Account Based Marketing - Assistant Manager

Location: Gurugram, Haryana, India NEOLYTIX ABM Specialist / Assistant Manager Account-Based Marketing · Healthcare SaaS · Senior Associate / AM band FUNCTION Marketing EXPERIENCE 3–5 Years LOCATION Gurugram (Onsite) SHIFT UK (1:30–10:30) Role Overview Neolytix is a US-headquartered healthcare BPO/KPO serving 280+ healthcare organizations across RCM, Credentialing & Provider Enrollment, Medical Coding, Virtual Medical Assistants, and Payer Analytics, with delivery centers in Gurugram and Manila — including our proprietary InCredibly credentialing platform. We are transitioning from a services company to a Services-as-Software model. The ABM Specialist / Assistant Manager owns Neolytix’s account-based marketing motion across 1:1 (strategic named accounts), 1:few (ICP segment clusters, e.g., rural hospital RCM), and 1:many (programmatic, intent-gated) tiers. You’ll build and run intent-driven account scoring, tiered engagement playbooks, and enrichment workflows in close partnership with Sales, Demand Generation, and Product Marketing — turning signal data into prioritized, sales-ready accounts. Key Responsibilities Account Segmentation & Tiering Define and maintain target-account universes across all three ABM tiers — 1:1 strategic, 1:few ICP clusters, and 1:many programmatic segments. Set tier-specific playbooks: bespoke for 1:1, shared with light personalization for 1:few, and rules-based programmatic for 1:many. Intent Signal Monitoring & Scoring Own recurring intent-signal ingestion (ZoomInfo intent, Apollo, Definitive Healthcare) and convert raw signals into scored account briefs (HOT/WARM/WATCH). Track signal trends (warming/cooling accounts) and flag ICP-fit exceptions before accounts are actioned. Maintain the state/tracking files and cadence that keep signal briefs current and non-duplicative day over day. Enrichment & Data Hygiene Run account and contact enrichment (Apollo, ZoomInfo) once accounts clear a signal threshold — firmographic and contact data complete before handoff. Maintain clean handoff protocols to Sales — CRM record checks, email verification, title confirmation, and sequence-conflict checks — before enrollment. Sales Alignment & Handoff Deliver prioritized, tiered action lists to assigned AEs on a regular cadence; run structured syncs to confirm status, resolve ICP flags, and align on next-best-actions. Maintain campaign-tagging discipline in HubSpot (lead source, ICP tier, campaign name) for attribution. Campaign Design, Reporting & Collaboration Build multi-channel engagement per tier — email, LinkedIn/paid social, direct mail, webinars, events — matched to 1:1, 1:few, or 1:many treatment; partner with Product Marketing on persona-specific messaging (CMO/COO). Report pipeline influenced, account engagement, and signal-to-pipeline conversion to leadership monthly; run post-campaign reviews and a testing roadmap. Act as the connective layer between Sales, Product Marketing, and Demand Generation for all account-based activity. What You Bring Must-Have 3–5 years of B2B marketing, with at least 2 years running ABM programs across 1:1, 1:few, and/or 1:many models. Hands-on with intent data platforms and translating signals into sales-ready account lists. A track record of partnering directly with Sales/AE teams on account strategy and handoff — not just campaign delivery. Hands-on with intent/ABM platforms (ZoomInfo, Definitive Healthcare, Warmly, 6sense, Demandbase, or similar), enrichment (Apollo), and CRM/marketing automation (HubSpot). Strong grasp of account scoring, tiering, and multi-touch campaign design; comfortable building signal-to-pipeline dashboards. Proficiency in HubSpot, Salesforce (or equivalent CRM), and LinkedIn Campaign Manager. Preferred B2B SaaS or healthcare-technology marketing background. Familiarity with the US healthcare provider landscape (hospitals, rural health systems, specialty practices, behavioral health); working knowledge of RCM, credentialing, or practice-management categories. Familiarity with project-management tools (Asana, Notion, or Jira). Eligibility Criteria Education: Bachelor’s degree (Marketing, Business, or a related field) is mandatory and must be completed — candidates currently pursuing or with an incomplete graduation are not eligible. Communication: Strong written and verbal English — able to run structured syncs with Sales stakeholders and present ABM performance to leadership. Work mode & shift: Onsite at Gurugram, full-time, UK shift (1:30 PM – 10:30 PM IST) & Should be flexible. Notice period: Immediate joiners or candidates on short notice preferred. Why Join Neolytix High-Visibility Pipeline Role Drive pipeline across the full ABM tier structure, with direct exposure to Sales and Marketing leadership. Scale an Intent-Driven Motion Build ABM for a rapidly growing Healthcare SaaS product targeting the US mid-market. Ownership Culture An environment that values ownership, curiosity, and continuous improvement. Development Support Learning resources, external certifications, and leadership mentoring.