Маркетинг и креатив вакансии - удалённо

— анализ рынка и конкурентов; — участие в разработке маркетинговых стратегий;

4–6+ лет опыта в performance-креативах; кейс с цифрами: креативы при конкретном спенде, как рос win rate, где были топ-перформером;

Location: Remote About us OpenZeppelin is the security standard onchain finance is built on. Founded in 2015, our mission is to accelerate the world's transition to an open financial system, built on open standards and secured by rigorous research. Our open-source Contract Libraries have facilitated over $35 trillion in onchain value and are used by 10 of the top 10 tokenized money market funds and 9 of the top 10 stablecoins by market cap. We combine AI-native security tooling with deep research and a decade of audit expertise to support leading institutions and crypto-native teams shaping the next generation of digital assets like DTCC, Fidelity, Coinbase, Uniswap, Aave, the Ethereum Foundation, and many more across the full secure development lifecycle. Please note: Always refer to OpenZeppelin's official job page for the most accurate information about our open roles, as we have seen multiple third party job sites posting inaccurate information. The Marketing Team The Marketing Team at OpenZeppelin drives awareness and adoption across every product and service we ship, from the flagship OpenZeppelin Contracts Libraries to security audits, developer tooling, and solutions for financial institutions. Working hand-in-hand with Product, Design, Sales, and Open Source Engineering, the team owns messaging, go-to-market strategy, content, and events that position OpenZeppelin as the security standard for onchain finance. What you'll be doing As OpenZeppelin’s Senior Product Marketer for Financial Services, you will own how we position, launch, and sell our solutions to banks, asset managers, and financial market infrastructures. You will lead the go-to-market for new institutional solutions, from positioning through launch and adoption, and make sure Sales has what it needs to win. You will work AI-native by default: building the workflows, agents, and tools that let you research faster, create better content, and give Sales assets that adapt to every account instead of going stale. You will Own positioning and messaging for our institutional solutions, defining value propositions, differentiators, and messaging by use case and buyer persona. Lead product launches for new institutional solutions, from launch plans and timelines through announcement, assets, and post-launch adoption. Enable Sales with AI-native assets: sales kits, pitch narratives, one-pagers, battlecards, and evaluation materials built to be customized per account and kept current, not static decks. Run AI-powered competitive and market intelligence by building workflows that track competitors, regulatory developments, and industry news, and turn them into actionable insights for Sales, Product, and leadership. Build use-case and solution pages directly in our CMS, explaining clearly what we offer, who it is for, and why it matters. Support early adopter and design partner programs, shaping the materials and narrative that turn institutional interest into qualified opportunities. Contribute to institutional content, including research reports, thought leadership, and newsletter topics, using AI workflows to research, draft, and repurpose efficiently. Create light social media content when valuable content or launches go live, in coordination with the wider Marketing team. Close the loop with the product owners by bringing customer and market feedback into roadmap and packaging discussions. Measure what matters by defining launch and adoption metrics and reporting on results. Location All positions at OpenZeppelin are 100% remote, however you should be located between UTC-5 and UTC+2 to be seriously considered for this position. You have 3+ years in product marketing at companies selling to institutions: financial services, digital asset service providers, or blockchain companies with an institutional customer base. A proven track record of marketing to banks, asset managers, or market infrastructures at a company that actually won their business. You already know what these buyers want, how they evaluate, and what makes them move. An AI-native way of working. You build and use AI workflows daily for content creation, research, competitive monitoring, and sales assets, and can show examples of what you’ve built. A solid understanding of digital asset and tokenization use cases, such as tokenized deposits, money market funds, repo, and stablecoins. Exceptional writing skills, with the ability to make complex technical and regulatory topics clear and credible for senior audiences. Experience working closely with Sales and Product to turn strategy into assets that are actually used in deals. Strong project management skills and comfort working through compliance and approval processes. A self-driven, collaborative mindset that thrives in dynamic environments. Nice to have Experience in product marketing for services (security, consulting, or professional services), not only software products. Experience building web pages through a headless CMS such as Sanity. Familiarity with blockchain technology and smart contract development. Experience running beta, pilot, or design partner programs. Experience with HubSpot or similar marketing automation tools. Logistics: Our interview process takes place on Zoom and tends to consist of the following stages: Recruiter Interview (30-45 min) Hiring Manager Interview (60 min) Team Interview (45 min) Leadership Interview (30 min) Paid, take-home work test (Lasting up to 10 days) Reference checks Please let us know if you require any accommodations for the interview process, and we’ll do our best to provide assistance. Benefits Meet your teammates at company gatherings around the world 😎 Enjoy the flexibility of fully remote work 🌎 Take the time you need with flexible time off 🏝 Grow your family with 8 weeks of paid leave for primary caregivers, 4 weeks for secondary caregivers, and a one-time $3,600 baby bonus 💙 Build your ideal home office with up to $500 in equipment support 🪑 Stay covered with medical insurance 🏥 Keep growing with learning and development opportunities 🧠 Get a monthly stipend for your preferred co-working space 💻 At OpenZeppelin , we are an equal opportunity employer and we value different perspectives. We are committed to building a diverse workforce. This includes but is not limited to gender, race, sexual orientation, religion, national origin and other characteristics that make each one of us unique. In this uniqueness, we find the most value. Come join us! Use of AI as part of the recruiting process As part of OpenZeppelin’s recruitment process, we may use automated tools, including artificial intelligence, to assist in reviewing applications and assessing candidate qualifications. These tools are used to support our People team by identifying relevant skills and experience, and are not used to make decisions solely by automated means. All hiring decisions involve human review. Any personal data provided as part of your application will be processed in accordance with OpenZeppelin’s Data Privacy Notice . If you have questions about this recruitment process or would like to request human review of your application, please contact us at talent@openzeppelin.com.

