Product Marketing Manager (CRM Marketing)

Location: Tbilisi, Georgia Workplace: hybrid We are looking for a Product Marketing Manager (CRM) to drive growth, frequency, and retention for inDrive.Groceries and Restaurant Delivery. This role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case. Your mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication — driving both first orders and repeat behavior through scalable lifecycle strategies. Key Responsibilities CRM & lifecycle ownership Design and own CRM strategies across the full lifecycle Drive high-frequency CRM orchestration Lead multi-channel communication: push notifications, in-app banners (home, catalog, checkout, ride context) and WhatsApp / messaging channels Work with Bloomreach: segmentation, dynamic content and personalization, triggered and automated flows Data, events & analytics Own the definition and quality of product & CRM events required for funnel tracking, segmentation and targeting, experimentation and ML use cases Partner with analytics to track conversion to first order, repeat rate, frequency (orders per user), AOV / basket composition, CRM contribution to GMV Drive A/B testing Cross-functional leadership Act as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science and Local Marketing teams Support market rollouts across multiple countries: adapt CRM strategies to local behavior and supply, align with local assortment, pricing, and partners Skills, Knowledge & Expertise Experience 4–7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing Experience in food delivery, groceries, e-commerce, or marketplaces Strong hands-on CRM experience (Bloomreach is a strong plus) Proven track record of driving frequency and retention, not just acquisition Skills Strong analytical mindset (funnels, cohorts, retention, uplift) Experience working with product events and data schemas Ability to simplify complex product logic into clear messaging Experience running experiments and scaling successful mechanics Comfortable working across markets and cross-functional teams Nice to have Experience in high-frequency products (food delivery, quick commerce) Exposure to ML-driven CRM or personalization systems Experience in emerging markets with supply constraints Why join us Help us challenge injustice by creating fair choices for millions of people across 47 countries. Develop your professional skills with access to mentoring, career consulting, and learning programs. Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program. Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects. Work alongside people who take initiative, speak openly, and challenge themselves to grow. Improve your language skills through co-financed courses and internal speaking clubs. Final benefits may vary depending on the location.