Location: San Francisco
fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.
As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.
ABOUT THIS ROLE:
You'll make sure fal can get the GPUs it needs, at the right price, the moment it needs them. You'll own fal's relationships with hyperscalers and neoclouds, know what capacity exists and what it really costs, and bring the best of it to the table.
This is a technical and commercial role in equal parts. You'll judge a supplier's offer from the GPU up to the data center, negotiate terms alongside our deal team, and hold a clear view of where the compute market is heading. It is not a sales role, and it is not a procurement desk.
WHAT YOU’LL DO
- Supplier relationships. Build deep, multi-level relationships across hyperscalers and neoclouds, including NVIDIA cloud partners, so fal is the first call when capacity frees up.
- Capacity evaluation. Assess every offer from the GPU to the data center: hardware generation, node and rack configuration, interconnect, power density and cooling. Know what a configuration will actually deliver, not just what the spec sheet says.
- Pricing and market intelligence. Track rates by GPU generation, region and contract term. Explain why a price moved, what it signals, and when fal should buy, wait or switch.
- Negotiation. Work with our deal team to negotiate capacity commitments, deposits and payment timing, SLAs and remedies, and carry agreements to signature.
- Sourcing against fal's needs. Turn GPU requirements from our fleet operations team and demand forecasts into a sourcing plan: which suppliers, which regions, which terms.
- Market point of view. Form and defend a view on supply coming online, platform transitions such as new GPU generations, and regional or policy shifts. Turn it into concrete sourcing decisions.
QUALIFICATIONS/NICE-TO-HAVES
- A bachelor's degree in engineering, computer science, business, economics or a related field.
- 5+ years in compute or infrastructure capacity, sourcing, partnerships or strategy, at a hyperscaler, neocloud, GPU marketplace, chip vendor, OEM, or an AI infrastructure company.
- Enough technical fluency with GPUs, servers and data center infrastructure to test what a supplier is offering.
- Commercial judgment: comfort with unit economics and contract structure, and a sense for when a price means something is wrong.
- A track record of building relationships across large, complex organizations.
- Existing relationships at hyperscalers or major neoclouds, including NVIDIA cloud partners.
- Experience managing allocation, forecasting or partner standing directly with NVIDIA or a tier-1 OEM.
- Willingness to travel to evaluate sites and infrastructure in person.
WHAT WE OFFER AT FAL
- Interesting and challenging work
- A lot of learning and growth opportunities
- We offer visa sponsorship and will help you relocate to San Francisco.
- Health, dental, and vision insurance (US)
- Regular team events and offsites
COMPENSATION
- $200,000 - $250,000 + equity + comprehensive benefits package
U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION:
fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.
Location: New York City
Workplace: Hybrid
About Stepful:
Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent. Since our founding in 2021, Stepful’s trained over 32,000 practice-ready healthcare workers.
Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most.
Our students form the talent pipelines for major employers such as NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens. We have partnerships with half of the top 10 health systems in the US and are in process with many more.
Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT https://www.stepful.com/post/stepful-announces-55m-series-c-to-scale-its-ai-powered-training-platform-across-the-healthcare-workforce. We were named the #1 EdTech company in the U.S. by TIME for 2025 https://www.stepful.com/post/stepful-named-1-edtech-company-in-us-top-10-globally-times-2025-list.
Our values:
We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values:
- Care first: We do whatever it takes for our students to succeed.
- Learn quickly: We test, learn with data, and iterate.
- Build together: We win when we rely on each other.
- Own it: We show up, take initiative, and show pride.
The opportunity:
We’re looking for a data-driven and creative Manager to take full ownership of some of our key paid channels. This role is perfect for someone who thrives in a startup environment—rolling up their sleeves, testing fast, scaling what works, and pushing boundaries to hit ambitious growth targets.
You’ll manage high-velocity campaigns across Meta, Google, YouTube, and emerging platforms, with direct access to our in-house production studio and a talented creative team to bring bold ideas to life. If you love pairing data with storytelling—and want to see your work drive measurable impact on thousands of students’ lives—this is your stage.
