting Monitor keyword rankings, traffic, engagement, and conversions Analyze organic growth trends and recommend improvements Build dashboards and reports using SEO analytics tools Present actionable recommendations based on performance data Automation & AI Leverage AI tools to improve SEO workflows and productivity Develop prompts and processes that improve research and content planning Identify automation opportunities across SEO operations Ensure all AI-assisted work meets quality standards before publication Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing. Skills The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements: 3+ years of hands-on SEO experience 1–2+ years of AI Search Optimization (AEO/GEO) experience preferred Strong expertise in keyword research and search intent analysis Extensive on-page SEO experience Experience building content strategies and topical authority Strong understanding of EEAT principles Experience with internal linking strategies Experience creating content briefs for writers Working knowledge of technical SEO concepts including Core Web Vitals, Schema markup, crawlability, indexing, XML sitemaps, redirects, and mobile optimization Experience collaborating with developers on technical implementations Excellent written and verbal communication skills IDEAL CANDIDATE PROFILE Strategic thinker who understands how SEO drives business growth Excellent communicator who enjoys collaborating with content creators Strong analytical mindset with exceptional attention to detail Comfortable managing multiple client campaigns simultaneously Proactive problem solver who continuously improves processes Passionate about emerging AI search technologies APPLICATION SOFTWARE KNOWLEDGEABLE / REQUIRED SEO Google Search Console Google Analytics 4 Semrush Ahrefs Screaming Frog Google Keyword Planner AI ChatGPT Claude Gemini Perplexity Analytics Looker Studio Google Tag Manager Microsoft Clarity Project Management Microsoft Planner ClickUp Asana Trello Work Schedule Contracted Hours per Week: 40 Hours Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing) Daily Working Time: TBD EST Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW. Terms of Engagement Contractors will operate under a Master Services Agreement and a Statement of Work This is not an offer of employment; contractors are not employees of 20four7VA or any client All compensation is processed through 20four7VA according to the terms of the engagement Role Summary & Requirements REQUIRED SERVICE: Technical VA REQUESTED EXPERIENCE TIER LEVEL: Senior and Advanced Level Contracted Hours per Week: 40 hours/week Daily Working Time: TBD EST Scheduled Working Days: Monday-Friday REPORTING TO/POC: To Be Determined Number of VAs: 1 GENDER PREFERENCE: None LANGUAGES SPOKEN/PREFERENCE: English ACCENT PREFERENCE:  Level A-B REGION PREFERENCES: Any What we offer Competitive rates Weekly payments Various open roles are available Free training and upskilling Constant support and guidance A vibrant community always ready to support you And more!

Создание SEO-контента и кластеров: разработка экспертных статей, обзоров, коммерческих и гео-страниц для привлечения и удержания целевого трафика. Лидогенерация и CRM-маркетинг: написание продающих лендингов под офферы и настройка автоворонок (welcome-, продающие и реактивационные email-цепочки).

• Разработка SEO-стратегий для аффилиатных сайтов с учетом специфики ниши, географии, конкурентной среды и бизнес-целей. • Анализ поисковой выдачи, конкурентов и перспективных точек роста для определения наиболее эффективных подходов к продвижению.

