Digital Marketing Lead | Imagine Live

Location: Yerevan, Armenia Description Imagine Live is one of the fastest-growing live casino providers in the iGaming industry, serving operators across regulated markets worldwide. As we continue to scale, we are looking for a Digital Marketing Lead who will play a key role in elevating our digital marketing function and helping shape the next stage of our growth. This is not a maintenance role. We are looking for someone who enjoys building, improving, challenging existing approaches, and finding smarter ways to achieve results. The right candidate will bring a combination of strategic thinking, hands-on execution, leadership, curiosity, and a strong understanding of modern digital marketing technologies, tools, and trends. Responsibilities Lead and develop Imagine Live's digital marketing activities across multiple channels and international markets Manage and mentor the digital marketing team, helping establish best practices, processes, and performance standards Identify growth opportunities and develop initiatives that improve marketing performance, efficiency, and impact Work closely with content, design, product, sales, and management teams to align marketing activities with business objectives Plan, execute, and optimize digital campaigns across various channels Monitor market trends, competitor activities, emerging technologies, and digital marketing innovations Drive data-informed decision-making through analytics, reporting, and performance tracking Explore and implement AI-powered tools, automation solutions, and modern workflows to improve productivity and marketing effectiveness Identify opportunities to improve lead generation, brand awareness, engagement, website performance, and marketing operations Contribute new ideas, challenge assumptions, and continuously look for ways to improve results Requirements 6+ years of experience in digital marketing Proven experience leading digital marketing initiatives and driving measurable business results Strong understanding of B2B marketing principles and customer journeys Experience managing or mentoring team members Excellent analytical and problem-solving skills Strong knowledge of digital marketing channels, performance marketing, content distribution, SEO, website optimization, analytics, and marketing technologies Experience using AI tools and automation platforms to improve marketing workflows and efficiency Strong research skills and curiosity about market trends, competitors, customer behavior, and emerging technologies Ability to balance strategic thinking with hands-on execution Proactive mindset and strong sense of ownership Excellent communication and collaboration skills Continuous learner who actively follows digital marketing trends and industry developments Nice to Have Experience in iGaming, technology, SaaS, fintech, or other fast-growing international B2B industries Experience working with CRM platforms, marketing automation tools, and customer journey optimization Experience building or transforming marketing processes and teams Experience managing external agencies and partners