Location: Austin, in-person
VP of Marketing
Location:
Austin, TX - In Office
Department:
Marketing
Reports To:
CRO
About inKind
inKind is transforming the way restaurants access growth capital and build relationships with their guests. Sitting at the intersection of hospitality, fintech, consumer technology, and loyalty, our platform helps restaurant operators grow while giving consumers a better way to discover, experience, and engage with restaurants.
We are entering our next stage of growth, and our ambition is significant: to establish inKind as the market-leading brand in dining and become one of the most recognized and relevant consumer brands in hospitality.
We're looking for a VP of Marketing who has experienced hyper-scale before - someone who understands what it takes to take a rapidly growing company and turn it into a category-defining, nationally recognized brand.
Role Summary
The VP of Marketing will own the strategy, execution, and continuous optimization of inKind's marketing function across growth, brand, lifecycle, acquisition, retention, content, partnerships, and product marketing.
This is a critical leadership role for the next stage of inKind's growth. We want someone who has seen and helped lead hyper-scale firsthand and understands how the marketing strategy, organization, channels, brand, technology, and operating model need to evolve as a company moves from high growth to true market leadership.
Your mandate is bigger than generating leads or running campaigns. You will help turn inKind into a market-leading consumer brand, creating the awareness, affinity, customer growth, and engagement required to make inKind synonymous with discovering and experiencing great restaurants.
This is not a role for someone who wants to operate purely at the strategy level. You will set the vision while remaining deeply involved in execution - understanding how channels perform, how consumers behave, where the funnel can improve, what the brand stands for, and where we should place our next bet.
You will combine brand building with commercial performance, ensuring every marketing investment contributes to sustainable growth and long-term brand equity.
What You'll Own
Hyper-Scale Growth
Build the marketing strategy required to drive inKind through its next paradigm of rapid growth.
Bring firsthand experience of what changes when a business moves from growth into hyper-growth - from channels and organizational structure to processes, technology, measurement, and brand investment.
Identify the growth engines capable of taking inKind from today's scale to the next order of magnitude.
Build repeatable, scalable acquisition and engagement models rather than relying on isolated campaigns.
Anticipate the capabilities, talent, systems, and infrastructure Marketing will need before growth creates the requirement.
Balance aggressive growth with disciplined economics and sustainable customer value.
Growth & Customer Acquisition
Own the overall strategy for consumer growth, acquisition, activation, engagement, and retention.
Build and continuously optimize a diversified acquisition strategy across paid, organic, referral, partnership, local, and emerging channels.
Establish clear performance expectations across the marketing funnel and identify opportunities to improve conversion at every stage.
Own key growth metrics including CAC, conversion, activation, retention, repeat behavior, frequency, and LTV.
Develop scalable growth loops that leverage inKind's restaurant network, consumers, partners, and product.
Test aggressively, learn quickly, and scale what works.
Build a Market-Leading Brand
Own the ambition of transforming inKind from a rapidly growing company into a nationally recognized, market-leading consumer brand.
Define and evolve the inKind brand strategy, positioning, voice, and creative direction.
Establish a clear point of view on what inKind should stand for in the minds of consumers.
Build awareness, consideration, preference, and affinity at scale.
Develop breakthrough campaigns and brand moments capable of expanding inKind beyond its existing audience.
Build a brand that consumers actively recognize, trust, talk about, and want to engage with.
Ensure brand investment and growth marketing work together rather than operating as separate disciplines.
Identify opportunities for inKind to define and lead its category.
Establish consistent and distinctive brand experiences across product, digital, social, restaurant, partnership, experiential, and corporate touchpoints.
Lifecycle, CRM & Retention
Own lifecycle marketing across the complete customer journey.
Develop sophisticated segmentation and personalization strategies based on customer behavior and data.
Improve onboarding, activation, engagement, frequency, reactivation, and retention.
Drive continuous experimentation across messaging, offers, timing, channels, and customer segments.
Partner with Product and Data to identify behavioral signals and turn them into actionable marketing programs.
Ensure lifecycle marketing becomes a meaningful driver of customer LTV and sustainable growth.
Optimization & Analytics
Build a marketing organization where data drives decisions.
Establish clear dashboards and KPIs across channels, campaigns, customer segments, brand health, and the overall marketing funnel.
Regularly analyze performance and identify where resources should be increased, reduced, or redirected.
Develop a rigorous testing framework across creative, audience, channel, offer, landing page, and customer experience.
Understand not simply what happened, but why it happened and what we should do next.
Translate marketing performance and consumer behavior into clear recommendations for Executive Leadership.
Create the measurement frameworks necessary to understand both short-term performance marketing and long-term brand impact.
Product & Partner Marketing
Partner closely with Product to ensure customer insights influence the product roadmap and go-to-market strategy.
Develop positioning and go-to-market plans for new products, capabilities, markets, and strategic partnerships.
Create programs that simultaneously drive value for
consumers, restaurant partners, and inKind
.
Ensure major launches have clear audiences, messaging, distribution strategies, and measurable success criteria.
Identify opportunities where product capabilities themselves can become powerful acquisition, engagement, and brand-building mechanisms.
Marketing Leadership & Execution
Set the overall marketing strategy while remaining close to the work.
Build, lead, coach, and scale a high-performing marketing organization capable of operating in a hyper-growth environment.
Determine what the marketing organization needs to look like at 2x, 5x, and 10x today's scale.
Establish clear ownership, priorities, goals, and accountability across the team.
Evaluate the existing marketing organization, capabilities, agencies, technology, processes, and investment strategy and determine what needs to evolve.
Manage marketing investment with a strong focus on incremental impact, scalability, and ROI.
Move comfortably between executive-level strategy and detailed campaign, creative, channel, or performance discussions.
Create a culture of experimentation, urgency, creativity, accountability, and continuous improvement.
Who You Are
You've seen hyper-scale:
You have operated inside a company during a period of exceptional growth and understand what needs to change as the organization scales.
You've built brands, not just campaigns:
You understand how a growing company becomes a recognizable, differentiated, market-leading brand.
Strategic and hands-on:
You can build a multi-year marketing strategy and dive into campaign performance the same day.
Commercially minded:
You think about marketing through the lens of revenue, growth, customer behavior, market share, and enterprise value.
Brand + Growth:
You believe exceptional brand building and measurable performance should reinforce each other.
Data-driven:
You're comfortable interrogating dashboards, funnels, cohorts, CAC, LTV, retention, conversion, and channel performance.
Customer obsessed:
You have a deep curiosity about why consumers behave the way they do and what creates genuine brand affinity.
Highly experimental:
You naturally think in hypotheses, tests, results, and iteration.
Builder mentality:
You're energized by building the organization and capabilities required for the next stage rather than simply managing what already exists.
High agency:
When you identify an opportunity or problem, you take ownership and move quickly.
Qualifications
10+ years of progressive marketing experience, including significant senior leadership responsibility.
Firsthand experience operating through hyper-growth or hyper-scale, ideally within a business that achieved significant national consumer adoption.
Demonstrated experience helping transform a growing company into a market-leading or category-defining brand.
