Senior Creative Strategy Lead

Responsibilities: — Develop and scale acquisition creative across multiple products. — Own the creative strategy for assigned lanes including customer understanding, discovering new angles, writing hooks and scripts, developing visual formats, and expanding proven winners. — Collaborate closely with writers, creators, editors, and Paid Media to translate customer insights and performance learnings into clear creative direction and ads that drive profitable growth. — Build deep customer intelligence using reviews, interviews, surveys, competitor analysis, and performance insights. — Develop personas based on real customer motivations and moments where products matter. — Translate research into actionable creative opportunities. — Discover new acquisition growth sources and systematically expand proven winners. — Identify and test new customer segments, purchase motivations, use cases, and creative territories. — Develop angles, hooks, and scripts using direct-response fundamentals. — Own visual packaging of ideas including opening hooks, demonstrations, shot direction, pacing, text, and editing. — Reverse-engineer successful paid and organic creative from competitors and adapt for Freebird. — Maintain a diversified creative portfolio with strategic territory maps. — Track performance and coverage gaps to direct testing and improve acquisition. — Build monthly sprint plans supporting 30 concepts per month per lane. — Prioritize opportunities based on evidence, performance, business needs, and production capacity. — Identify drivers of winning creative and build expansion plans. — Partner with Paid Media and Analytics to evaluate creative performance by CAC, purchase volume, and profitable spend. — Use metrics to diagnose performance and turn tests into clear decisions. — Coach writers and partner with creator leadership to improve creative quality. Requirements: — Proven success developing performance creative strategy for DTC or ecommerce brands with measurable acquisition results. — Experience discovering new winning angles and expanding proven creative into profitable spend. — Hands-on experience conducting customer research including reviews, interviews, surveys, and VOC analysis. — Ability to understand motivations and beliefs beyond demographics. — Experience directing writers and collaborating with creators, editors, production, and paid media teams. — Ability to translate strategy into clear direction. — Experience managing creative strategy across multiple products, audiences, or acquisition portfolios. — Strong commercial judgment linking creative performance to CAC and business results. — Hands-on experience developing and evaluating Meta acquisition creative at scale. — Strong visual creative judgment and direct-response copywriting skills with examples. — AI fluency and resourcefulness in workflow improvement using modern tools. Benefits: — Remote-first and flexible work environment with autonomy and meaningful overlap with US working hours. — Competitive compensation and benefits including medical, dental, vision coverage, 401(k) with company match, and unlimited PTO. — Opportunity to join a profitable, high-growth 9-figure DTC brand with significant ad spend and established creative operations. — Real ownership and accountability for creative strategy and acquisition results. — Fast-paced environment focused on impactful ideas without unnecessary bureaucracy. — High autonomy with low politics and trust in employees. — Supportive, collaborative, and people-focused culture. — Commitment to continuous growth, improvement, and innovation without fear.