Pavago

Responsibilities: — Develop and implement SEO strategies to enhance organic visibility, keyword rankings, and website traffic. — Conduct keyword research, competitor and search intent analysis. — Perform technical SEO audits focusing on indexing, crawling, site architecture, page speed, and mobile performance. — Optimize meta titles, descriptions, headings, internal linking, URLs, and structured data. — Execute ethical link-building strategies and monitor search algorithm updates. — Optimize content for traditional and AI-powered search engines (AEO/GEO). — Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads. — Manage advertising budgets to improve lead quality, CPL, and ROAS. — Develop and optimize landing pages, lead capture forms, and conversion funnels. — Implement retargeting and remarketing campaigns. — Collaborate with sales teams to align marketing initiatives with revenue goals. — Develop SEO-driven content strategies aligned with business objectives. — Create and optimize website copy, blog articles, and landing pages. — Manage website updates using WordPress, Webflow, or similar CMS platforms. — Collaborate with designers, developers, and content creators to improve website performance and user experience. — Monitor traffic, keyword rankings, conversions, and campaign performance using GA4, Google Search Console, and Google Tag Manager. — Build performance dashboards and provide actionable marketing reports. — Conduct A/B testing across landing pages, advertisements, and campaigns. — Analyze user behavior and identify opportunities to improve conversion rates. — Manage email marketing campaigns, lead nurturing sequences, and automated workflows using platforms such as HubSpot, GoHighLevel, Salesforce, or ActiveCampaign. — Improve lead tracking, marketing attribution, and sales handoffs. — Maintain accurate campaign data and performance reporting. Requirements: — Minimum 3 years of professional experience in SEO, digital marketing, or performance marketing. — Proven success in improving organic rankings, website traffic, and qualified lead generation. — Strong knowledge of technical SEO, on-page SEO, off-page SEO, and content optimization. — Hands-on experience with GA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or similar tools. — Experience managing Google Ads and paid social media campaigns. — Familiarity with WordPress, Webflow, or other CMS platforms. — Understanding of conversion rate optimization (CRO), landing pages, and lead generation funnels. — Experience with CRM and marketing automation platforms. — Strong analytical skills and ability to translate data into actionable improvements. — Excellent written and verbal English communication skills. — Ability to independently manage multiple campaigns and meet deadlines. — Availability during U.S. business hours. Preferred Qualifications: — Experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). — Knowledge of local SEO and Google Business Profile optimization. — Familiarity with HTML, CSS, JavaScript, and technical website improvements. — Experience in B2B marketing, SaaS, professional services, or lead-generation businesses. — Experience with Looker Studio and advanced marketing reporting. — Certifications in Google Ads, Google Analytics, HubSpot, or SEO. Benefits: — Remote full-time position with ownership of digital marketing initiatives. — Opportunity to optimize campaigns and deliver measurable business results. The interview process includes an initial application, a required one-way video interview via Spark Hire, recruiter screening, client interview, and final selection with onboarding.