Ad Creative Funnel Strategist

Location: South Africa; Argentina; Mexico; Morocco About Huzzle At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include fast-growing startups, digital agencies, SaaS companies, and tech-enabled businesses across industries such as MarTech, FinTech, EdTech, and eCommerce. Unlike traditional outsourcing agencies, we place you directly with innovative companies where you become a valued member of the team. About the company Our client is a fast-growing marketing consultancy and growth partner specializing in the global medical aesthetics and regenerative medicine industry. They empower MedSpas and premium clinics across the US, UK, Australia, and beyond to scale toward high-revenue milestones through a specialized growth framework. Rather than focusing on simple lead generation, the team implements high-level positioning and conversion systems that turn high-ticket treatments—such as advanced lasers, body sculpting, and facial balancing—into predictable revenue drivers. The company operates at the intersection of performance marketing and business strategy, offering both specialized consulting and done-for-you implementation. They are committed to moving away from volume-heavy, discount-driven tactics to focus on high-value patient acquisition and long-term retention. Joining this team means working in a results-oriented, international environment where data-driven strategies help aesthetic practices worldwide achieve sustainable, effortless growth. Job Summary We are seeking a high-level Performance Marketing & Creative Strategist to move beyond the "buttons" of media buying and take ownership of the entire conversion journey. In this role, you will be the diagnostic engine behind our client accounts, identifying exactly why campaigns succeed or fail and directing the creative and funnel improvements necessary to win. If you are a seasoned Meta Ads professional who understands customer psychology, data patterns, and the difference between a cheap lead and a high-quality appointment, this is your opportunity to lead strategy for a high-growth team. Key Responsibilities Perform deep-dive audits of Meta Ads accounts to diagnose performance bottlenecks and creative fatigue. Develop comprehensive creative strategies and write detailed briefs for production teams, UGC creators, and editors. Optimize lead generation funnels from the initial ad click through to the final booked appointment. Build and manage structured testing roadmaps to ensure continuous performance improvement. Analyze complex data sets to identify patterns in lead quality and conversion rates, moving beyond surface-level metrics like CPL. Collaborate with internal teams to improve landing page aesthetics and conversion architecture. Proactively create recovery plans for underperforming accounts and scale winning campaigns through data-backed recommendations. Requirements Proven agency experience managing multiple client accounts simultaneously. Extensive expertise in Meta Ads specifically focused on lead generation. A strong portfolio of results demonstrating your ability to reduce CPA and increase revenue through creative and funnel optimization. Deep understanding of direct response marketing, customer psychology, and hook/angle frameworks. Experience writing creative briefs and directing the production of high-converting ad assets. Proficiency in analyzing the entire customer journey, including landing pages and backend conversion steps. Excellent written and verbal English with the ability to articulate complex strategic shifts to stakeholders. A data-first mindset with the ability to work independently and take full ownership of account performance. Nice-to-Haves Experience in the MedSpa, aesthetics, or high-ticket wellness industry. Hands-on experience with GoHighLevel (GHL). Experience managing high-ticket lead generation or Business Opportunity (BizOpp) funnels. Previous leadership experience in creative strategy or growth marketing. Benefits 🌎 Fully remote work environment 🚀 Career growth opportunities in a fast-scaling agency 🎯 Performance-based incentives 📈 Long-term stability and high-level strategic ownership 🧠 Collaborative culture with top-tier marketing talent