Location: Bucharest
Workplace: Hybrid
LIFE AT UIPATH
The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.
To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.
Could that be you?
YOUR MISSION
At UiPath, we believe in the transformative power of automation to change how the world works. To support our global growth, we’re looking for a Global Marketing Automation & Lifecycle Manager. You will build and run always-on lifecycle journeys in Marketo that move prospects and customers from first touch to opportunity, production, renewal and expansion, and you will support selected global campaigns.
As a Global Marketing Automation & Lifecycle Manager, you will own these journeys end to end in Marketo, including engagement programs, smart campaigns, lifecycle stages, integrations and reporting against holdout groups. Approximately 60% of your work will focus on lifecycle journeys and nurture. The rest covers selected one-off campaign builds, marketing automation strategy and program architecture.
You’ll partner closely with Global Campaigns, Marketing Operations, and other Demand Generation functions, to ensure journeys and campaigns are built correctly, tracked accurately and optimised for progression to the next stage.
This is a senior Individual Contributor role.
WHAT YOU'LL DO AT UIPATH
- Build and run always-on lifecycle journeys in Marketo that move prospects and customers through the buying and customer lifecycle
- Build and deploy global and regional campaigns, including program setup, emails, landing pages, tracking and QA
- Build and maintain target segments and audiences across marketing automation, CRM and paid digital platforms
- Measure program impact, including control-group testing, and share regular performance reports with clear recommendations
- Test and optimise content, segments, messaging and timing to improve results
- Maintain frequency, suppression and contact rules so audiences receive the right volume of communication
- Ensure compliance with GDPR and other data-protection rules across all channels
- Verify tracking and integrations before launch, and keep programs aligned with brand standards
- Document programs as reusable templates, and use AI tools to work faster and smarter
WHAT YOU'LL BRING TO THE TEAM
- 3–6 years in marketing automation, lifecycle or nurture programs in B2B software, with advanced Marketo (engagement programs, tokens, program architecture)
- Deep understanding of email marketing platforms and campaign execution
- Ability to interpret performance data and turn it into clear recommendations
- Proven experience with A/B and multivariate testing
- Solid knowledge of GDPR and email compliance
- Comfort with light HTML/CSS for template customisation
- Strong communication and collaboration across regions and teams
- Strategic thinking combined with hands-on, day-to-day execution
- A track record of measurable results
- Nice to have: Marketo Certified Expert or other marketing automation certificatio
#LI-CS1
Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.
Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.
We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy https://www.uipath.com/legal/trust-and-security/privacy-policy.
Location: New York
Workplace: OnSite
The ’80s are calling and its not to Gen X.
Shopping malls – once the mainstay of teens during the 1980s and 1990s – are enjoying a resurgence. And it's thanks to Gen Z https://www.usatoday.com/story/money/2026/03/04/gen-z-millennials-drinking-less-alcohol-working-out-more/88864868007/ shoppers who are craving in-person and social outlets over online shopping conveniences.
-USA Today https://www.usatoday.com/story/money/2026/03/26/gen-z-retail-shopping-malls-resurgence/89233505007/, 3/26/2026.
People are getting fed up with online interactions and want to go back to cool, interesting interactions with real humans in real-life!
Arca is looking for an exceptional events marketing manager who can help us bring those events to life across design, implementation, and scale.
THE ROLE
You’ll build and own Arca’s event marketing program. This is a senior individual contributor role on our Growth Marketing team for someone who builds events as a system: one that fills the right rooms, gives attendees an experience they can’t get anywhere else, and turns attendance into meetings with our advisors and a sustainable pipeline.
Seminars are our first proof point. Our advisors began hosting educational seminars this fall, and early results are strong. We want to reach a pace of 100 seminars per year by the end of 2027, while growing into webinars, new prospect event formats, and client appreciation experiences. You’ll turn an early, advisor-led effort into a repeatable program that scales across offices without losing what makes it work.
