SEO-специалист вакансии

Основная задача - находить, тестировать и масштабировать SEO-связки, которые приводят не только органический трафик, но и FTD, депозиты и прибыль. • практический опыт в SEO и умение самостоятельно запускать и развивать сайты;

— Настройка и анализ контекстной рекламы (Яндекс Директ, Google Ads). — Разработка рекламных объявлений.

Проверять сайты и страницы перед публикацией по чек-листам. Анализировать контент, заголовки, дискрипшн и внутреннюю перелинковку.

Опыт работы с ПС Google в регионах CIS или LATAM. Понимать особенности SEO-продвижения и работы с поисковой выдачей в указанных регионах в iGaming сегменте.

🔸Глубокий анализ SERP и стратегий конкурентов. 🔸Сбор, кластеризация и работа с семантикой.

🟢 Разрабатывать и вести SEO-стратегии под несколько GEO и доменов. 🟢 Проводить SEO-аудиты и определять приоритеты для роста.

Location: Cluj-Napoca, Romania Workplace: hybrid About Adapt   Adapt, a Welo Global brand, is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.     Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions. Overview At Welo, an SEO Account Specialist leads strategic SEO initiatives across a diverse portfolio of global clients. You’ll leverage technical expertise and a data-driven mindset to develop, execute, and optimise comprehensive SEO strategies that drive measurable business outcomes. Job Description Develop and contribute to comprehensive SEO strategies, including technical audits, content optimisation, and off-site initiatives. Oversee SEO performance tracking and deliver actionable insights through advanced reporting. Collaborate cross-functionally with content, development, and localisation teams to implement SEO best practices. Help identify opportunities to further improve efficiency or quality of work delivered. Own the day-to-day delivery of SEO work against customer objectives. Lead comprehensive SEO audits, identifying and addressing technical issues. Manage and optimise on-page and off-page SEO campaigns. Develop and execute advanced keyword strategies for content optimisation. Oversee and refine link-building strategies to enhance domain authority. Analyse and report on SEO performance metrics, providing actionable insights. Stay updated with the latest SEO trends and algorithm changes. Required experience and background Ideally 2+ years experience in SEO. Any prior exposure to other digital marketing channels is a plus. Ability to work collaboratively with cross-functional teams. Up-to-date knowledge of SEO trends and algorithm changes. Advocate and demonstrable impact on insights and delivery. Ideal Skillset Ability to conduct comprehensive SEO audits and competitive analysis. Experience in leading SEO projects and initiatives. Strong data analysis skills to derive actionable insights and optimise strategies. Experience in developing and executing advanced keyword strategies.

• Проводить базовые SEO-аудиты по чек-листам. • Работать с Google Search Console, Google Analytics, Screaming Frog, Ahrefs и др.

— анализировать выдачу и данные; — находить точки роста и собирать семантику;

