Sales Effectiveness Manager

Location: Serbia; Poland; Romania; Portugal; Spain; Bulgaria Crystalia Glass LLC is a U.S.-based manufacturer and provider of premium glass solutions, specializing in custom glass partitions for residential, commercial, and institutional projects. We operate a full-cycle model — from design and manufacturing to sales, delivery, and installation. We are strengthening our commercial function and looking for a Sales Effectiveness Manager to raise the quality of every client conversation, from needs discovery to closing and repeat sales. This is a hands-on, senior individual contributor role with no direct reports. Employment Type: Full-time 8.30 am - 5 pm, NY (EST zone). Remote work. B2B contract (sole proprietorship status or corporate entity). Key responsibilities: Analyze performance Review calls and messages, using CRM history and AI, to assess discovery, qualification, value presentation, objection handling and closing, and whether call goals are achieved. Identify the root causes of performance gaps, set development priorities and pass process and CRM issues to the CRM & Sales Operations Manager. Develop the team Run one-to-one and team call reviews, live call observation and product knowledge checks. Build development plans and train sales representatives in needs discovery, value presentation, objection handling, negotiation, closing and repeat sales. Coach team leads to apply shared quality criteria with their teams. Track whether new skills are used in real deals and whether repeated mistakes decline. Sales standards and materials Audit, write and update scripts, objection guides, contact quality criteria and product arguments; pilot them with the team and agree commercial rules with sales leadership. Maintain the team skills map, call scorecard, list of common mistakes and a library of examples and exercises. AI in sales work Build AI workflows for call preparation and role-play practice with feedback against agreed criteria; train the team, monitor usage and maintain instructions and templates. Requirements Experience in sales enablement, sales coaching or sales development in a comparable market. Hands-on experience bringing AI into a sales team’s daily work: building and testing the solution yourself, rolling it out and measuring the result; experience with any specific AI product is not required. Experience with a complex physical product with a long sales cycle. Strong understanding of phone and in-person sales; able to spot mistakes in calls and messages and link them to deal outcomes. Experience training sales reps in needs discovery, value presentation, objection handling, negotiation, closing and repeat sales. Experience coaching reps at different levels, checking that new skills are used in real conversations, and teaching team leads to coach. Experience creating scripts and sales guides that reps can adapt to the client. Confident use of CRM deal history and funnel data. Experience setting measurable improvement goals and checking results against them. Strong analytical skills: compares results fairly and draws careful conclusions from data. Experience driving change through team leads without direct authority; clear writing; strong team player. Fluent English (C1/C2). Nice to have Building an enablement function from scratch. Experience managing a team of sales representatives. Building a sales knowledge base from scratch. Benefits Competitive base salary + performance-based bonuses. Full ownership of the sales enablement function in a fast-growing U.S. company, with the freedom to build it the right way. Direct influence on how the sales team sells, with results visible in everyday conversations and deal outcomes. Hands-on work with AI in real sales processes, not pilots that stay on paper. Joining a highly professional and dynamic team. Exciting experience working with prestigious clients in the US market.