Experience within a high-growth consumer, marketplace, fintech, hospitality, loyalty, e-commerce, or technology business.
Demonstrated success scaling consumer acquisition and retention.
Strong experience across growth marketing, brand, lifecycle/CRM, customer segmentation, and performance optimization.
Proven ability to build and scale high-performing marketing organizations.
Strong analytical capabilities and experience using customer and performance data to drive decisions.
Experience managing significant marketing investments and evaluating channel-level ROI.
Strong executive communication and cross-functional leadership skills.
What Success Looks Like
Within your first year, you will have:
Established a clear strategy for taking inKind from high growth toward true market leadership.
Significantly increased awareness and consideration of the inKind brand.
Created a clear and differentiated position for inKind within the market.
Built scalable acquisition engines capable of supporting the company's next stage of growth.
Improved customer acquisition efficiency and funnel conversion.
Increased customer activation, engagement, frequency, retention, and LTV.
Strengthened lifecycle, personalization, and customer segmentation capabilities.
Established clear marketing and brand dashboards, experimentation frameworks, and performance accountability.
Built the team, systems, processes, and capabilities required to support hyper-scale.
Created stronger integration between Marketing, Product, Data, and commercial teams.
Put inKind firmly on the path to becoming the market-leading consumer brand in its category.
Why inKind
This is an opportunity to join inKind at an inflection point.
The foundations have been built. The business is scaling rapidly. The opportunity now is to take that momentum and build a brand with national awareness, significant consumer relevance, and category leadership.
We're looking for someone who has experienced that journey before and wants to help do it again—this time with the opportunity to shape the strategy, organization, brand, and growth engine behind it.
You'll have the opportunity to build a marketing organization and brand capable of defining the next stage of inKind's growth - and ultimately help make inKind synonymous with how people discover and experience restaurants.
Who we are:
inKind connects passionate diners with exceptional restaurants across the country. inKind partners with thousands of restaurants and has millions of users who want to discover great places, dine confidently, and earn meaningful rewards.
Through the inKind app, guests earn 20% back every time they dine, turning everyday meals into something more rewarding. From celebrated restaurant groups like José Andres and Michael Mina to beloved neighborhood favorites, inKind helps diners explore the best restaurants in town while supporting the restaurants and chefs who shape how their cities eat.
Rooted in hospitality and built on a win-win philosophy, inKind exists to help great restaurants thrive while inspiring guests to dine out more often. Every meal creates value on both sides of the table, empowering diners to savor more while strengthening the restaurant community.
inKind is an Equal Opportunity Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability status, veteran status, or any other protected category have no bearing on our hiring decisions.
By submitting this application, you acknowledge that inKind Cards, Inc. may share the information you provide with trusted third-party service providers, including fraud detection and application processing partners, to evaluate your application and ensure the integrity of our hiring process. Your information will be handled in accordance with our
Privacy Policy
. For California residents and others with applicable rights, please review our privacy notice for information about your rights regarding your personal data.
Location: Hong Kong; Singapore; Australia
ABOUT THE ROLE
Wonderful is looking for a hands-on, commercially driven APAC Marketing Lead to build and scale our marketing engine across the region.
This is a leadership role, but equally a builder role. You’ll lead a team of seven regional marketers across APAC while staying close to execution, local GTM teams and the programmes that drive awareness, engagement and pipeline.
You’ll own the APAC marketing strategy, balancing regional consistency with local-market depth. Working closely with APAC leadership and local GMs/MDs, you’ll translate business priorities and Must-Win accounts into focused marketing plans that deliver measurable commercial impact.
WHAT YOU'LL DO
LEAD APAC MARKETING
- Own the APAC marketing strategy, priorities, budget and performance.
- Lead and develop a team of seven regional marketers across key APAC markets.
- Build a high-performing team with clear goals, accountability and strong execution.
- Act as the senior Marketing business partner to APAC leadership and local GMs/MDs.
- Work closely with Central Marketing functions to ensure regional programmes benefit from global scale while remaining locally relevant.
BUILD THE REGIONAL DEMAND GENERATION ENGINE
- Develop scalable, repeatable programmes that drive Must-Win account engagement, new contacts, pipeline creation and acceleration.
- Balance locally owned programmes with larger APAC and global initiatives.
- Measure activity against commercial outcomes, not simply event or lead volume.
- Turn successful regional initiatives into repeatable playbooks that can scale across markets.
- Build a strong Partner Marketing motion, working closely with Global Partnerships to leverage strategic partners and programmes across the region.
EVENTS & EXECUTIVE ENGAGEMENT
- Build a strategic APAC event portfolio across owned events, industry events, executive programmes and partner activations.
- Ensure programmes are designed around priority accounts, personas and measurable business outcomes.
- Develop high-value executive engagement programmes across APAC.
- Partner with Global Field Marketing on major Tier 1 events and sponsorships.
INTEGRATED REGIONAL MARKETING
- Work closely with Product Marketing, PR & Communications, Partner Marketing, Customer Marketing and Digital to create integrated regional plans.
- Build strong relationships with hyperscalers and strategic partners to amplify regional activity.
- Adapt global messaging and campaigns for local markets, cultures and audiences.
- Champion a local-by-design approach while maintaining a consistent Wonderful brand.
WHO YOU ARE
- An experienced APAC Marketing leader with a strong B2B enterprise technology background.
- Proven experience leading distributed Marketing teams across multiple APAC markets.
- Deep understanding of the APAC enterprise landscape and the differences across markets including Australia, Singapore, Hong Kong, Japan, Korea and Southeast Asia.
- Commercially minded, with strong experience across demand generation, ABM, field marketing and pipeline acceleration.
- A strong business partner who can work in lockstep with Sales/GTM leadership.
- Experienced in executive engagement, strategic events and partner/hyperscaler marketing.
- A builder who remains hands-on, comfortable setting the strategy and then rolling up your sleeves to make it happen.
- Comfortable operating at speed, making decisions with imperfect information and building structure as the company scales.
- A strong communicator and relationship builder who can operate effectively across cultures, markets and time zones.
Candidate Privacy Notice https://www.wonderful.ai/careers/candidate_notice
Location: New York, New York; San Francisco Bay Area, California
Workplace: remote
We build production AI systems for enterprises. Financial services, healthcare companies, PE-backed operators. We are a Select-tier partner in Anthropic's Claude Partner Network, among the first integrators selected.
Every one of those systems has two stories. What we built, and why it changed the economics of the business that bought it. Most technical marketing tells the first and bores the buyer.
We want one person who can tell both, and build things themselves. Not a marketer who uses AI tools. Not an engineer who writes copy. Someone who moves between the two without noticing the border.
What you will do:
Tell both halves of the story. Sit close to the teams shipping these systems, understand what was actually hard, and translate it into video, writing, and demos that travel. Then go a level up: what the system changed for the operator, what it cost, what it replaced, why the CFO signed.
Shape how Provectus is positioned. Not just the case studies but the argument above them. What we stand for, which problems we claim, where we say no. You will have a real hand in that, not a style guide to follow.
