Задачи:
— Осуществлять настройку, ведение и оптимизацию рекламных кампаний в TikTok Ads, Amazon, Walmart, iHerb, Temu на всех этапах (запуск, оптимизация, масштабирование);
— Проводить тестирование креативов, аудиторий и маркетинговых гипотез;
— Анализировать ключевые метрики эффективности: CPA, ROAS, CTR, CPC;
— Выстраивать воронки продаж и реализовывать стратегии ретаргетинга;
— Обеспечивать взаимодействие с контент-командой (SMM-менеджеры, дизайнеры, продакшн) для создания рекламных материалов;
— Готовить регулярные отчёты с аналитическими выводами и рекомендациями по улучшению показателей.
Требования:
— Опыт работы от одного года в сфере e-commerce или beauty-индустрии;
— Компетенции в полном цикле настройки и ведения рекламы в Amazon;
— Уверенное владение рекламными кабинетами TikTok Ads, Amazon, Walmart;
— Понимание влияния креативных решений на конечные результаты рекламных кампаний;
— Способность анализировать данные и принимать обоснованные решения на основе метрик;
— Систематическое отслеживание актуальных трендов и современного performance-маркетинга.
Условия:
— Удаленный формат трудоустройства;
— ДМС (Ингосстрах, Медси);
— Гибкое начало рабочего дня с 9:00 до 18:00 / с 10:00 до 19:00;
— Креативный и уютный офис в шаговой доступности м. Дмитровская, Дизайн-завод "Флакон";
— Обучение и возможность профессионального и материального роста.
Ribambelle развивает несколько направлений: семейные рестораны, кондитерскую, мероприятия и кейтеринг.
Задачи:
— самостоятельно запускать каналы привлечения;
— развивать CRM-коммуникации;
— отвечать за измеримый результат по каждому направлению;
— привлечение новых клиентов и гостей в проекты;
— рост повторных визитов и покупок от уже состоявшихся клиентов;
— составлять медиапланы: прогнозировать бюджет, объём лидов, CPL и CAC по направлениям и каналам;
— запускать и оптимизировать digital-рекламу: Яндекс Директ, СММ посевы, таргетированная реклама, баннерная реклама на партнерских платформах и другие перфоманс каналы;
— проверять новые источники трафика и масштабировать эффективные;
— развивать CRM-маркетинг: сегментировать базу, запускать email-рассылки и другие адресные коммуникации, строить автоматические воронки для повторных покупок и возврата клиентов;
— контролировать частоту контактов, отписки и жалобы;
— настраивать измерение результата вместе с командой: отслеживать путь от источника обращения до бронирования, заказа или оплаты;
— регулярно оценивать эффективность каналов и коммуникаций, перераспределять бюджет и объяснять влияние действий на результат;
— следить за корректностью данных в ОРД.
Требования:
— практический опыт самостоятельного запуска и оптимизации рекламных кампаний, CRM- и email-маркетинга;
— умение планировать и запускать кампании;
— опыт работы с инструментами: Яндекс Директ, СММ посевы, МТС маркетолог, Telegram Ads, VK Ads, Яндекс Метрика, Вебмастер, Google Search Console, Roistat, CoMagic / UIS, Битрикс 24, Wazzup, Premium Bonus, Unisender, Sendpulse, сервисы СМС рассылок (Мегафон, Билайн и пр.);
— умение работать с несколькими продуктами и воронками одновременно: от бронирования столика до продажи праздника или B2B-заказа;
— опыт настройки сегментов, автоматических сценариев и контроля качества клиентской базы.
Преимуществом будет опыт работы с HoReCa, Beauty, B2C, наличие сертификатов Яндекс Директ, Яндекс Вебмастер.
True Sea Moss, a rapidly expanding wellness company specializing in sea moss products, is seeking a Performance Marketing Graphic Designer. The role involves creating visual content tailored to enhance marketing performance. This position is fully remote, allowing for flexible work arrangements.
УдалённоГеография найма не уточнена
Не хотите искать каждый день?
Настройте подбор один раз, и подходящие вакансии будут сами приходить в Telegram.
Настройте подбор, и подходящие вакансии будут приходить в Telegram.
