Location: Remote
About GiveDirectly
What if the most effective way to fight poverty was also the simplest: give people money and trust them to decide what they need?
Since 2011, GiveDirectly has proven that idea at scale. We’ve delivered more than $1B in cash directly to 2+ million people living in poverty and crisis across 15 countries, and rigorous research shows the results: healthier kids, stronger businesses, sturdier homes, and more resilient families and local economies. Cash is now widely recognized as one of the most scalable, cost-effective, and dignified forms of aid.
Our ambition goes beyond our own programs. We want cash to become the benchmark for aid, much as the index fund became the benchmark for investing, so that every aid dollar is held to one question:
is this doing more good than giving the money directly to people living in poverty?
We’re growing fast, and this is a rare and important moment to join.
We expect to hit $1B in revenue in 2026 with significant growth forecast for 2027. At the same time we are building a new technology stack and operating model designed for a roughly 10x change in scale, and we are actively pursuing partnerships with major funders to move even more money in bigger ways, to people who need it. We are known for our extensive integration of technology into field processes; our quantitative approach to performance measurement; and our commitment to rigorous, independent, experimental evaluation of our impact, with multiple Randomized Control Trials completed and others in progress.
How we work
Our team spans 20+ countries and 69 languages. Our culture is candid, analytical, and non-hierarchical. We expect high ownership and give people real responsibility early. Our values are central to how we hire, work, and grow, and they are deliberately opinionated:
Recipients first.
Recipients’ preferences come before those of donors or ourselves.
Team next.
We optimize for organizational success, not individual success.
Be proactively candid.
We say what we believe and share information openly.
Create positive energy.
We aim to be a source of energy for colleagues, not a drain.
Think rigorously; act quickly.
We reason from first principles, then act rather than debate.
Know yourself and grow.
We own our imperfections and seek feedback to grow.
Accept reality. Propose solutions.
We focus on what can change and bring solutions, not just problems.
Be productively ambitious.
We take risks for step-change impact, not incremental progress.
If they describe how you like to work and they energize you, this could be a great fit.
Want to learn more? Read and listen:
We are one of
Time100’s
Most Influential Companies of 2026, and our work has been covered by
The Economist
,
NPR
,
TED
, and
The Washington Post
. We're now preparing to deliver billions of dollars a year to people in extreme poverty, if funding allows.
Read our CEO's essay
on what that will take.
Location:
This role is fully remote but must overlap with an East Africa timezone by at least 3 hours.
We are unable to sponsor or take over sponsorship of employment visas in the U.S. or U.K. at this time.
About this role
Individual Giving has set an objective to double new donor acquisition in 2027 and expand our awareness through brand ads for key segments. Paid media is the biggest lever we have to get there, and as Growth Manager, Paid Media, you'll own delivery of this important priority. To help get us there, GiveDirectly is planning to expand its spend on paid media.
We are looking for someone who will be a strong cultural fit—curious, keen not to follow industry standards but to look for disproportionately high-leverage opportunities, keen to constantly learn and adjust, and comfortable launching a paid program without agency support. This role would suit someone comfortable in a fast-paced environment, able to pivot and change tactics based on data and changing circumstances.
Reporting to our Director of Individual Giving, you’ll manage all paid acquisition for Individual Giving across Meta, Google, YouTube, and TikTok, and also work closely with the VP of Marketing to manage all upper-funnel media buys (e.g., newsletters, podcasts, etc.) for both the Individual Giving and Marketing teams. This role is responsible for executing our paid media program end to end, including negotiating and managing contracts, creating ads, capturing screenshots for documentation, publishing campaigns, and monitoring performance. You will also build our tracking and attribution systems and use that data to grow both one-time and monthly giving. To do so, we are looking for a strong individual contributor who is comfortable executing within the platforms without a big team or agency.
The Individual Giving team is responsible for generating revenue across donors with an annual gift below $50k. To do so, the Individual Giving team executes compelling public fundraising campaigns, drives creative donor-facing content, and tests new marketing initiatives aimed at expanding our donor base and raising awareness of direct cash transfers. You’ll join a small but high-performing team that runs several campaigns at once and works with a lot of independence. You’ll partner with Brand and Marketing colleagues each campaign cycle to ensure integrated marketing across all public-facing materials.
Level:
Manager (we are willing to hire at Senior Manager for more experienced candidates)
Reports To:
Director of Individual Giving
Travel Requirement:
Must be able to travel ~1–2 times per year to one of our countries of operation for team retreats or field visits
What you’ll bring:
3–5+ years in growth or performance marketing with a proven track record running paid media to a conversion or revenue target, in-house or agency, across Meta, Google, YouTube, and emerging platforms. Non-profit experience is a plus, but not required.