Build the tools that make the marketing work. A scraper that watches what our market is saying. An agent that drafts case studies from delivery artifacts. A microsite for a launch. A dashboard showing which stories moved pipeline. You write the code. You do not file a ticket and wait.
Own channels outright. Write, publish, and measure across LinkedIn, YouTube, X, and whatever channel matters six months from now that does not matter today.
Run experiments and kill the ones that lose. Real budget, real autonomy, in exchange for showing your numbers.
What we are looking for:
You have shipped things people used. A side project, a channel with an audience, a tool, a launch. We care more about what you made than where you worked.
You write well, and you have a point of view. You can hold attention for 90 seconds on video and 900 words on a page.
You are curious about how companies make money. You can read a business case and find the part that actually matters. You can sit with a CFO or a PE operator and not reach for features.
You code. Python or TypeScript, comfortably. You use Claude Code, Cursor, or equivalent every day and you have opinions about them. You have built something agentic that does actual work.
You are interested in AI for real. You read the papers, or the people who read the papers, and you have changed your mind about something in the last six months.
You are anywhere from your first job to your tenth year. Three levels, one bar: what have you made. If you are early, show us an internship where the bar was high and a portfolio with range. If you are senior, tell us what you built with your own hands in the last 90 days.
You are in New York or San Francisco, or you will be.
What we offer:
Base salary of $80,000 to $180,000 depending on level and location, plus a performance bonus.
Direct access to the people building the systems and the executives selling them. Small team, no layers between you and the work.
A budget for tools, models, and experiments, with no approval chain under a threshold.
Promotion tied to output, not tenure.
401(k) profit sharing plan after probation period
Unlimited PTO policy
Medical, Visual and Dental insurance
How to apply:
No cover letter. Send three links: something you wrote, something you built, and something you posted that got a reaction. One paragraph on why the third one worked.
Then, two sentences on a company whose positioning you think is wrong and what you would change.
Base salary depends on level and location, plus a performance bonus.
Location: New York, New York; San Francisco Bay Area, California
Workplace: remote
We build production AI systems for enterprises. Financial services, healthcare companies, PE-backed operators. We are a Select-tier partner in Anthropic's Claude Partner Network, among the first integrators selected.
Every one of those systems has two stories. What we built, and why it changed the economics of the business that bought it. Most technical marketing tells the first and bores the buyer.
We want one person who can tell both, and build things themselves. Not a marketer who uses AI tools. Not an engineer who writes copy. Someone who moves between the two without noticing the border.
What you will do:
Tell both halves of the story. Sit close to the teams shipping these systems, understand what was actually hard, and translate it into video, writing, and demos that travel. Then go a level up: what the system changed for the operator, what it cost, what it replaced, why the CFO signed.
Shape how Provectus is positioned. Not just the case studies but the argument above them. What we stand for, which problems we claim, where we say no. You will have a real hand in that, not a style guide to follow.
Build the tools that make the marketing work. A scraper that watches what our market is saying. An agent that drafts case studies from delivery artifacts. A microsite for a launch. A dashboard showing which stories moved pipeline. You write the code. You do not file a ticket and wait.
Own channels outright. Write, publish, and measure across LinkedIn, YouTube, X, and whatever channel matters six months from now that does not matter today.
Run experiments and kill the ones that lose. Real budget, real autonomy, in exchange for showing your numbers.
What we are looking for:
You have shipped things people used. A side project, a channel with an audience, a tool, a launch. We care more about what you made than where you worked.
You write well, and you have a point of view. You can hold attention for 90 seconds on video and 900 words on a page.
You are curious about how companies make money. You can read a business case and find the part that actually matters. You can sit with a CFO or a PE operator and not reach for features.
You code. Python or TypeScript, comfortably. You use Claude Code, Cursor, or equivalent every day and you have opinions about them. You have built something agentic that does actual work.
You are interested in AI for real. You read the papers, or the people who read the papers, and you have changed your mind about something in the last six months.
You are anywhere from your first job to your tenth year. Three levels, one bar: what have you made. If you are early, show us an internship where the bar was high and a portfolio with range. If you are senior, tell us what you built with your own hands in the last 90 days.
You are in New York or San Francisco, or you will be.
What we offer:
Base salary of $80,000 to $180,000 depending on level and location, plus a performance bonus.
Direct access to the people building the systems and the executives selling them. Small team, no layers between you and the work.
A budget for tools, models, and experiments, with no approval chain under a threshold.
Promotion tied to output, not tenure.
401(k) profit sharing plan after probation period
Unlimited PTO policy
Medical, Visual and Dental insurance
How to apply:
No cover letter. Send three links: something you wrote, something you built, and something you posted that got a reaction. One paragraph on why the third one worked.
Then, two sentences on a company whose positioning you think is wrong and what you would change.
Base salary depends on level and location, plus a performance bonus.
Location: Limassol; Nicosia
Workplace: hybrid
Performance Marketing Specialist
The Role:
We are seeking a talented and data-driven Performance Marketing Specialist to join our team in a rapidly growing, fast-paced, and agile environment. In this role, you will assist in planning, executing, and optimizing performance marketing campaigns to support key actions and achieve our business objectives. Your growing knowledge of digital marketing, analytics, and optimization techniques will play a valuable role in supporting our marketing goals and maximizing return on investment (ROI).
The main responsibilities of the position include:
Assist in the execution of performance marketing strategies to help meet predefined goals.
Support audience research and segmentation to help identify target demographics, interests, and behaviours for effective campaign targeting.
Prepare comprehensive reports and performance summaries to communicate campaign outcomes, insights, and recommendations to team leaders and stakeholders.
Monitor and optimize campaign performance through ongoing data analysis and minor tactical adjustments to support key performance indicators (KPIs).
Assist in tracking advertising budgets and support data-driven allocation decisions across campaigns based on performance analysis and ROI.
Stay up to date with industry trends, emerging technologies, and best practices in performance marketing to continuously learn and improve campaign techniques.
Gather data for competitor analysis to help track the strengths, weaknesses, and strategies of key competitors.
Collaborate with internal and external stakeholders to support the successful execution of marketing campaigns.
Main requirements:
BSc/MSc in Mathematics, Statistics, Marketing, or a related field.
At least 2 years of professional experience. Relevant work experience will be considered an advantage.
Hands-on familiarity with digital advertising platforms and tools, such as Google Ads, META ads, X ads, Tik Tok ads, Google Analytics 4, Data Studio, and other relevant platforms will be considered an advantage.
Experience in programmatic ads will be considered an advantage.
Familiarity with AI tools and their application in daily workflows will be considered a plus.
Solid Microsoft Excel skills.
Strong analytical skills and ability to interpret data to make informed decisions and optimize campaign performance.
Self-motivated and results-oriented mindset.
Eagerness to learn new tools and technologies.
Highly organized and be able to adapt quickly to changing priorities and thrive in a fast-paced, dynamic environment by managing multiple projects simultaneously.
Excellent oral and written communication skills in English.
