Email Marketing Automation Specialist

Responsibilities: — Design and build multi-branch HubSpot workflows from scratch, not just editing existing sequences — Architect lead scoring models tailored to property management buyer behavior — Build segmentation logic specific to the property management vertical — Design lifecycle-stage email flows including lead nurture, trial/onboarding, activation, upsell/expansion, renewal, and win-back — Set up campaigns in HubSpot integrating emails, landing pages, forms, and assets — Build and send emails in HubSpot including newsletters, one-off sends, and nurture emails — Perform QA on every email before sending — Manage the marketing email calendar and coordinate sends with Customer Success — Maintain organization in HubSpot with consistent naming and foldering — Own UTM tracking on every email and campaign link — Write email copy for automated workflows — Build and publish landing pages in HubSpot's CMS and publish blog posts in WordPress — Ensure workflows, content, and landing pages operate as a connected system — Run and maintain lead nurture flows, test changes to improve engagement and conversions — Monitor email performance and revise logic accordingly — Maintain clean data hygiene practices within workflows Requirements: — Demonstrated experience in HubSpot workflow architecture, able to design multi-branch automation from scratch — Hands-on experience building lead scoring models — Experience building segmentation strategies (behavioral, firmographic, or lifecycle-based) — Experience designing lifecycle-stage email flows — Experience building landing pages in HubSpot's CMS or page builder tools — Hands-on experience with HubSpot Marketing Hub: building emails, landing pages, and campaigns — Minimum 3 years in marketing automation, with at least 1–2 years focused on HubSpot — Strong B2B email copywriting skills with shareable samples — Experience publishing content in WordPress — Strong QA skills to catch broken links, personalization errors, and rendering issues — Ability to analyze email performance data and make clear recommendations — Organized and proactive communication skills to keep teams aligned — Comfortable working independently in a remote, asynchronous environment overlapping US Eastern morning hours Preferred Qualifications: — Prior experience in property management, real estate, or related verticals — HubSpot certifications in Marketing Software, Email Marketing, or Reporting — Experience managing multiple product lines or brands within one HubSpot portal — Experience with A/B testing email sequences and refining workflow logic — Experience running or maintaining lead nurture and lifecycle email flows — Experience with UTM tracking and campaign attribution Conditions: — Contractor position, remote, Philippines-based preferred — Full-time equivalent of about 160 hours per month — Working hours should consistently overlap with US Eastern morning hours — Rate starts at $15 per hour