You’ll report to our Head of Growth and work closely with advisors, operations, compliance, growth engineering, and our seminar marketing partner. You’ll have real ownership, budget responsibility, pipeline targets, and the autonomy to decide what we run, where, and why. Expect about 25–50% travel to events, venues, and offices.
WHAT YOU’LL DO
SCALE THE SEMINAR PROGRAM
- Own the seminar calendar across offices and advisors: geography, ZIP-code targeting, topics, venues, timing, and spacing between events.
- Manage our seminar marketing partner end-to-end, and hold them accountable for audience quality, invitation accuracy, registration, and confirmations. Evaluate alternatives, and decide what functions we should eventually bring in-house.
- Work with our advisors to build and improve the playbook: materials, room setup, presenter prep, booking meetings in the room, and attendee follow-up.
- Coach advisors as presenters, and make every event better than the last.
EXPAND BEYOND SEMINARS
- Test and expand webinars for audiences outside our office footprints.
- Lead reinvestment in a client appreciation program with small, selective experiences that make clients feel cherished, and give them a natural way to bring a friend.
- Pilot new prospecting concepts with advisors and offices, such as hosted dinners, community events, and events with referring partners and centers of influence like estate attorneys and CPAs.
OWN THE NUMBERS
- Define and own the event funnel: registrations, attendance, meetings booked, prospects qualified, and new client business.
- Partner with growth engineering on attendance tracking, attendee imports, and lead-source accuracy, and influence how our platform handles event follow-up.
- Track cost, payback, and ROI by event, location, presenter, format, and topic. Use them to decide what to scale, what to change, and what to stop.
- Build business cases for new formats, secure budgets for what works, and drive continuous experimentation.
MAKE EVERY EVENT FEEL LIKE ARCA
- Own the in-room experience. From the venue to the welcome sign to the card attendees take home, Arca events should feel distinct, valuable, and special, and nothing like the free-dinner annuities pitch attendees sat through last month.
- Partner with design to keep materials consistent across every office and format.
- Bring compliance in at the brief stage, so every invitation, deck, and handout is reviewed before it reaches anyone.
ABOUT ARCA
Arca is a wealth management firm built from the ground up with AI. Most people get financial advice that's reactive: an annual check-in, a plan that's a document instead of a living thing, a relationship where you're one of three hundred clients your advisor is trying to remember. We think that's backwards. The kind of service that used to require a team of specialists behind you, the kind that makes you feel like the only person in the room, should be available to far more than the ultra-wealthy.
So we're building it. We're not SaaS — we are the wealth management business, rebuilding it from the inside with AI. Our platform is an Iron Man suit for advisors: it takes over the low-leverage work so they can focus on what actually requires a human, showing up with empathy, context, and judgment. Underneath, it keeps a living understanding of each client. It remembers the thing you mentioned once, six months ago. It notices when your life changes — a new job, a new kid, a market shift — and adjusts before you think to ask. You won't see the technology. You'll just notice your advisor seems to know you better than any financial professional ever has.
That's the product we're growing: client by client, on the strength of the experience itself. We started by acquiring firms managing over $1B in client assets, which gave us real advisors, real clients, and real financial outcomes to build against from day one. But acquisition was the starting line. The bet is that an advisor backed by this platform delivers something good enough that clients come to us on their own.
It's a $20T market, and we think it's ready to be rebuilt.
— Rron, CEO
THE RECEIPTS
- Stage: Series A, $64M raised
- Backed by: General Catalyst, Index Ventures, Venrock
- Board & Advisors: Former CEO of Vanguard, Former CFO of Schwab, Founder of Altruist, Morgan Housel (author of The Psychology of Money)
THE TEAM
We're small on purpose and engineering heavy: about 80% of the team is technical. We're based in NYC and hail from high growth startups like Stripe, Ramp, Rippling, Plaid, DoorDash, Glean, and Mercury.
Most of the team is fully in-office. We prefer candidates based in New York City, but we’ll consider remote candidates in the US if the fit is right. Remote team members, including this role’s direct manager, spend about one week per month on-site.
EXAMPLE PROBLEMS YOU’D WORK ON
These aren’t hypothetical. We’re working on versions of all of them now.