True Sea Moss, a rapidly expanding wellness company specializing in sea moss-based products, is seeking professionals for several remote positions: Creative Strategist, Performance Marketing Editor, and Performance Marketing Graphic Designer. Candidates will be involved in roles that support the brand's growth through strategic creativity, content editing focused on marketing performance, and graphic design tailored to marketing campaigns.
В компании OSIPOV Business Development School, EdTech-продукте, практической школе для тех, кто хочет работать с реальными бизнес- и IT-задачами, открыта вакансия Head of Growth & Performance Marketing.
Удалённая работа.
True Sea Moss, a rapidly expanding wellness company specializing in sea moss products, is seeking a Performance Marketing Editor. The role involves working remotely and focuses on enhancing marketing efforts through performance-driven strategies. Candidates should be prepared to contribute to the brand's growth by optimizing marketing content and campaigns related to their natural superfood offerings.
Location: Dnipro, Ukraine; Kharkiv, Ukraine; Kyiv, Ukraine; Lviv, Ukraine; Odesa, Ukraine; Sambir, Ukraine
Workplace: remote
At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a
Senior User Acquisition & Performance Marketing Manager – Mobile Apps
to join one of our
clients
' teams. If you're looking for an exciting opportunity to grow in a innovative environment, this could be the perfect fit for you.
Responsibilities:
User Acquisition & Media Buying
Manage and optimize paid
User Acquisition campaigns for mobile applications
.
Launch, manage, and scale campaigns primarily for
Android mobile apps
, including Utility Apps and Mobile Games.
Manage campaigns across
Google Ads
and additional acquisition channels such as
Meta, TikTok, DSPs, and mobile ad networks
.
Test new campaigns, audiences, creatives, and traffic sources to identify opportunities for profitable growth.
Evaluate campaign performance based on
CPI, CPA, ROAS, retention, LTV, and overall traffic quality
.
Scale successful campaigns while maintaining agreed performance targets.
Performance & Analytics
Monitor and optimize key UA metrics, including
CPI, CPA, ROAS, LTV, retention, and payback
.
Analyze performance across campaigns, countries, creatives, networks, devices, and audiences.
Use mobile measurement and attribution platforms such as
AppsFlyer, Adjust, or Singular
to monitor campaign performance.
Identify performance trends and optimization opportunities and turn data into actionable decisions.
Prepare clear reports on campaign performance, spend, and results.
Budget Management & Scaling
Manage and allocate significant User Acquisition budgets across paid channels.
Follow a structured
test → validate → scale
approach when launching new campaigns and traffic sources.
Make budget allocation decisions based on campaign performance and unit economics.
Continuously identify opportunities to improve acquisition efficiency and scale successful campaigns.
Creative & Product Collaboration
Work with creative teams to test
video, static, and UGC-style advertising creatives
.
Analyze creative performance and identify the concepts, hooks, and formats that generate the strongest results.
Provide performance-based feedback to improve future creatives.
Collaborate with Product and Monetization teams to improve conversion, retention, and monetization.
2–3+ years of hands-on User Acquisition / Media Buying / Performance Marketing experience
, with a strong focus on mobile applications.
Proven experience
launching and scaling mobile apps through paid User Acquisition
.
Proven experience managing
$1M+ in paid User Acquisition spend
.
Strong hands-on experience acquiring users for
Android mobile applications
.
Experience with
Google Ads / Google App Campaigns
and additional paid acquisition channels such as
Meta, TikTok, DSPs, or mobile ad networks
.
Experience with
Utility Apps, Mobile Games, or other mobile app products
.
Strong understanding of mobile attribution and experience with MMPs such as
AppsFlyer, Adjust, or Singular
.
Strong understanding of key UA metrics, including
CPI, CPA, ROAS, LTV, retention, and payback
.
Strong analytical skills and the ability to make campaign and budget decisions based on performance data.
Experience working with international markets is preferred.
Strong
Excel / Google Sheets
skills.
Ability to independently launch tests, optimize campaigns, and scale successful acquisition strategies.
Strong Advantages
Experience with
AppLovin, Moloco, Mintegral, Liftoff, Taboola, DV360, Kayzen, or similar DSPs/mobile advertising networks
.