This hybrid opportunity is based out of our NYC office, reporting directly into our VP of Growth.
What you’ll do:
- Own end-to-end paid media strategy across Meta, Google, and potential new channels. From planning through launch, optimization, and scale.
- Build and drive a continuous testing roadmap across different tactics, audiences, creative, messaging, and landing pages, translating results into actionable insights.
- Manage our Search agency, holding them accountable to performance goals and roadmap execution.
- Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new growth opportunities.
- Own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities, and sharing learnings across the team.
- Diagnose performance fluctuations and pinpoint the channel and business-level factors driving them.
- Partner with the creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets.
- Stay current on platform updates, algorithm shifts, and industry trends to keep our paid social strategy ahead of the curve.
- Drive new acquisition and full-funnel growth ideas, playing an active role in shaping and running experiments.
What you’ll bring:
- 4+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.
- A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
- Strong project management skills, with the ability to handle multiple initiatives at the same time.
- Comfort with tactical execution and strategic thinking—you can set the plan and run it yourself.
- Sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships.
- High attention to detail, with a habit of catching and preventing errors before they become problems.
- Experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback that helps them iterate toward higher-performing ads.
- Ruthlessly analytical. You dig into performance data to uncover insights, and know exactly which levers to pull to optimize campaigns at scale.
- Able to translate data into a clear narrative, making it actionable for both day-to-day decisions and broader team alignment.
Bonus points if:
- You’ve worked in EdTech, healthcare, or another mission-driven B2C industry
- You geek out over testing frameworks, UGC trends, and performance marketing communities
Interview Process:
- Introductory call with Talent Acquisition team member
- Interview with Hiring Manager
- Take-Home Assignment
- Virtual Panel Interview
- On-Site Panel Interview
Benefits and Compensation:
- Meaningful Equity Stake
- Subsidized Medical, Dental, and Vision insurance plan options
- 401(k)
- FSA, HSA and commuter benefits
- Open vacation policy, including:
- Guidance of 15 days PTO annually
- Stepful closed the last week of December
- 15 work-from-anywhere days
- 10 public holidays observed for 2025
The target base salary range for this opportunity is $120,000 - $140,000, and is part of a competitive total rewards package including performance-based bonus, equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.
Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.
--
In light of recent hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @stepful.com email address to guide you through our interview process.
Задачи:
— Управление активными кампаниями на платформах AppLovin, Mintegral, Unity, Bigo.
— Ежедневная оптимизация кампаний: ставки, таргетинги, креативы, bid-стратегии.
— Управление шести-семизначными бюджетами с фокусом на ROI и масштабирование.
— Глубокий анализ метрик по когортам: LTV, retention, ROAS, payback period.
— Построение собственных дашбордов и отчетов в Google Sheets для быстрого принятия решений.
— A/B тестирование гипотез на уровне кампаний, креативов, аудиторий.
— Тестирование новых платформ: Moloco, Liftoff, Vungle.
Требования:
— Опыт работы в User Acquisition от 3 лет.
— Практический опыт работы с In-App Ad Networks (AppLovin, Unity, Mintegral, Bigo и аналогичными).
— Уверенное владение Google Sheets: VLOOKUP, сводные таблицы, построение графиков.
— Опыт управления значительными рекламными бюджетами.
— Английский язык для работы с платформами и документацией.
Будет преимуществом:
— Опыт в mobile gaming (casual, puzzle-жанры).
— Знание Appsflyer или других MMP.
— Опыт работы с BI-инструментами (Metabase, Tableau, Looker).
— Понимание A/B тестирования и статистики.
Условия:
— Техника, обучение/курсы/конференции.
— Бонусная система и ивенты от компании, клубы по интересам, 13-я и 14-я зп.
УдалённоseniorГеография найма не уточнена
Не хотите искать каждый день?
Настройте подбор один раз, и подходящие вакансии будут сами приходить в Telegram.
Настройте подбор, и подходящие вакансии будут приходить в Telegram.
