Senior Performance Marketing Manager

Responsibilities: — Architect, launch, and optimize high-converting Meta Ads and Google Search campaigns. — Manage budget pacing, audience segmentation, bid strategies, search queries, and negative keyword lists. — Maintain meticulous account hygiene, access controls, billing protocols, naming conventions, and policy compliance. — Translate high-level project personas, narrative angles, and visual hooks into rigorous creative testing frameworks. — Set minimum spend thresholds, monitor fatigue indicators, and deliver structured briefs to internal design and video teams for iterations and new creative concepts. — Set up, audit, and troubleshoot tracking architecture via GA4, Google Tag Manager, Meta Pixel, and Conversions API. — Integrate CRM data pipelines to enable closed-loop offline conversion tracking. — Build and manage Looker Studio dashboards demonstrating true acquisition ROI, appointment volume, and sales conversion rates. — Deliver structured weekly written updates detailing performance drivers, strategic shifts, and upcoming optimizations. — Audit full user journeys from click to qualification, proposing ongoing landing page enhancements. — Execute technical SEO and Answer Engine Optimization initiatives including site speed fixes and email nurture workflows. — Leverage AI tools across daily operations, data analysis, reporting synthesis, and rapid creative ideation. — Develop and document standard operating procedures leveraging AI to increase throughput without compromising quality or strategic rigor. Requirements: — Minimum of 5 years of direct, hands-on performance marketing experience managing multi-client portfolios within an agency. — Deep, current technical proficiency in Meta Ads Manager and Google Ads (Search). — Proven track record driving high-intent B2C or high-consideration lead generation measured by sales outcomes. — Hands-on experience configuring GA4, GTM, Meta CAPI, offline conversion feeds, and custom Looker Studio dashboards. — Solid understanding of multi-touch attribution, channel mix modeling constraints, and cross-platform reporting discrepancies. — Active daily integration of AI workflows into campaign development, copy iteration, or analytical operations. — Exceptional written and verbal communication skills, able to produce executive-ready client summaries and precise creative briefs. — Full availability to work aligned with Sydney, Australia (AEST/AEDT) business hours. Preferred: — Practical expertise in landing page design principles, conversion rate optimization (CRO), and site speed auditing. — Exposure to technical SEO execution and AI search optimization (AEO/GEO). — Prior exposure to Australian real estate marketing, specifically residential off-the-plan projects. — Hands-on automation experience configuring email qualification funnels in platforms such as Zoho or Brevo. Benefits: — Full operational ownership of paid advertising across multiple client accounts. — Opportunity to work alongside senior strategy, video, and design directors. — Remote work aligned with Sydney business hours. Note: Employment is full-time as an independent contractor, working Sydney, AU business hours and holidays.