Marketing Communications Manager

Location: Georgia; Serbia; Armenia; Cyprus GoMining runs a portfolio, not a single product: Digital Miners, the GOMINING token, GoMining Card, Simple Earn, Wallet, Miner Wars, Academy, Travel, Launchpad and the VIP programme. Each of them ships, launches and promotes on its own rhythm — and today those messages reach the same user through the same channels without a single owner making sure they add up to one coherent story. That owner is this role. You'll sit at the centre of marketing as the connective layer between product go-to-market, brand, performance, content, CRM, community, design and PR. Half the job is orchestration: owning the communications calendar and running launches end to end, on time, across every channel. The other half is the message: making sure what we say about any product is clear, consistent, on-brand and worth a user's attention. This is a hands-on individual contributor role with company-wide visibility. You will not manage a team — you will manage the flow of work between several of them. What you’ll do Orchestration: own how communication gets made and shipped Own a single, company-wide marketing communications calendar: every product launch, feature release, campaign, promo and announcement in one place, with owners and dates. Build and fix the communications planning process so marketing can absorb a dense flow of product launches without things getting lost between teams. Run launches end to end, covering both product and brand comms. Take the go-to-market input from product marketing leads and turn it into a channel plan: CRM (email, push, in-app inbox), in-product surfaces, community, social, website and blog, app stores, paid support assets, PR, out-of-home. Then drive it to delivery. Write the briefs. Translate business goals into creative and content briefs that designers, motion designers and copywriters can actually execute against, with clear deliverables and deadlines. Be the single window into the design and production team. Prioritise, sequence and unblock requests instead of letting every stakeholder queue separately. Hold the timeline. Chase dependencies across product, legal, compliance and finance so assets are approved and live on the date we committed to. Close the loop: pull post-campaign results with the analytics and CRM teams, run the retro, and turn what you learn into the next brief. Campaigns and partnerships: take the brand beyond its usual channels Plan and run integrated 360 campaigns: one message, the right channels, launched together, on time and to a high standard. Drive special projects and integrations, from concept and partner selection through to production and results. Coordinate ambassador, celebrity, influencer and KOL partnerships, including long-term ambassador programmes with a series of activations, not just one-off placements. Manage the production side: external agencies, creative studios and production houses, timelines, budgets, contracts and usage rights. Coordinate joint communications with partners, collaborations and sponsorships. Support the Brand Director in rolling out the brand refresh across every touchpoint. Message: own what we say and how it sounds Build and maintain the messaging architecture across the portfolio: what each product promises, to whom, in what words, and how the products connect into one proposition. Turn technical and financial mechanics such as mining rewards, tokenomics, cashback, yields and VIP tiers into copy a first-time user understands without a glossary. Own tone of voice and message consistency in practice, not just in a deck: review outgoing communications against brand and messaging guidelines before they ship. Maintain the shared toolkit (messaging docs, key-message one-pagers, FAQ and objection handling, launch templates) so other teams stop reinventing product copy. Write and edit the high-stakes pieces yourself: launch announcements, product pages, campaign concepts, executive and partner-facing materials. Work closely with legal and compliance within the advertising and financial-promotion constraints of each channel and jurisdiction, so approved copy is also compliant copy. Track how competitors and the wider crypto and fintech market communicate, and bring back what’s worth noting. What success looks like First month: the calendar exists and is trusted; every product’s messaging is documented in one place; the brief-to-delivery process is running without you being chased. First 3 months: launches ship on schedule with a full channel set as the default, not the exception; message consistency across channels is visibly better; each launch produces a documented result and a next-step recommendation; the first integrated campaign or partnership project beyond our core channels is live or in production. Requirements 4+ years in marketing communications, integrated campaigns, brand communications or product marketing, either in-house at a tech, fintech, marketplace, consumer app or scale-up, or agency-side with comparable clients. Hands-on experience running integrated 360 campaigns at national or regional scale. Proven end-to-end ownership of multi-channel launches: you can walk us through campaigns you ran from brief to results, and say honestly what worked and what didn’t. Solid understanding of how production works: timelines, external contractors, budgets, approvals and rights clearance. Experience coordinating external agencies, creative studios or production houses. Genuine project management ability: prioritisation, dependency tracking, and working to deadlines and budget across teams you don’t manage. The ability to hold a high creative bar while saying no, moving a date, or telling a senior stakeholder their request is out of scope. Comfort with complex products: you enjoy the work of understanding a mechanic properly before writing about it. Data literacy: you read campaign performance and use it to change the next brief. Strong writing and editing in English (C1+). You’ll be assessed on real copy, not on adjectives in a CV. Fluent Russian. A portfolio or case studies of campaigns and projects you’ve led. Would be a plus Both agency and in-house tech experience. Experience with ambassador, celebrity or influencer partnerships, especially long-term contracts with a series of activations. Special projects, brand integrations, sponsorships or out-of-home campaigns. Experience with a rebrand, or building brand or messaging systems from scratch rather than inheriting a finished one. Experience in crypto, Web3, mining, trading, neobanking, payments or investment products. Familiarity with advertising restrictions on financial and crypto products across ad platforms and jurisdictions. Additional languages. Benefits Professional growth: support for courses, conferences, and English learning (up to 100% coverage). Work-life fit: remote or hybrid format with flexible hours across international teams. Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year. Recognition programs: structured performance reviews and team awards. Team culture: retreats in international locations (for example, company apartments in Cyprus).