Experience managing a paid media budget of at least US$5M a year with a track record of strong performance measurement, with the discipline to trust your own data over platform recommendations and the judgment to know when to scale a channel, cut it, or admit it isn't working—pause and reset.
A genuine test-and-learn habit: you design multivariable testing across creative, audience, messaging, and landing pages, using these insights to scale the program.
Strong written communication, the ability to own creative direction of ads (from conception and drafting through launch), and experience with or a strong eye for graphic design (Figma, Canva). You’ll work with content creation teams for bigger projects, but initial ideation and direction should come from you.
Strong, succinct communication, and the ability to work productively with a Brand and Marketing team focused on brand awareness.
Alignment with
GiveDirectly’s values
and active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.
Experience with tracking and attribution to ensure detailed reports are shared with senior management.
Bonus skills:
Experience with our tech stack (WordPress, Salesforce, PostHog, Google Analytics, Tableau, Zendesk, Ahrefs) or similar tools.
Experience with paid ads with a non-profit of a similar size or an agency supporting non-profits.
What you’ll do
Own paid media strategy and performance to execute growth and brand goals
Develop and execute the paid digital fundraising strategy that acquires new donors, grows revenue, and strengthens long-term supporter value across Meta, Google, YouTube, TikTok, programmatic, and emerging platforms (approx. 50% of time).
Run top-of-funnel brand ads, from placement and contracting to creative direction and development, including podcasts, OOH, and connected TV (approx. 30% of time).
Manage and optimize paid investment daily, monitoring spend, pacing, cost per acquisition, and conversion, and reallocating budget as performance dictates.
Run a continuous test-and-learn program across audiences, creative messaging, channels, landing pages, and donation experiences, and turn results into decisions rather than reports.
Make key and strategic recommendations to the Director of Individual Giving and VP of Marketing on where budget spend should be allocated based on performance data.
Grow one-time and monthly giving through paid
Run acquisition and conversion campaigns for both one-time and monthly giving, testing paid tactics to grow the recurring program—the fastest-growing part of our portfolio.
Optimize the digital supporter journey so paid campaigns connect cleanly to landing pages, donation forms, email, and CRM, maximizing conversion and retention.
Analyze acquisition, conversion, revenue, and retention trends by segment to inform where the next dollar goes.
Measurement & Reporting
Stand up standardized paid-channel attribution and UTM tracking so acquisition spend is evaluable outside the ad platforms.
Build and maintain performance dashboards that connect campaign, website, and CRM data into a single view of what each channel returns.
Develop a forecasting model that projects cost per acquisition and revenue by channel, so budget increases are decisions rather than bets.
Report to senior management on budget and paid campaign performance on a bi-weekly basis.
This role might not be for you if
You are used to relying on an agency for recommendations or ad builds in the platforms themselves.
You do not have experience/familiarity with both upper-funnel and direct conversion paid advertising.
You are not comfortable managing projects from A–Z, including ideation, planning, launching, testing, iterating, and evaluating.
What success looks like in 12–18 months
A clear, measurable contribution to the 2027 goal of doubling new donor acquisition, with a 50–70% share of new monthly donors acquired through paid.
The Google Ad Grant is fully deployed against upper-funnel objectives, in compliance, and contributing measurable qualified traffic.
A documented acquisition model forecasts cost per acquisition and revenue by channel accurately enough to justify a materially larger paid budget.
Compensation
At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third-party salary aggregator to calculate what we believe to be competitive pay based on role, location, and cost of living. We also have a no-negotiation policy to ensure we are paying staff equitably across roles. Read more about our compensation philosophy
here
. Unless otherwise noted, the benefits stipend may be used to cover benefits or taken as additional taxable income.
This role is fully remote, so if you are not based in Kenya, the US, or the UK, we will share an estimated salary benchmark for the country you are based in during the hiring process.
United States
Base Salary:
$99,940
Bonus at Target Performance:
10%
Annual Benefits Stipend:
$21,393
United Kingdom
Base Salary:
£66,150
Bonus at Target Performance:
10%
Annual Benefits Stipend:
£2,760
Kenya
Base Salary:
$65,000
Bonus at Target Performance:
10%
Annual Benefits Stipend:
$8,454
#LI-REMOTE
Working at GiveDirectly
GiveDirectly is an Equal Opportunity Employer. All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.
Flagging for US applicants:
We invite you to "
Know Your Rights
" as an applicant.
