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Location: United States Workplace: remote About Lyra Health Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions. Responsibilities Build and Maintain Scaled Marketing Operating Models: Design and own repeatable operating models and marketing frameworks that enable high-quality engagement programs to be delivered consistently across commercial and large  customers. Develop Member Engagement Playbooks: Create standardized engagement playbooks and B2B2C marketing strategies tied to size of customer, industry, tenure, and product configuration  that Customer Marketing Managers and Customer Success teams can deploy without building from scratch each time. Drive Registration and Utilization at Scale: Partner with Member Marketing, CS, Workforce Transformation, Creative, Operations, and Analytics teams to build automated, trigger-based communication programs that lift member registration and utilization across the full customer base. Standardize Assets and Toolkits: Oversee the development of a library of customizable, on-brand marketing assets and toolkits, partnering closely with Creative Design and Content teams. Measurement and Continuous Improvement: Work with analytics to design tracking methodology, and reporting to evaluate the performance of scaled programs, using data to identify what to test, refine, retire, or expand. Process and Systems Ownership: Own and evolve the marketing templates, tools, workflows, and systems that allow engagement marketing to operate efficiently at scale as the customer base grows. Qualifications Experience: 5+ years in marketing, including experience building, standardizing, or scaling marketing programs across multiple customer segments or accounts; B2B2C or consumer health experience a plus. Systems and Process Thinking: Demonstrated ability to design scalable processes, playbooks, and operating models — not just execute one-off campaigns. Data-Driven: Analytical mindset with experience using data to evaluate program performance across many accounts simultaneously and translate insights into scaled marketing recommendations and high performance. Cross-Functional Collaboration: Proven track record of working effectively across Marketing, Customer Success, Operations, and Analytics teams to build and ship solutions. . Communication Skills: Excellent written, verbal, and presentation skills, with the ability to bring diverse stakeholders along as you evolve ways of working and customer marketing activities.. Project Management: Strong organizational skills and demonstrated success managing multiple concurrent initiatives. Technical Tools: Familiarity with Salesforce, Gainsight, Highspot, and/or Jira required. Adaptability: Comfortable operating with a good deal of latitude, exercising judgment in selecting the right methods and techniques as priorities evolve. "We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.   By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra.  We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR.  Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives.  If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form.  This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact globaldpo@lyrahealth.com. For more information about how we use and retain your information, please see our Workforce Privacy Notice." As a full-time Engagement Marketing Lead, you will be employed by Lyra Health, Inc. The anticipated annual base salary range for this full-time position is $95,000 to $131,000. The base range is determined by role and level, and placement within the range will depend on a number of job-related factors, including but not limited to your skills, qualifications, experience and location. This role may also be eligible for discretionary bonuses. Annual salary is only one part of an employee’s total compensation package at Lyra. We also offer generous benefits that include:  Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) Lyra for Lyrians; coaching and therapy services Equity in the company through discretionary restricted stock units Competitive time off with pay policies including vacation, sick days, and company holidays Paid parental leave  401K with up to 3% matching Monthly tech allowance We like to spread joy throughout the year with well-being perks and activities, surprise swag, regular community celebration…and more!   We can’t wait to meet you.

We’re actively recruiting a Senior CRM Manager as we continue to scale at M-KOPA. You’ll drive the conversion growth that turns customers into long-term, high-value ones, creating financial inclusion for Africa’s traditionally excluded.

– Создавать контент: Reels, посты, карусели. – Ежедневно оформлять Stories: лайфстайл, экспертный контент, разборы.

