Location: Remote - North America - Europe
Who We Are:
Alpaca is a US-headquartered, global leader in agent-first brokerage infrastructure
for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more.
Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 10 million brokerage accounts.
Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.
Alpaca is proudly backed by $400 million in funding from top-tier global investors including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Opera Tech Ventures, SBI Group, Derayah Financial, Unbound, Peak XV, Elefund, and Y Combinator.
Our Team Members:
We're a dynamic team of 400+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond!
We're searching for passionate individuals eager to contribute to Alpaca's rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply.
Your Role:
As Marketing Manager for Market Data, you will be responsible for leading the strategy, planning and execution of marketing for Alpaca’s market data product, driving adoption and retention across our existing Trading API and Broker API customers, and over time, new market data-only customers.
After successful and rapid growth with our Trading API and Broker API, Alpaca is now building out our market data product. The team is rapidly growing, and we have a lot to launch and promote directly to our existing Trading API and Broker API customer base as well as new market data-only customers.
We’re looking for an experienced marketer who can take the lead on marketing strategy and planning, while also being hands-on with execution. You’ll work cross-functionally with our sales, customer service, events and PR teams, and act as the voice of the customer and the eyes on the competitive landscape for the market data team.
Things You Get To Do:
Own the marketing strategy and plan for Alpaca’s market data product, setting priorities, budgets and goals, and measuring impact
Design, build and execute HubSpot email campaigns to our existing Trading API and Broker API customers, coordinating closely with our sales and customer service teams
Create and manage sales and marketing collateral (e.g. product sheets, pitch decks, case studies and pricing overviews) that our sales teams can use
Build out and own our events strategy, working with our events team to execute
Work with our Head or PR to build out and execute a PR strategy
Research and monitor our competitors for product releases, pricing changes and competitive positioning, and share insights with the wider team
Design and run regular surveys and feedback programs with our existing Trading API and Broker API customers, and over time our market data-only customers
Plan, run and optimize Google Ads and LinkedIn campaigns
Report on campaign performance and turn customer and competitive insights into recommendations for our product and go-to-market strategy
Who You Are (Must-Haves):
5+ years of B2B marketing experience, ideally in fintech, financial services or SaaS, including owning marketing strategy and planning
Hands-on experience designing, building and executing email campaigns in HubSpot (or a similar marketing automation platform)
Experience running and optimizing paid campaigns on Google Ads and LinkedIn
Track record of creating sales collateral and working closely with sales and customer-facing teams
Excellent written and verbal communication skills
Experience building and managing events and PR strategies, working with internal teams or agency partners
Strong analytical skills, with a data-driven approach to measuring and improving campaign performance
Attention to detail
Who You Might Be (Nice-to-Haves):
Experience marketing market data, trading or API/developer products
Experience with competitive intelligence, customer research and survey tools
Experience or understanding of financial markets
Experience working in a fast-paced environment and proven ability to self-manage
Comfortable working remotely
How We Take Care of You:
Competitive Salary & Stock Options
Health Benefits
New Hire Home-Office Setup: One-time USD $500
Monthly Stipend: USD $150 per month via a Brex Card
Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.
Recruitment Privacy Policy
Location: United States
Workplace: Remote
ABOUT THE COMPANY
iSpeedToLead is the #1 lead marketplace in the US for real estate investors.
Investors, wholesalers and agents buy phone-verified seller leads like products in an online store.
For us, growth means paying buyers who buy again. It does not mean clicks or sign-ups.
WHO WE'RE LOOKING FOR
An operator who ships, not a consultant who recommends.
Someone who sees a problem on Monday and has a fix live by Wednesday.
Bold. You’d rather launch, measure and kill something than wait for permission.
Self-driven. Nobody will manage your to-do list or approve your copy.
You write from the customer’s pain, not from our feature list.
You pivot fast. When the data says something isn’t working, you change course within days, not weeks.
WHO YOU'LL MARKET TO
• Investors burning cash on cold calling, mailers and lists that don’t convert.
• Wholesalers with empty pipelines and no predictable deal flow.
• Agents chasing leads that turn out to be junk.
If you can’t make a wholesaler feel that pain in one headline, this isn’t your role.
WHAT YOU'LL BE DOING
• Holiday campaigns, starting immediately: Black Friday, Cyber Monday and a year-end / “start Q1 with deals” push.
• Each campaign gets an offer, ads, landing page, email and SMS. Each one has a cash goal and a written readout afterward.
• Retargeting across Google and Meta, segmented by intent:
– Site visitors who didn’t sign up
– Sign-ups who haven’t bought
– First-time buyers who haven’t bought again
– Lapsed buyers
• Each segment gets its own message, offer and frequency.
• Google (Search, PMax, YouTube) and Meta budgets. Cut what doesn’t pay back. Scale what does.
• Pain-point-led creative and copy across ads, landing pages, email and SMS.
• Weekly scorecard: paying buyers by source, CAC, payback and repeat-buyer rate.
• Tracking fixes with our data team: UTMs, Conversions API, offline conversions.
• Direction for the in-house marketing team (paid, social, email, content).
HOW YOU'LL USE AI
We expect you to use AI daily. We care how you use it, not whether.
Use it to move faster: customer research, competitor teardowns, data analysis, creative variants for testing, reporting.
Do not use it to flood channels with generic, interchangeable copy. We’ll spot it, and so will our buyers.
AI gives you the volume. Your judgment, specificity and voice decide what ships.
HOW YOU'LL WORK
You have authority to launch campaigns, write copy and move budget within agreed limits.
No copy approval cycle. You own the result.
Guardrails only: a monthly spend cap, CAC limits and TCPA / CAN-SPAM compliance.
Weekly Slack update: what you killed, what you pivoted and why.
FIRST 30 DAYS
Week 1: Black Friday / Cyber Monday campaign live, with retargeting audiences built.
Week 2: Tracking audit with gaps listed, and holiday results readout.
Week 4: Year-end campaign live, segmented retargeting running, and a channel-by-channel readout comparing spend with the cash it returned.
WHAT MAKES YOU A STRONG FIT
5+ years in performance or growth marketing, with ownership of paid budgets across Google and Meta.
Hands-on experience building segmented retargeting and lifecycle campaigns.
A track record of pivoting a campaign or channel based on data, with results to show for it.
Proof you’ve written direct-response copy that sold to a US audience.
Strong measurement skills: GA4, Conversions API, UTMs, offline conversions.
Fluent English and the ability to write natural, persuasive copy for US real estate investors.
Availability for at least 4–5 hours of overlap with US Central business hours.
BONUS IF YOU HAVE
Real estate investing, proptech or lead generation experience.
SMS marketing with TCPA compliance (opt-in, quiet hours).
Marketplace or repeat-purchase small-business products.
WHEN THIS ROLE MAY BE A POOR FIT
You need approval before you ship.
You measure success by clicks, impressions or sign-ups.
You write polite, feature-led copy.
You’ve only managed agencies or one channel.
ENGAGEMENT DETAILS
Contract: Hourly, roughly 25–40 hours per week, for 60–90 days with possible extension.
This role starts as a fractional engagement with the potential to transition to a full-time role.
Start: As soon as possible.
Remote. Communication runs through Slack.
An NDA is required before account access.
HOW TO APPLY
Skip the generic proposal and answer these four things:
Tell us about a campaign you pivoted mid-flight: what the data showed, what you changed and what it returned in cash.
Write one Black Friday retargeting ad for a wholesaler who signed up but never bought. Give us the headline and the first line of body copy.