Benefit from:
Attractive remuneration package plus performance related reward
Private health insurance
Corporate pension fund
Intellectually stimulating work environment
Continuous personal development and international training opportunities
The Hiring Experience: What Awaits You
Let’s Connect – Intro Chat with Talent Acquisition
Test your edge – Aptitude Assessment
Deep Dive – First Interview with Your Future Team
Bring It to Life – Role-Specific Take-Home Task
Test your edge – Personality Assessment
Final Connection – Final Interview
All applications will be treated with strict confidentiality!
By submitting this application, I confirm that I have read and agree to the terms of the Privacy and Data Protection Notice and the Confidentiality Undertaking.
О компании:
Мы развиваем криптообменник формата Crypto-to-Crypto. Наш сервис предоставляет пользователям возможность абсолютно анонимно обменивать криптовалюту из одной сети в другую. Сейчас мы активно расширяемся: помимо готовящегося B2B-решения, наш главный приоритет — глобальное развитие B2C-направления.
Задачи:
— Поиск точек роста и тестирование гипотез: непрерывная генерация и проверка новых идей для кратного роста аудитории B2C-продукта.
— Масштабирование на другие ГЕО: анализ рынков и подбор наиболее перспективных для масштабирования сервиса стран.
— Управление трафиком: тестирование различных каналов привлечения, оценка результатов и масштабирование наиболее эффективных связок.
— Курирование SEO и подрядчиков: управление SEO-продвижением, поиск, постановка задач и контроль внешних контрагентов.
Требования:
— Релевантный опыт: опыт работы в крупных криптообменниках на аналогичной позиции.
— Наличие кейсов: конкретные результаты работы на предыдущих проектах.
— Экспертиза в SEO: глубокое понимание принципов SEO-продвижения в крипто-сфере.
Условия:
— Формат работы: полностью удаленная работа.
— График: классическая пятидневка.
— Оплата: стабильные выплаты 2 раза в месяц.
Задачи:
— Аналитика и контроль выполнения плановых показателей вертикали, принятие корректирующих мер при необходимости.
— Посткампейн аналитика и прозрачная демонстрация результата.
— Формирование и реализация гипотез по точкам потенциального роста вертикали внутри маркетинга и на стыке с продуктом.
— Медиапланирование: планирование каналов, контроль исполнения.
— Разработка, управление, контроль реализации маркетинговых инициатив.
— Управление, постановка задач и координация работы внутри команды и между отделами.
— Разработка новых офферов для вертикали.
— Сбор и анализ данных по рынку, конкурентам, поиск лучших практик (best practices).
— Автоматизация маркетинговых процессов и аналитических отчётов.
— Подготовка презентаций для внутренних и внешних стейкхолдеров.
— Курирование маркетинговых исследований, контроль создания креативов и коммуникаций.
— Взаимодействие с подрядными организациями, полный контроль качества и сроков их работы.
— Функциональное руководство проектами и командой.
Требования:
— Успешный опыт медиапланирования и работы с digital-продуктами на всех этапах.
— Глубокое понимание всех digital-каналов продвижения.
— Опыт результативного взаимодействия с подрядчиками и контроля их работ.
— Уверенная работа с маркетинговой аналитикой, глубокое понимание ключевых метрик.
— Наличие менеджерских навыков, опыт функционального руководства людьми и проектами.
Условия:
— Официальное оформление по ТК РФ, стабильные выплаты, оплату больничного и отпуска.
— Бесплатный доступ к сервису телемедицины.
— Корпоративное медицинское решение со стоматологией и психологами.
— Английский с корпоративным преподавателем и скидки на изучение языков в Skyeng.
— Доступ к СберУниверситету.
— Льготные условия ипотечного кредитования от Сбер.
— Оплата профильного обучения и конференций.
— Медицинская программа со стоматологией и психологами.
— План развития каждому.
— Компенсация обучения английскому языку и возможность роста в компании.
— Компенсация абонемента в спортзал, внутренние спортивные группы, скидки в Worldclass, Xfit.
Место работы: Москва, Технопарк, проспект Андропова, 10.
Location: Mexico City, Cuauhtémoc, Mexico
Your Purpose
We're looking for a resourceful, analytical, and execution-obsessed B2B Growth Marketing Specialist to become the operational backbone of our marketing team. This is a hybrid role that spans demand generation, event operations, campaign execution, and marketing ops, all with a relentless focus on pipeline growth and efficiency.
You'll own programs end-to-end: from building the strategy and managing vendor relationships to tracking budgets, analyzing results, and iterating fast. Events are an important part of the mix, but so are ABM plays, content-driven lead gen, partner marketing, and everything in between.
We need someone who doesn't wait for instructions. You see a gap, you fill it. You use AI tools daily to multiply your output. You're as comfortable building a campaign report in HubSpot as you are negotiating a venue contract or writing a landing page brief. If you thrive in fast-paced, "do more with less" environments, this role is for you.
Reports To
Senior Marketing Manager for Bitso Business -
Ingrid Carraro
Who You Are
4+ years of experience
in B2B marketing, ideally in roles that combined demand gen, events, and marketing ops.
A genuine
growth mindset
— you're metrics-driven, experiment-happy, and always looking for the next lever to pull.
Solid experience
managing events and marketing budgets
, vendor contracts, and multi-vendor logistics.
Hands-on proficiency with
HubSpot (Marketing Hub & CRM).
Strong analytical skills
: you're comfortable in spreadsheets, dashboards, and data. You make decisions with numbers, not gut feeling.
Heavy, daily user of AI tools:
you already use AI to write, analyze, automate, and create. This is non-negotiable.
Exceptional
organizational skills:
you manage multiple projects, deadlines, and stakeholders without dropping balls.
Excellent written and verbal communication in
English and Spanish.
Based in
Mexico City
with availability for occasional travel.
Nice-to-Have
Experience in fintech, financial services, or enterprise SaaS B2B environments.
Familiarity with ABM platforms (Demandbase, 6sense, HubSpot ABM).
Experience with paid media management (Google Ads, LinkedIn Ads, Meta).
Knowledge of SEO/SEM fundamentals and content marketing strategy.
Experience with analytics and BI tools (Google Analytics, Looker, Tableau).
Experience with event platforms (Whova, Cvent, others).
What You Will Do
Event Marketing & Field Programs
Manage the end-to-end logistics of B2B marketing events: trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations.
Source, negotiate, and manage external vendors (venues, A/V, catering, booth production, swag, event platforms) and own all related contracts and payments.
Build pre-event, during-event, and post-event engagement strategies to maximize pipeline impact from every event dollar spent.
Capture and repurpose event content (recordings, insights, testimonials) into downstream marketing assets.
Budget, Vendor & Project Management
Own and manage marketing budgets across events and campaigns: forecasting, PO tracking, invoice reconciliation, and ROI reporting.
Manage multiple vendor and agency relationships simultaneously, ensuring deliverables are on time, on budget, and on brand.
Maintain rigorous project management practices across all workstreams — timelines, briefs, status updates, and stakeholder alignment.
Marketing Operations & Analytics
Be able to manage workflows, lead scoring, email automation, campaign attribution, list segmentation, and reporting dashboards on HubSpot.