Location: Remote in AMER Location: This is a 100% remote role open to those based in the United States. Preference is for candidates based in Eastern Timezone. About the job Testlio’s fully managed crowdsourced testing platform, powered by our proprietary intelligence technology - LeoAI EngineTM, integrates expert, on-demand testers directly into your release process. Ship faster and more confidently with global coverage across 600,000+ devices, 800+ payment methods, 150+ countries, and 100+ languages. To learn more, visit testlio.com . We are hiring a Field Marketing Manager to serve as the critical strategic bridge between Marketing and our high-performing Sales team. In this high-impact role, you will take end-to-end ownership of planning and executing major conference experiences, regional customer events, and targeted multi-channel Account Based Marketing programs that drive pipeline across our highest-priority enterprise accounts. Reporting directly to the Chief Marketing Officer, your operational rigor, creative storytelling, and sales-first partnership will directly expand Testlio’s commercial footprint. What would your day look like? ABM & Sales Alignment: Ongoing targeted campaigns, customized sales support, strategic account engagement, and pipeline acceleration. This person should be a true extension of Sales. Events & Webinars: Full ownership of planning, promotion, and execution of webinars, regional dinners, executive experiences, partner activations, and conferences. Exhibited Conferences: Approximately 4–6 annually, including creative booth design, selecting and sourcing merchandise, brand messaging, vendors, logistics, and onsite execution. Travel: Expected to attend events where Testlio is exhibiting, as well as select major local and regional events to support Sales and ensure successful execution. CAB: Support Customer Advisory Board experiences in partnership with Sales, Product, and Customer Success. Revenue Accountability: Track engagement, qualified opportunities, pipeline contribution, and ROI. Ideal Candidate: Creative, resourceful, AI-forward, extremely detail-oriented, and someone who genuinely loves rolling up their sleeves and executing. What do you need to succeed? Technical Skills 5+ years of demonstrated experience in B2B field marketing, event management, and Account-Based Marketing (ABM) within SaaS, technology, or enterprise tech-enabled services. Proven track record of managing end-to-end logistics, vendor contracts, budgets, and pre/post-event marketing for major exhibited conferences and executive roundtables. Hands-on proficiency with CRM and marketing automation platforms, specifically HubSpot and Salesforce, to manage campaigns, lead routing, and pipeline reporting. Demonstrated ability to measure program performance, track multi-touch attribution, and evaluate ROI and downstream pipeline conversion. Familiarity with enterprise ABM and intelligence platforms (e.g., 6sense, Demandbase, or similar intent data tools) and modern event platforms. Experience leveraging generative AI tools to accelerate research, personalization, and campaign workflow efficiency is preferred. Human Skills Strong sales-first orientation: You proactively anticipate sales needs, communicate with empathy, and take genuine pride in empowering sellers to succeed. High ownership and initiative: You independently identify opportunities, manage complex cross-functional timelines, and ensure critical details never fall through the cracks. Exceptional communication and storytelling: You articulate value propositions clearly across written, verbal, and visual formats to engage executive-level audiences. Cross-functional collaboration: You build trusted working relationships across Sales, Marketing, and RevOps, fostering alignment around shared revenue goals. Adaptability and calm execution: You remain organized, solution-focused, and composed when navigating fast-paced changes and on-site event logistics. Continuous growth mindset: You welcome feedback, experiment with innovative marketing approaches, and continuously refine processes to elevate results. Why will you love this job? Drive high-visibility revenue impact: You will lead high-touch field marketing and bespoke ABM programs that directly generate qualified enterprise opportunities, partnering closely with an agile, AI-forward team where your strategic ideas translate into measurable commercial growth. Full ownership and creative freedom: From designing interactive booth experiences at major industry summits to executing personalized account campaigns for Fortune 500 prospects, you have the autonomy to test, build, and scale world-class engagement playbooks. Why will you love being a part of Testlio? Great Culture : Testlio is a female-founded company, and half of our team identifies as women. We’re proud of our inclusive, purpose-driven culture where people genuinely enjoy collaborating. As part of our team (we call ourselves TestLions), you’ll help create exceptional digital experiences for our customers, while also contributing to our freelance network. Remote Work : Our culture is built around remote work. We’ve created systems to allow us to successfully work together asynchronously as a fully remote and globally distributed team . Testlio provides the tools and guidance for everyone to succeed in their careers in a fully remote setting. Our working style encourages everyone to make decisions, communicate effectively, and work at a sustainable pace. Investment in You : Your growth and well-being matter to us. You’ll have flexible paid time off—including national holidays, personal days, and sick days—plus stock options so you can grow with Testlio. We also provide a $300 annual learning stipend to support your personal and professional development. Winning Business : Testlio is growing, profitable, and cash-strong. We are leading our industry with exceptional clients who provide us with a high NPS score and a 4.7 rating on G2. Our business model is global, enterprise, and subscription-based. Several of our largest clients have been with us for 7+ years, and many spend $500K+/year with Testlio. What is the application process? At Testlio, we aim to hire individuals who are excited about their role, thrive in a fully remote environment, and have strong long-term potential with our team. Because we are a fully distributed company, our interview process includes conversations with several team members so you can get a well-rounded understanding of the role, the people you’ll work with, and how we collaborate. As a result, our interview process typically takes 3–4 weeks to complete. Interview Process: Application Recruiter interview Team and Stakeholder interviews Reference checks Offer & background check Diversity and Inclusion Testlio is an equal-opportunity employer deeply committed to creating an inclusive environment for people of all backgrounds and identities. We are female-founded, and 46% of our team members identify as women. For more information, see the DEI section of our website. #LI-REMOTE