Describe how AI fits into your weekly workflow, and one place you deliberately don’t use it.
Look at our website. Name the first thing you’d change and why.
Задачи: Вести сложные и нестандартные задачи от брифа до сдачи клиенту: оценка, сметы, постановка производству, проверка результата Вести клиентскую коммуникацию: статусы, план работ и сроки, ответы на запросы, обратная связь, разбор претензий, предупреждение о рисках.
УдалённоseniorГеография найма не уточнена
Не хотите искать каждый день?
Настройте подбор один раз, и подходящие вакансии будут сами приходить в Telegram.
Настройте подбор, и подходящие вакансии будут приходить в Telegram.
Location: Remote
Workplace: Remote
Kit https://kit.com/ is the email marketing platform experts choose to grow their audience, deepen their relationships, and build a business around the work they love. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform.
More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.
We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next.
THE ROLE
Kit's most established creators run real companies, with teams, large lists, dedicated sending needs, and a buying process that our self-serve motion wasn't built to serve. Because this part of our business is growing, we're looking for a Senior Product Marketing Manager, Scaling Creators to own how Kit wins, lands, and expands these businesses through a sales-assisted motion that sits alongside our self-serve product.
You'll define who this buyer is, write the story that resonates and wins with them, and build the GTM strategy to drive inbound pipeline for our sales team. When these creators choose Kit and grow on it, they build more valuable businesses, and that's the outcome this role exists for.
This is a full-time individual contributor role ideal for someone who has added an upmarket sales-led motion to a product-led company before and wants their work measured in win rate and deal size.
YOUR SUPPORT SYSTEM
You'll report to Christina Lhi https://www.linkedin.com/in/christinalhi/, Head of Marketing, and work alongside two other experienced Product Marketing Managers on Kit's product marketing team. Together, you'll keep the self-serve and sales-assisted stories feeling like one Kit.
You'll spend a lot of your time with:
- Our sales leadership, on who we sell to, the deal toolkit, enablement, and win/loss
- Account Executives and Solutions Consultants, on demo narratives, discovery, and technical and migration proof
- Product, on packaging, launches, and roadmap input
- RevOps and analytics, on how accounts get routed to sales, attribution, and pricing decisions
- Creator Success, on case studies, customer references, and expansion plays
- Demand gen, content, and events, on campaigns and events for established creators
WHAT YOU'LL DO
- First Week: Dive into our onboarding curriculum in Notion and learn Kit's product, pricing, and current positioning. Attend Get-To-Know-You (GTKY) meetings with marketing, sales, Solutions Consultants, RevOps, and Creator Success. Get access to our CRM, call recordings, and product analytics, and start listening to recent sales calls. Understand how product marketing currently works at Kit
- First Month: Shadow 15+ sales calls and talk with 10 established creators, including recent wins, losses, and churned accounts. Audit the sales content reps use today and how product usage currently routes accounts to sales. Set baselines with RevOps for win rate, sales cycle, deal size, and expansion revenue. Share a written point of view with the entire growth team on who our established creator buyer is and the three biggest gaps in how we sell to them. And an action plan on how we can win these creators.
- First Six Months: Define the ideal customer niches and buying personas. Ship a messaging framework for these personas, tied to outcomes like revenue per subscriber, deliverability, team workflows, and safe migration, and make sure it fits Kit's broader story. Build the core deal toolkit: first-call and demo narrative, discovery guide, pitch deck, business case template, security and deliverability one-pagers, a migration plan, and competitive battlecards. Build and execute GTM tactics needed in order to drive MQLs and ultimately new MRR attributed to the sales funnel.
- First Year: Sales runs on messaging and tools you built, pitch with confidence and we drive 2X inbound MQLs from when you started. You’ll own and lead our channel strategy, setting the vision, driving cross-functional alignment, and partnering with Marketing to bring it to life. You'll run a quarterly win/loss program and share what you learn openly, build a clear path for sales leads on our website, and make sure launches that matter to larger accounts ship with both a self-serve and a sales-assisted version. Your work has a direct impact on helping Kit reach $100,000,000 ARR while protecting the self-serve engine that got us here.
WHAT WILL S.E.T. YOU UP FOR SUCCESS
Skills
- Segmentation and buyer definition: turning firmographic and product usage data into a clear picture of who to sell to and when
- Messaging and positioning for a sales-assisted buyer, including competitive differentiation and objection handling
- Sales enablement that reps actually use: demo narratives, discovery guides, business cases, and battlecards
- Writing and storytelling that turns product depth into a business case a non-technical buyer can act on
- Working with CRM, product analytics, and pipeline data to measure funnel conversion, win rate, and deal size
- Customer and market/competitor research, including win/loss interviews and call analysis
- Systems thinking: connecting people, processes, data, and tools to identify opportunities and build repeatable solutions across the go-to-market motion
- Strong AI fluency: knowing when to leverage AI and how to build AI-powered workflows or tools that scale product marketing work, with human judgment and quality checks built in
- Pricing and packaging input for a new tier or add-on (nice to have)
Experiences
- 7+ years in B2B SaaS product marketing, including at least 2 years supporting a sales team selling to mid-market and/or larger accounts
- Added a sales-led motion on top of a product-led one at a high-growth company, and can show what changed before and after with clear metrics
- Built a deal toolkit and enablement program from little or nothing, and tied it to a sales metric like win rate or deal size
- Ran a win/loss or customer research program that changed how a team sold or built
- Ran an expansion or account-based program for an existing customer base (nice to have)
- Worked in email, martech, or the creator economy
Traits
- You lead without a formal title. You align sales, product, RevOps, and finance on goals, trade-offs, and what success looks like, then keep things moving.
- You advocate for creators in decisions, and you protect the self-serve experience instead of pushing every account toward sales.
- You act with urgency and stay focused on hitting OKRs and owning outcomes.
- You work in public. You share findings, drafts, and the reasoning behind decisions so others can build on them.
- You connect data to decisions, and you help others get sharper about using it.
- You raise the bar on quality and iterate toward it, and you shape how your team uses AI, from call analysis to keeping battlecards current.
WHAT WON'T SET YOU UP FOR SUCCESS
- Experience in only self-serve or only enterprise sales. This role lives in the space between them, and you'll need to understand both.
- Treating enablement as a deck handoff. The work includes coaching reps, measuring what gets used, and revising what doesn't land.
- Wanting a sales playbook already in place. Much of this motion doesn't exist yet, and you'll be building it as you learn.
- Preferring to be measured on output rather than outcomes. You'll share accountability with Sales for win rate, deal size, and expansion revenue.
- Needing extensive approval before acting. You'll be trusted to make calls on speed versus quality and to explain your reasoning.
- Discomfort with direct, candid feedback, especially from sellers on what's working in live deals.
WORKING HOURS AND LOCATION
We're 100% remote with team members across the globe. We work mostly on East Coast time—so if you're based on the West Coast of the United States, Europe, or Asia, you might have a few early mornings or late evenings. We do our best to keep things reasonable, but a little time zone juggling comes with the territory.
COMPENSATION + PERKS + BENEFITS
Kit has standardized salaries based on position, no matter where you live. For this role, we’re hiring at our level 4 ($166,000). Level is determined based on experience and our interview process.