Ensure data hygiene across the CRM: proper UTM tagging, lead source tracking, duplicate management, and lifecycle stage accuracy.
Build and maintain performance dashboards that give leadership clear visibility into marketing's impact on pipeline and revenue.
Analyze campaign and channel performance to deliver actionable insights and recommendations to the team.
AI-Powered Productivity & Automation
Use AI tools (Claude, ChatGPT, Midjourney, Jasper, Notion AI, etc.) daily across the workflow — content drafting, data analysis, creative production, vendor research, reporting, and process automation.
Identify and implement automation opportunities to eliminate manual, repetitive work across marketing operations.
Stay on top of emerging AI-powered martech tools and proactively bring recommendations to the team.
Be a force multiplier — consistently deliver the output of a much larger team by working smarter with technology.
Content & Creative Collaboration
Collaborate with content and design teams (or lead directly when needed) to produce campaign assets: landing pages, emails, social content, one-pagers, presentations, and sales enablement materials.
Write clear, compelling briefs for creative and content requests, ensuring alignment with campaign goals and brand standards.
Support thought leadership efforts by coordinating webinar content, blog topics, and industry POV pieces with subject-matter experts
Cross-Functional Alignment
Work closely with Sales to ensure marketing programs/events are aligned with pipeline goals, territory plans, and target account lists.
Partner with Product Marketing to translate product narratives into demand gen campaigns and event messaging.
Provide regular performance updates and strategic recommendations to leadership.
Research
in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we're looking for. If this role excites you but you don't match every point in the description, we still want to hear from you.
Location: Bengaluru, India
You
Are passionate about technology, wake up every morning to experiment, learn and develop new solutions!
About Us
At DBSync we provide the opportunity to use technology that creates innovative and next generation data integration products which helps our employees to cultivate their creativity and sense of belonging. DBSync is a leading provider for data integration and Data warehousing services for both cloud/SAAS-based-on-demand applications. We were incubated by Salesforce.com (as a part of Avankia), before getting spinned off as a separate company. DBSync provides data integration as a SAAS-based, Standalone or hosted integration at a competitive price with a plethora of benefits for business users.
Our mission is to provide a strong foundation for businesses in solving complex problems and automating their workflows while acting as a pillar of support for all their data integrations needs. At DBSync we encourage innovation and creativity and our team is diverse comprising of a nice mix of cultural blends. We are a family where each talent is recognised and honed for the best of the individual and the company as a whole. We maintain a very professional, learn and excel vision with a hint of a start-up-like environment making each individual feel important and responsible with an equal opportunity to grow to the sky’s limit!
If you have a spirit of enthusiasm to grow beyond horizons, a determination to work hard, confidence to achieve success and influence future visions and products and be a successful part of the next gen trend, DBSync is the place for you!
Our Value System
1. We genuinely care
2. We do not waste time on manual or mundane task
3. We have a fun environment
4. We own it
5. We are experts on what we do
6. We win together
DBSync has been:
We have been rated 4.7 / 5 on G2. We have got around 125 reviews in 2023.
Based on the reviews G2 has awarded DBSync following badges.
Best Relationship– Winter 2024
Leader Americas Winter 2024
Best Results – Winter 2024
Best Usability – Winter 2024
About the Role:
As a Product Marketer for DBSync, you will play a pivotal role in crafting and executing marketing strategies
to drive the acquisition, adoption and success of our software products.
This role requires a good understanding of data operations and management practices, and familiarity with
SaaS apps, databases and data clouds. You will be responsible for creating compelling messaging and
campaigns that resonate with our target audience of technical professionals.
Job Responsibilities:
Craft and deliver product messaging focused on data replication and Change Data Capture (CDC) solutions through various channels, including webinars, videos, and educational content.
Comfortably present and host webinars and videos to educate customers on our product capabilities and benefits.
Analyze market trends, customer behavior, and competitor offerings to inform marketing strategies.
Collaborate with cross-functional teams to create go-to-market plans for new product launches, feature updates, and demand generation.
Define target customer segments, value propositions, and distribution channels.
Create a wide range of marketing collateral, including product demos, data sheets, whitepapers, blog posts, and videos.
Develop presentations, and training materials to empower the sales team with product knowledge and value propositions.
Plan and execute marketing campaigns that generate leads and drive customer engagement.
Use data and analytics to track campaign performance, ROI, and other relevant metrics.
Support account-based marketing (ABM) initiatives and foster growth through customer advocacy.
Skills and Qualifications:
Bachelor’s degree in computer science, engineering, or related field; MBA with specialization
Overall professional experience: 3–5 years, with a strong preference for backgrounds in Strategy, Marketing, or Technology.
Min. 2-3 years of experience working in SaaS companies
Good technical acumen with good communication skills
General understanding of SaaS apps, cloud platforms (Snowflake, Azure, AWS, Redshift), and databases (MySQL, SQL Server, PostGreSQL)
Experience working with Salesforce and D365+ is good to have
Prior experience in technology consulting or enterprise technology marketing is highly desirable.
Exceptional written and verbal communication skills, with the ability to distill technical concepts into clear and engaging messaging.
Strong technical aptitude and understanding of DataOps, data management practices, databases, and data clouds.
Experience in hosting webinars, creating videos, and delivering technical presentations.
Proficiency in marketing tools, analytics platforms, and CRM systems.
Strong project management skills and ability to collaborate across cross-functional teams.
Job Location:
Bangalore (Remote)
Work Shift:
U.K Shift (1:30 PM IST to 10:30 PM IST)
В роли Senior Influence Marketing Manager в компании Chillbase, международном разработчике и издателе игр, предстоит управлять полным циклом инфлюенс-маркетинга: взаимодействовать с агентствами и блогерами, вести переговоры и оформлять контракты. Задачи включают развитие международной программы UGC и креаторов, запуск специальных проектов с участием знаменитостей и управление крупными бюджетами. Также необходимо продюсировать вирусный контент для платформ TikTok, Shorts и Reels, формулировать технические задания и контролировать качество материалов. Важной частью работы является анализ эффективности интеграций по показателям вовлеченности, охватов и конверсии, а также согласование контента с целями продукта. Требуется опыт в Influence или Creator Marketing от 3 до 5 лет, предпочтительно в GameDev, приложениях или ведущих агентствах, свободное владение английским языком на уровне Advanced или B2+, а также практические навыки продюсирования контента, высокая самостоятельность и способность работать в интенсивном режиме.
SportSpired Games, an international studio focused on developing advanced sports simulators, is seeking a Marketing Director. The ideal candidate should have over five years of leadership experience in gaming marketing, with a proven history of launching PC and/or console games. Expertise in both brand and performance marketing is essential, along with familiarity with Premium and Free-to-Play products. A deep understanding of player acquisition and retention strategies is required, as well as experience in managing marketing budgets and campaigns. Strong communication skills and the ability to manage stakeholders effectively are important. Professional proficiency in English is also necessary.