Commitment to Safeguarding
As a global organization working with communities to eliminate extreme poverty, GiveDirectly takes the safeguarding of its recipients, staff, and partners seriously. To that end, GiveDirectly is a member of the
Misconduct Disclosure Scheme
, and will systematically check with previous employers about any abuse or misconduct related matters involving potential new hires. We may also employ other robust pre-hire screens, including in-depth reference checks, criminal background checks, and sanctions screens.
These efforts help us continue to build and maintain trust with the communities we work with, and prevent abuse to our recipients and staff.
**GD is committed to observing all local, national and international laws that protect people and basic human rights of all. GD is committed to a policy of “zero tolerance when it comes to preventing, reporting, or responding to any form of abuse or exploitation.” and expects anyone who works for GD to uphold the protection and safeguarding of our recipients as a priority.**
Reasonable Accommodations
We are committed to fostering an inclusive and accessible work environment. If you require any accommodations during the application or interview process, or to perform the essential functions of the role, please email us at careers@givedirectly.org with the email subject “Accommodation Needed”. We will work with you to ensure reasonable accommodations are made to support your needs.
Want to put your best foot forward on your GiveDirectly application?
Take a look at our
Candidate Application Prep Guide
!
Referrals
Know the right person for this role? Please consider
referring them
. We offer a reward of $3,000 for a Senior Manager or above role, and $500 for a Manager role, paid if we end up hiring your referral. Thank you for sending great people our way!
УдалённоThis role is fully remote but must overlap with an East Africa timezone by at least 3 hours
• Разрабатывать и реализовывать стратегию присутствия бренда в социальных сетях. • Планировать и создавать контент для разных площадок: посты, Stories, Reels, короткие видео, мемы, live-контент.
Location: Bangalore, India
Workplace: remote
Turn strategy into results. You'll own ad campaigns end-to-end — launching, optimizing, and troubleshooting across platforms — while turning data into insights that sharpen every next move. This is where precision meets impact.
Be the Architect of Campaigns:
Take the lead in executing and managing ad campaigns across multiple platforms, ensuring they resonate with our audience and deliver results.
Unlock Insights:
Prepare in-depth reports and metrics that not only showcase campaign performance but also offer actionable insights and recommendations for continuous optimization.
Problem Solver Extraordinaire:
Troubleshoot and resolve any ad serving or performance issues, keeping campaigns on track and clients happy.
Dashboard Management:
Update and maintain engaging dashboards that track the progress of campaigns, monitor key performance indicators (KPIs), and spotlight areas for improvement.
Collaborate and Conquer:
Work closely with senior managers and team leads, providing support to streamline workflows and drive the team's success.
Experience:
At least 2-3 years in a media or digital agency, where you've honed your skills in a fast-paced environment.
DSP Expertise:
Proficiency in DV360, The Trade Desk, Amazon DSP, other DSPs. Candidates from performance marketing platforms backgrounds can also be considered if they have the motivation to learn programmatic.
Analytical Mindset:
A knack for crunching numbers paired with an intuitive approach to problem-solving.
Team Spirit:
You're a collaborative team player who thrives in a supportive environment.
УдалённоBangalore, India; Candidates from performance marketing platforms backgrounds can also be considered if they have the motivation to learn programmatic
Задачи:
— Запуск и оптимизация кампаний в Meta Ads, TikTok Ads или Google Ads (UAC, PMax, Search)
— Управление ежедневными и ежемесячными бюджетами для достижения целей CPA/ROAS
— Выполнение гипотезно-ориентированных тестов креативов и стратегий
— Анализ данных воронки (GA4, AppsFlyer, BI) для масштабирования успешных кампаний
— Брифинг креативных команд на основе аналитики эффективности
Требования:
— Опыт работы в мобильном user acquisition (iOS и Android) от 2 лет
— Управление рекламным бюджетом свыше $100k в месяц с подтверждённым успехом по CPA
— Навыки работы с AppsFlyer, GA4, трекингом атрибуции и рынками Tier 2/3
— Владение английским языком на уровне B2 и выше
Условия:
— 100% удалённая работа из Кипра
— Полная или частичная занятость с гибким графиком
— Оплата по результатам интервью и тестового задания плюс KPI бонусы
Задачи:
— Написание увлекательных, коротких сценариев для Reels.
— Создание привлекательных текстов для каруселей в Instagram.
— Создание контента полностью на английском языке с современным, естественным стилем.
Требования:
— Подтверждённый опыт написания сценариев для коротких видео (Reels/TikTok/Shorts) и копирайтинга для соцсетей.