PERKS + BENEFITS INCLUDE:
- Profit Sharing https://www.linkedin.com/feed/update/urn:li:activity:7454911054947688448/
- Kit equity
- 401k with a 5% match
- We cover up to $2,280 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna
- $2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget
- Individual learning + development budget ($3,500/year)
- Creator meetup budget ($50/month) to connect with creators over coffee, lunch, or other in-person meetups
- Gender affirming benefits
- Childcare benefit up to $3,000 annually through JOON
- Twenty (20) days of paid time off during each year of employment
- Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
- Ten (10) paid holidays a year
- Two weeks of paid sick time each year, including mental health + well being days
- Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
- Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
- Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period
- Four-week, paid sabbatical after five years with the team
- Fantastic in-person or virtual retreats with the team twice a year
HOW TO APPLY
We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:
1. A phone screen with our recruiter (30 min)
2. Hiring manager interview (45 min)
3. Take-home assignment
4. Panel interview (60 min)
We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context.
Kit is an equal opportunity employer
We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply.
We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply.
Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
Location: South Africa
Content Marketing Strategist
Codekeeper is looking for a methodical and reliable Content Marketing Strategist with a strong grasp of modern web marketing - and a genuine passion for writing. If you enjoy structure, detailed planning, and working in a fast-paced environment where your content directly drives impact, this role is for you.
We are searching for a strong writer who is eager to grow, actively contribute to every marketing initiative, and take ownership of campaigns from concept to execution. You will roll up your sleeves, craft compelling content, and play a hands-on role in shaping our marketing strategy.
We are accepting applications for the next two months and will fill the position as soon as we've found the perfect match.
About the Role
As a Content Marketing Strategist, you'll be assigned to work on several projects, focusing on writing and content strategy and be responsible for delivering successful results. Projects will include researching, planning, creating strategies and campaigns, managing them, and evaluating their effectiveness. Thriving in our dynamic, fast-paced environment requires not only overseeing progress but also actively engaging in every aspect of the project lifecycle. Within our dynamic environment, there's always a lot going on where you can jump in and make a difference!
What You’ll Be Doing
Innovate and Navigate:
Managing and Creating SEO optimized Content (website, blog, social media etc.)
Compiling landing pages
Managing and Creating CTA's
Writing and analyzing emails (mass, transactional, drips)
Managing and Creating gated content and Sales collateral (such as ebooks or infographics)
Monitor and adjust content to fit our brands' guidelines
Translate business objectives and strategy into compelling written content for specific audiences
Guide and Achieve:
Set project timelines and ensure they are met by coordinating with various teams
Track project performance, specifically to analyze the successful completion of short and long-term goals
Communicate and Collaborate:
Act as the main point of contact for all project stakeholders
Ensure effective internal communication and collaboration between marketing, design, sales, and other departments
Resolve and Propel:
Address project-related issues promptly and come up with effective solutions
Make critical decisions to ensure project goals are achieved efficiently and effectively
Deliver Excellence:
Ensure all marketing projects are delivered on time, within scope, and within budget
Maintain high standards of quality in all deliverables, aiming to exceed client or company expectations
Why Codekeeper?
Codekeeper was founded by tech industry professionals to revolutionize software escrow for the cloud era. We offer state-of-the-art disaster recovery solutions that mitigate third-party risks in business operations. As a remote-first company with a central office in The Hague, we prioritize a healthy, resilient organization to support the development of our robust app.
What You Can Expect
Passionate and fun-loving colleagues
Startup mindset with ample opportunities for growth
Regular team activities and gatherings
Comprehensive onboarding process with a dedicated ramp-up period
A supportive team that values open communication and direct feedback
A chance to excel in your career and make a difference
About You
Strong writing, editing, and proofreading skills
Able to work pragmatically using available tools (e.g. writing smart ChatGPT prompts for repeated success and generating unique content that really stands out)
Knowledge of industry trends, best practices, and emerging technologies related to content management and marketing
Strong project management skills, with the ability to prioritize tasks and meet deadlines
Excellent communication and interpersonal skills, with the ability to collaborate effectively with a diverse team of writers, designers, and sales professionals
Additional Requirements
3+ years of experience in content and marketing management
Experience with HubSpot and Figma is a pre
Proficiency in English, covering both written and verbal communication
Excellent interpersonal skills
Strong organizational skills and analytical thinking. A preference for pragmatism over idealism
Ability to adapt, to manage various tasks and to prioritize effectively
Additional Info
Job Location: Remote
(#LI-Remote)
Join us to shape the future of software escrow!
How to Apply
To apply, use the Apply button on this listing. In your application, tell us how you would like to fill this position. There are no right answers or expectations. Show us your role in our company’s future and our role in yours, address some of the work we do, and introduce yourself as a colleague.
Please note:
Applications and follow-ups sent through any other channel, such as our customer website chat, support email or direct messages to team members, won’t be considered. Need an accessibility adjustment to apply? Visit
Our Careers Page
for how to reach us.
Location: South Africa
Marketing Copywriter
Codekeeper is looking for a sharp, detail-oriented Marketing Copywriter with a strong grasp of modern web marketing - and a passion for writing that drives results. If you thrive in a fast-paced environment where your words directly influence performance, conversions, and brand perception, this role is for you.
We're searching for a highly skilled writer who can balance creativity with precision - someone who not only produces compelling copy but also understands how to structure, optimize, and refine content for maximum impact. You'll take ownership of key marketing assets, working hands-on across campaigns while continuously improving performance through iteration and insight.
We're accepting applications for the next two months and will fill the position as soon as we've found the perfect match.
About the Role
As a Marketing Copywriter, you'll work across multiple projects with a strong focus on crafting high-performing marketing copy. You will be responsible for producing, refining, and optimizing content that aligns with business objectives and drives measurable results.
This role goes beyond writing - you’ll be expected to understand search intent, apply SEO and CRO principles, analyze performance, and continuously improve output. In our fast-paced environment, you won’t just deliver copy - you’ll actively shape and elevate how we communicate as a brand.
What You’ll Be Doing
Write and Optimize:
Create high-quality, conversion-focused copy for websites, landing pages, emails, and campaigns
Write compelling CTAs, sales collateral, and funnel content designed to drive action
Produce SEO-optimized content aligned with search intent and structured for readability and performance
Develop and refine landing pages with a strong focus on conversion rate optimization (CRO)
Use AI tools effectively
Edit and Elevate:
Edit and refine content to ensure clarity, consistency, and high quality
Maintain and enforce a consistent brand voice across all channels
Apply strong attention to detail across all deliverables
Analyze and Improve:
Monitor content performance and identify opportunities for improvement
Iterate on copy based on data, testing, and insights
Continuously optimize messaging to improve engagement and conversion rates
Collaborate and Deliver:
Work closely with marketing, design, and development teams to execute campaigns
Manage briefs effectively and ensure alignment across stakeholders
Balance speed and quality, delivering strong work within tight timelines
Contribute to a culture of high standards and continuous improvement
Why Codekeeper?
Codekeeper was founded by tech industry professionals to revolutionize software escrow for the cloud era. We offer state-of-the-art disaster recovery solutions that mitigate third-party risks in business operations. As a remote-first company with a central office in The Hague, we prioritize a healthy, resilient organization to support the development of our robust app.