Задачи:
▫️ Формировать стратегию инфлюенс-маркетинга для Европы и Азии;
▫️ Встраивать инфлюенс-направление в общую маркетинговую стратегию;
▫️ Определять направления, процессы и подход к работе с инфлюенсерами;
▫️ Управление текущей командой и ее развитие;
▫️ Управлять бюджетом направления 300–500K в год;
▫️ Контролировать работу с подрядчиками и агентствами;
▫️ Привлекать инфлюенсеров в темах трейдинга, инвестиций и криптовалют;
▫️ Строить долгосрочные партнерства;
▫️ Запускать интеграции в Telegram, YouTube, подкастах и профильных медиа;
▫️ Развивать отношения с брокерами, аффилиатами и финмедиа;
▫️ Настроить трекинг эффективности по каждому инфлюенсеру;
▫️ Анализировать вклад в депозиты, активность и LTV;
▫️ Готовить отчетность для руководства, работа в CRM.
Требования:
▫️ Опыт в инфлюенс-маркетинге в финтехе, трейдинге или крипте от 3 лет;
▫️ Своя база контактов финансовых инфлюенсеров;
▫️ Опыт управления командой и бюджетом от 200K в год;
▫️ Понимание требований к финансовой рекламе в различных юрисдикциях;
▫️ Опыт работы на международных рынках;
▫️ Свободный английский.
Будет плюсом:
▫️ Публичность в индустрии или участие в конференциях.
Условия:
▫️ Зарплата 200 000 на руки;
▫️ Пересмотр заработной платы по результатам Рerformance Review;
▫️ График 5/2, гибкое начало дня;
▫️ Френдли команда, возможность влиять на процессы, тимбилдинги
Responsibilities:
Search for and acquire new affiliate partners across Asian markets.
Onboard, support, and develop affiliate partners.
Negotiate cooperation terms (CPA, RevShare, Hybrid).
Build and maintain long-term relationships with partners.
Scale traffic volumes and identify new growth opportunities.
Analyze traffic quality and key performance metrics.
Monitor market trends, competitors, and opportunities across Asian GEOs.
Contribute to the growth and development of the affiliate channel.
Requirements:
For Middle/Senior candidates — previous Affiliate Marketing experience in iGaming and a strong understanding of Asian markets.
For Junior candidates — limited experience is acceptable, with strong motivation to develop a career in iGaming Affiliate Marketing.
Fluency in at least one of the following languages: Hindi, Bengali/Bangla, Sinhala, Tamil, or Filipino/Tagalog.
English — B1 or higher.
Knowledge of CPA, RevShare, Hybrid, and key affiliate metrics is an advantage.
Strong communication and negotiation skills.
Proactive and results-oriented approach.
Willingness to actively search for and develop new affiliate partners.
An existing network of affiliate partners across Asian markets is a strong advantage.
What We Offer:
Competitive salary and transparent performance-based bonus system.
Training and support for Junior specialists.
Opportunity to develop expertise across Asian iGaming markets.
Professional and career growth.
Location: Europe (+/- 3 hours)
Workplace: Remote
👋 A LITTLE ABOUT US
We’re building the best platform for authoring, publishing, and maintaining world-class docs. Close to 40,000 sign-ups per month, over 100k Monthly Active Users, used by 2M+ people and thousands of teams like Zoom, FedEx, Nvidia, Snyk, and Google. We’re profitable, backed by P9 Capital, Notion Capital, and Fly VC, and our amazing team is spread across 15 countries in North America, Europe, and Asia.
Our enterprise motion is growing, and the way we reach those buyers is changing. Docs are bought by engineering leaders, platform teams, and developer experience owners, people who don't answer cold emails but do show up at conferences, dinners, hackathons, and community meetups. Field marketing is how we get in front of them.
Today our event activity is opportunistic: a booth here, a sponsored dinner there, a webinar when someone has time. There's no tiering model, no consistent follow-up motion, and no reliable way to say which events created the (right) pipeline. This role owns all of it.
This is a new function at GitBook. You'd be the first person to own it.
WHAT YOU'LL DO
- Own the global event calendar: Decide which industry tradeshows and conferences we show up at, at what level, and why and then run them end to end: sponsorship negotiation, booth, staffing, messaging, budget, and on-site execution.
- Build activation around the big moments: The booth is rarely where the deals happen. You'll design the side-events that surround a conference such as curated dinners, executive roundtables, breakfast briefings, happy hours, and build the guest lists around accounts we actually want in the room.
- Create GitBook's own events: Design and run owned formats that people want to attend because of what they are, not because we sponsored them. Roadshows, customer summits, docs-focused meetups, launch moments. You'll define the format, the content arc, and the experience.
- Experiment with community activation: Work with our DevRel colleagues on hackathons, docs sprints, and community events. Some will work and some won't; you'll run them as experiments with a clear read on what happened.
- Own online events: Webinars, virtual roundtables, and livestreams, you’ll be either running them yourself or coordinating the team members who do.
- Build the tiering model: Define what a Tier 1, 2, and 3 event looks like at GitBook: spend bands, staffing, pre- and post-event motion, and the bar an event has to clear to earn each tier.
- Report on pipeline, not attendance: Build the measurement model for events: cost per opportunity, event-sourced and event-influenced pipeline, target-account attendance, and conversion through to closed won.
- Make the sales follow-up motion work: Build a lightweight SLA for pre-event target lists with AEs, brief the team on what to do at the event, and build the follow-up structure that turns a badge scan into a conversation.
- Act as ABM sparring partner: Our enterprise motion runs on account-based plays. You'll be the person Sales and Marketing think out loud with on account selection, buying-committee mapping, and how field programs plug into 1:1 and 1:few plays
HOW WE'LL MEASURE SUCCESS
In your first 90 days: a tiered event calendar for the next four quarters, a working measurement model in our CRM, and a follow-up motion Sales has actually agreed to.
After that: event-sourced and event-influenced pipeline, cost per opportunity by tier, target-account penetration at Tier 1 events, and speed of follow-up.
WHAT WE'RE LOOKING FOR
- 7–10 years in B2B SaaS marketing: you need to have a meaningful stretch of that in field marketing, event marketing, or integrated demand generation. You've run international programs, including and especially in the USA.
- A ROI mindset: You talk in opportunities and cost per opportunity, not impressions and badge scans. You've defended an event budget with numbers and you've killed events that didn't earn their place.
- Real operational range: You can negotiate a sponsorship contract, argue about booth carpet, write a good invite email, and build a Hubspot dashboard or report (or know who to ask to build it for you).
- Sales credibility: AEs will trust you or route around you. You can walk into a pipeline review, take a hard question about last quarter's spend, and answer it without getting defensive.
- Taste: Most B2B events are forgettable. We'd rather run fewer things that people remember. You should have opinions about what makes an event worth attending.
- Comfort with a technical audience: Our buyers are engineers and the people who lead them. You don't need to write code, but you need to know why developer-audience marketing fails when it's too polished.
- Ownership mindset: There's no playbook here. You'll write it: defining process, flagging problems early, and not waiting to be told what to build next.