Задачи:
— Ведение закупок рекламы в Facebook и TikTok на платформах Android и iOS, включая структуру кампаний, ставки, оптимизацию и масштабирование без потери окупаемости.
— Распределение бюджета между географическими регионами и платформами с учётом качества аудитории и окупаемости, контроль темпа расхода.
— Проведение тестов каждые две недели по креативам, аудиториям, окнам атрибуции и оптимизациям.
— Ответственность за трекинг во всех рекламных сетях: настройка событий SDK, AppsFlyer, постбеков, SKAN, AdAttributionKit и AEM на iOS.
— Сверка данных кабинетов, AppsFlyer и внутренней аналитики, выявление аномалий, ошибок интеграций и мошенничества.
Требования:
— Опыт работы в User Acquisition мобильных игр не менее 4 лет с подтверждёнными результатами.
— Опыт управления бюджетами от 100 тысяч долларов в месяц на канал.
— Глубокие практические знания Meta Ads для приложений на Android и iOS, включая аукцион, структуру и обучение кампаний, оптимизацию на покупку и ценность, пределы масштабирования.
— Практический опыт работы с TikTok Ads для приложений.
— Владение английским языком на уровне не ниже B2.
Условия:
— Свобода действий в принятии решений и высокий уровень ответственности.
— Быстрые итерации и минимум бюрократии, возможность реализовывать идеи без долгих согласований.
— Гибкий график и возможность удалённой работы.
— Добровольное медицинское страхование (ДМС).
Location: Remote, Europe; Remote, Global; Remote, Ukraine
Hi!
We are
Boosta, a holding tech company
that creates, develops, and invests in digital businesses with global potential. Today, we collaborate with over 800 specialists from different parts of the world, and millions of users use our products and services.
We are currently looking for a
User Acquisition Manager
to join our project
Brainer
, which is building a comprehensive online platform for measuring, training, and systematically developing human cognitive abilities.
Brainer
is a digital space for those who want to think faster, deeper, and more effectively. It brings together:
brain quizzes;
brain games;
puzzles;
courses and educational modules.
What will be in your focus:
Planning, launching, and scaling Meta advertising campaigns with a focus on sustainable growth and profitability.
Managing campaign structure, budgets, bidding strategies, and audience segmentation to maximize performance.
Analyzing campaign performance and identifying growth opportunities based on data rather than assumptions.
Working closely with the Creative Marketing Manager to generate, test, and iterate ad creatives.
Running A/B tests across creatives, audiences, placements, and campaign strategies.
Monitoring and optimizing key performance metrics such as CPA, ROAS, CTR, CVR, Retention, and LTV.
Collaborating with analytics and product teams to improve attribution, tracking, and overall acquisition efficiency.
Keeping up with Meta platform updates, industry trends, and testing new acquisition opportunities.
Moving fast, making data-driven decisions, and continuously improving campaign performance.
Testing new paid acquisition channels (e.g. Snapchat, TikTok, AppLovin, and emerging platforms) to identify scalable growth opportunities.
You are our perfect match if:
1+ year of hands-on experience managing Meta Ads for product companies or startups with subscription products.
Proven track record of scaling performance marketing campaigns with measurable business results.
Strong analytical mindset and confidence working with performance metrics (CPA, ROAS, CTR, CVR, Retention, LTV, etc.).
Experience running structured A/B tests and making optimization decisions based on data.
Ability to work independently, prioritize tasks, and take ownership of results.
Experience with Snapchat Ads, TikTok Ads, or AppLovin will be a strong advantage.
Proactive, self-motivated, and results-oriented.
English level B1+.
Nice to have:
Experience with Snapchat Ads, TikTok Ads, AppLovin, Google Ads, or other paid acquisition channels.
Familiarity with attribution and analytics tools (GA4, Amplitude, Tableau, etc.).
Experience collaborating closely with creative teams and providing data-driven creative feedback.
Basic copywriting skills for ad creatives and testing hypotheses.
Experience using AI tools to improve campaign management, creative ideation, or workflow efficiency.
