Location: United Kingdom
Brainlabs is the independent, founder-led agency building the future of media. We have over 1000 Brainlabbers based across the global, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients' revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world's biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.
What's the role
Newly Launched Brainlabs Creates is at an inflection point - growing fast, winning bigger briefs, and ready to make a serious statement about what great influencer marketing looks like. The Head of Creative Strategy is the person who shapes what that statement is. This is a senior, cross-functional role that owns two things simultaneously: the creative quality of our new business responses and the creative identity of Brainlabs Influencer as a brand. It is a rare opportunity to define a practice's voice from the inside, working alongside some of the sharpest commercial minds in the industry.
What you do
Lead the creative strategy offering across new business pitches and growth opportunities, shaping the central creative idea that sits at the heart of every response.
Define and drive the Brainlabs Influencer brand identity — articulating who we are, what we stand for, and what makes our creative approach distinct in the market.
Help to develop the visual brand identity for Brainlabs Influencer, translating strategic positioning into a coherent, recognisable aesthetic.
Think beyond social executions: champion community-led campaign platforms, cultural ideas, and bold new creative territories that raise the bar for clients.
Write compelling creative briefs, develop pitch decks, playbooks, and client-facing materials to a standard that sets the team apart.
Coach and elevate the broader influencer team's creative thinking, running workshops, reviews, and critiques that make the work braver and more ambitious.
Own the creative narrative through the full pitch process, from first brief to the room itself
Supervise the team's day-to-day creative output, ensuring quality and consistency while delegating effectively so you can focus on the highest-impact work.
Build strong relationships with senior client stakeholders, bringing creative vision and commercial understanding to every interaction.
Flex across influencer-first and media-first briefs, adapting tone of voice and creative approach depending on the needs of the response.
Integrate AI tools into the creative process, from ideation to content production, and help the team do the same.
Who you are
You have a genuine point of view on culture, creativity, and what makes influencer marketing actually interesting — and you're not afraid to push for it.
You can move between big-picture brand thinking and hands-on craft: writing a brief, shaping a deck, or steering a pitch without needing to be coaxed into the detail.
You're energised by building something from scratch - defining an identity, establishing a way of working, leaving a mark on how a team thinks.
You bring out the best in people around you: your feedback is specific, your standards are high, and you make the team feel capable of more than they thought.
You're as comfortable in a new business pitch as you are in a client workshop - you read the room, land the idea, and move things forward.
You think in platforms and communities, not just posts - you're always asking how a campaign can become something people actually want to be part of.
How you succeed
You live our culture code every day!
New business pitches are won with a strong creative point of view at their centre.
Brainlabs Influencer's brand identity is clear, consistent, and recognisable in market.
The influencer team's creative output improves visibly through your coaching and standard-setting.
Creative ideas are grounded in measurable outcomes and built to be tested and iterated.
Senior client relationships are strong and you are seen as a trusted creative voice.
AI tools are embedded into the team's creative workflow in a way that accelerates quality, not just speed.
What happens next?
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
A note on our offices:
We pride ourselves in being a company with an office-centric culture and, for the majority of roles we expect people to be in commuting distance of the office and come in for around 3 days per week.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!
For details regarding our data processing activities, please refer to our
Candidate Privacy Notice
Protect Yourself from Job Scams:
We've been made aware of fraudulent job offers circulating in Brainlabs' name. Your safety is our priority, so please stay vigilant. Brainlabs will never ask you to transfer money, pay for a job opportunity, or request sensitive information such as Social Security numbers, banking details, or passwords via email, WhatsApp, or unsecured channels. Our official hiring communications only come from verified email domains (@brainlabsdigital.com, @brainlabs.ai, @exverus.com, @jacknimble.com.au, @sparro.com.au) and trusted platforms including Greenhouse, Upwork, Yuno Juno, and Remote. If you receive a suspicious message claiming to be from Brainlabs, do not engage. Instead, forward it immediately to
security@brainlabsdigital.com
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Location: New York, NY
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read
our blog
to learn more.