- From a dozen seminars to 100+ without losing what works. Early seminars worked because advisors ran them intentfully. Scaling them across offices, advisors, topics, and states means deciding what becomes the standard playbook, what stays local, and experimenting constantly so things don’t get stale!
- Follow-up designed before the invitation goes out. An event isn’t over when the room empties. At Arca, follow-up is planned up front: booking meetings in the room, getting attendees into our platform cleanly, and making sure the advisor knows who was there and why they came.
- Not the free-dinner pitch. Many attendees have sat through a seminar that was a sales pitch with a meal attached. Making an Arca event feel different, from the venue to the welcome sign to what people take home, while every piece clears compliance, is the job.
- Full rooms versus booked meetings. A series can fill rooms and book no meetings. Knowing which events, offices, formats, and topics pay back, and having the conviction to cut the ones that don’t, is how the program earns more budget.
- Client appreciation that makes clients feel known. Restarting our client appreciation program means deciding which experiences fit which clients, how often to host them, and how to give clients a natural way to bring a friend.
WHAT YOU BRING
MINDSET
- You’d cancel a series that fills rooms but books no meetings.
- You notice when the welcome sign is printed on letter paper.
- You see compliance constraints as part of the craft, not a hurdle.
- You have an opinion about what “great” looks like, and you’re willing to argue for it.
EXPERIENCE
- 5–8 years in event, field, or experiential marketing, including at least 3 years owning a multi-city or multi-event program end to end.
- Demonstrated ownership of pipeline or revenue from events, not just attendance.
- Experience managing agencies or vendors against performance targets.
- Experience building an events program from zero, or rebuilding one, at least once.
SKILLS
- Commercial fluency. You can model cost per meeting and payback, and you read the funnel before you read the guest list.
- Operational precision across contracts, budgets, run-of-show, and a dozen events in flight at once.
- Clear writing and presenting, and the credibility to coach advisors, from new hires to people who have been doing this for decades.
- Comfort with event registration platforms, CRMs, and marketing automation tools.
BONUS
- Seminar or event programs in wealth management, insurance, estate planning, or other financial services.
- Marketing to affluent audiences approaching or in retirement.
- Experience in a regulated marketing environment, especially with direct mail.
WHY THIS ROLE MATTERS
Wealth management runs on trust, and trust is still built in person. For many families, an Arca event is the first time they meet us, and it sets the expectation for everything that follows.
Our seminars have already shown they can bring the right people into a room and start real conversations with our advisors. This role exists to turn an early, advisor-led effort into a repeatable program that scales across offices without losing what makes it work.
WHAT KIND OF PERSON THRIVES HERE
You’re excited by ownership, ambiguity, and building things that matter.
- You hold a high bar because of what’s at stake. This is people’s real money: their retirement, their savings, and the plans they have for their families, in a highly regulated industry. “Good enough” means something different here.
- You’re AI-pilled and at home with engineers. About 80% of Arca is technical, and AI runs through how we work, marketing included. You use AI tools every day, you’d rather build your own event dashboard or first-draft a run-of-show with AI than wait in a queue, and you can talk to engineers in their language.
- You’d rather build than inherit. We just came out of stealth, and much of how Arca goes to market is being decided now. You’re comfortable making calls with incomplete information, putting a point of view on the table, and changing it when the evidence says so.
- You’re someone people actually want to be in the room with. This is a small, tight-knit team that does its best work together, whether you’re in Flatiron, on the road at an event, or with us for a week each month. Kind, direct, and low-ego, you can give candid feedback without being an asshole, and you’re energized by this environment, not just tolerant of it.
Location: Remote
Workplace: Remote
About Your Team
At Eneba, we’re building a global gaming ecosystem, with our marketplace at its core. As we grow, we have an opportunity to make Eneba a stronger, more recognisable choice for gamers - through campaigns that earn attention, build trust and give people a reason to buy and return.