What You Can Expect
Passionate and fun-loving colleagues
Startup mindset with ample opportunities for growth
Regular team activities and gatherings
Comprehensive onboarding process with a dedicated ramp-up period
A supportive team that values open communication and direct feedback
A chance to excel in your career and make a difference
About You
Excellent copywriting skills with a strong focus on clarity and conversion
Strong editing and proofreading abilities, with a high bar for quality
Deep understanding of SEO best practices and search intent
Experience writing for conversion, including landing pages, funnels, and CTAs
Ability to analyze content performance and iterate effectively
Skilled at using AI tools strategically
Strong attention to detail and ability to maintain brand voice consistently
Comfortable working cross-functionally with design and development teams
Able to manage multiple projects and deliver quickly without sacrificing quality
Pragmatic, organized, and solution-oriented
Additional Requirements
3+ years of experience in copywriting, content marketing, or similar roles
Experience with HubSpot and Figma is a plus
Proficiency in English (written and verbal)
Strong organizational and analytical skills
Ability to adapt, prioritize, and perform in a fast-paced environment
Additional Info
Job Location: Remote
(#LI-Remote)
Join us to shape the future of software escrow!
How to Apply
To apply, use the Apply button on this listing. In your application, tell us how you would like to fill this position. There are no right answers or expectations. Show us your role in our company’s future and our role in yours, address some of the work we do, and introduce yourself as a colleague.
Please note:
Applications and follow-ups sent through any other channel, such as our customer website chat, support email or direct messages to team members, won’t be considered. Need an accessibility adjustment to apply? Visit
Our Careers Page
for how to reach us.
Location: South Africa
Marketing Operations Specialist
Codekeeper is looking for a methodical and reliable Marketing Operations Specialist with a strong grasp of modern web marketing strategies and a clear talent for content creation and writing. This role is ideal for someone who thrives on working with structure, careful planning, and precision - yet enjoys a fast-paced environment where high-quality writing drives real impact. You'll play a key role in shaping messaging, supporting campaigns, and ensuring marketing initiatives are executed with consistency and clarity.
Our ideal candidate is eager to grow within the industry and ready to actively contribute to every stage of marketing projects. You’re a strong, disciplined writer who’s prepared to roll up your sleeves, craft compelling content, and support campaigns with focus and accountability.
We're accepting applications over the next two months and will close the position as soon as we find the right match - so we encourage you to apply early.
Role Description
As a Marketing Operations Specialist, you will be assigned to work on several projects, focusing on writing and content strategy and be responsible for delivering successful results. Projects will include researching, planning, creating strategies and campaigns, managing them, and evaluating their effectiveness. Thriving in our dynamic, fast-paced environment requires not only overseeing progress but also actively engaging in every aspect of the project lifecycle. Within our dynamic environment, there's always a lot going on where you can jump in and make a difference!
Key Responsibilities
Innovate and Navigate
Managing and creating SEO optimized content (website, blog, social media etc.)
Compiling landing pages
Managing and creating CTAs
Writing and analyzing emails (mass, transactional, drips)
Managing and creating gated content and sales collateral (such as ebooks or infographics)
Monitor and adjust content to fit our brands' guidelines
Translate business objectives and strategy into compelling written content for specific audiences
Guide and Achieve
Set project timelines and ensure they are met by coordinating with various teams
Track project performance, specifically to analyze the successful completion of short and long-term goals
Communicate and Collaborate
Act as the main point of contact for all project stakeholders
Ensure effective internal communication and collaboration between marketing, design, sales, and other departments
Resolve and Propel
Address project-related issues promptly and come up with effective solutions
Make critical decisions to ensure project goals are achieved efficiently and effectively
Deliver Excellence
Ensure all marketing projects are delivered on time, within scope, and within budget
Maintain high standards of quality in all deliverables, aiming to exceed client or company expectations
More about Codekeeper
Codekeeper was founded by tech industry professionals to revolutionize software escrow for the cloud era. We offer state-of-the-art disaster recovery solutions that mitigate third-party risks in business operations. As a remote-first company with a central office in The Hague, we prioritize a healthy, resilient organization to support the development of our robust app.
What We Offer
Passionate and fun-loving colleagues
Startup mindset with ample opportunities for growth
Regular team activities and gatherings
Comprehensive onboarding process with a dedicated ramp-up period
A supportive team that values open communication and direct feedback
A chance to excel in your career and make a difference
What We Are Looking For
Strong writing, editing, and proofreading skills
Able to work pragmatically using available tools (e.g. writing smart ChatGPT prompts for repeated success and generating unique content that really stands out)
Knowledge of industry trends, best practices, and emerging technologies related to content management and marketing
Strong project management skills, with the ability to prioritize tasks and meet deadlines
Excellent communication and interpersonal skills, with the ability to collaborate effectively with a diverse team of writers, designers, and sales professionals
Additional Requirements
3+ years of experience in content and marketing management
Experience with HubSpot and Figma is a pre
Proficiency in English, covering both written and verbal communication
Excellent interpersonal skills
Strong organizational skills and analytical thinking. A preference for pragmatism over idealism
Ability to adapt, to manage various tasks and to prioritize effectively
Additional Info
Job Location:
Remote
Join us to shape the future of software escrow!
How to Apply
To apply, use the Apply button on this listing. In your application, tell us how you would like to fill this position. There are no right answers or expectations. Show us your role in our company’s future and our role in yours, address some of the work we do, and introduce yourself as a colleague.
Please note:
Applications and follow-ups sent through any other channel, such as our customer website chat, support email or direct messages to team members, won’t be considered. Need an accessibility adjustment to apply? Visit
Our Careers Page
for how to reach us.
Location: Oakland, CA, United States
* Fraud and phishing warning *
Please apply directly via our volunteering portal/ATS at https://wevote.applytojob.com/apply. Do not apply via any other job portals, aggregators, or sites, as your information may not be secure, or the role may no longer be accepting applications. Thank you
Join the WeVote Movement
WeVote has an open volunteer position for a Product Marketing Lead, for 3-5 hours per week. You are an experienced professional with a passion for helping America navigate our current political environment. This is an opportunity to work remotely with our active team to help us get ready for multiple upcoming elections. Our ideal volunteer is passionate about politics and excited to use technology to educate voters and increase voter turnout. You’ll also gain valuable technical skills, have opportunities for leadership development, and expand your personal and professional network.
About Us
WeVote is a nonpartisan get-out-the-vote nonprofit startup and a celebrated
Fast Forward nonprofit technology grantee
. WeVote is a movement of over 120 active passionate, part-time volunteers (starting with the founders) who build mobile technologies that will touch and mobilize millions of voters on Election Day. We believe that many voters are busy, distracted, and impatient. We have a goal of providing a positive voting experience that helps people decide how to vote. More information at
https://WeVote.US
or @WeVote on X.
What You'll Do
Design and deliver onboarding and outreach toolkits tailored to each persona, including email templates, FAQs, demo scripts, explainer slides, social copy, and co-branded materials for use across teams.
Translate product features into compelling, benefit-driven messaging that supports candidate and partner onboarding and promotes adoption of the WeVote platform.
Ensure cohesive messaging and strategic alignment by collaborating closely with Business Development, Marketing, Product, and Analytics teams.
Create campaign-ready materials that support key electoral milestones (e.g., candidate invite launch, voter engagement periods) and drive activation across communication channels.
Gather and apply insights from internal teams and engagement data to continuously refine assets, improve user experience, and optimize campaign effectiveness.
Coordinate with team leads to develop and deliver assets for email, social media, digital ads, and in-person candidate outreach efforts.
Who you are: Must haves.
You want to work with an established and successful team. You are committed to strengthening American Democracy.
You are striving for personal excellence, and want to do meaningful work that will make a difference.
3-5 hours per week during our core team hours M-F 8 a.m. - 6 p.m.
A willingness to work with and support other volunteers.
Background in product marketing, UX writing, or audience strategy.
Strong communication and content creation skills.
Experience with Canva, Google Suite, or content tools preferred.
Based in the U.S., with availability during some U.S. Pacific business hours.