About the role...
Duolingo’s Brand Campaigns team creates culture-first ideas that earn attention, strengthen our brand, and inspire people to learn. We’re looking for an Associate Creative Director (art) to develop and deliver integrated campaigns that are unmistakably Duolingo. As a senior individual contributor, you’ll combine hands-on concepting with creative direction. You can turn brand strategy, cultural insights, and business goals into compelling work across social, video, experiential, out-of-home, partnerships, and emerging channels. You’ll partner closely with Brand Campaigns, Social, Product Marketing, PR, and global teams to guide ideas from brief through launch while maintaining a highest standard of craft.
🧠 You will...
Develop original concepts and creative platforms for integrated brand campaigns, partnerships, product launches, and cultural moments.
Translate strategy and cultural insights into clear creative territories, narratives, and channel-specific executions.
Lead creative development from brief through launch, including concepting, presentations, production, feedback, and final delivery.
Create work directly while guiding designers, writers, animators, filmmakers, agencies, and production partners toward a cohesive vision.
Present creative recommendations to partners and senior leaders, explaining how the work supports the audience insight, brand strategy, and campaign goals.
Partner with Brand Campaigns, Social, Product Marketing, PR, Growth, regional marketers, and Analytics to build ideas that work across channels and markets.
Protect and evolve Duolingo’s voice and visual identity while adapting ideas for different audiences, platforms, and cultural contexts.
Use campaign results, audience response, and post-launch learnings to improve future creative work.
Mentor creative collaborators through clear direction and actionable feedback without direct people-management responsibility.
✅ You have...
A portfolio of integrated consumer-brand work that demonstrates original thinking, strong craft, measurable business impact, and has broken through in-culture.
Experience developing campaigns across multiple formats and channels, such as social, film, out-of-home, experiential, partnerships, and digital.
A track record of taking creative work from an open-ended brief through production and launch.
Strong concepting and storytelling skills, with the ability to make brand and product messages entertaining, clear, and relevant.
Experience directing multidisciplinary internal teams, agencies, freelancers, and production partners.
Sound creative judgment and the ability to give specific, constructive feedback that improves the work.
Clear written, verbal, and visual communication skills, including experience presenting and building alignment with cross-functional partners.
An understanding of internet culture, entertainment, and platform behavior—and judgment about when a cultural moment is right for a brand.
Comfort balancing creative ambition with audience needs, business goals, timelines, budgets, and production constraints.
The ability to move between strategic thinking and hands-on creative development in a collaborative, fast-moving environment.
⭐ Exceptional candidates will have...
Experience creating culturally resonant work that earned organic conversation, press, or community participation.
Experience adapting global campaign ideas for local markets without losing the central creative concept.
Hands-on expertise in copywriting, art direction, design, or film direction.
Experience using emerging creative tools, including generative AI, to explore and develop ideas responsibly.
Deep enthusiasm for education, languages.
You are a student of culture and know which memes are hot and which memes are stale.
Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.
The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!
Salary Range:
$163,200
—
$244,800 USD
Benefits:
Take a peek at how we care for our employees' holistic well-being with our benefits
here
.
Job Alerts:
Sign up for job alerts
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Accommodations:
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact
accommodations@duolingo.com
.
Equal Employment Opportunity:
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Fraud Warning:
Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.
By applying for this position your data will be processed as per the
Duolingo Applicant Privacy Notice
.
- Разрабатывать креативные стратегии: исследовать аудиторию, её боли, искать новые углы подачи, персонажей и форматы. Разбираться, почему одни подходы работают, а другие нет.
УдалённоmiddleГеография найма не уточнена
Не хотите искать каждый день?
Настройте подбор один раз, и подходящие вакансии будут сами приходить в Telegram.
Настройте подбор, и подходящие вакансии будут приходить в Telegram.
We’re hiring a Senior Creative Strategy Lead to develop and scale acquisition creative across multiple products. You’ll own the creative strategy for your assigned lanes: understanding our customers, finding new angles, writing persuasive hooks and scripts, developing visual formats, and expanding proven winners.