Location: Mumbai, India Workplace: fully About the Company Global University Systems (GUS) is one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible and industry-relevant qualifications. We deliver a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions, whether on campus in Europe, North America, Asia or even in their own home, they are joining a network of over 100,000 students worldwide. When you decide to work with GUS, you will be joining an industry leading, global organisation that has a reach in over 150 different countries. Role Summary Are you a gifted wordsmith with a knack for transforming ideas into compelling stories that engage audiences and drive action? As a Creative Copywriter at GUS, you will leverage innovative writing techniques and digital tools to captivate our prospective students and meet our organizational goals. We're looking for creative individuals with a passion for excellence and a drive for results. As a Creative Copywriter, you will contribute to GUS' worldwide content initiatives, harnessing the power of technology and digital platforms to create unique and engaging campaigns that resonate with our brand's ethos. Your work will span across various channels, including organic and paid social media, PPC, SEO and local marketing efforts, harmonizing these elements to build a best-in-class content portfolio. To excel in this role, you should be an exceptional communicator with a proven ability to conceptualize and implement creative ideas. You should know when to apply technology to accelerate the writing process and when human creativity is essential to the process. To be an ideal candidate, you will have had extensive experience producing powerful written content for multinational companies. You should be a natural team player who wants to contribute to a creative environment where everyone can produce their best work. If you're a passionate communicator who is excited by the prospect of shaping the future narratives of our brands and making an impact on a global scale, we invite you to apply for this exhilarating opportunity. Key Activities and Responsibilities As a Creative Copywriter at GUS, you will be responsible for: · Developing compelling and creative copy for various organic and paid mediums, including social media, PPC, SEO, print and digital campaigns, and email journeys, while ensuring consistency in tone, style, and voice across all platforms and institutions. · Utilizing technology and AI tools to enhance the copywriting process, while understanding when a human touch is necessary for the crafting of content. · Working in alignment with the overall company's goals and marketing strategies, ensuring that your written content supports these objectives and helps to deliver the desired message to the targeted audience. · Staying up to date on the latest trends in content and copywriting, implementing best practices in daily tasks and continuously seeking innovative ways to improve the quality and impact of written content. · Working in coordination with the marketing teams to maintain a content calendar that aligns with the company's broader marketing and business goals. · Ensuring all content and communication efforts take diversity, equity and inclusion (DEI) into consideration. · Contributing to content audits on a regular basis to assess the effectiveness of our copywriting efforts, providing useful recommendations for improvements based on key metrics and analysis. · Assisting in managing relationships with GUS’ internal brand partners, ensuring clear, persuasive and effective copy is provided for all collaborative efforts. · Maintaining a high level of quality control to ensure all produced copy aligns with brand guidelines and is free of errors. Qualifications and Education Essential · Undergraduate level or equivalent work experience Desirable · Digital marketing qualification · Writing qualification Experience · Significant (5+ years) experience in creative copywriting for multiple channels, including social media, PPC, SEO, content marketing and PR. · Demonstrated experience (2+ years) in a team-oriented environment, with the ability to collaborate and contribute to team projects. · Strong research and analytical skills, including the ability to understand audience sentiment, analyse content performance and optimize copy based on performance data. · An understanding of, and demonstrated interest in, emerging technologies that may impact copywriting including generative AI, automation tools, and data analytics. · Strong project management skills, including the ability to manage multiple projects simultaneously, while ensuring timely execution. · Excellent communication and interpersonal skills, including the ability to effectively present ideas to internal stakeholders and collaborate with cross-functional teams. · Proven experience working collaboratively with an international team. · Strong problem-solving skills and the ability to think strategically and creatively to continually improve the company's content and copywriting strategy. · Expertise in Microsoft Office, particularly Word and PowerPoint. · Fluency in English with excellent writing and editing skills, with a strong grasp of grammar and style. · Knowledge of AP Style or other major style guides is a plus. · A portfolio of work that demonstrates your writing abilities and creative skills. · A demonstrated passion for the educational space · Experience with content-related tools and services including SEO tools (such as SEMRush, Ahrefs), social media management tools (such as Buffer, Hootsuite) and content management systems (such as WordPress). · Experience in digital marketing including SEO, social media advertising and content marketing. The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager. There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies. Other information Please note this position is only available on our Consultancy agreement. We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company. We will screen all applicant CVs and select the candidates whose qualifications and experience meet our requirements. Please note due to the high volume of applications we will only contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success. GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Location: Mumbai, India Workplace: fully About the Company Global University Systems (GUS) is one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible and