Описание вакансии
Responsibilities:
— Develop and implement SEO strategies to enhance organic visibility, keyword rankings, and website traffic.
— Conduct keyword research, competitor and search intent analysis.
— Perform technical SEO audits focusing on indexing, crawling, site architecture, page speed, and mobile performance.
— Optimize meta titles, descriptions, headings, internal linking, URLs, and structured data.
— Execute ethical link-building strategies and monitor search algorithm updates.
— Optimize content for traditional and AI-powered search engines (AEO/GEO).
— Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
— Manage advertising budgets to improve lead quality, CPL, and ROAS.
— Develop and optimize landing pages, lead capture forms, and conversion funnels.
— Implement retargeting and remarketing campaigns.
— Collaborate with sales teams to align marketing initiatives with revenue goals.
— Develop SEO-driven content strategies aligned with business objectives.
— Create and optimize website copy, blog articles, and landing pages.
— Manage website updates using WordPress, Webflow, or similar CMS platforms.
— Collaborate with designers, developers, and content creators to improve website performance and user experience.
— Monitor traffic, keyword rankings, conversions, and campaign performance using GA4, Google Search Console, and Google Tag Manager.
— Build performance dashboards and provide actionable marketing reports.
— Conduct A/B testing across landing pages, advertisements, and campaigns.
— Analyze user behavior and identify opportunities to improve conversion rates.
— Manage email marketing campaigns, lead nurturing sequences, and automated workflows using platforms such as HubSpot, GoHighLevel, Salesforce, or ActiveCampaign.
— Improve lead tracking, marketing attribution, and sales handoffs.
— Maintain accurate campaign data and performance reporting.
Requirements:
— Minimum 3 years of professional experience in SEO, digital marketing, or performance marketing.
— Proven success in improving organic rankings, website traffic, and qualified lead generation.
— Strong knowledge of technical SEO, on-page SEO, off-page SEO, and content optimization.
— Hands-on experience with GA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or similar tools.
— Experience managing Google Ads and paid social media campaigns.
— Familiarity with WordPress, Webflow, or other CMS platforms.
— Understanding of conversion rate optimization (CRO), landing pages, and lead generation funnels.
— Experience with CRM and marketing automation platforms.
— Strong analytical skills and ability to translate data into actionable improvements.
— Excellent written and verbal English communication skills.
— Ability to independently manage multiple campaigns and meet deadlines.
— Availability during U.S. business hours.
Preferred Qualifications:
— Experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
— Knowledge of local SEO and Google Business Profile optimization.
— Familiarity with HTML, CSS, JavaScript, and technical website improvements.
— Experience in B2B marketing, SaaS, professional services, or lead-generation businesses.
— Experience with Looker Studio and advanced marketing reporting.
— Certifications in Google Ads, Google Analytics, HubSpot, or SEO.
Benefits:
— Remote full-time position with ownership of digital marketing initiatives.
— Opportunity to optimize campaigns and deliver measurable business results.
The interview process includes an initial application, a required one-way video interview via Spark Hire, recruiter screening, client interview, and final selection with onboarding.
Автоотклики