— Отличное владение письменным английским языком с современным разговорным тоном.
— Умение разбирать финансовые концепции и подавать их в лёгком, увлекательном формате.
— Портфолио соответствующих работ/сценариев.
Условия:
— Формат: фриланс / оплата за выполненную работу (не полный рабочий день, на постоянной основе).
— Ожидаемый объём: около 15 сценариев для Reels и 5 текстов для каруселей в месяц.
Задачи:
— Руководство командой медиабайеров: постановка целей, контроль выполнения, развитие и мотивация.
— Организация и оптимизация процессов залива трафика через TikTok.
— Генерация и масштабирование доходного трафика с помощью собственной команды байеров.
— Анализ эффективности рекламных кампаний, внедрение новых стратегий и инструментов.
— Взаимодействие с внутренними и внешними партнёрами для достижения KPI.
Требования:
— Опыт управления командой медиабайеров/арбитражников от 3-х лет.
— Глубокое понимание принципов и особенностей работы с трафиком под бинарные опционы.
— Практический опыт работы с TikTok.
— Навыки аналитики, умение быстро принимать решения на основе данных.
— Готовность предоставить пруфы
Условия:
— Удалённый формат работы
— Зп: фикс + %
— Возможность влиять на стратегию направления
— Долгосрочное сотрудничество
Задачи:
— Настраивать, запускать и оптимизировать рекламные кампании;
— Тестировать креативы, таргеты и новые гипотезы;
— Искать рабочие связки и участвовать в их масштабировании;
— Генерировать идеи для креативов и новых подходов;
— Подготавливать кабинеты к запуску: каталоги, языки и другие настройки;
— Вести учёт запусков и выполнять план по своему грейду.
Требования:
— Большое желание развиваться в digital-маркетинге и media buying;
— Теоретическое понимание арбитража трафика;
— Минимальный практический опыт будет большим плюсом;
— Уверенная работа с Google Таблицами и Excel;
— Ответственность, инициативность и полная вовлечённость в работу.
Условия:
— Полностью удалённая работа;
— Рабочая коммуникация ежедневно с 10:00 до 22:00 (UTC+3);
— Фиксированный оклад;
— Выплаты каждые 2 недели в USDT (BEP20);
— Работу рядом с опытными Media Buyer и TL;
— Понятный и быстрый карьерный рост до Media Buyer.
Дополнительно:
— NDA обязателен: оформление по паспортным данным + видео-верификация.
Location: Brazil
About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We are looking for a high-level Media Buyer and Creative Strategist based in Brazil to take full ownership of 17 Meta ad accounts in the high-stakes mortgage and first-time homebuyer lead generation niche. You will be responsible for the entire performance loop: diagnosing funnel issues, architecting creative angles that crush existing controls, and managing significant budgets to drive high-quality SQLs. If you are a data-driven marketer who thinks in terms of business bottom lines rather than just platform metrics, this is your opportunity to lead expansion for a fast-growing team.
Key Responsibilities
Own the end-to-end performance of 17 Meta ad accounts, focusing on lead generation for the mortgage industry
Lead the creative strategy process by originating ad angles, hooks, and scripts that outperform current controls
Diagnose performance bottlenecks by analyzing the interplay between CPL, CTR, CVR, and CAC to determine if the issue lies in the offer, the funnel, or the creative
Write comprehensive creative briefs and manage the production workflow independently
Lead client-facing calls in English, presenting data, insights, and strategic pivots with confidence
Manage daily optimizations, scaling successful campaigns, and maintaining strict cost-per-booked-call targets
Work synchronously with the US-based team during Pacific Standard Time hours
Requirements
3+ years hands-on Meta Ads experience, ideally agency or multi-brand.
Must be based in Brazil
Proven ownership of campaign performance and business results, not just setup/optimization.
Background in lead generation, service-based businesses, agencies, or info products.
Experienced managing multiple accounts simultaneously.
Strong Meta Ads expertise, including testing, optimization, creative angles, hooks, and concepts.
Proven ability to beat existing controls with new creative strategies, backed by measurable results.
Able to diagnose whether performance issues stem from the offer, funnel, creative, audience, or campaign structure.
Strong understanding of CPL, CTR, CVR, CAC, cost per booked call, and cost per SQL.
Must be able to interpret performance data and explain the next action, not simply report metrics.
Benefits
💰 Competitive salary: Tailored based on skillset and experience
🌎 Fully remote: Work from anywhere with a flexible schedule.