industry-relevant qualifications. We deliver a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions, whether on campus in Europe, North America, Asia or even in their own home, they are joining a network of over 100,000 students worldwide. When you decide to work with GUS, you will be joining an industry leading, global organisation that has a reach in over 150 different countries. Role Summary Are you a gifted wordsmith with a knack for transforming ideas into compelling stories that engage audiences and drive action? As a Creative Copywriter at GUS, you will leverage innovative writing techniques and digital tools to captivate our prospective students and meet our organizational goals. We're looking for creative individuals with a passion for excellence and a drive for results. As a Creative Copywriter, you will contribute to GUS' worldwide content initiatives, harnessing the power of technology and digital platforms to create unique and engaging campaigns that resonate with our brand's ethos. Your work will span across various channels, including organic and paid social media, PPC, SEO and local marketing efforts, harmonizing these elements to build a best-in-class content portfolio. To excel in this role, you should be an exceptional communicator with a proven ability to conceptualize and implement creative ideas. You should know when to apply technology to accelerate the writing process and when human creativity is essential to the process. To be an ideal candidate, you will have had extensive experience producing powerful written content for multinational companies. You should be a natural team player who wants to contribute to a creative environment where everyone can produce their best work. If you're a passionate communicator who is excited by the prospect of shaping the future narratives of our brands and making an impact on a global scale, we invite you to apply for this exhilarating opportunity. Key Activities and Responsibilities As a Creative Copywriter at GUS, you will be responsible for: · Developing compelling and creative copy for various organic and paid mediums, including social media, PPC, SEO, print and digital campaigns, and email journeys, while ensuring consistency in tone, style, and voice across all platforms and institutions. · Utilizing technology and AI tools to enhance the copywriting process, while understanding when a human touch is necessary for the crafting of content. · Working in alignment with the overall company's goals and marketing strategies, ensuring that your written content supports these objectives and helps to deliver the desired message to the targeted audience. · Staying up to date on the latest trends in content and copywriting, implementing best practices in daily tasks and continuously seeking innovative ways to improve the quality and impact of written content. · Working in coordination with the marketing teams to maintain a content calendar that aligns with the company's broader marketing and business goals. · Ensuring all content and communication efforts take diversity, equity and inclusion (DEI) into consideration. · Contributing to content audits on a regular basis to assess the effectiveness of our copywriting efforts, providing useful recommendations for improvements based on key metrics and analysis. · Assisting in managing relationships with GUS’ internal brand partners, ensuring clear, persuasive and effective copy is provided for all collaborative efforts. · Maintaining a high level of quality control to ensure all produced copy aligns with brand guidelines and is free of errors. Qualifications and Education Essential · Undergraduate level or equivalent work experience Desirable · Digital marketing qualification · Writing qualification Experience · Significant (5+ years) experience in creative copywriting for multiple channels, including social media, PPC, SEO, content marketing and PR. · Demonstrated experience (2+ years) in a team-oriented environment, with the ability to collaborate and contribute to team projects. · Strong research and analytical skills, including the ability to understand audience sentiment, analyse content performance and optimize copy based on performance data. · An understanding of, and demonstrated interest in, emerging technologies that may impact copywriting including generative AI, automation tools, and data analytics. · Strong project management skills, including the ability to manage multiple projects simultaneously, while ensuring timely execution. · Excellent communication and interpersonal skills, including the ability to effectively present ideas to internal stakeholders and collaborate with cross-functional teams. · Proven experience working collaboratively with an international team. · Strong problem-solving skills and the ability to think strategically and creatively to continually improve the company's content and copywriting strategy. · Expertise in Microsoft Office, particularly Word and PowerPoint. · Fluency in English with excellent writing and editing skills, with a strong grasp of grammar and style. · Knowledge of AP Style or other major style guides is a plus. · A portfolio of work that demonstrates your writing abilities and creative skills. · A demonstrated passion for the educational space · Experience with content-related tools and services including SEO tools (such as SEMRush, Ahrefs), social media management tools (such as Buffer, Hootsuite) and content management systems (such as WordPress). · Experience in digital marketing including SEO, social media advertising and content marketing. The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager. There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies. Other information Please note this position is only available on our Consultancy agreement. We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company. We will screen all applicant CVs and select the candidates whose qualifications and experience meet our requirements. Please note due to the high volume of applications we will only contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success. GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

- Анализ выдачи, конкурентов, брендов и GEO; - Поиск новых связок: GEO, бренды, доменные подходы, типы страниц;

🔸Ищем опытного outreach-специалиста, который будет находить релевантные англоязычные площадки и договариваться о размещении ссылок и упоминаний наших продуктов. 🔸Искать и оценивать подходящие площадки для размещений.