Experience with
CTV or programmatic advertising
.
Experience with
Utility Apps monetized through advertising
.
Experience with
Google App Campaigns
and large-scale Android acquisition.
Experience with
OEM, pre-install, or alternative app distribution channels
.
Experience with traffic-quality and fraud analysis.
Experience working with
AdMob, AppLovin MAX, or other mobile ad monetization platforms
.
Experience optimizing campaigns against
D1/D7/D30 ROAS and payback targets
.
Experience taking a new acquisition channel from initial testing through significant scale.
Location: Argentina; Colombia; Nicaragua; Brazil; Puerto Rico
As the Performance Marketing Manager, you will be the owner of paid acquisition for a high-ticket coaching and education company serving fitness and wellness business owners, managing campaigns across Meta, Google, and YouTube to drive qualified leads and booked calls. You will go beyond the ad account, weighing in on landing pages, creative direction, and email flows to make sure traffic actually converts into revenue. This is a full-time, in-house role working closely with the marketing and sales team.
Responsibilities
Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and other relevant platforms
Drive qualified applications and booked calls for high-ticket programs
Manage campaigns for webinars, workshops, lead magnets, applications, launches, and evergreen funnels
Monitor cost per lead, cost per application, cost per booked call, show rate, close rate, CAC, and ROAS
Build and execute testing plans across creative, messaging, audiences, offers, and landing pages
Ensure accurate tracking across pixels, UTMs, CRM stages, and attribution
Recommend ad creative direction, hooks, and angles based on live performance data
Flag landing page and funnel friction points and recommend fixes to copy, layout, or offer structure
Weigh in on email and nurture sequences where they affect conversion
Partner with the sales team to evaluate lead quality and pipeline movement
Use AI tools to improve analysis, testing, reporting, and campaign efficiency
Requirements
Experience managing at least $100,000–$250,000+ per month in paid media spend on a single account
Strong hands-on experience with Meta Ads; working knowledge of Google Ads and YouTube Ads
Experience marketing high-ticket coaching, consulting, education, mastermind, or service-based offers
Understands application, booked-call, webinar, VSL, and lead-generation funnels
Comfortable diagnosing performance issues across the full acquisition journey, not just the ad account, but landing pages, email, and the sales handoff
Strong written and spoken English
Open to working in-house full-time (agency background welcome)
Comfortable with tools like Asana, Slack, GoHighLevel, Airtable, or similar platforms
Benefits
Salary: $4,000–$4,500 USD/month, based on experience
Remote
PTO + Holidays
УдалённоArgentina; Colombia; Nicaragua; Brazil; Puerto Rico
Задачи:
— Управлять рекламными бюджетами и контролировать эффективность их расходования;
— Запускать и развивать платные каналы привлечения клиентов;
— Самостоятельно выбирать рекламные площадки и инструменты исходя из результата;
— Искать и тестировать новые источники трафика;
— Масштабировать эффективные рекламные связки;
— Контролировать стоимость и качество лидов;
— Анализировать воронку от рекламного обращения до консультации, договора и оплаты;
— Проводить тестирование офферов, креативов, аудиторий и посадочных страниц;
— Перераспределять бюджет между каналами в зависимости от эффективности;
— Работать с подрядчиками, агентствами и внешними специалистами;
— Проводить переговоры по стоимости и условиям работы;
— Ставить подрядчикам задачи и контролировать сроки и качество исполнения;
— Проверять отчётность подрядчиков и самостоятельно оценивать результат;
— Участвовать в планировании маркетингового бюджета и прогнозировании количества лидов;
— Готовить понятную аналитику по расходам и результатам рекламы.
Требования:
— Опыт работы с платным трафиком от 2 лет;
— Опыт самостоятельного управления рекламным бюджетом;
— Опыт работы сразу с несколькими каналами привлечения;
— Умение оценивать каналы по стоимости и качеству лида;
— Понимание основных маркетинговых показателей: CPL, CAC, ROMI, конверсия;
— Умение работать с аналитикой и принимать решения на основе цифр;
— Опыт взаимодействия с подрядчиками и рекламными агентствами;
— Умение договариваться, контролировать стоимость услуг и требовать результат;
— Самостоятельность и готовность отвечать за рекламный бюджет.