Responsibilities:
— Own the ad creative across a portfolio of eCommerce brands, developing creative strategy and testing roadmaps aligned with client growth objectives.
— Analyse creative performance to identify winning concepts, diagnose underperformance and turn insights into actionable testing and iteration opportunities.
— Develop performance-driven creative concepts, including angles, hooks, messaging frameworks, scripts and detailed creative briefs across UGC, video, static and carousel formats.
— Apply customer psychology and direct-response principles to develop creative that addresses customer motivations, objections, awareness levels and purchase barriers.
— Collaborate with Growth Strategists and Media Buyers to align creative strategy with commercial objectives, campaign performance and testing priorities.
— Maintain a high standard of creative quality, reviewing assets and providing clear, actionable feedback that improves both strategic alignment and execution.
— Guide and coach Visual Designers, helping develop their creative judgment, execution and understanding of performance-driven creative.
— Work directly with clients, contributing to strategy calls, content planning, shoot guidance and recommendations that help brands produce stronger creative assets.
— Contribute to creative frameworks and processes, identifying opportunities to improve how ideation, briefing, testing and learning from creative are conducted.
Requirements:
— 4+ years of experience in performance creative strategy, including substantial hands-on experience with DTC/eCommerce brands.
— Strong experience developing and testing Meta (Facebook & Instagram) paid social creative, with a proven understanding of what drives performance on the platform.
— Proven track record of developing direct-response creative that contributes to measurable performance improvements, with ability to interpret results and turn insights into smarter creative testing and iteration strategies.
— Deep understanding of direct-response marketing, including customer psychology and conversion-focused messaging.
— Confidence working directly with clients and cross-functional teams, communicating strategic recommendations and constructively challenging thinking when needed.
— Bonus experience includes working in a performance marketing or growth agency, developing performance creative for other paid social platforms including TikTok, YouTube and Pinterest, coaching or mentoring designers or video editors, and contributing to creative frameworks or process improvements.
Benefits:
— Competitive salary: USD $75,000-$85,000 annually, depending on experience.
— Remote-first work environment with a global team.
— Real ownership of creative strategy for ambitious eCommerce brands.
— High-performance creative environment with experienced team members.
— Opportunities for mentorship, professional development, and contributing to the evolution of the Creative function.
Location: Leeds, England, United Kingdom; London, England, United Kingdom; Manchester, England, United Kingdom
About Us
Fanatics is a leading global sports platform redefining how fans connect with the teams, players and moments they love. Our businesses — Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Advertising, Fanatics Markets and Fanatics Studios — maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, collect, and earn, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook and iGaming, physical and digital trading cards, live events, premium sports entertainment content, credit card offerings and more. Together, they form a powerful, integrated ecosystem — connected by the Fanatics ONE loyalty program and FanCash, the currency of sport — delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges and retail partners; over 7,000 athletes and celebrities; and over 2,000 retail locations, including all Lids stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.
Primary Focus:
As Senior Manager, Performance Creative Strategy at Fanatics Betting & Gaming (FBG), you are responsible for defining the strategic priorities, audience opportunities and learning agenda that shape Fanatics Casino performance creative. You’ll uncover the hooks, angles and player insights most likely to resonate, translate them into clear, inspiring briefs for the internal creative team, and track performance to understand what works and why. This role is the strategic link between player insight, creative development and performance results, ensuring the right problems are being solved and that learnings continuously inform future briefs across acquisition, engagement and retention.
This position reports directly to the Senior Director, Performance Creative & GTM, and manages one Associate, Performance Creative.
Key Responsibilities:
Own the Casino performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle, aligned with business priorities, audience insight and brand positioning.
Build and evolve the Casino creative variation framework, mapping hooks, angles, reasons to believe, formats and offers to audience and funnel stage.
Translate business objectives and player insight into clear, inspiring briefs for the internal creative agency, including scripts, hook variations and iteration briefs on winning concepts.
Own the Casino testing agenda, defining what we want to learn, how we measure a win, and which tests run each month.