The stages you’ll go through:
Stage 1. Pre-screen.
Stage 2. Interview.
Stage 3. Test task (if needed).
Stage 4. Final interview with the CEO.
Stage 5. Reference check.
Stage 6. Job Offer.
For comfortable work, we offer:
Support for your self-realization and career growth: both vertical and horizontal development, opportunities to work across different niches, and compensation for external courses and conferences.
Flexible working hours (you can start your workday anytime between 8:00 and 11:00 AM Kyiv time).
An office in Kyiv, coworking spaces in Lviv and Warsaw, or the option to work remotely — the choice is yours.
28 working days of paid vacation per year, up to 30 days of sick leave with medical confirmation, plus all public holidays.
Care for your health: medical insurance, a Mental Health program, and compensation for therapy sessions.
Ukrainian Victory Support program and other meaningful social initiatives.
Gifts for special occasions in your life and career.
Quarterly team buildings (online or offline).
Equipment compensation during blackouts.
Maximum support in challenging life situations.
If you’re driven by the challenge of building outstanding products, send us your CV — let’s get to know each other!
We're looking for someone who understands how to grow player acquisition through alternative channels, including creator partnerships, affiliate networks, short-form video, and community-driven marketing.
BLACK CITY ищет специалиста по User Acquisition / Growth Marketing! Если у тебя есть опыт в User Acquisition, Performance Marketing или Growth и ты готов развивать игровой проект — изучи вакансию и отправь свой отклик!
Location: Bengaluru, Karnataka, India
About Turing
Turing’s mission is to accelerate superintelligence to drive real economic progress. Headquartered in San Francisco, Turing works with frontier AI labs to generate high-quality datasets, reinforcement learning environments, and frontier research benchmarks that improve model capabilities in software engineering, enterprise knowledge work, and advanced STEM reasoning. In software engineering, Turing is the largest and longest-running data provider in the category. Turing also works with Fortune 500 enterprises across financial services, life sciences, healthcare, retail, automotive, and CPG to build and deploy end-to-end agentic AI systems inside mission-critical workflows. By operating on both sides, Turing closes the loop between frontier research and enterprise deployment, turning real-world deployment signals into better data, evaluations, and more capable models. Learn more at
www.turing.com
.
Role:
Growth Analyst, Paid Acquisition
Team:
Talent Marketplace
Company:
Turing
Location:
Bangalore, India
Experience Level:
2–4 years of relevant experience
Why Join Turing?
Turing’s talent marketplace connects qualified professionals with hiring and contract opportunities across a wide range of roles, skills, and markets.
As a Growth Analyst, you will help grow the talent marketplace by attracting qualified professionals. You will own campaign execution across Meta and Google Ads and work closely with marketplace operations, talent, creative, and analytics teams to turn advertising spend into qualified applicants and successful onboarding.
As a Growth Analyst You Will
Own Paid Acquisition Campaigns
Plan, launch, manage, and optimize campaigns across Meta and Google Ads.
Develop targeting strategies across audiences, geographies, job categories, and professional skill sets.
Manage campaign setup, budgets, bidding, creative testing, and ongoing optimization.
Translate Marketplace Demand Into Growth Plans
Understand priority roles, talent requirements, and marketplace timelines.
Build acquisition plans that reach relevant professionals when and where they are needed.
Adjust campaign priorities as marketplace demand and business needs change.
Optimize for Applicant Quality
Track performance from ad click and application through qualification, selection, and onboarding.
Improve cost per qualified applicant and cost per onboarded professional.
Identify the audiences, messages, and channels that produce the strongest downstream outcomes.
Run Experiments and Improve Conversion
Test audiences, keywords, creative, messaging, landing pages, and bidding strategies.
Partner with marketplace operations, creative, and analytics teams to improve application journeys and conversion rates.
Evaluate additional channels such as TikTok, X, job advertising networks, and other relevant platforms.
Measure and Communicate Performance
Monitor spend, acquisition costs, conversion rates, and funnel performance.