Location: (Multiple States), United Kingdom About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement

Location: (Multiple States), Germany About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement

Location: (Multiple States), France About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement

Location: (Multiple States), Ireland About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement

Location: (Multiple States), Spain About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement

Location: (Multiple States), Portugal About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement

Location: (Multiple States), Netherlands About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement

Location: Remote Workplace: Remote More than 30,000 subscription apps run on Adapty: $5B in revenue tracked, 4B users served, 80B API calls a month. That's one of the richest datasets in the app economy. Our mission is simple: make apps rich. We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide. WHY THIS ROLE MATTERS Adapty's Flow & Paywall Builder lets app teams generate onboarding flows and paywalls with AI, test them, and ship without an App Store release. In 2026, Adapty split marketing by product, and the Builder got its own small GTM team, budget, and targets. The goal: make it the first builder app teams think of when they want to change a paywall without waiting for a release. You'll lead that. You own positioning, the funnel from first touch to a lead from our target list, and every campaign and launch in between. You set priorities for a content marketer and a designer, run paid with a performance marketer, and hand leads to SDR and Sales. Small team, fast tests, clear numbers. WHAT YOU'LL DO - Own the Builder's positioning: find the hooks that win with the people who run onboarding and paywalls, test them in market, hand the winners to the website team - Build and run the funnel to a lead: ABM on our target list, paid, webinars, events, lead magnets - Run every campaign as a bet: a hypothesis and a lead target before launch, a result after - Ship every Builder release with a GTM package: messaging, launch comms, product page input, sales enablement - Build the middle of the funnel: comparison and migration pages, case studies, proof - Review the funnel weekly with SDR and make sure leads get worked - Set the quarterly plan and weekly priorities for the content marketer and designer ABOUT YOU - 4+ years in B2B SaaS product or growth marketing, with a lead or pipeline target you owned - You've repositioned a product or a segment and can show what moved - You know conversion at every stage of your funnel and which channel brings the right accounts - You've run account-based campaigns together with SDR or Sales - You write the copy yourself: landing pages, ads, emails - You use AI across your work: research, copy, analysis - Strong written English NICE TO HAVE - Mobile apps, subscriptions, ad tech, MMP or dev tools background - You know paywalls, onboarding and A/B testing from the inside - You've positioned a product against a well-known competitor - You've led a small team or contractors - Hands-on with HubSpot, LinkedIn Ads, or Google Ads WHAT'S IN IT FOR YOU - Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies. - Exceptional compensation directly tied to your results. - Direct communication and ownership. No bureaucracy, no politics, just impact. - Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices. - Professional support. Language learning, sports, health insurance, laptop coverage, and more.