Drive a high-velocity testing program across hooks, openers, formats, offers and creators, continuously improving hit rate and speed to learning.
Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply learnings to the next round of briefs.
Write concise test readouts and maintain a living library of what works for Casino players.
Identify and define the performance territories, audience tensions and messaging opportunities to support creative briefs
Embed performance requirements into brand and full-funnel campaign briefs from the outset (in collaboration with integrated marketing and media), ensuring channel, audience, format and measurement needs are clear before creative development begins. Partner with the Casino Creative Studio to translate those requirements into effective creative, with the Studio retaining ownership of creative direction and execution.
Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios and platform-native versions, so big campaign moments carry through to always-on performance and lifecycle.
Source player insight, competitor ad libraries, creator content and platform trends to identify new angles and white space.
Lead performance strategy/creative insight sessions and contribute a strong POV to creative brainstorms, working closely with the Casino Creative Studio.
Present performance learnings and recommendations in GTM forums and monthly reviews, turning results into a clear story for senior leadership.
Lead, mentor and develop an Associate, building their craft in briefing, analysis and testing.
How This Role Connects Across the Team:
Partners with the internal producer, who owns production timelines and delivery, to keep briefs, priorities and the content calendar aligned.
Partners with the Casino Creative Studio and Integrated Marketing to shape high-quality output, providing direction and feedback while respecting executional ownership.
Partners with Brand and Integrated Marketing to embed performance best practice into campaigns, ensuring work is both distinctive and built to perform across the funnel.
Partners with Media, Analytics and CRM to define success measures, read results and feed learnings back into strategy.
Works with Legal, Compliance and Creative Operations to keep all creative compliant and aligned with Responsible Gaming standards.
Partner with the affiliates teams to produce UGC briefs aligned to channel best practice, adapting content that’s optimised for performance (via creative briefs)
Skills & Qualifications:
8+ years of experience in creative strategy, performance creative or brand strategy, including 3+ years leading creative strategy for a fast-growing D2C brand, mobile app, gaming or casino business.
Portfolio demonstrating hook-led, insight-driven creative and the performance results behind it.
Deep knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks, including UGC and creator formats.
Proven track record building and running creative testing programs at volume.
Strong analytical skills, with the ability to read performance data, size results and translate them into clear recommendations.
Excellent storytelling and writing skills, from a 6-second hook to a campaign narrative to an executive readout.
Experience influencing brand and integrated campaigns across matrixed teams without direct ownership.
Experience managing and developing direct reports.
Willingness to travel occasionally for team meetings and Fanatics events.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit
https://benefitsatfanatics.com/
#li-JM3
By submitting your application, you agree to our terms of service and acknowledge you have read our
Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it
here
.
A contractor (30-40 hrs per week) who helps keep the paid social performance creative engine running: first-round ad review, QA and delivery, performance data, builds and decks, and ad hoc support for our creative strategist.
УдалённоThrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address
* Set and uphold creative standards for AI-enabled work across all formats and channels. * Ensure creative output aligns with customer goals, brand strategy, and business outcomes.
Location: São Paulo, Brazil
About the role:
We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at Advantage HQ. As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and Google Ads.
Creative Strategists are the storytellers behind each video ad. This person is creative and analytical: they must be able to communicate a clear message through short form video and determine the best ways to vary content for different audiences. They will utilize both video and written language to craft compelling stories out of raw footage. They work alongside content creators and video editors but should have a demonstrated proficiency with visual communication and pacing.
About us:
Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners.
Responsibilities:
You will create performance ads that convert to client revenue growth by:
Utilizing data, research, and creative insights to formulate effective creative strategy
Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
Performing consumer, product, and competitor research using basic tools/resources
Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
Writing scripts and copy for video, static image ads, email campaigns.
