Location: United Kingdom; Brazil; United Arab Emirates; Ireland; Peru; Sweden; Colombia; Argentina; Romania; Cyprus; Switzerland; Portugal; Lithuania; South Africa; Czech Republic; Canada; Hungary; Mexico; Chile; Poland; Spain; Bulgaria
Workplace: Remote
BUILDING THE FUTURE OF OPEN FINANCE
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Before you apply, we encourage you to explore our culture page https://www.kraken.com/culture to understand what drives us and how we work.
THE TEAM
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
Kraken’s Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, 2D and 3D design, motion design, AI video creative and web design, turning growth strategy into creative that converts across paid, owned and organic surfaces. We work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, holding the line on brand and messaging quality on everything that ships.
THE OPPORTUNITY
As our Senior Performance Video Creative, you concept, produce and ship paid video for Kraken and Krak. You ideate, generate, edit and ship, and you treat gen AI as a core production method rather than a novelty. You take a project from idea to a finished, approved, multi-market asset set, and you bring a real feel for what people stop on, share and screenshot.
You report to the Creative Lead, Consumer Creative & Design, who gives you direction, feedback and cover in reviews. This is a senior individual contributor role with no direct reports. Senior here means craft and speed leadership: you set the bar for paid video on the team, work with AI-enabled processes, collaborate closely with other Krakenites in and outside the team, and are the person others come to with video questions.
- Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity.
- Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X. You know what wins where, and you build to each platform’s specs and native feel.
- Concept and cut performance video so campaigns ship as complete cross-format sets.
- Produce AI-generated and AI-assisted video, and know when AI is the fastest route to a great ad and when it isn’t. Keep your tooling current as the models change, and build repeatable workflows the rest of the team can reuse.
- Bring ideas to briefs rather than executing them literally. Pitch culturally timely, internet-native concepts that nobody asked for, including experimental ones alongside BAU work, and build the winners into creative pillars we can keep using.
- Version and localize video at scale across markets, languages, formats and regulatory requirements. In a typical month you’ll have roughly a dozen workstreams in flight at once, most spanning several formats and several markets.
- Build creative with testing in mind. Performance Marketing owns test design, cadence and readouts. You own the creative response: reading the results, forming a point of view on why a variant won, and turning that into the next round of hooks, concepts and cuts.
- Flex into AI-assisted paid static when a campaign calls for it, working from the team’s brand baselines.
- Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea.
- Hold a high craft bar on your own work and keep your files clean enough for other people to build on.
WHAT YOU BRING
- 5+ years in performance video creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category.
- A portfolio submitted with your application. Paid video above all, with the brief or objective alongside the work and the result where you’re able to share it. Include two or three full video cuts, at least one AI-generated or AI-assisted piece with a short note on what was tooling and what was you, and one concept you tested where you can talk us through what the data said and what you changed.
- Real video skills, from concept to finished, sound-designed cut.
- High-level command of gen AI video and image tooling, with shipped work to show for it.
- Platform-native instincts across Meta, TikTok and YouTube. You can explain why the same idea needs a different build on each one.
- Experience inside a structured creative testing program. You’re fluent in the metrics your creative moves (thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS), you can tell a real winner from low performers, and can translate test results into a creative decision.
- Fluency in internet and meme culture, with comedic instincts and a feel for what’s about to feel dated.
- Speed without sloppiness. Comfortable with fast turnarounds, several review rounds and late changes.
- Comfort working inside regulatory constraints, with work that survives risk warnings, disclaimers and market-specific requirements.
- A solid copywriting instinct for scripts and on-screen text. Plain language, value first, no hype and no jargon.
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
OUR COMMITMENT
Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
Stay connected
Follow us on Twitter https://twitter.com/krakenfx
Learn on the Kraken Blog https://blog.kraken.com/#:~:text=Enter%20your%20email%20address
Connect on LinkedIn https://www.linkedin.com/company/kraken-exchange/
Candidate Privacy Notice https://www.kraken.com/legal/candidate-privacy-notice
УдалённоseniorUnited Kingdom; Brazil; United Arab Emirates; Ireland; Peru; Sweden; Colombia; Argentina; Romania; Cyprus; Switzerland; Portugal; Lithuania; South Africa; Czech Republic; Canada; Hungary; Mexico; Chile; Poland; Spain; Bulgaria
VK Видео Live — это стриминговая часть платформы VK Видео, которая полностью отвечает за прямые эфиры, интерактив и real-time коммуникацию с пользователями.