How to apply:
Submit your resume (at https://wevote.applytojob.com/apply/) and include a brief note/cover letter to why you are interested in WeVote and helping our mission.
Design and build multi-branch HubSpot workflows from scratch, not just editing existing sequences. Architect lead scoring models tailored to property management buyer behavior.
We are looking for a versatile, growth-minded Product Marketing Manager to lead our strategic expansion into the furniture segment. You will be responsible for turning our product’s value into aggressive market traction, focusing on tactical adoption of successful industry strategies over theoretical benchmarking.
🔴выстраивать и развивать направление Influencer Marketing на рынках Tier 2-3. 🔴подключать ключевых инфлюэнсеров и креаторов благодаря собственной базе контактов и налаженным связям в индустрии.
Location: Vancouver, BC
Customer Marketing & Advocacy Manager
The Customer Marketing and Advocacy team builds programs that put customers at the center of Asana’s go-to-market by cultivating strategic relationships that drive insights, engagement, and product innovation
. We’re looking for a Customer Marketing & Advocacy Manager to join our team in Chicago or Vancouver to own our core advisory programs: Customer Advisory Boards (CAB), the Customer Product Council, and Lighthouse, our early-adopter validation program
. In this highly visible role, you will partner daily with Product, Product Marketing, Sales, and Customer Success to translate customer feedback and successes into measurable go-to-market impact a
nd pipeline growth
.
This role is based in our Vancouver office with an office-centric hybrid schedule
. The standard in-office days are Monday, Tuesday, and Thursday
. Most Asanas have the option to work from home on Wedne
sdays
. Working from home on Fridays depends on the type of work y
ou do and the teams with w
hich you partner
. If you're interviewing for this role, your recruiter will share more about the in-office requirements
.
What you’ll achieve
Lead the global executive Customer Advisory Board (CAB) program across AMER and EMEA as a year-round value exchange, owning recruitment, membership growth, agenda design, and event experiences
.
Own the Lighthouse early adopter program in close partnership with UXR, Product, and Product Marketing, driving customer selection, narrative inputs, participant experience, and customer-approved proof points for Tier 1 launches
.
Partner on the Product Council customer feedback forum by advising on participant experience, engaging advocates, and connecting member insights to wider advocacy opportunities
.
Establish governance, sequencing, and measurement across all advisory programs, building feedback reporting loops to show how customer input shapes product and go-to-market strategies
.
Partner with Marketing, Sales, and Customer Success to identify strategic customer stories and translate them into multi-format assets, including case studies, customer films, speaker engagements, and media opportunities
.
Activate customer advocates across campaigns and product launches, matching the right customer voice to the right moment to support core marketing narratives
.
About you
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
.
Substantial experience in B2B marketing, customer advocacy, or product marketing within an enterprise SaaS environment, including hands-on customer-facing experience
.
Proven track record creating, managing, and measuring customer advisory boards, product councils, or early-adopter beta programs
.
Strong program management skills with experience executing complex, multi-stakeholder programs and initiatives independently
.
Collaborative leadership and cross-functional influence, with demonstrated success building trust across Product, UX Research, PMM, Sales, and executive stakeholders
.
Strong customer relationship skills, with the ability to navigate executive-level conversations and champion a customer-fi
rst approach
.
Skilled storyteller with experience translating customer feedback and qualitative input into compelling narratives that drive business outcome
s
.
Willingness and ability t
o travel as needed for in-person customer events and market
ing initiatives
.
At Asana, we're committed to bui
lding teams that include a variety of backgrounds, perspectives
, a
nd skills, as this is critical to helping us achieve our mission
. If you're interested in this role and don't meet every listed requirement, we stil
l encourage you to apply
.
What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for
the impact yo
u have on our path to achieving our mission
. We belie
ve that compensation should be reflective of the value you cr
eate relative to the market value of your role
. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a y
early pay equ
ity audit
.
For this role, the estimated base salary range is between $130,000 - $150,000 CAD.
The actual base salary will vary based on various factors, including market and individual qualifications obje
ctively asse
ssed during the interview process
. The listed range above is a guideline, and the base salary range for this role may be modified
.
In addition to base salary, your compensation package may i
nclude additional co
mponents such as equity, sales incentive pay (for
most sales roles), and benefits
. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role
.
We strive to provide equitable and competitive be
nefits packag
es that support our employees worldwide and include:
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations
. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role
.
#LI-Hybrid
About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
Join Asana’s Talent Network
to stay up to date on job opportunities and life at Asana.
Location: Remote
About Osano
Osano is an innovative B-Corporation built around a simple belief: privacy is a fundamental right. Since day one, we’ve been focused on giving modern enterprises the ability to innovate quickly, stay competitive, and earn customer trust by respecting data privacy and complying with consent guidelines. Our products help organizations operate confidently in a rapidly evolving regulatory and technological landscape.
About the Role
Osano is looking for a
Performance Marketing Manager
to own and optimize our digital marketing programs, drive qualified pipeline, and maximize the return on our marketing investments.
This is a hands-on individual contributor role for someone who thrives at the intersection of strategy, execution, and analytics. You'll take ownership of our paid media programs, from campaign development and audience targeting to budget management, experimentation, and performance optimization.
We're looking for someone who doesn't just understand performance marketing in theory but has experience getting into the platforms, building campaigns, analyzing results, and making adjustments that drive measurable business outcomes.
You'll work closely with Marketing, Sales, Product Marketing, Content, and Revenue Operations to ensure our digital marketing investments are reaching the right audiences, generating qualified opportunities, and contributing to revenue growth.
What You'll Do
Own and execute Osano's paid media strategy
across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and emerging advertising channels, including YouTube, Reddit, and AI-driven platforms.
Manage paid campaigns directly within advertising platforms, including campaign setup, keyword research, audience targeting, bidding strategies, budget allocation, and ongoing optimization.
Develop and execute performance marketing programs designed to generate qualified leads, increase conversions, and contribute to sales pipeline and revenue.
Monitor and optimize key performance indicators, including cost per lead (CPL), cost per acquisition (CPA), conversion rates, return on ad spend (ROAS), and pipeline contribution.
Manage paid media budgets, continuously evaluating channel performance and reallocating spend to maximize marketing efficiency and return on investment.
Build and execute A/B tests across ad creative, messaging, landing pages, audiences, and conversion paths to improve campaign effectiveness.
Partner with Product Marketing and Content to develop compelling advertising messages, creative assets, and landing pages tailored to target audiences.
Analyze website traffic, landing page performance, and conversion funnels to identify opportunities for improvement.
Work closely with Revenue Operations to ensure accurate campaign tracking, lead attribution, CRM integration, and performance reporting.
Leverage HubSpot, Salesforce, Google Analytics, and other marketing tools to measure campaign effectiveness and understand how marketing investments influence pipeline.
Develop audience segmentation and retargeting strategies to engage high-value prospects throughout the buyer journey.
Support account-based marketing (ABM) initiatives through targeted digital advertising campaigns.
Explore emerging advertising channels, AI-powered marketing tools, and automation opportunities to improve campaign execution and performance.
Create and maintain performance dashboards that provide clear visibility into campaign results, marketing spend, and pipeline contribution.
Share insights and recommendations with Marketing and Sales leadership, translating performance data into actionable business decisions.
Stay current on digital advertising trends, platform changes, and performance marketing best practices.
What We're Looking For
5+ years of experience
in performance marketing, paid media, digital marketing, growth marketing, or a related field, preferably within B2B SaaS or technology.