Ensuring visuals match creative strategy outlined for the ad
Giving feedback that aligns to the creative strategy of the ad
Executing on feedback given by your Creative Strategy Lead
Analyzing the results of creative tests and utilizing this analysis to iterate
With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning
Identifying top-performing concepts within accounts using data and creative analysis
Identifying effective concepts/trends in the social media ecosystem
Required Skills And Qualifications:
5+ years of relevant experience
Paid social or Direct Response experience (work/writing samples are a big plus)
Able to learn from training/examples and quickly execute new skills
Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat
Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices
Additional details:
This is a full-time, remote position
Задачи:
— Формирование идей, концепций и реализация рекламных кампаний, раскрывающих платформу бренда Леста Игры и игровых проектов.
— Превращение бренд-стратегии и маркетинговых задач игр в сильные креативные решения и обеспечение качества их реализации от идеи до выхода кампании.
— Выстраивание устойчивой рекламной практики внутри компании и продуктов, определение форматов и подходов, формирование базы знаний.
— Разработка креативных концепций и идей рекламных кампаний, запусков, коллабораций и спецпроектов на основе позиционирования игр, результатов исследований аудитории и бизнес-задач.
— Управление креативными кампаниями: определение ключевой идеи, визуального стиля, тона коммуникации и принципов адаптации концепций для видео- и digital-форматов, социальных сетей, наружной рекламы и других каналов.
— Работа с подрядчиками: участие в выборе агентств, студий и фрилансеров, руководство их работой в части креативного результата, оценка их предложений.
— Развитие performance-креатива.
— Совместная работа с медиабаингом по выстраиванию цикла генерации гипотез, тестирования и масштабирования эффективных решений.
— Управление ресурсами: совместно с продюсерами обеспечение выпуска материалов в согласованные сроки и в рамках бюджета, определение объёма доработок и приоритетов.
— Оценка эффективности кампаний совместно с аналитиками и маркетингом, использование данных и результатов исследований для улучшения следующих креативов.
Требования:
— Опыт работы над аналогичными задачами от 3 лет.
— Опыт работы со стратегией и инсайтами аудитории: умение переводить позиционирование бренда и бизнес-задачу в креативную концепцию, обоснование выбора решения.
— Сильная концептуальная база: опыт разработки больших идей, сторителлинга; понимание драматургии, копирайтинга, арт-дирекшена и визуальной коммуникации.
— Понимание процесса производства контента: практический опыт работы с видеопродакшеном, командами дизайна, анимации и компьютерной графики; умение оценивать реализуемость идеи, её сроки и стоимость.
— Навыки управления командой и подрядчиками: умение ставить задачи, распределять ресурсы, развивать специалистов, давать содержательную обратную связь и контролировать качество.
— Опыт работы с performance-креативами: умение формулировать гипотезы, тестировать решения, интерпретировать результаты и развивать успешные решения совместно с медиабаингом.
— Понимание игровой аудитории: знание игровой культуры, мотивации игроков и особенностей коммуникации с новой и действующей аудиторией.
— Навыки защиты креативных решений: умение убедительно презентовать концепции руководству и продуктовым командам, работать с обратной связью и сохранять целостность идеи.
— Навыки использования генеративного AI: практический опыт применения инструментов для поиска идей, визуализации и прототипирования; понимание ограничений качества продуктов, создаваемых AI, и прав использования материалов.
Location: United States
About Paired
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
About the client
They're hiring leaders to take a subscription supplement brand from over $4M/month toward 9 figures annually in 2027. They launched in early 2026 and scaled from $0 to over $4M/month in about 7 months. They're pushing for their first 8-figure month.
Team
: very lean. Two co-founders, a Head of Customer Support with a support team, and a creative team of strategists and editors.
Acquisition
: Meta-heavy paid ads with a direct response approach.
Mission:
own the creative engine and constantly increase creative output while raising the hit rate. Reports to CO-Founder. The title is flexible: a lead strategist who has led strategy teams fits.
