Performance Marketing Specialist

Location: Cape Town, South Africa We are looking for an ambitious, hands-on Performance Marketing Specialist to execute and scale paid acquisition campaigns across global markets. Based in Cape Town office, you will work directly with our London-based Growth team and report to the Head of Growth. This is an execution-heavy role built for a junior-to-mid-level marketer who loves getting into the weeds of ad platforms, launching rapid experiments, analysing performance data, and learning by doing. If you are eager to take real ownership of paid media budgets, test creative angles daily, and see the immediate commercial impact of your work, this role is for you. What You’ll Be Doing Hands-On Campaign Management: Build, launch, and manage day-to-day performance marketing campaigns across primary channels (Meta Ads Manager and Google Ads, with scope to test TikTok, OpenAI, LinkedIn, or native networks). Rapid Creative & Copy Experimentation: Partner with internal teams to concept, brief, and launch constant creative iterations (hooks, angles, ad formats, and copy) to combat ad fatigue and lower acquisition costs. Funnel & Landing Page Optimisation: Run continuous A/B tests on landing pages, lead forms, and user flows to improve conversion rates and lead quality. Bid & Budget Management: Monitor daily pacing, manage bid adjustments, and allocate spend efficiently toward high-performing audiences and geographies. Tracking & Analytics: Ensure clean tracking across all campaigns using UTMs, conversion pixels, and Google Tag Manager. Monitor performance daily in GA4 and native ad dashboards. Data-Driven Iteration: Synthesise weekly performance metrics (CTR, CPA, CAC), identify drop-off points, and turn raw data into concrete test hypotheses for the following sprint. Requirements Practical Paid Media Experience: 1-3 years of hands-on experience directly managing paid media budgets and campaigns Strong Grasp of Growth Metrics: Deep familiarity with performance benchmarks and how platform levers impact overall lead volume and revenue. Analytical Mindset: Comfortable pulling insights out of GA4, platform dashboards, and spreadsheets; you make decisions based on numbers rather than guesswork. Experimentation Drive: A natural curiosity to test, learn, fail quickly, and iterate. You don't wait for rigid playbooks-you test your way into what works. Attention to Detail: Rigorous standards for QA, from tracking links and conversion setups to copy typos and budget caps. Clear Communication: Comfortable operating autonomously in Cape Town while staying closely synced with stakeholders in London and across commercial teams. Bonus Points: Hands-on experience with tools like Google Tag Manager, Hotjar, Webflow, or CRM/email tools like Klaviyo.