Digital Marketing Manager

Responsibilities: — Plan, launch, and optimize paid campaigns on Meta (Facebook and Instagram), including catalog ads, retargeting, and creative testing. — Manage Google Search and Shopping campaigns, Merchant Center product feed, and GA4 reporting. — Set up and maintain tracking systems such as Meta pixel, Conversions API, and Google conversion tracking. — Build customer lists and audiences for retargeting and lookalikes. — Plan creative with the team and brief photo and video content for ads. — Report monthly on spend, revenue, ROAS, and upcoming tests. — Ensure ads reflect real stock availability and lead times, including made-to-order items. Requirements: — Solid hands-on experience managing paid Meta ad campaigns for e-commerce or physical product businesses with proven results. — Proficiency in managing Google Ads (Search, Shopping) and Google Merchant Center feeds. — Experience with Meta Conversions API, server-side tracking, Google conversion tags, and GA4 analytics. — Familiarity with basic SEO best practices and email marketing platforms like Klaviyo. — Excellent written English communication skills and ability to manage multi-channel digital marketing autonomously in a remote setup. Preferred: — Working knowledge of Shopify administration including products, collections, app ecosystems, and ad feed syncs. — Experience marketing made-to-order, customized, or low-volume manufactured goods with extended delivery lead times. — Skills in directing, editing, or creating photo and video assets tailored for social ad formats. Benefits: — Remote full-time position based in the Philippines. The company designs and fabricates premium steel planter boxes, operating as a direct-to-consumer e-commerce brand via Shopify, focusing on durable, high-quality architectural planter systems with in-house fabrication and made-to-order manufacturing capabilities.