Use spreadsheets, campaign dashboards, GA4, Google Tag Manager, UTMs, and attribution data to evaluate results.
Share clear recommendations on what is working, what needs to change, and where the next growth opportunity lies.
The Opportunity
Own meaningful growth:
Your work will directly influence the flow of qualified professionals entering Turing’s talent marketplace.
Connect marketing to outcomes:
You will measure performance beyond clicks and applications, linking campaign spend to qualification, selection, onboarding, and marketplace outcomes.
Work across the business:
You will partner with marketplace operations, talent, creative, and analytics teams to solve real supply acquisition challenges.
Build repeatable systems:
You will develop campaign approaches that can scale across roles, markets, and professional audiences.
Our Growth Analysts Typically Have
Hands-on paid acquisition experience:
Two to four years of experience in performance marketing, paid acquisition, or advertising campaign management.
Strong platform expertise:
Direct experience managing both Meta Ads Manager and Google Ads, including campaign setup, targeting, budgets, bidding, testing, and optimization.
Quality-focused performance management:
A track record of improving acquisition efficiency and conversion quality, supported by specific campaign examples and measurable results.
Analytical judgment:
Strong analytical skills and comfort working with spreadsheets, campaign dashboards, funnel metrics, conversion tracking, UTMs, attribution, GA4, and Google Tag Manager.
Operational ownership:
The ability to manage multiple campaigns, respond quickly to changing priorities, and communicate clearly with marketplace operations, talent, creative, and analytics teams.
Top-Tier Candidates Will Have
Experience with TikTok Ads, X Ads, job advertising networks, or other acquisition channels.
Experience in talent marketplace growth, job platforms, or high-volume lead generation.
Experience running campaigns across multiple countries or for specialized professional audiences.
Familiarity with advertising policies applicable to employment campaigns.
Candidates whose experience is limited to campaign reporting or coordination without hands-on ownership of Meta and Google Ads will not be a fit for this role.
Values
We are client first:
We put our clients at the center of everything we do, because their success is the ultimate measure of our value.
We work at Start-Up Speed:
We move fast, stay agile and favor action because momentum is the foundation of perfection
We are AI forward:
We help our clients build the future of Al and implement it in our own roles and workflow to amplify productivity.
Advantages of joining Turing
Work at the frontier of AI
, helping the world’s leading AI labs improve their most advanced models by building expert datasets, RL environments, and first-of-a-kind benchmarks.
Contribute to leading-edge AI research
and showcase your work at top conferences such as ICLR, ICML, and NeurIPS.
Bring frontier AI innovation to the enterprise
, applying lessons learned from leading AI labs to solve real-world business challenges.
Collaborate with and learn from exceptional colleagues
with deep AI experience from Google, Meta, Amazon, and other leading technology companies.
Move at the pace of AI innovation
, with the speed, ownership, and impact of a startup.
Turing is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics. At Turing we are dedicated to building a diverse, inclusive and authentic workplace and celebrate authenticity, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
For applicants from the European Union, please review
Turing's GDPR notice here
.
Location: Newark, NJ; Austin, Texas Area
Workplace: remote
We are looking for a hands-on User Acquisition Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-driven optimization.
Responsibilities:
Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
Identify areas of improvement by analyzing performance data and converting insights into clear actions.
Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.
Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.
Requirements:
3+ year managing paid campaigns in a UA or growth role.
B2C App
acquisition experience needed.
Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
Fluent in English (Spanish will be a plus)
; written and spoken.
What we offer:
An exciting and challenging job with talented people around.
Referral program – get rewarded for helping us grow the team with talented people.
Health, Dental, Vision, & 401k.
PTO – including vacation, sick leave, and holidays.
Commuter Benefits Program.
Short and Long Term Disability.
Flexible working arrangements.
Tuition Reimbursement Program, and more.
A few words about us:
IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.
IDT is not ”another big IT corporation”— we encourage and support in-house entrepreneurs in developing their ideas into business actions.
Our flagship brand, BOSS Revolution, offers Money Transfer, International Calling, and Mobile Top-Up services and supports IDT’s mission of enabling people to keep in touch and share resources with family and friends worldwide.