Ищем в команду сильного Media Buyer, который умеет работать с Twitter/X как основным источником трафика и имеет актуальный практический опыт в Crypto. ▫️От 6 месяцев практического опыта работы с Twitter/X.

Ищем SMM-специалиста, который умеет работать с ИИ-контентом и связывать его с результатами бизнеса: продажами, возвращением пользователей в сервис и вовлечённостью аудитории.

Запускать и масштабировать рекламные кампании в Facebook Ads. Искать прибыльные связки, тестировать новые подходы и гипотезы.

Plurio is an AI agent that automates media buying on Meta, Google, and TikTok for teams spending $300K–$15M a month, handling daily analysis, optimization calls, and execution directly in ad accounts. The system runs $500M+ per year in ad spend and has grown 5× since March. The AI marketing engineer role involves owning the client's marketing targets and improving metrics by automating media buying. Задачи: — Onboard clients by connecting their full-funnel data and ad accounts, setting business context including unit economics, P&L, products, geos, funnels, and media buying playbook. — Adapt and build automation skills and rules from Plurio's catalog or create new ones as needed, backtesting on historical data before deployment. Rules are deterministic SQL with campaign logic and guardrails. — Explain agent decisions and methodology changes to clients' Heads of UA and CMOs, assist marketers in running the agent, and handle discussions about spend and KPIs. — Standardize successful approaches into reusable templates and methodologies for future clients. Требования: — Managed approximately $500K+/month in ad spend hands-on on one or multiple channels (Meta, Google, TikTok). — Deep understanding of buying mechanics: account structure, optimization events, creative testing thresholds, scaling, burnout, budget allocation, attribution windows. — AI-native with experience automating parts of buying via rules, scripts, or skills in Cursor, Claude, or platform APIs. — Systems thinking: ability to logically chain goals, plan roadmaps, and clearly explain processes. — Client-facing experience communicating with Heads of UA, defending ideas with data and experiments, and maintaining relationships. — Ability to convert proven results into templates and methodologies for scaling. — Strong English communication skills. Условия: — Competitive base salary plus performance bonus based on client results. — Two grades hiring: Middle ($72,000–$96,000/year) and Senior ($102,000–$126,000/year) on-target earnings, gross. — Remote work worldwide within timezones up to UTC+5. — Provided laptop, software, and AI tools including Cursor, Claude, Codex, and shared AI infrastructure. — 50% coverage of relevant educational costs. — Vacation: two weeks twice a year plus holidays. — Employment via Deel contract. Процесс отклика: — Apply via the "Apply for this role" button on the linked page with social media and contacts. — Recruiter contacts within two days. — Calls with leadership and CPO including background, methodology, compensation, math, and AI mechanics. — Presentation of a built project. — Offer.

