Right Hook Digital

Responsibilities: — Own the ad creative across a portfolio of eCommerce brands, developing creative strategy and testing roadmaps aligned with client growth objectives. — Analyse creative performance to identify winning concepts, diagnose underperformance and turn insights into actionable testing and iteration opportunities. — Develop performance-driven creative concepts, including angles, hooks, messaging frameworks, scripts and detailed creative briefs across UGC, video, static and carousel formats. — Apply customer psychology and direct-response principles to develop creative that addresses customer motivations, objections, awareness levels and purchase barriers. — Collaborate with Growth Strategists and Media Buyers to align creative strategy with commercial objectives, campaign performance and testing priorities. — Maintain a high standard of creative quality, reviewing assets and providing clear, actionable feedback that improves both strategic alignment and execution. — Guide and coach Visual Designers, helping develop their creative judgment, execution and understanding of performance-driven creative. — Work directly with clients, contributing to strategy calls, content planning, shoot guidance and recommendations that help brands produce stronger creative assets. — Contribute to creative frameworks and processes, identifying opportunities to improve how ideation, briefing, testing and learning from creative are conducted. Requirements: — 4+ years of experience in performance creative strategy, including substantial hands-on experience with DTC/eCommerce brands. — Strong experience developing and testing Meta (Facebook & Instagram) paid social creative, with a proven understanding of what drives performance on the platform. — Proven track record of developing direct-response creative that contributes to measurable performance improvements, with ability to interpret results and turn insights into smarter creative testing and iteration strategies. — Deep understanding of direct-response marketing, including customer psychology and conversion-focused messaging. — Confidence working directly with clients and cross-functional teams, communicating strategic recommendations and constructively challenging thinking when needed. — Bonus experience includes working in a performance marketing or growth agency, developing performance creative for other paid social platforms including TikTok, YouTube and Pinterest, coaching or mentoring designers or video editors, and contributing to creative frameworks or process improvements. Benefits: — Competitive salary: USD $75,000-$85,000 annually, depending on experience. — Remote-first work environment with a global team. — Real ownership of creative strategy for ambitious eCommerce brands. — High-performance creative environment with experienced team members. — Opportunities for mentorship, professional development, and contributing to the evolution of the Creative function.