Location: US (EST) Workplace: Remote ABOUT MORPHO Morpho is a leading Decentralized Finance (DeFi) lending protocol backed by a16z crypto, Paradigm, Ribbit Capital, Apollo, Vaneck, Coinbase Ventures, Variant and 50 others to build an open credit network giving anyone, anywhere, access to the best possible terms. Morpho is experiencing exponential adoption, with over billion in deposits on the network and used by institutional clients including Bitwise, Galaxy, and Anchorage Digital and the largest crypto exchanges, such as Coinbase, Binance, and Kraken. Now, Morpho is scaling its team of contributors to establish itself as the open credit network, not just of DeFi, but of the world.   WHY MORPHO EXISTS Everyone has the potential to build something great for the world. But fulfilling that ambition almost always requires more: people willing to trust you with their capital. Yet access to capital still depends on where you live, who you know, and which institutions are willing to trust you. Even when capital is available, it sits fragmented across disconnected networks and hidden behind intermediaries. The result is a system that fails most of the people it should serve. Borrowers overpay. Lenders earn less than they should. Many are shut out entirely, not because they are unworthy of credit, but because today's infrastructure was never built to connect them. Morpho exists to solve this. Full article here https://morpho.org/blog/why-morpho-exists/. LOCATION Hybrid, New York or US Remote (ET timezone). ROLE Morpho's story is still told mostly inside crypto. This role owns the communications function end to end and makes Morpho a recognised voice across fintech, traditional finance, investors, and financial media. It is a senior individual contributor role, not a people-management role: you set the direction and execute it yourself, using existing colleagues, agencies, and AI as leverage. RESPONSIBILITIES - Own Morpho's communications strategy, priorities, narratives, and standards across channels, so every announcement ladders up to business objectives rather than reacting to the news cycle. - Build Morpho's recognition beyond crypto through thought leadership, strategic writing, and media relationships across fintech, traditional finance, and the financial press. - Shape communications with partners, financial institutions, and investors to advance GTM priorities and strengthen strategic relationships. - Lead competitive positioning and communications around public criticism, regulatory and policy issues, and reputational crises, working closely with leadership and legal. - Decide what Morpho says, to whom, and when: read the room, anticipate how messages will land, and advise the CEO and leadership on sensitive calls. - Deliver high-impact communications initiatives hands-on, using existing team capabilities, external agencies, and AI to multiply your output without a large team. WHAT SUCCESS LOOKS LIKE FIRST 30 DAYS You understand Morpho's business, priorities, competitive landscape, and audiences, and have working relationships with leadership, GTM, legal, policy, and marketing. You have assessed current communications, named the biggest narrative gaps and reputational risks, and set initial priorities. FIRST 3 MONTHS A coherent communications strategy is in place with defined narratives, priority audiences, and an actionable plan. Proactive initiatives aimed at fintech, traditional finance, institutional, and investor audiences are live, internal stakeholders and agencies are aligned on consistent messaging, and the quality of strategic writing has visibly risen. FIRST 6 MONTHS Morpho has measurable visibility and coverage among financial audiences beyond crypto. The CEO and marketing leadership seek you out on complex or sensitive calls, you lead crisis and reputational situations with minimal oversight, and competitive, regulatory, investor, and partner communications are established capabilities. MUST HAVE SKILLS & EXPERIENCE - 7+ years experience in communications and/or a clear track record owning a communications function (strategy, PR, executive, investor, and crisis communications) at a scaled fintech, financial services company, or high-growth technology company - Exceptional writer and storyteller who turns complex ideas into clear, persuasive narratives tailored to different audiences - Regulatory and crisis communications experience: navigating sensitive regulatory issues, public criticism, or reputational risk - Strong business and financial acumen, able to understand complex business models and translate them into effective communications - Understands what makes a story newsworthy and how to build credibility with audiences outside your existing circles - Skilled at using AI to multiply personal capacity and execution speed without compromising judgment or quality - Strong ownership and autonomy: identifies opportunities and risks and acts on them without being told - Comfort operating in fast-changing, ambiguous contexts across time zones and shifting priorities - Clear and crisp async communication - Low ego: collaborative, open to feedback, and willing to roll up your sleeves regardless of seniority PERKS & BENEFITS We design benefits around deep work and growth, so you can do the best work of your career. Expect fair, top-tier compensation, real flexibility, time together in Paris, great health coverage, and support to keep learning.   EQUAL OPPORTUNITY We welcome applicants from all backgrounds and hire based on talent, potential, and values alignment.

• исследовать аудиторию, конкурентов, рынок и тренды; • проводить глубинные интервью и опросы;

— Актуальный опыт работы по CPA-модели; — Свежий опыт залива (не более 2-х месяцев назад);

Сейчас в ищем в нашу команду Account Manager для работы с крупными клиентами (сегменты fmcg, retail & beauty, включая известный иностранный бренд). • Проактивность, структурность мышления, внимание к деталям и умение четко доносить мысли.

The Paid Media Manager will work closely with our Director of Paid Strategy to continually optimise paid campaign performance across different channels for internal and external stakeholders. Planning, managing and implementing digital campaigns across key paid channels, with a main focus on TikTok and Meta.

— разрабатывать и реализовывать PR-стратегии игровых проектов; — развивать добавления в списки желаемого Steam, Epic Games Store и других площадок;