We’re looking for an experienced marketing leader to own that connection across PR, lifecycle marketing and on-site campaigns. You’ll lead specialists who know their channels, bring a clear creative direction and work with teams across the business to turn ambitious ideas into campaigns with measurable impact.
There’s a strong foundation to build on and room to shape what comes next. You’ll have ownership of the strategy while staying close to the work: developing concepts, challenging creative decisions and using customer insights to choose where to invest. We’re looking for someone who has delivered through a team and still enjoys getting into the details that make a campaign work.
Responsibilities
- Own the strategy across PR, lifecycle marketing and on-site campaigns, setting clear priorities that connect brand trust, customer engagement and revenue growth.
- Create and lead ambitious campaigns, bringing original concepts and turning them into experiences that work across channels, from first impression to purchase.
- Build the business case for your ideas, defining the audience, expected impact, budget, resources and measures of success.
- Find growth opportunities in customer behaviour, using funnel data and audience insights to improve conversion, encourage repeat purchases and bring customers back.
- Stay hands-on with the creative work, shaping briefs, sharpening messages and challenging copy and visuals to make every campaign stronger.
- Build and lead a high-performing team, challenging senior specialists to raise the bar and take their channels further, while developing junior talent into confident, independent owners of their work.
- Bring teams together around a shared campaign direction, aligning plans with Product, Performance Marketing, Influencers, Partnerships and other key teams.
- Turn company insights and product developments into compelling stories, working with PR specialists to earn relevant coverage and strengthen Eneba’s reputation.
- Build AI into how the team works, improving research, creative development and testing while maintaining a high standard for published work.
- Balance bigger creative bets with ongoing experiments, using results to decide what to scale, improve or stop.
Requirements
- A track record of turning original ideas into successful campaigns, with clear examples of concepts you developed, decisions you owned and business results you delivered - backed by data, a clear case for investment and forecasts you measured actual performance against.
- Experience building and leading marketing teams, challenging senior specialists, developing junior talent and holding people accountable for results.
- Strong creative and commercial judgement, with the ability to recognise a promising idea, make the case for investment and decide what to prioritise.
- A hands on approach to leadership, staying close enough to the work to sharpen a concept, improve a brief or investigate why a campaign underperformed.
- Experience connecting multiple marketing channels around a shared campaign, audience and business goal.
- Confidence working with customer insights and performance data, using customer journeys, segmentation and experiments to improve conversion and repeat purchases.
- A solid understanding of CRM and lifecycle marketing and how they contribute to customer engagement, retention and revenue.
- An understanding of PR and earned media, and how to work with specialists to build trust and tell stories people care about. Direct PR experience is welcome but not essential.
- Practical experience using AI in marketing workflows, with examples of how it improved research, creative development, testing or team productivity.
- Strong English communication skills, with the ability to give clear feedback, make a convincing case and align people across teams.
What it’s like to work at Eneba
- Opportunity to join our Employee Stock Options program.
- Opportunity to help scale unique products.
- Various bonus systems: performance based, referral, additional paid leave, personal learning budget.
- Paid volunteering opportunities.
- Work location of your choice: office, remote, opportunity to work and travel.
- Personal and professional growth at an exponential rate supported by well-defined feedback and promotion processes.
Please attach CV's in English.
To find out about how we handle your personal data, make sure to check out our Candidate Privacy Notice https://www.eneba.com/candidate-privacy-notice
Что нужно делать: самостоятельно настраивать VK Рекламу и Яндекс Директ; работать с клиентской базой: сегментация, рассылки, повторные продажи;
УдалённоУсловия: полная занятость; фикс 80 000 ₽ + KPI, общий доход до 150 000 ₽; большую часть работы можно выполнять удалённо; обязательно проживание в Улан-Удэ и регулярные выезды в магазины
We’re looking for someone exceptionally sharp, commercially minded and creative, with the vision to take an established luxury brand to the next level internationally.
✔️ Team Leadership: Lead, mentor, and develop a high-performing team of CRM Specialists. ✔️ CRM Strategy: Execute department-wide strategies that drive engagement and long-term customer value.
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