🚀 Growth-oriented environment: Join a young, creative, and fast-scaling marketing team.
🎨 Creative freedom: Work on innovative campaigns for diverse clients.
About the Role
We’re a fast-growing team looking for bilingual (English and French) social media professionals who enjoy engaging in online conversations, creating content that connects, and helping foster digital communities that are safe and welcoming.
We’re looking for team members who are available to work a mix of the following shifts (including weekends):
Days: 8AM–4PM North American Central Time
Evenings: 4PM–12AM North American Central Time
Overnights: 12AM–8AM North American Central Time
This role requires flexibility to work a variety of shifts, including evenings and weekends.
Advanced proficiency in English is essential, in addition to French, as this role involves managing English and French-speaking content/accounts and collaborating closely with global teams.
What You’ll Be Doing
— Moderate and respond to comments across client social channels using their unique brand voice
— Write thoughtful, engaging content to spark conversations and drive engagement
— Help maintain online communities that are safe, respectful, and aligned with client guidelines
— Escalate issues, insights, or trends to the internal team when needed
— Build a strong understanding of client brands, including their strategy, tone, and audience
What You Bring to the Table
— Strong written communication skills (spelling, grammar, clarity) in English and French with strong cultural awareness
— Experience managing social platforms, specifically moderating and engaging
— Ability to write for brands and adapt tone for different audiences
— Familiarity with all major social platforms such as Facebook (account use may be required depending on client needs)
— Ability to engage with a variety of content topics (e.g., tech, retail, food, hospitality, tourism, health, pharma)
— Strong organizational skills, reliability, and excellent customer service instincts
— Access to reliable, high-speed internet suitable for remote work
Why Work With Us
— 100% remote from day one
— Be part of a creative, supportive, and collaborative team
— Work with exciting global brands
— Contribute to a people-first culture that values authenticity and inclusion
Salary and Benefits
The hourly pay range for this position is $10.57 to $17.13 USD or the minimum wage in your state or province of residence - whichever is higher.
Actual hourly pay within the hourly range will be based on a variety of factors including relevant experience, knowledge, and skills.
A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all hourly employees working a minimum of 22 hours a week.
Задачи:
— Запускать, масштабировать и оптимизировать рекламные кампании в Facebook;
— Закупать трафик на iGaming-офферы;
— Искать и тестировать новые связки, креативы, аудитории и подходы;
— Анализировать показатели кампаний и повышать их эффективность.
Требования:
— Успешный опыт закупки трафика через Facebook Ads;
— Опыт работы с вертикалью iGaming;
— Умение масштабировать прибыльные кампании и работать с большими бюджетами;
— Понимание метрик, аналитики и процессов оптимизации.
Условия:
— Полностью удаленная работа;
— Гибкий график;
— Возможность работать в сильной AdTech-команде над прибыльным продуктом.
Вакансия Team Lead Media Buyer с опытом работы с TG ADS и TikTok Ads в сфере бинарных опционов. Работа удалённая с зарплатой от $1500 до $10 000 в месяц.
Требования:
— Практический опыт работы с выбранными источниками от 12 месяцев.
— Наличие свежих кейсов за последние месяцы.
— Опыт работы с Tier-1 странами не обязателен, но будет преимуществом.
— Умение создавать и адаптировать конвертящие креативы, включая работу с ИИ.
— Уверенное понимание алгоритмов модерации и механик масштабирования кампаний на выбранных площадках (для Twitter — умение работать с агентскими аккаунтами и обходить жесткую модерацию X).
— Умение находить, тестировать и масштабировать профитные связки.
— Подтвержденный личный дневной спенд от $500.
Задачи:
— Полный цикл запуска: запуск, ведение, оптимизация и масштабирование рекламных кампаний.
— Поиск профитных связок и прохождение модерации платформы.
— Контроль качества трафика и ключевых метрик эффективности рекламных кампаний.
— Ежедневное взаимодействие с отделом продаж.
Условия:
— Гибкие форматы оплаты: KPI + % от результата или фикс + % от спенда (обсуждается индивидуально под источник работы).
— Полностью удалённый формат.
— Стартовый спенд от $1 000/day с возможностью масштабирования до $5 000/day.
— Возможность быстрого роста дохода вместе с ростом результатов.
Вимоги:
— Досвід роботи саме з TikTok Ads від 1 року
— Актуальний досвід у вертикалі Gambling
— Досвід роботи з Tier-1 GEO, пріоритет — Germany та Spain
— Daily spend від $500
— Вміння самостійно запускати, аналізувати та масштабувати рекламні кампанії