Also, you might be coming from a field marketing role at a SaaS company that got heavier on events, an event marketing role where you started owning the pipeline number, a demand gen role with a large in-person component, or a community or DevRel role that grew a commercial edge. We care less about the label than about what you can actually do. Some travel is expected, roughly a week or two a quarter, with a potential for a week a month in the conference season peak.
WHAT THIS ROLE IS NOT
This isn't a role where you'll manage a team from day one, and it isn't purely strategic. You'll be on the floor at the show and in the spreadsheet the week after.
It's also not brand marketing or product marketing. You'll draw on both, and you'll partner closely with them, but you're accountable for the pipeline.
If you do this well, the function grows in scope, budget, and eventually headcount. But we're hiring for someone who wants to build it from scratch, not for the version of this role that exists in two years.
👥 Join GitBook at a pivotal time as we evolve our product and team. This is a chance to shape our product, craft, and culture https://www.gitbook.com/about#open-roles.
Location: Cyprus; Georgia; Poland; Spain; Serbia; Latvia
As
Head of Marketing – Core (Mining Products)
, you will own the marketing strategy and commercial growth of GoMining's flagship products.
This includes our
Digital Miners
, hashrate upgrades, the marketplace, and the broader mining ecosystem — the products that generate the majority of the company's revenue and serve millions of users worldwide.
You will define how these products are positioned, launched, and scaled globally, working closely with Product, Finance, Analytics, and executive leadership to drive sustainable user and revenue growth.
This is a strategic leadership role with direct responsibility for product marketing, go-to-market strategy, customer acquisition, retention, and commercial performance.
Responsibilities
Marketing Strategy & Leadership
Define and execute GoMining's global marketing strategy.
Develop positioning, messaging, and value propositions across the product portfolio.
Build annual and quarterly marketing plans aligned with business objectives.
Prioritize markets, customer segments, and growth opportunities.
Go-to-Market
Own the end-to-end go-to-market strategy for product launches, new features, pricing updates, and strategic initiatives.
Coordinate launch execution across Product, Marketing, Design, Analytics, and Operations.
Ensure consistent messaging across all customer touchpoints.
Growth & Commercial Performance
Own the commercial marketing funnel together with Acquisition, CRM, Retention, Brand, and Product Marketing teams.
Continuously optimize CAC, LTV, conversion, retention, and revenue performance.
Work closely with Finance on pricing strategy, unit economics, and commercial planning.
Define KPIs and measure marketing effectiveness across all channels.
Team Leadership
Lead and develop a high-performing international marketing organization.
Align Performance Marketing, CRM, Brand, Content, SEO, Community, Partnerships, and Product Marketing around shared business goals.
Build scalable processes, planning, and execution frameworks.
Mentor marketing leaders and strengthen cross-functional collaboration.
Market & Customer Insights
Own customer segmentation, market research, and competitive positioning.
Identify new growth opportunities across regions and customer segments.
Use customer insights and analytics to continuously improve marketing performance.
Requirements
8+ years of experience in Marketing, Growth, Product Marketing, or Go-to-Market roles.
3+ years leading marketing teams in a high-growth technology company.
Proven experience building and executing global marketing strategies.
Strong commercial mindset with deep understanding of funnel economics, CAC, LTV, pricing, retention, and revenue growth.
Experience leading product launches and integrated marketing campaigns.
Experience managing cross-functional marketing organizations.
Strong analytical skills and data-driven decision-making.
Experience working closely with Product, Finance, and Executive Leadership.
Nice to Have
Experience in fintech, crypto, Web3, or digital financial products.
Experience scaling global B2C products with millions of users.
Experience with marketplaces, loyalty programs, subscription products, or investment platforms.
Experience launching products across multiple international markets.
Benefits
Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
Work-life fit: remote or hybrid format with flexible hours across international teams.
Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
Recognition programs: structured performance reviews and team awards.
Team culture: retreats in international locations (for example, company apartments in Cyprus).
Location: South Africa; Colombia; United Kingdom; Spain; Mexico; Argentina
About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We are looking for an aggressive, highly analytical Senior Growth Marketer / Media Buying Specialist to take ownership of Google and Meta advertising campaigns. Our primary objective is simple: generate qualified inbound calls and leads profitably. This is not an account-maintenance or monthly-reporting role. We want someone who treats every account as if their own money is being spent. You will work directly with leadership to launch campaigns, analyse performance, cut wasted spend, identify overlooked opportunities, test new angles, and aggressively scale profitable campaigns.
Key Responsibilities
Build, manage, optimize, and scale high-intent Google Ads campaigns, with Meta Ads as a secondary channel
Develop campaigns specifically designed to generate qualified inbound phone calls and leads
Analyse campaign performance quickly and identify winning and losing campaigns, keywords, audiences, ads, and landing pages
Aggressively cut wasted spend and reallocate budget toward profitable opportunities
Identify new customer-intent angles, search opportunities, audiences, and campaign structures competitors may be missing
Continuously test new messaging, offers, targeting, keywords, creative, and landing-page approaches using direct-response principles
Optimize campaigns against CPA, CPL, conversion rate, lead quality, and overall acquisition economics
Monitor search-term data, conversion tracking, attribution, call tracking, and landing-page performance
Launch new campaigns and work directly alongside leadership to expand into new markets and industries
Take increasing ownership of advertising spend, with a target of managing at least $100k/month in Google Ads spend within 90 days
Make fast, data-backed decisions rather than waiting for lengthy reporting cycles
Requirements
Proven track record in Direct Response marketing with a deep understanding of customer desire, intent, and buying behaviour
Advanced / expert-level Google Ads expertise
Strong Meta Ads experience
Proven experience generating leads and/or inbound phone calls through paid advertising
Demonstrable experience optimizing campaigns against commercial performance metrics such as CPA, CPL, ROAS, conversion rate, and lead quality
Highly analytical mindset with the ability to turn campaign data into immediate, actionable decisions
Experience launching campaigns from scratch, diagnosing poor performance, cutting losers, and scaling winners
Experience managing meaningful advertising budgets; $50k–$100k+ monthly Google Ads spend is strongly preferred
Strong understanding of conversion tracking, attribution, call tracking, search-term analysis, budget allocation, A/B testing, and landing-page performance
A no-nonsense, high-accountability attitude. You care about performance more than process or corporate bureaucracy
Fast, decisive, competitive, hands-on, and comfortable operating with significant autonomy
Low-ego and highly coachable, with the ability to receive direct constructive feedback without becoming defensive
Exceptional command of written and spoken English
Availability to work strictly 9-5 CST
Nice-to-Haves
Experience with home-service lead generation, particularly:
HVAC
Plumbing
Roofing
Electrical
Solar
Restoration
Pest control
Landscaping
Remodeling
Experience in other high-intent lead-generation verticals such as legal, insurance, financial services, healthcare, automotive, or real estate
Previous experience working in a high-performance digital marketing or growth agency
Experience with pay-per-call campaigns
Experience managing $100k+/month in Google Ads spend
Proficiency with Slack
Benefits
💻 Fully Remote: Work from anywhere with international teams
🤝 Peer Community: Connect with high-performing sales professionals in our network
🧭 Ongoing Support: Receive guidance from Huzzle before and after placement
💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals
Location: San Francisco, CA | New York City, NY
About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role
We're looking for a product marketer to join the Claude Platform Product Marketing team. You'll drive go-to-market for launches across the platform, from new API features and developer tools to the capabilities that ship with new models.