Demonstrated success managing and optimizing paid digital advertising campaigns that generate qualified leads, pipeline, and measurable business results.
Strong hands-on experience with Google Ads and LinkedIn Ads is required
, including building, launching, managing, and optimizing campaigns directly within the platforms.
Experience managing paid media budgets and making data-driven decisions to improve campaign efficiency and ROI.
Strong understanding of paid search, paid social, audience targeting, retargeting, conversion tracking, and campaign optimization.
Experience analyzing performance metrics such as CPL, CPA, conversion rates, customer acquisition costs, and marketing-sourced pipeline.
Proficiency with marketing analytics and reporting tools, including Google Analytics 4 (GA4), Google Tag Manager, and advertising platform reporting.
Experience working with marketing automation and CRM platforms such as HubSpot and Salesforce.
Understanding of the B2B SaaS buyer journey, lead generation, attribution, and pipeline development.
Experience developing and executing A/B tests to improve advertising performance, landing page conversions, and campaign effectiveness.
Strong analytical skills with the ability to identify trends, diagnose performance issues, and translate data into actionable recommendations.
Comfortable managing campaigns independently, balancing strategic planning with hands-on execution.
Strong organizational and project management skills with the ability to manage multiple campaigns, budgets, and competing priorities.
Collaborative mindset and experience partnering with Sales, Revenue Operations, Product Marketing, and Content teams.
Curiosity and willingness to experiment with new advertising channels, emerging technologies, and AI-powered marketing tools.
Clear communication skills with the ability to explain campaign performance and recommendations to stakeholders across the organization.
What Success Looks Like
Success in this role isn't measured simply by how much advertising we run or how many leads we generate. It's about building an efficient, scalable performance marketing program that consistently turns marketing investments into meaningful business results.
You'll be successful when you're:
Generating a consistent flow of qualified leads and pipeline through paid marketing channels.
Improving campaign efficiency by reducing acquisition costs and increasing conversion rates.
Demonstrating clear ROI and pipeline contribution from marketing investments.
Building scalable, repeatable paid media programs that support Osano's growth goals.
Using testing, experimentation, and analytics to continuously improve campaign performance.
Providing clear visibility into marketing spend, channel effectiveness, and business outcomes.
Identifying new opportunities to reach high-value audiences and expand our digital marketing presence.
Who You Are
You're a data-driven marketer who loves turning insights into action. You enjoy digging into campaign performance, identifying opportunities, testing new approaches, and seeing the measurable impact of your work.
You're equally comfortable developing a performance marketing strategy and rolling up your sleeves to execute it. You know your way around advertising platforms, understand what drives conversions, and aren't afraid to experiment when something isn't working.
You understand that successful performance marketing isn't about generating the most clicks or leads. It's about reaching the right audiences, creating meaningful engagement, and turning marketing investment into qualified pipeline and revenue.
Most importantly, you're someone who takes ownership. You don't need a large team or agency to execute your ideas. You're energized by building, optimizing, collaborating, and finding
Why Us
A well-defined career path that’s not just “climbing the ladder” - learn different competencies, skills, and concepts as you progress and get recognized for it.
Supportive leadership and peers - from sales engineering and product marketing to sales development and demand generation - you’re never in this alone.
You’ll be stepping into a space that’s on fire – the privacy and regulatory landscape is only growing with a ton of opportunity in front of us.
You’ll become a privacy expert, including the opportunity to receive your Certified Information Privacy credential.
You’ll be representing a product that makes prospects say, “This is so awesome” when you demo it.
Benefits
Competitive compensation + ownership interest for an early stake in our success!
Unlimited paid time off with a requirement to take at least two weeks off per year.
We're continuously a Best Place for Working Parents and offer paid parental leave for all new parents + believe that family, however you define it, comes first.
Osano sponsors individual premiums for base plans at 100% and dependent premiums at 50% for Medical, Dental, and Vision Insurance via Aetna.
A fully, permanently remote company so you can work from anywhere in the U.S.
Receive a MacBook + $600 to craft your home workspace
Annual company trip designed to foster connection, creativity, and fun together!
Mental health benefits with free memberships to mindfulness + talk therapy services
A Bit More About Osano
Osano is a leading data privacy platform that helps organizations quickly and confidently comply with laws like GDPR, CCPA, and other global privacy regulations. From consent management to vendor risk monitoring, Osano makes complex privacy tasks refreshingly simple, so companies can focus on what they do best, while we handle the rest.
We’re backed by top-tier investors including Baird Capital, Jump Capital, and LiveOak, and we’re scaling fast with a multi-year runway and ambitious growth plans. We’ve also been recognized as a Great Place to Work for four years running, with 97% of employees saying Osano is a great place to work.
As we grow, we're looking for individuals who lean into modern technologies and smarter systems to drive efficiency, clarity, and speed; both in our product and in how we operate. If you're excited by the idea of helping build a high-growth, privacy-first company that embraces thoughtful automation, emerging tech, and intentional collaboration, we’d love to hear from you.
Osano is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, genetic information, disability, veteran status, or any other characteristic protected by applicable law.
Задачи:
— Привлечение пользователей через соцсети, affiliate и медиа.
— Адаптация креативов и промоакций под рынок Нигера.
— Анализ воронки продаж, оптимизация показателей CPA, FTD и ROI.
— Запуск retention-кампаний совместно с CRM.
Требования:
— Опыт работы в B2C-маркетинге не менее 2 лет, включая запуск кампаний.
— Знание рынка Нигера и Западной Африки.
— Свободное владение французским языком.
— Навыки аналитики и тестирования гипотез.
— Приветствуется знание языка хауса и опыт работы в iGaming.
Отклик: необходимо отправить резюме и 1–2 кейса с указанием географии, каналов, вашей роли и результатов в цифрах или процентах.
Location: London, United Kingdom
Workplace: hybrid
The Position
Global University Systems is looking for an exceptional
Marketing Director with deep global B2C experience
to lead and transform a portfolio of brands within the wider GUS group.
This is a significant consumer marketing leadership role for a
proven brand builder
. Someone who understands how to create distinctive brands, build consumer demand, grow market share and turn brand investment into measurable commercial results.
You will take responsibility for a
portfolio of brands
, while also helping shape the wider marketing capability of the Group globally.
This is not a role for someone who simply wants to maintain what already exists.
We are looking for a game-changing marketing leader who can look at a business, understand its consumers and markets, identify where the biggest opportunities lie and build a bold strategy around them.
You will understand that brilliant branding is not simply about how something looks. It is about
creating distinction, influencing consumer choice, changing perception, building demand and ultimately driving growth.
The Opportunity
GUS operates a broad portfolio of education brands, institutions and businesses serving consumers across multiple international markets.
We already have significant scale, reach and an extraordinary platform to build from. The opportunity now is to take our brands and B2C marketing capability to the next level for a portfolio of brands within our group.
You will take a fresh look at your portfolio, understanding each brand's position, audiences, competitive landscape and growth potential.
Some brands may need repositioning. Others may require greater investment, stronger propositions, a different approach to customer acquisition or a completely new creative direction.
Your role will be to understand
what each brand needs to win in its market
, while ensuring the portfolio benefits from the scale, capability and reach of the wider Group.
Crucially, you will connect
brand, consumer insight, customer acquisition and commercial performance
.
What You'll Be Responsible For
You will take ownership of a portfolio within the wider GUS group of brands.
Develop a clear strategy and growth ambition for each brand within your portfolio.
Understand the different consumer audiences, propositions and competitive environments across the portfolio.