What they'll own
Creative strategists: managing, coaching, and training them
Editing: managing the Head of Editing so the editing team outputs at a high level
Strategy: staying hands-on in creative strategy to find the highest levers
Department leadership: pushing the department forward with a clear management structure
First 90 days
1. Improve our systems for tracking creative data
2. Increase hit rate
3. Increase creative output
4. Build a proper management structure
Requirements
Must have
Direct response background, ideally in supplements
A great creative strategist themselves, with a strong creative eye
Proven at coaching, managing, and leading a strategy team
Typical week: weekly department call, weekly call with the Head of Editing, and one-on-one coaching calls with each creative strategist
Benefits
Pay: $10K+/month, plus a performance bonus tied to the whole department's results.
Remote role
Chance of equity in the future
Location: Mexico; Serbia; Brazil; Spain; Ecuador
About Paired
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
About the client
They're hiring leaders to take a subscription supplement brand from over $4M/month toward 9 figures annually in 2027. They launched in early 2026 and scaled from $0 to over $4M/month in about 7 months. They're pushing for their first 8-figure month.
Team
: very lean. Two co-founders, a Head of Customer Support with a support team, and a creative team of strategists and editors.
Acquisition
: Meta-heavy paid ads with a direct response approach.
Mission:
own the creative engine and constantly increase creative output while raising the hit rate. Reports to CO-Founder. The title is flexible: a lead strategist who has led strategy teams fits.
What they'll own
Creative strategists: managing, coaching, and training them
Editing: managing the Head of Editing so the editing team outputs at a high level
Strategy: staying hands-on in creative strategy to find the highest levers
Department leadership: pushing the department forward with a clear management structure
First 90 days
1. Improve our systems for tracking creative data
2. Increase hit rate
3. Increase creative output
4. Build a proper management structure
Requirements
Must have
Direct response background, ideally in supplements
A great creative strategist themselves, with a strong creative eye
Proven at coaching, managing, and leading a strategy team
Typical week: weekly department call, weekly call with the Head of Editing, and one-on-one coaching calls with each creative strategist
Benefits
Pay: $10K+/month, plus a performance bonus tied to the whole department's results.
Remote role
Chance of equity in the future
Location: Leeds, England, United Kingdom; London, England, United Kingdom; Manchester, England, United Kingdom
About Us
Fanatics is a leading global sports platform redefining how fans connect with the teams, players and moments they love. Our businesses — Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Advertising, Fanatics Markets and Fanatics Studios — maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, collect, and earn, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook and iGaming, physical and digital trading cards, live events, premium sports entertainment content, credit card offerings and more. Together, they form a powerful, integrated ecosystem — connected by the Fanatics ONE loyalty program and FanCash, the currency of sport — delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges and retail partners; over 7,000 athletes and celebrities; and over 2,000 retail locations, including all Lids stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.
Primary Focus:
As Director, Performance Creative Strategy at Fanatics Betting & Gaming (FBG), you are responsible for defining the strategic priorities, audience opportunities and learning agenda that shape Fanatics Casino performance creative. You’ll uncover the hooks, angles and player insights most likely to resonate, translate them into clear, inspiring briefs for the internal creative team, and track performance to understand what works and why. This role is the strategic link between player insight, creative development and performance results, ensuring the right problems are being solved and that learnings continuously inform future briefs across acquisition, engagement and retention.
This position reports directly to the Senior Director, Performance Creative & GTM, and manages one Associate, Performance Creative.
Key Responsibilities:
Own the Casino performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle, aligned with business priorities, audience insight and brand positioning.
Build and evolve the Casino creative variation framework, mapping hooks, angles, reasons to believe, formats and offers to audience and funnel stage.
Translate business objectives and player insight into clear, inspiring briefs for the internal creative agency, including scripts, hook variations and iteration briefs on winning concepts.
Own the Casino testing agenda, defining what we want to learn, how we measure a win, and which tests run each month.
Drive a high-velocity testing program across hooks, openers, formats, offers and creators, continuously improving hit rate and speed to learning.
Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply learnings to the next round of briefs.
Write concise test readouts and maintain a living library of what works for Casino players.