Responsibilities:
— Grow the product to 5,000 activated users and then scale to 20,000 users.
— Achieve growth through distribution channels including creators, affiliates, referrals, and communities.
— Focus on meaningful user acquisition metrics rather than vanity metrics or expensive brand campaigns.
Requirements:
— Proven experience in growing a consumer fintech, payments, wallet, or crypto product.
— Demonstrated ability to personally contribute to user growth, ideally reaching over 10,000 users.
— Ability to clearly explain ownership and strategies used for user acquisition.
Conditions:
— Remote work based in Southeast Asia.
— Individual contributor role reporting directly to the Founder.
— Interview process includes a chemistry call, take-home case study, a 2-hour validation session, and a final team discussion.
Location: European Union; Moldova; Latvia; Slovakia; Croatia; Czech Republic; Slovenia; Romania; Spain; Bulgaria; Poland; Hungary; Montenegro; Estonia; Ukraine; Lithuania; Greece; Bosnia; Georgia
Workplace: Remote
ABOUT US
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
ABOUT THE ROLE
We are looking for a Senior User Acquisition Manager to take full ownership of paid search acquisition on Google Ads and Microsoft Ads (Bing) for one of our consumer apps. You will run the channel from end to end and be the person accountable for how it grows.
This is a senior, hands-on media buying role with end-to-end ownership. You will own the whole paid search acquisition process: strategy, account structure, keywords and queries, bidding, budget allocation, ad and landing page testing, measurement, scaling and account health. You decide what to test, what to scale and what to cut, and you are accountable for the results. We need someone who has scaled Google and Microsoft Ads at volume, who has promoted mobile and web apps profitably, who knows how to grow under strict platform policies, and who can operate independently on large budgets.
You will manage performance against real revenue data (CPA, ROAS, payback, LTV and cohorts), not surface-level platform metrics. We also work AI-first, and we expect you to use Claude and automation to move faster.
KEY RESPONSIBILITIES
- Own the process end to end: take full ownership of paid search acquisition across Google Ads and Microsoft Ads (Bing): planning, launch, optimization, scaling, reporting and documentation.
- Promote the app: run both web and app acquisition campaigns, including Google App Campaigns for installs, in-app events, subscriptions and purchases on iOS and Android, and optimize toward in-app value rather than installs alone.
- Scale spend profitably while holding payback, ROAS and CPA targets based on real revenue and customer-value data.
- Build and optimize account structure, keyword and match-type strategy, negative keywords, conversion events and value-based bidding (tCPA, tROAS, Maximize Conversion Value).
- Run and scale Search, Performance Max, Demand Gen and App campaigns on Google, and Search, Performance Max and Audience campaigns on Microsoft Ads.
- Decide budget allocation across Google and Microsoft and between brand, non-brand and competitor campaigns, and find new scaling levers: queries, geos, devices, audiences and campaign types.
- Run a structured, high-velocity testing process on ad copy, assets, landing pages and bidding strategies, with clear hypotheses and kill/scale rules.
- Manage signal quality: conversion tracking, enhanced and offline conversions, conversion value import, Consent Mode, attribution and MMP data, including iOS privacy-driven measurement (SKAdNetwork / ATT).
- Own policy and account health: keep ads, keywords and landing pages within Google and Microsoft policies, handle disapprovals, appeals, suspensions and advertiser verification, and build prevention-first processes so issues are caught before launch. Maintain ad account structure, backups and recovery plans.
- Work with platform reps on betas, new campaign types and escalations.
- Diagnose drops and spikes quickly, including auction, query-mix and competitor changes, and act on them.
- Document tests, learnings and playbooks, and use Claude and automation (scripts, the Google Ads API, rules) to speed up builds, QA, reporting and optimization.
QUALIFICATIONS
MUST-HAVE EXPERIENCE
- 5+ years of hands-on paid search / user acquisition experience.