Identify where brands require repositioning, investment or transformation.
Balance individual brand identities with the advantages and capabilities of the wider Group.
Set clear priorities across the portfolio based on consumer opportunity and commercial potential.
Ensure each brand has a distinctive proposition and clear reason for consumers to choose it.
Build marketing strategies that translate into sustainable growth.
Building Brands That Consumers Choose
At the heart of this role is
brand building
.
We are looking for someone who has personally built, repositioned or transformed consumer-facing brands and can demonstrate the impact they made.
Define compelling consumer brand strategies and positioning.
Create distinctive propositions that resonate with clearly defined audiences.
Strengthen awareness, consideration, preference and ultimately conversion.
Use consumer insight and market intelligence to inform brand and marketing strategy.
Build creative platforms and campaigns capable of working across different international markets.
Create powerful stories that connect emotionally with consumers.
Ensure our brands stand out in increasingly competitive categories.
Build long-term brand equity while delivering short-term commercial performance.
This is not about building brands that simply look good.
It is about building brands that consumers want and businesses can grow.
Driving Growth
You will bring a sophisticated understanding of modern B2C marketing and the entire consumer journey, from initial awareness through consideration, acquisition, conversion and retention.
Build integrated marketing strategies across brand, digital, content, social, performance and CRM.
Develop audience segmentation and consumer propositions that drive action.
Balance long-term brand building with performance marketing and customer acquisition.
Understand customer acquisition economics, conversion and return on marketing investment.
Identify opportunities to improve the complete consumer journey.
Ensure marketing investment is focused on the channels, audiences and markets capable of delivering the greatest return.
Use data and consumer insight to continuously improve marketing performance.
Driving Transformation
We are looking for someone who is comfortable challenging the status quo.
You won't simply inherit a strategy and keep it running.
You will assess what is working, identify what isn't and make the changes necessary to create meaningful progress.
Identify the biggest opportunities to strengthen our brands and B2C marketing capability.
Develop bold strategies that create measurable commercial and brand growth.
Challenge existing ways of working and introduce new thinking.
Build a clear vision for where our brands need to go next.
Turn strategy into action and action into measurable results.
Raise the standard of marketing across the portfolio.
Create momentum and ensure marketing is genuinely moving the business forward.
Who We're Looking For
We are looking for an experienced senior marketing leader with a
significant track record in B2C marketing and consumer brand building.
Global B2C experience is essential for this role.
You may come from education, consumer goods, retail, travel, hospitality, technology, financial services, media, subscription businesses or another consumer-led, international environment.
You don't necessarily need to have worked in education.
What matters is that you understand
consumers, brands and growth
, and can demonstrate what you personally changed and the commercial impact it delivered.
We want to hear about:
The consumer brands you built or transformed.
The brand positioning you changed.
The international markets where you drove growth.
The consumer audiences you successfully reached.
The campaigns and strategies that materially changed performance.
The commercial growth your marketing delivered.
The portfolios you have managed.
The teams and capabilities you built.
You Will Bring
Significant senior B2C marketing leadership experience within a global or multi-market organisation.
A proven track record as a consumer brand builder.
Experience managing
multiple brands or a portfolio of consumer businesses/products.
Evidence of successfully repositioning, transforming or scaling established brands.
Strong understanding of consumer behaviour, segmentation and customer decision-making.
Deep expertise across brand strategy, creative development, integrated campaigns, digital, social and performance marketing.
Experience managing the complete B2C customer journey, from awareness and consideration through acquisition and conversion.
Evidence of delivering measurable commercial growth through marketing.
The ability to balance
brand building with customer acquisition and performance marketing
.
Experience operating across multiple international markets and adapting consumer strategies accordingly.
Strong commercial instincts and an understanding of customer acquisition, conversion, ROI and marketing effectiveness.
Experience building and leading high-performing marketing teams.
The ability to combine big-picture strategic thinking with exceptional execution.
Confidence working with and influencing senior leadership teams.
A willingness to challenge established thinking and make difficult decisions.
High energy, ambition and a strong bias towards action.
The Person
You are a
brand builder and commercial marketer
.
You are fascinated by consumers: what they want, what influences them, why they choose one brand over another and what makes them come back.
You understand both the art and science of marketing.
You believe in creativity and the power of brands, but you are equally comfortable talking about acquisition, conversion, investment and commercial return.
You can move between the detail of an individual brand and the bigger strategic picture of a global portfolio.
You see opportunities quickly and know how to translate them into action.
You are comfortable making decisions.
You challenge constructively, bring energy into a room and raise standards around you.
Above all, you build brands that grow.
If that sounds like the kind of challenge you've been looking for, we'd like to hear from you.
Other Information
Global University Systems is an equal opportunity employer. We provide equal opportunities and are committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.
The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager. There is an expectation that all employees will maintain the values of the Group and comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.
What we offer:
25 days annual leave plus bank holidays -
time to rest, recharge, and balance life beyond work.
Hybrid working -
most roles offer hybrid or flexible arrangements to support work-life balance.
Contributory Pension Scheme -
5% personal contribution & 3% Company contribution, so you can build long-term financial security with added benefits of the company contributions.
Private Medical Insurance (T&C's apply) -
prioritising your wellbeing with speedy access to healthcare whenever you need support.
Season Ticket Loan (T&C's apply) -
spread the cost of your commute with an interest-free travel loan.
Eye Care Vouchers -
support for regular eye tests and essential eyewear.
Training & Development opportunities (T&C's apply) -
access to short courses via FutureLearn and Group-wide professional development programmes.
Staff Discount Scheme -
via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics, etc
Employee Assistance Programme -
confidential support for your wellbeing, whenever you need it.
Refer a Friend Scheme for staff members (T&C's apply) -
earn rewards for helping us bring great talent into the team
If you feel this is the role you are looking for, please click below to apply for the role!
We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success in your job search.
GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief. Our data privacy policy can be viewed
here
.
Location: London, United Kingdom
Workplace: hybrid
The Position
Global University Systems is looking for an exceptional
Marketing Director with deep global B2C experience
to lead and transform a portfolio of brands within the wider GUS group.
This is a significant consumer marketing leadership role for a
proven brand builder
. Someone who understands how to create distinctive brands, build consumer demand, grow market share and turn brand investment into measurable commercial results.
You will take responsibility for a
portfolio of brands
, while also helping shape the wider marketing capability of the Group globally.
This is not a role for someone who simply wants to maintain what already exists.
We are looking for a game-changing marketing leader who can look at a business, understand its consumers and markets, identify where the biggest opportunities lie and build a bold strategy around them.
You will understand that brilliant branding is not simply about how something looks. It is about
creating distinction, influencing consumer choice, changing perception, building demand and ultimately driving growth.
The Opportunity
GUS operates a broad portfolio of education brands, institutions and businesses serving consumers across multiple international markets.
We already have significant scale, reach and an extraordinary platform to build from. The opportunity now is to take our brands and B2C marketing capability to the next level for a portfolio of brands within our group.
You will take a fresh look at your portfolio, understanding each brand's position, audiences, competitive landscape and growth potential.
Some brands may need repositioning. Others may require greater investment, stronger propositions, a different approach to customer acquisition or a completely new creative direction.
Your role will be to understand
what each brand needs to win in its market
, while ensuring the portfolio benefits from the scale, capability and reach of the wider Group.
Crucially, you will connect
brand, consumer insight, customer acquisition and commercial performance
.
What You'll Be Responsible For
You will take ownership of a portfolio within the wider GUS group of brands.
