Sales Development Representative

Position Purpose: The Sales Development Representative (SDR) is responsible for filling the top of the sales pipeline with qualified leads. The role combines building and running lead generation across multiple channels (outbound outreach, partnerships, communities, content-driven and AI-powered channels) and meeting the sales plan for each channel, as well as qualifying inbound leads for the Business Development Manager who handles closing. Key Responsibilities: 1. Lead Generation Across Channels (~70%): Develop and run several lead generation channels in parallel including cold email, LinkedIn, Telegram, WhatsApp outreach, partner and referral channels, communities and events, and new channels identified and tested. Own the sales plan for each channel with monthly targets and weekly tracking. Build target lists and ICP segments (founders relocating to the UAE, companies setting up in the UAE, businesses needing accounting and tax support) and maintain them. Write, test, and iterate outreach messaging including sequences, scripts, templates, and follow-ups. Test new channels and hypotheses in short cycles, discontinue ineffective ones and scale effective ones. Report weekly on channel performance including volume, reply rate, qualified leads, cost per qualified lead, and planned changes. 2. AI & Sales Automation: Use AI tools daily for research, list building, personalization, message drafting, and lead scoring. Build and maintain outreach automations using no-code tools (Make, Zapier, n8n or similar) and outreach platforms (Apollo, Instantly, Lemlist, Clay, Expandi or similar). Automate lead qualification and routing to reduce manual work. Monitor new AI and automation tools for sales, test and integrate effective ones. Coordinate complex automations with developers or Business Development Manager. 3. Inbound Lead Qualification (~30%): Be the first point of contact for inbound leads from website, ads, webinars, referrals, and social media via email, WhatsApp, Telegram, and phone. Respond within agreed SLA. Qualify leads based on need, timeline, budget, decision maker through calls or written conversation. Hand over qualified leads to Business Development Manager with clear summary and book discovery calls. Nurture leads not ready yet until timing is right. 4. CRM Discipline: Log every lead and interaction in CRM, keep statuses, sources, and contact details complete and accurate. Ensure every lead is assigned, has next steps, and moves through pipeline without stalling. Maintain clean lead source attribution for reliable channel performance measurement. Requirements: - 1–3 years experience in SDR, lead generation, outbound sales or similar B2B role. - Proven experience running outbound campaigns and meeting lead targets. - Good understanding of AI tools and sales automation with ability to explain automation impact. - Hands-on experience with some of: Apollo, Instantly, Lemlist, Clay, Expandi, HubSpot, Pipedrive, Kommo, Make, Zapier, n8n. - Strong written communication skills: short, clear, personalized messages. - Comfortable on phone and video calls with business owners. - English (B2+) and fluent Russian. - Structured and self-organized, working by numbers, plans, and weekly reviews. - Understanding of B2B sales funnels and lead qualification frameworks. - Experience in professional services, fintech, relocation or UAE market is a plus. Conditions: - Compensation: fixed salary plus percentage per qualified lead. - Variable pay depends on number of qualified leads accepted by Business Development Manager. - Full-time (8 hours/day). - Remote work. - Salary paid in AED. - Budget provided for AI and automation tools. - Immediate start availability. - Relocation assistance to Dubai available.