In this role, you'll partner with Product to bring new capabilities to market, write the positioning and messaging that explain what each one does and who it's for, and give Sales the narratives and materials they need to win technical deals. If you've run launches for developer platforms, API products, or technical infrastructure and want to launch new capabilities every week, this role is for you.
Responsibilities
Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities
Develop compelling product messaging, positioning, and value propositions aligned with technical audience needs
Drive product launches that generate market momentum, from flagship releases to incremental feature updates
Design and implement developer marketing campaigns to drive API adoption and platform usage
Support sales enablement initiatives that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
Partner with Product to shape roadmap priorities based on competitive intel, customer research, and field feedback
Work closely with Developer Relations, Comms, Creative, Marketing, and Sales to effectively bring new products to market
Minimum requirements
Have a proven track record of developing and executing go-to-market strategies for API products or developer tools, including successful product launches
Have a strong technical background with the ability to understand and communicate complex AI features to both technical and non-technical audiences
Excel at cross-functional collaboration, particularly in aligning Product, Sales, and Marketing strategies
Possess strong storytelling skills with a demonstrated ability to create diverse marketing content, including blogs, presentations, sales collateral, website copy, and customer case studies
Have exceptional writing skills with a demonstrated ability to adapt tone, style, and complexity for diverse audiences (executives, technical users, end customers) and formats (long-form content, product briefs, email campaigns, social media)
Preferred requirements
Have 10+ years of product marketing experience and at least 5 years focused on developer platforms, APIs, or technical products
Experience in highly competitive markets requiring sharp differentiation
A background in marketing AI/ML products or developer tools to enterprise buyers
Experience working closely with Sales teams on strategic, technical deals
Role-specific policy:
For this role, we expect all staff to be able to work from our San Francisco or New York office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Annual Salary:
$320,000
—
$320,000 USD
Logistics
Minimum education:
Bachelor’s degree or an equivalent combination of education, training, and/or experience
Required field of study:
A field relevant to the role as demonstrated through coursework, training, or professional experience
Minimum years of experience:
Years of experience required will correlate with the internal job level requirements for the position
Location-based hybrid policy:
Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship:
We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
For roles performing work in California:
We will consider for employment all qualified applicants, including those with arrest or conviction records or criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
We encourage you to apply even if you do not believe you meet every single qualification.
Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.
Your safety matters to us.
To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit
anthropic.com/careers
directly for confirmed position openings.
How we're different
We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
Come work with us!
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.
Guidance on Candidates' AI Usage:
Learn about
our policy
for using AI in our application process.
Location: New York, NY (HQ)
Workplace: Hybrid
ABOUT RAMP
Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $275B in annualized spend flows in and out of 85,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.
The problems are high-stakes, data-dense, and unforgiving.
We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.
The median Ramp customer saves 7.5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.
If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.
ABOUT THE ROLE
Ramp is looking for a Performance Marketing Manager to own paid acquisition on YouTube, ChatGPT, X, Rideshare, and Reddit, and to find new incremental channels. You'll take early experiments and turn them into measurable programs and build the operating model that makes successful channels part of Ramp's evergreen performance marketing mix.
This is a high-autonomy role. You will evaluate channel opportunities, design tests, launch campaigns, and analyze full-funnel performance. You'll work with Growth, Creative, Data, Finance, and other cross-functional partners to move quickly while maintaining a high bar for measurement & efficiency.
You’ll use AI as a practical part of the job: building systems that speed up research, campaign creation, performance analysis, and day-to-day channel operations.
WHAT YOU'LL DO
- Own performance on YouTube, ChatGPT, X, Rideshare, and Reddit. Understand how conversion events, value signals, and lookalike audiences work at a technical level and use that to make channels more efficient over time.
- Identify, evaluate, and prioritize new performance marketing channels and acquisition opportunities.
- Build the path from experiment to evergreen program: prove incremental SQLs and pipeline impact, hit LTV-to-CAC efficiency targets, and document a repeatable operating playbook.
- Own channels as they mature. Decide when a program stays with you and when it transitions to a dedicated owner so you can keep finding new ones.
- Analyze performance across the full funnel. Turn incomplete or noisy data into a clear call on what to scale, improve, pause, or stop.
- Partner with data and engineering to improve tracking, attribution, and reporting, and with Creative on messaging, format, and ad concepts across surfaces, audiences, and channels.
- Build AI agents, workflows, and tools that help the team test more ideas and operationalize channels faster.
WHAT YOU NEED
- 3+ years in a performance / quantitative marketing, growth, or comparable decision-science role, where you’ve owned numbers and shaped meaningful outcomes.
- Strong analytical judgment. You can define success metrics, diagnose and isolate performance issues, and make decisions with imperfect information.
- You enjoy designing experiments and translating results into a clear call on what to fund, scale, or kill.
- You've built AI workflows, automations, or agents to improve marketing execution and you have good judgment about where AI accelerates the work and where human review is necessary.
- You move projects from ambiguity to a clear outcome with limited direction and you're detail-oriented in campaign setup, tracking, and measurement.
NICE-TO-HAVES
- B2B experience.
- Experience bringing an experimental channel into a scaled program.
- Familiarity with attribution, incrementality testing, randomized controlled tests (RCTs), MMM, and marketing measurement.
BENEFITS AVAILABLE TO ALL FULL-TIME RAMP EMPLOYEES (GLOBAL)
- Flexible PTO
- Centralized home-office equipment ordering
- Health and wellness stipend
- Budget for intra-office travel
- Weekly coffee stipend
UNITED STATES
- 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
- One Medical annual membership
- 401(k), including employer match on contributions made while employed by Ramp
- Fertility HRA (up to $10,000 per year)
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
- Pet insurance
- In-office perks: lunch, snacks, drinks, and more
- Relocation expense coverage to NYC or SF (if needed)
CANADA
- Group medical, dental, and vision coverage through Sun Life
- Life, AD&D, and disability coverage
- Fertility drug coverage (up to $4,000 lifetime)
- Group Retirement Plan with employer match (RRSP + DPSP)
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
- Employee Assistance Program and virtual care through Lumino Health
UNITED KINGDOM
- Private medical insurance through Freedom Elite
- Virtual GP and at-home care via eMed x Livi
- Workplace pension through Penfold, with salary sacrifice option
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay
REFERRAL INSTRUCTIONS
If you are being referred for the role, please contact that person to apply on your behalf.
OTHER NOTICES
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Beware of recruiting scams: Ramp will only contact you through official @Ramp.com http://Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process.
Ramp Applicant Privacy Notice https://ramp.com/legal/applicant-privacy-notice
leadHong Kong; Singapore; Australia; A strong communicator and relationship builder who can operate effectively across cultures, markets and time zones
УдалённоNew York, New York; San Francisco Bay Area, California
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