Будет преимуществом:
— опыт в сфере банкротства физических лиц;
— опыт в юридической тематике;
— опыт работы с федеральными или региональными сетями;
— опыт работы с большими объёмами лидов;
— опыт масштабирования рекламы на несколько городов;
— опыт работы со сквозной аналитикой и CRM.
Условия:
— работу в федеральной компании;
— существенные рекламные бюджеты;
— возможность самостоятельно выбирать эффективные каналы;
— возможность тестировать новые гипотезы;
— прямое влияние на маркетинговые результаты компании;
— оформление по ТК РФ;
— график 5/2;
— оклад + KPI.
Location: CA - Canada
Scopely is looking for a
Performance Marketing Manager, Forecasting & Market Intelligence,
to join our Performance Marketing team in Canada on a remote basis.
At Scopely, we care deeply about what we do and want to inspire play every day, whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers developing, publishing, and innovating across the games industry, connecting millions of people around the world daily.
The Performance Marketing team helps drive sustainable player growth across Scopely’s portfolio. This role will sit at the intersection of performance marketing, forecasting, competitive intelligence, and market research, supporting active and upcoming Slate titles as they move from early planning through testing, soft launch, and global launch.
What You Will Do
You will build the analytical foundation behind UA forecasts and growth plans: identifying the right comparable titles, developing market and geo assumptions, maintaining benchmarks, tracking competitive signals, and turning incomplete information into structured first-pass recommendations. This is a highly analytical role for someone who enjoys working through ambiguity and can challenge, validate, and refine assumptions rather than taking inputs at face value.
Develop first-pass performance marketing forecasts and supporting inputs for upcoming Slate titles, including install curves, geo-tier views, channel assumptions, paid and organic assumptions, and launch phasing.
Build and maintain relevant comparable game-peer sets based on genre, monetization model, platform, geo mix, audience, launch strategy, creative approach, and expected scale.
Develop and maintain dCPI benchmarks and degradation curves, combining Scopely historical performance, partner benchmarks, competitor data, and external market signals.
Support organic forecasting by developing assumptions around baseline organic demand, paid-driven lift, launch/IP halo, virality, and organic-to-paid ratios.
Build sensitivity analyses that make the impact of key assumptions clear and help teams understand the range of potential outcomes.
Track competitor UA investment, creative trends, app-store movement, channel activity, launch performance, and regional signals across relevant games and genres.
Produce recurring market-intelligence and competitive-pulse readouts that identify meaningful changes in the market and potential implications for Slate titles.
Incorporate learnings from market research, beta acquisition, creative and audience testing, soft launch, and other pre-launch signals into forecast assumptions.
Support regional opportunity sizing and geo strategy, including differences in acquisition cost, scale, organic potential, and market dynamics.
Maintain clear assumption logs, source documentation, version history, confidence levels, and open questions so forecasts are auditable and reusable.
Partner closely with Performance Marketing, Product, Strategic Marketing, Finance, Analytics, and other stakeholders to gather inputs and pressure-test assumptions.
Proactively identify gaps, risks, or inconsistencies in forecasts and surface them before they become downstream planning issues.
Support ad hoc Slate analyses and leadership requests with structured research, quantitative analysis, and clear first-pass readouts.
Help improve and standardize forecasting methodologies, benchmark libraries, and analytical processes across Slate over time.
What We’re Looking For
Strong experience in performance marketing, growth, marketing analytics, strategy, market intelligence, or a similarly analytical role, ideally within mobile games, mobile apps, or another consumer digital business.
Strong understanding of mobile user acquisition fundamentals, including CPI, LTV, ROAS, retention, organic acquisition, channel mix, attribution, and marginal economics.
Excellent analytical skills and the ability to turn incomplete or ambiguous information into structured assumptions and useful recommendations.
Strong Excel / Google Sheets skills, including building and auditing analytical models, sensitivity analyses, and forecast frameworks.
Strong attention to detail and a high bar for
model integrity, source quality, and assumption validation.
Ability to independently pressure-test data and assumptions rather than accepting outputs at face value.
Experience working with multiple data sources, including internal performance data, third-party market intelligence tools, partner benchmarks, and competitive research.