Наша команда создаёт и развивает собственный продукт полного цикла — от запуска трансляций и механик монетизации (донаты, платные подписки, VK Donut) до аналитических кабинетов авторов.
Кроме того, мы разрабатываем Live SDK — набор компонентов для встраивания чатов и управления стримами в другие продукты компании, включая крупнейшие интеграции с VK Видео и ВКонтакте.
Задачи
— Разрабатывать real-time интерактив для зрителей: технологичные чаты с модерацией, тредами и ботами, а также умные системы рекомендаций и уведомлений
— Создавать инструменты монетизации и удержания: развивать бизнес-логику платформы (управление подписками, каналами и пользовательскими настройками)
— Запускать новые фичи для авторов контента: проектировать инструменты проведения эфиров, механики рейдов, интерактивные прогнозы и модули глубокой аналитики
— Проектировать высоконагруженные real-time системы: уходить от классического CRUD в сторону сложной backend-архитектуры
— Писать сервисы для работы с потоковыми данными и механиками распределения метаданных
— Оптимизировать сетевое взаимодействие: погружаться в низкоуровневую работу с сетевыми протоколами для минимизации задержек
Требования
— Уверенное знание языка Go и понимание его тонкостей
— Опыт реализации и проектирования приложений на Go
— Опыт разработки REST-сервисов и GRPC-сервисов на Go
— Умение пользоваться отладчиком и профайлерами Go
— Опыт работы с БД Postgres
— Опыт работы с NoSQL БД
— Опыт работы с Kafka или иными брокерами сообщений
— Уверенное владение Git
— Уверенный опыт работы с Linux-системами
— Понимание принципов работы сетей и сетевых протоколов
Будет плюсом
— Понимание и опыт имплементации кодогенераторов
— Опыт работы с ClickHouse
— Опыт работы с Centrifugo/WebSockets
— Опыт работы с K8s
— Опыт конфигурации GitLab CI
— Опыт работы с S3
— Понимание принципов безопасности информационных систем
— Понимание принципов отказоустойчивости и масштабируемости информационных систем
— Создавать и адаптировать видео-креативы для performance-рекламы. — Работать с Claude/AI-агентами: ставить задачи, оценивать результат, давать правки.
Задачи:
— Просмотр и анализ большого объема рекламного видеоконтента из разных источников.
— Разбор и выделение работающих идей для адаптации под рекламу мобильных приложений и рекламных офферов.
— Анализ трендов в соцсетях, выявление успешных форматов и адаптация их под задачи компании.
— Работа с аналитическими инструментами для отслеживания конкурентов и поиска идей для рекламных кампаний.
— Разработка сценариев для рекламных роликов, привлекающих внимание с первых секунд.
— Генерация нестандартных идей для продвижения приложений.
Требования:
— Готовность к рутинной работе, ресерч идей может занимать весь рабочий день.
— Внимательность к деталям, умение структурировать и анализировать информацию.
— Любовь к соцсетям, умение следить за трендами и понимать, какие ролики цепляют внимание.
— Способность смотреть на идеи не только интуитивно, но и через анализ подходов.
— Умение замечать крутые идеи там, где другие видят просто контент.
Условия:
— Оплачиваемая стажировка (1 месяц) с обучением и практическими заданиями.
— Интересные проекты с масштабными возможностями.
— Обучение, поддержка и наставничество от команды профессионалов.
— Полностью удаленный формат работы.
— Фиксированная ставка на руки - 800 EUR.
— Оплачиваемые отпуск (20 рабочих дней) и больничные.
• Develop and adapt computer vision/video analytics models for detection, tracking, and recognition. • Work with video pipelines, including RTSP/HTTP, decoding, sampling, and batching.
ОфисseniorAstana
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