Location: United States Workplace: Remote 1Password is growing. We’ve surpassed $500M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing. About 1Password At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work. If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future. We’re looking for a Senior Technical SEO Analyst to improve the technical foundations that help 1Password.com http://1Password.com attract qualified audiences, support conversion, and build category authority across consumer, product-led growth (PLG), and enterprise experiences. This is a hands-on individual contributor role for someone who moves beyond audits to diagnose root causes, recommend practical solutions, implement changes, and partner with Web Engineering when improvements require code or platform development. Reporting to the Senior Manager, SEO and GEO. On the Marketing team, we’re growing our AI capability together and redesigning how work gets done. We’ve built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights fasterso we can spend more time on what’s most important: performance, judgement, and driving the future of 1Password. This is a remote opportunity the US. What we're looking for: • 4+ years of hands-on technical SEO experience on a complex software as a service (SaaS), enterprise, international, or multi-audience website. • Strong knowledge of crawling, indexing, rendering, canonicals, redirects, sitemaps, robots directives, structured data, JavaScript SEO, Core Web Vitals, internal linking, and international SEO. • Experience moving from technical diagnosis to implementation through content management system (CMS) changes, engineering requirements, release quality assurance (QA), and measurement. • Experience with an enterprise or headless CMS, including content models, publishing workflows, governance, and data quality. • Experience supporting a domain, CMS, platform, or acquired-site migration. • Strong analytical judgment and working knowledge of Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), JavaScript, crawl tools, Google Search Console, web analytics, and monitoring systems. • Clear communication and cross-functional project leadership, including the judgment to make day-to-day decisions independently and bring forward recommendations on broader decisions. Experience with Contentful, Vercel, Next.js, GitHub, GitLab, server-log analysis, observability, automated testing, workflow automation, cybersecurity, developer products, or a global website serving both business and consumer audiences is a plus. What you can expect: • Monitor and improve crawlability, indexation, rendering, site performance, structured data, internal linking, and international SEO. • Diagnose complex technical issues and recommend priorities based on impact, effort, risk, dependencies, and business goals. • Implement changes in the CMS and partner with Web Engineering on technical SEO requirements, acceptance criteria, and release QA. • Lead defined technical SEO workstreams for migrations and major site changes, including redirect planning, launch monitoring, and post-launch remediation. • Maintain agreed taxonomy, structured-content, internal-linking, and data-quality systems that support scalable content discovery. • Build monitoring, dashboards, alerts, and repeatable processes using crawl, search, analytics, log, and CMS data. • Use artificial intelligence (AI), scripts, application programming interfaces (APIs), and automation to scale technical analysis, quality assurance, and repeatable fixes with appropriate human oversight. USA-based roles only: The annual base salary for this role is between $88,000 USD and $123,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. This posting is for an existing vacancy. Our culture At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone https://blog.1password.com/inside-the-culture-powering-1passwords-next-chapter/. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. How we work with AI We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password. This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process. To us, this means we do ask that you join live interviews without using AI tools so we can get to know how you communicate, solve problems, and collaborate with others. Our approach to remote work We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events. What we offer We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: Health and wellbeing 👶 Maternity and parental leave top-up programs 🩺 Competitive health benefits 🏝 Generous PTO policy Growth and future 📈 RSU program for most employees 💸 Retirement matching program 🔑 Free 1Password account Community 🤝 Paid volunteer days 🏆 Peer-to-peer recognition through Bonusly 🌎 Remote-first work environment *Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting. You belong here. 1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love. Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs. Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you. Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law. 1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here https://www.ashbyhq.com/downloadables/ashby-bias-audit-08-2024.pdf for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form https://jobs.ashbyhq.com/1password/automation-notice. For additional information see our Candidate Privacy Notice https://1password.com/files/candidate-privacy-notice.pdf.

Семантика: сбор и кластеризация запросов, распределение по страницам, поиск недостающих страниц и возможностей для расширения сайта. SEO-аудит: анализ технического состояния сайта, индексации, структуры, внутренней перелинковки и оптимизации страниц.

— проводить SEO-аудит сайта и находить точки роста; — анализировать поисковый трафик, позиции, конкурентов и запросы;

— самостоятельно разрабатывать и реализовывать SEO-стратегию. — увеличивать органический трафик в Яндексе и Google.

— технический и коммерческий SEO-аудит; — семантика, кластеризация, структура каталога, перелинковка;

Что предстоит делать Анализировать поисковый спрос, SERP, конкурентов, ключевые запросы и особенности разных GEO. Находить перспективные ключи, бренды и направления для запуска.

— вести технический SEO-бэклог: проводить аудит и доработку существующих разделов и шаблонов, внедрять и исправлять микроразметку на действующих страницах, устранять проблемы с индексацией, дублями, редиректами и скоростью; У тебя сильная техническая база в SEO: знаешь, как Google и Яндекс сканируют, рендерят и индексируют JS-сайты (SSR/CSR, исходный HTML).

▫️Регистрировать и вести пачки Яндекс-аккаунтов (почты, номера, прокси). ▫️На каждый сайт: счётчик Метрики, проверка что данные идут.

🔸Разрабатывать и реализовывать стратегии внешнего продвижения под разные проекты и гео. 🔸Анализировать ссылочные профили проектов и конкурентов.