Ability to communicate analytical findings clearly to both technical and non-technical stakeholders.
Strong cross-functional working style and comfort partnering with teams across Marketing, Product, Finance, Analytics, and leadership.
Curiosity about the games market and a desire to understand why titles grow, why acquisition economics differ, and how launch dynamics evolve over time.
Ability to manage multiple concurrent workstreams and operate effectively with limited oversight.
Comfortable using AI and other analytical tools to accelerate research and analysis, while maintaining independent judgment and thoroughly validating outputs.
Bonus Points
You are an avid gamer who understands products from a user’s perspective.
Direct experience forecasting or supporting the launch of mobile games or consumer apps.
Experience with tools such as Sensor Tower, data.ai, AppMagic, Looker, Appsflyer, Adjust, or similar platforms.
Familiarity with global mobile UA markets and meaningful differences across the US, Tier 1 Western markets, Asia, and emerging regions.
Experience analyzing competitor launches, creative strategy, market sizing, or portfolio-level performance.
Familiarity with pre-launch testing, soft-launch methodology, or forecasting games with licensed or globally recognized IP.
For candidates in British Columbia, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.
British Columbia Annual Salary Range
$75,000
—
$137,000 CAD
About Scopely
Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit:
https://www.scopely.com/
.
Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official
website
and verify that all Talent Partner communications come from an email address ending in @
scopely.com
.
Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here:
California Privacy Notice
and
EEA/UK Privacy Notice
.
Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.
We're building AI agents for performance marketing. Plurio, the AI agent for media buying teams running $300K–$15M/month on Google, Meta, and TikTok. It connects to your internal backend data and your ad accounts, automates analysis and optimization, saves 50% of time, and boosts ROAS by 10–30%. Our agents already run $500M+/year in ad spend. Since our public release in March, our customer base has grown 4× in 10–12 weeks. Our goal is the autonomous user acquisition factory that runs 10× better than anything before, growing budgets under management to $30B/year.
Задачи:
— Вы будете руководить командой и агентом, отвечать за рост клиентских метрик.
— Улучшать и обучать агента, формировать методологию его работы: как он читает данные, анализирует сигналы, автоматизирует решения и действия, взвешивает параметры.
— Встраивать логику медиабаинга в рабочие процессы и правила агента.
— Собирать лучшие практики из собственного опыта, клиентского портфеля и рынка, адаптировать их для агента и клиентов разных вертикалей.
— Совершенствовать агента совместно с продуктовой командой и AI маркетинговыми инженерами.
— Работать с клиентским портфелем: обучать команды клиентов работе с агентом, улучшать и контролировать рабочие процессы, правила и процессы внутри агента для роста метрик клиентов.
— Общаться с руководителями по привлечению пользователей, CMO и лидерами перформанс-маркетинга клиентов, обучать их, разбирать кейсы, находить новые задачи для агента.
— В случае, если агент управляет рекламой клиента, вы вместе с агентом и AI маркетинговыми инженерами становитесь командой клиента по Meta Ads, определяете логику и механику работы.
Требования:
— Опыт управления рекламным бюджетом в Meta от $1M в месяц.
— Опыт разработки стратегии, структуры, подходов к тестированию, автоматизации и найму команды, как лично, так и через команду.
— Глубокое понимание работы Meta: сигналы, аукционы, структура аккаунтов, логика оптимизации.
— Опыт управления командой из минимум 3-4 человек: медиабаеры, аналитики, креативные продюсеры.
— Умение объяснять логику и механику работы команде и отстаивать решения на уровне CMO.
— Опыт работы с автоматизацией: создание собственной или интеграция внешних сервисов, понимание CPA, правил масштабирования и остановки, логики принятия решений.
— Знание потребительских воронок: мобильные, веб, web-to-app, app-to-app, особенности окон конверсии, задержек атрибуции и отслеживания доходов.
— Опыт создания или соучастия в создании креативной фабрики для Meta: анализ, механика тестирования и генерация.
— Свободное владение английским языком, уверенное общение и письменная коммуникация с англоязычными клиентами.
Условия:
— Работа в команде, использующей AI-агентов во всех функциях: инженерия, продажи, операции, клиентские проекты.