Identify and define the performance territories, audience tensions and messaging opportunities to support creative briefs
Embed performance requirements into brand and full-funnel campaign briefs from the outset (in collaboration with integrated marketing and media), ensuring channel, audience, format and measurement needs are clear before creative development begins. Partner with the Casino Creative Studio to translate those requirements into effective creative, with the Studio retaining ownership of creative direction and execution.
Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios and platform-native versions, so big campaign moments carry through to always-on performance and lifecycle.
Source player insight, competitor ad libraries, creator content and platform trends to identify new angles and white space.
Lead performance strategy/creative insight sessions and contribute a strong POV to creative brainstorms, working closely with the Casino Creative Studio.
Present performance learnings and recommendations in GTM forums and monthly reviews, turning results into a clear story for senior leadership.
Lead, mentor and develop an Associate, building their craft in briefing, analysis and testing.
How This Role Connects Across the Team:
Partners with the internal producer, who owns production timelines and delivery, to keep briefs, priorities and the content calendar aligned.
Partners with the Casino Creative Studio and Integrated Marketing to shape high-quality output, providing direction and feedback while respecting executional ownership.
Partners with Brand and Integrated Marketing to embed performance best practice into campaigns, ensuring work is both distinctive and built to perform across the funnel.
Partners with Media, Analytics and CRM to define success measures, read results and feed learnings back into strategy.
Works with Legal, Compliance and Creative Operations to keep all creative compliant and aligned with Responsible Gaming standards.
Partner with the affiliates teams to produce UGC briefs aligned to channel best practice, adapting content that’s optimised for performance (via creative briefs)
Skills & Qualifications:
8+ years of experience in creative strategy, performance creative or brand strategy, including 3+ years leading creative strategy for a fast-growing D2C brand, mobile app, gaming or casino business.
Portfolio demonstrating hook-led, insight-driven creative and the performance results behind it.
Deep knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks, including UGC and creator formats.
Proven track record building and running creative testing programs at volume.
Strong analytical skills, with the ability to read performance data, size results and translate them into clear recommendations.
Excellent storytelling and writing skills, from a 6-second hook to a campaign narrative to an executive readout.
Experience influencing brand and integrated campaigns across matrixed teams without direct ownership.
Experience managing and developing direct reports.
Willingness to travel occasionally for team meetings and Fanatics events.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit
https://benefitsatfanatics.com/
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Location: United States
Workplace: Remote
Hiring Partner: OnHires, on behalf of our client
Employment: Full-time · Remote · United States
Schedule: Monday–Friday, 9-to-5
Compensation: 100,000-120,000 per year
About Our Client
Our client is a growing US-based direct-to-consumer brand specializing in bags, backpacks, travel accessories, and everyday carry products.
As the company expands its product portfolio and builds out its in-house marketing capabilities, it is looking for a Creative Strategy Lead to take ownership of performance creative strategy and establish a structured, insight-driven creative testing process.
This is a newly created role reporting directly to the CEO, with the opportunity to shape how the brand develops, tests, and improves its advertising creative.
The Role
We are looking for a hands-on Creative Strategy Lead who combines strong consumer understanding, original creative thinking, direct-response storytelling, and performance analysis.
You will own the creative process from customer research and concept development through scripting, briefing, creative direction, testing, and iteration.
Your primary focus will be paid advertising creative, particularly across Meta, TikTok, and other relevant acquisition channels, while collaborating with the teams responsible for organic social and creator partnerships.
This is an individual contributor role with no direct reports. You will personally develop creative concepts, hooks, scripts, and briefs while working with creators, editors, and designers who produce the final assets.
You will collaborate closely with Paid Media, Social Media, and Creator Partnerships specialists, each of whom retains ownership of their respective functions.
Key Responsibilities
Creative Research & Concept Development
- Research customer motivations, purchasing behavior, pain points, objections, product use cases, and competitor positioning.
- Turn consumer insights into original advertising concepts, messaging angles, hooks, scripts, and visual directions.
- Develop creative variations tailored to different audiences, platforms, and stages of the customer journey.
- Identify opportunities to communicate product benefits through compelling direct-response storytelling.
Performance Analysis & Creative Testing
- Own and continuously improve the creative testing roadmap, with paid performance as the primary focus.