• Находить AI-креаторов, видеомейкеров и авторов трендов. • Помогать им освоить продукт, опубликовать первые ролики и разобраться в условиях монетизации.

Задачи: — Поиск и оценка инфлюенсеров вручную и с помощью инструментов и баз данных influencer-маркетинга — Работа с TikTok Content Suite для идентификации создателей контента, анализа и мониторинга кампаний — Запуск рекламных кампаний с инфлюенсерами от начала до конца: аутрич, переговоры, брифы, утверждения, доставка контента и отчётность — Генерация креативных концепций и брифов совместно с создателями на основе рыночных и кампанийных инсайтов — Анализ результатов кампаний и эффективности креатива, выявление успешных подходов и предложение улучшений — Взаимодействие с командой платного трафика для адаптации контента создателей под performance-кампании и понимания результатов после запуска Требования: — Опыт 1.5+ года в influencer-маркетинге, партнерствах с создателями, цифровом маркетинге или смежной области — Умение самостоятельно находить, оценивать и коммуницировать с создателями — Владение английским на уровне B1–B2+, русский C1 — Хорошее понимание TikTok, Instagram и YouTube, включая актуальные форматы и тренды создателей — Аналитический склад ума и уверенность в работе с метриками кампаний — Организованность, внимание к деталям и проактивная коммуникация Желательно: — Опыт работы с рынками LATAM, Азии или Африки — Знания в fintech, трейдинге, инвестициях или смежных финансовых продуктах — Базовое понимание платного трафика и использования контента инфлюенсеров в performance-кампаниях Условия: — Конкурентная базовая зарплата с бонусом по KPI — Возможность вести значимые проекты с реальной ответственностью — Надежный бюджет для построения, тестирования и масштабирования сотрудничества — Работа в сферах influencer-маркетинга, YouTube-проектов, специальных активаций и офлайн-мероприятий

— Закупка рекламных размещений у инфлюенсеров; — Работа с Instagram, Telegram и YouTube;

— Самостоятельный запуск и масштабирование связок; — Выстраивание аналитики и юнит-экономики;

— Масштабирование УБТ и платного трафика (TikTok, YouTube, IG Reels); — Создание и ведение сеток аккаунтов (настройка, прогрев);

— Управление командой баинга (FB); — Масштабирование трафика и контроль результатов.

- вести Telegram (дублировать в МАКС): контент-план, посты, сторис. - Опыт ведения соцсетей/экспертного блога.

• Поиск, привлечение и онбординг партнеров под целевые рынки Tier-3: вебмастеров, медиабаинг-команд, инфлюенсеров, стримеров и локальных агентов. • Системное развитие текущей базы партнеров, максимизация объемов и повышение LTV игроков.

Ищем сильного Senior+ практика, который станет владельцем платного привлечения: кампании, агентство, креативные тесты, новые каналы и экономика.

- Самостоятельно разрабатывать креативные концепции, защищать их перед клиентами на английском и сопровождать реализацию совместно с продюсером и командой.

Задачи: — Запуск и оптимизация рекламных кампаний TikTok Ads в сфере iGaming — Самостоятельное управление запуском кампаний и модерацией рекламы — Масштабирование прибыльных кампаний с акцентом на ROI / ROMI — Тестирование новых креативов, подходов и воронок — Мониторинг показателей CPA, CTR, EPC, FTD и других метрик эффективности — Взаимодействие с креативными и техническими командами Требования: — Подтверждённый практический опыт работы с TikTok Ads в Gambling / iGaming — Недавний опыт запуска рекламных кампаний TikTok Gambling — Умение самостоятельно запускать кампании и управлять модерацией рекламы — Опыт управления бюджетами от $1,000 в день — Опыт работы с GEO Tier-1 / Tier-2 — Успешные кейсы масштабирования прибыльных кампаний — Сильный аналитический и ориентированный на результат склад ума — Опыт с PWA / WebView будет плюсом Условия: — Полностью удалённая работа — Ежедневные бюджеты $3,000–10,000+ — Сильные предложения в Gambling и устоявшаяся инфраструктура — Креативная, аналитическая и техническая поддержка 24/7 — Бонусы за результат до 50% — Быстрое принятие решений и минимальная бюрократия