- Proven experience promoting both web conversion campaigns and mobile apps on Google: App Campaigns for installs and in-app event / value optimization, App Store and Google Play funnels, and iOS and Android measurement.
- Strong hands-on Google Ads experience scaling accounts profitably across Search, Performance Max and App campaigns.
- Strong hands-on Microsoft Ads (Bing) experience, adapting campaigns to Microsoft rather than only importing them from Google.
- Deep knowledge of smart and value-based bidding, keyword and match-type strategy, and search term mining.
- Hands-on conversion tracking setup: GA4, Google Tag Manager, enhanced and offline conversions, and Consent Mode.
- Experience with MMPs (AppsFlyer, Adjust, Singular or similar) and with SKAdNetwork / ATT-era measurement.
- Direct, hands-on ownership of paid search budgets of $1M+/month.
- Strong understanding of subscription / app economics: LTV, ROAS, payback windows, cohorts, and value-based optimization.
- Policy and account health experience: disapprovals, appeals, suspensions, advertiser verification and how to recover and prevent them.
- Strong testing discipline and measurement rigor.
- Daily use of Claude or other AI tools for campaign builds, analysis and reporting.
- Ownership mentality: you run channels end to end with minimal supervision and take responsibility for outcomes.
NICE TO HAVE
- Experience with Apple Search Ads.
- Experience with Google Ads scripts, the Google Ads API or automated bidding and reporting tools.
- Experience with AI or consumer-subscription products.
- Experience with web-to-app subscription funnels.
- Experience working under strict platform policy (subscription disclosure, ROSCA-type rules).
LOCATION
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
BENEFITS
Discover the perks of being part of our vibrant team! We offer:
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
LIFE AT RUBY LABS
At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.
#LI-Remote
• запускать и масштабировать рекламный трафик в Meta Ads: через веб-воронки и напрямую в приложение; • обеспечивать целевые KPI по окупаемости (ROAS, CAC, LTV);
Компания SonderAds — медиабаинговое агентство с 6+ годами опыта, с месячным оборотом более $2M. Работа удалённая, фулл тайм. В компании льют Web/In-App под Android/iOS, планируют запуск Google/Meta/TikTok, имеют свои мобильные приложения с рекламной монетизацией, in-house продакшн (сценарии, арт, motion, ленды), планируют автоматизировать рутину с креативами (тесты, добавление/отключение), используют свои антифрод-системы и авто-биддеры. Работа напрямую с фаундерами с 15+ годами опыта.
Задачи:
— Формировать вектор развития UA-направления и находить новые точки роста
— Быстро разбираться в новых источниках трафика, оценивать потенциал и внедрять их в работу (TapJoy, Adjoe, MiAds, Kwai и др.)
— Оптимизировать и масштабировать текущую закупку
— Тестировать гипотезы и оптимизировать перформанс креативов
— Руководить командой трафик-менеджеров
— Управлять и оптимизировать бюджеты от $1M+ monthly
Требования:
— Опыт работы Head of User Acquisition в in-app (Mintegral, AppLovin, Unity, IronSource, Liftoff и др.)
— Опыт масштабирования закупки с нуля
— Опыт с рекламной, гибридной и подписочной монетизацией
— Умение адаптировать стратегии под каждый источник, ГЕО и аудиторию
Будет плюсом:
— Опыт с нестандартными источниками (TapJoy, Adjoe, MiAds и др.) или с Web/Social/Google
— Опыт управления и развития команды UA
Условия:
— 20 рабочих дней отпуска + оплачиваемые больничные
— Испытательный срок 3 месяца
— Не тратить время на рутину — запуск и ведение рекламных кампаний берёт на себя команда
Bengaluru, Karnataka, India; For applicants from the European Union, please review
УдалённоNewark, NJ; Austin, Texas Area
УдалённоseniorEuropean Union; Moldova; Latvia; Slovakia; Croatia; Czech Republic; Slovenia; Romania; Spain; Bulgaria; Poland; Hungary; Montenegro; Estonia; Ukraine; Lithuania; Greece; Bosnia; Georgia; Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET
Автоотклики