- Develop clear testing hypotheses, prioritize creative experiments, and document results and learnings.
- Analyze creative-level performance alongside Paid Media specialists, using metrics such as hook rate, hold rate, CTR, CVR, and CAC where relevant.
- Translate performance insights into stronger concepts, messaging, scripts, and creative iterations.
- Connect creative decisions to customer acquisition, conversion, and commercial outcomes.
Creative Briefing & Production Direction
- Personally write creative briefs, advertising scripts, hooks, and production guidelines.
- Translate creative concepts and testing hypotheses into clear, actionable instructions for creators, editors, and designers.
- Direct the creative development process from initial concept through final asset review.
- Review completed assets for messaging accuracy, creative quality, product representation, and alignment with testing objectives.
- Provide specific, actionable feedback to improve creative execution.
Creative Systems & Collaboration
- Establish repeatable workflows connecting consumer research, creative development, production, testing, and iteration.
- Maintain clear creative priorities and an organized testing roadmap.
- Collaborate with Paid Media, Social Media, and Creator Partnerships teams to align creative strategy with channel objectives.
- Improve creative quality, production efficiency, and the consistency of performance-driven decision-making.
What We're Looking For
Required Experience & Skills
- Proven hands-on performance creative strategy experience with DTC brands selling physical consumer products, including ownership of creative concepts, testing, and performance-driven iteration.
- Recent experience developing paid advertising creative for e-commerce or direct-to-consumer products.
- A portfolio demonstrating personally developed creative concepts, hooks, scripts, and briefs, ideally supported by testing insights and measurable commercial outcomes.
- Strong consumer research skills and the ability to translate customer insights into compelling advertising concepts.
- Excellent direct-response copywriting, storytelling, and creative judgment.
- Demonstrated experience developing and executing structured creative testing programs.
- Ability to interpret creative performance data and use findings to guide subsequent creative decisions.
- Experience briefing and directing UGC creators, video editors, designers, and other creative production partners.
- Ability to take ownership of creative strategy while remaining actively involved in hands-on execution.
- Strong collaboration and communication skills, including professional English proficiency.
Nice to Have
- Experience working in-house with a physical consumer-product DTC brand.
- Background in lifestyle, fashion, accessories, travel products, outdoor gear, or related consumer categories.
- A track record of sustained ownership, long-term contributions, and measurable creative improvements within a brand or client account.
We value demonstrated expertise, the quality of your work, and your ability to drive meaningful creative improvements over job titles alone.
What Success Looks Like
- A consistent pipeline of original, differentiated advertising concepts grounded in customer research.
- A structured and prioritized creative testing roadmap with documented hypotheses, results, and learnings.
- High-quality, production-ready scripts and briefs that enable efficient creative execution.
- Clear, actionable creative direction and feedback for production partners.
- Continuous, evidence-based improvements in creative performance.
- Strong collaboration between creative strategy, paid media, and creator teams.
- Creative decisions that contribute to customer acquisition efficiency, conversion, and business growth.
Why Join
- Own the creative strategy function: Take responsibility for building and improving the brand's performance creative process.
- Direct access to the CEO: Have a voice in creative priorities and work closely with the person setting the company's direction.
- Make a measurable impact: Connect your ideas and creative testing decisions to real commercial results.
- Stay hands-on: Focus on creative thinking, research, scripts, testing, and execution rather than people management.
- Help shape a growing DTC brand: Work with an expanding portfolio of products designed for travel, work, and everyday life.
- Help build the in-house marketing function: Join a growing team and shape how creative strategy operates as the brand scales.
Hiring Process
1. Introductory interview with an OnHires recruiter.
2. Interview with the CEO.
3. Practical case assignment.
4. Follow-up discussion of the assignment.
Сейчас ищем SMM Creative Lead для развития социальных сетей наших VPN-приложений на международном рынке. • Разрабатывать и реализовывать SMM-стратегию для Instagram (Reels), TikTok, YouTube, Facebook и Snapchat.
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