Develop a clear strategy and growth ambition for each brand within your portfolio.
Understand the different consumer audiences, propositions and competitive environments across the portfolio.
Identify where brands require repositioning, investment or transformation.
Balance individual brand identities with the advantages and capabilities of the wider Group.
Set clear priorities across the portfolio based on consumer opportunity and commercial potential.
Ensure each brand has a distinctive proposition and clear reason for consumers to choose it.
Build marketing strategies that translate into sustainable growth.
Building Brands That Consumers Choose
At the heart of this role is
brand building
.
We are looking for someone who has personally built, repositioned or transformed consumer-facing brands and can demonstrate the impact they made.
Define compelling consumer brand strategies and positioning.
Create distinctive propositions that resonate with clearly defined audiences.
Strengthen awareness, consideration, preference and ultimately conversion.
Use consumer insight and market intelligence to inform brand and marketing strategy.
Build creative platforms and campaigns capable of working across different international markets.
Create powerful stories that connect emotionally with consumers.
Ensure our brands stand out in increasingly competitive categories.
Build long-term brand equity while delivering short-term commercial performance.
This is not about building brands that simply look good.
It is about building brands that consumers want and businesses can grow.
Driving Growth
You will bring a sophisticated understanding of modern B2C marketing and the entire consumer journey, from initial awareness through consideration, acquisition, conversion and retention.
Build integrated marketing strategies across brand, digital, content, social, performance and CRM.
Develop audience segmentation and consumer propositions that drive action.
Balance long-term brand building with performance marketing and customer acquisition.
Understand customer acquisition economics, conversion and return on marketing investment.
Identify opportunities to improve the complete consumer journey.
Ensure marketing investment is focused on the channels, audiences and markets capable of delivering the greatest return.
Use data and consumer insight to continuously improve marketing performance.
Driving Transformation
We are looking for someone who is comfortable challenging the status quo.
You won't simply inherit a strategy and keep it running.
You will assess what is working, identify what isn't and make the changes necessary to create meaningful progress.
Identify the biggest opportunities to strengthen our brands and B2C marketing capability.
Develop bold strategies that create measurable commercial and brand growth.
Challenge existing ways of working and introduce new thinking.
Build a clear vision for where our brands need to go next.
Turn strategy into action and action into measurable results.
Raise the standard of marketing across the portfolio.
Create momentum and ensure marketing is genuinely moving the business forward.
Who We're Looking For
We are looking for an experienced senior marketing leader with a
significant track record in B2C marketing and consumer brand building.
Global B2C experience is essential for this role.
You may come from education, consumer goods, retail, travel, hospitality, technology, financial services, media, subscription businesses or another consumer-led, international environment.
You don't necessarily need to have worked in education.
What matters is that you understand
consumers, brands and growth
, and can demonstrate what you personally changed and the commercial impact it delivered.
We want to hear about:
The consumer brands you built or transformed.
The brand positioning you changed.
The international markets where you drove growth.
The consumer audiences you successfully reached.
The campaigns and strategies that materially changed performance.
The commercial growth your marketing delivered.
The portfolios you have managed.
The teams and capabilities you built.
You Will Bring
Significant senior B2C marketing leadership experience within a global or multi-market organisation.
A proven track record as a consumer brand builder.
Experience managing
multiple brands or a portfolio of consumer businesses/products.
Evidence of successfully repositioning, transforming or scaling established brands.
Strong understanding of consumer behaviour, segmentation and customer decision-making.
Deep expertise across brand strategy, creative development, integrated campaigns, digital, social and performance marketing.
Experience managing the complete B2C customer journey, from awareness and consideration through acquisition and conversion.
Evidence of delivering measurable commercial growth through marketing.
The ability to balance
brand building with customer acquisition and performance marketing
.
Experience operating across multiple international markets and adapting consumer strategies accordingly.
Strong commercial instincts and an understanding of customer acquisition, conversion, ROI and marketing effectiveness.
Experience building and leading high-performing marketing teams.
The ability to combine big-picture strategic thinking with exceptional execution.
Confidence working with and influencing senior leadership teams.
A willingness to challenge established thinking and make difficult decisions.
High energy, ambition and a strong bias towards action.
The Person
You are a
brand builder and commercial marketer
.
You are fascinated by consumers: what they want, what influences them, why they choose one brand over another and what makes them come back.
You understand both the art and science of marketing.
You believe in creativity and the power of brands, but you are equally comfortable talking about acquisition, conversion, investment and commercial return.
You can move between the detail of an individual brand and the bigger strategic picture of a global portfolio.
You see opportunities quickly and know how to translate them into action.
You are comfortable making decisions.
You challenge constructively, bring energy into a room and raise standards around you.
Above all, you build brands that grow.
If that sounds like the kind of challenge you've been looking for, we'd like to hear from you.
Other Information
Global University Systems is an equal opportunity employer. We provide equal opportunities and are committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.
The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager. There is an expectation that all employees will maintain the values of the Group and comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.
What we offer:
25 days annual leave plus bank holidays -
time to rest, recharge, and balance life beyond work.
Hybrid working -
most roles offer hybrid or flexible arrangements to support work-life balance.
Contributory Pension Scheme -
5% personal contribution & 3% Company contribution, so you can build long-term financial security with added benefits of the company contributions.
Private Medical Insurance (T&C's apply) -
prioritising your wellbeing with speedy access to healthcare whenever you need support.
Season Ticket Loan (T&C's apply) -
spread the cost of your commute with an interest-free travel loan.
Eye Care Vouchers -
support for regular eye tests and essential eyewear.
Training & Development opportunities (T&C's apply) -
access to short courses via FutureLearn and Group-wide professional development programmes.
Staff Discount Scheme -
via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics, etc
Employee Assistance Programme -
confidential support for your wellbeing, whenever you need it.
Refer a Friend Scheme for staff members (T&C's apply) -
earn rewards for helping us bring great talent into the team
If you feel this is the role you are looking for, please click below to apply for the role!
We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success in your job search.
GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief. Our data privacy policy can be viewed
here
.
Задачи:
— Отвечать за продуктовый маркетинг ключевых направлений Travelpayouts: сегментов партнёров, вертикалей и продуктов
— Инициировать и запускать механики роста, направленные на достижение бизнес-целей и улучшение ключевых метрик
— Развивать позиционирование и месседжинг продукта, обеспечивать единообразие коммуникаций во всех каналах
— Вести полный цикл go-to-market: разрабатывать планы запусков, координировать команды и оценивать результаты
— Изучать рынок и потребности партнёров через исследования, интервью и анализ кейсов, превращать инсайты в продуктовые и маркетинговые решения
— Взаимодействовать с командами продукта, дизайна, аналитики, поддержки и коммерции, синхронизируя их работу вокруг общих целей
Требования:
— Опыт от 3 лет в продуктовом маркетинге или growth-командах IT-продуктов и сервисов
— Понимание всей воронки продаж и умение связывать маркетинговые инициативы с бизнес-метриками
— Навыки работы с аналитикой, дашбордами и оценки эффективности проектов
— Опыт кросс-функционального взаимодействия и организации процессов
— Знание продуктовых и маркетинговых фреймворков: Roadmap, MVP, JTBD, CJM, AARRR, ICP и Value Proposition Canvas
— Английский на уровне B2–C1
— Любознательность, системное мышление и инициативность
УдалённоГеография найма не уточнена
УдалённоUnited States
УдалённоseniorWe do our best to keep things reasonable, but a little time zone juggling comes with the territory