— Обучение использованию и созданию агентов, интеграция вашего опыта в них.
— Прямая работа с основателями и руководством компании.
— Компенсация до $15K в месяц, включая базовую часть и бонусы за результат.
Parisian Flat ищет специалиста по таргетированной рекламе и перформанс-маркетингу, который сможет самостоятельно привлекать качественную аудиторию для различных направлений проекта: кофейни, мероприятий, аренды пространства и корпоративных клиентов. Важны навыки работы с холодной и теплой аудиторией, умение проводить ретаргетинг и повышать возврат клиентов, а также постоянное тестирование новых гипотез, аудиторий, офферов и форматов. Кандидат должен уметь анализировать результаты кампаний и снижать стоимость привлечения, обладать хорошим визуальным вкусом и создавать нестандартные, эстетичные рекламные креативы. Требуется самостоятельность и нестандартное мышление. Работа возможна удаленно с Кипра. Основная цель — привлечение не просто кликов и охватов, а реальных гостей и клиентов Parisian Flat.
Location: Paris
Workplace: Remote
ABOUT VOODOO
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
TEAM
Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across various types of games and consumer apps.
ROLE
Voodoo is looking for a Lead Software Engineer for our Playable Ads team as part of our Central Growth Team. In this role, you'll lead key initiatives developed by our playable ads team, while staying hands-on with production and driving innovation in our playable ad formats across games.
KEY TASKS
- Lead and coach a small team of playable ads developers/strategists embedded within franchise-dedicated squads, ensuring high autonomy and strong performance
- Stay hands-on with playable ad production, contributing directly to the creation and iteration of high-quality playable creatives
- Oversee operational topics for the playable team, including workflows, tooling, and best practices
- Drive innovation in playable ad formats, constantly exploring new mechanics, interactions, and creative concepts to stay ahead of market trends
- Collaborate closely with the Growth Manager and creative strategists to align on priorities and franchise-level objectives
- Benchmark competitor playable ads and analyze performance data to improve production quality and effectiveness
- Act as a technical and/or strategic reference for the team, providing guidance on both development and marketing performance topics
- Support the rollout of playable ads across multiple game franchises, adapting formats to each title's creative strategy
- Contribute to defining and evolving the playable ads chapter's vision, standards, and processes
PROFILE
- 4+ years of experience in playable ad or game development
- Hands-on, maker mindset - you're comfortable getting into production yourself while also stepping back to coordinate
- Experience with relevant playable ads development tools or frameworks Unity (Luna), Cocos Creator or other relevant platforms
- Knowledge of object-oriented programming and web game development
- Hands-on experience with AI-assisted development (Claude Code, Codex, Cursor) and asset generation (Scenario, Flux, ElevenLabs)
- Solid understanding of mobile marketing performance metrics and creative testing
- Proven ability to mentor and coach peers
- You have entrepreneurial mindset and can adapt to a high-paced environment
- You can demonstrate excellent teamwork and collaboration skills
- You are fluent in English (fluency in French is a plus)
BENEFITS
- Competitive salary upon experience
- Swile restaurant lunch voucher
- Gymlib sports subscription (100% taken in charge by us)
- Sidecare healthcare coverage for your family
- Child day care facilities (Les Petits Chaperons rouge)
- Wellness activities in our Paris office
- Creative hackathon
- Unlimited vacation policy
- Full stack desk and computer equipment upon your request
- Cooperate within a globally diverse team and a rich cross-cultural work environment
Location: Paris
Workplace: Remote
ABOUT VOODOO
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 1,000+ employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Paper.io, alongside popular apps such as BeReal and Wizz.
TEAM
Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. Our Growth team is split across several areas of expertise, such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires strong operational excellence and creativity in order to constantly adapt and stay ahead of the market.
The core mission of the Playable Ads team is to create engaging and interactive advertising experiences that captivate audiences and drive conversions. We work with playable developers and coordinators that turn a game into an HTML interactive ad experience. Your main mission will be to produce high-performing ads by creating and uploading them to our various ad networks.
ROLE
We are looking for talented individuals interested in creating playable ads that let users try our games! To succeed in this role, you need extensive Unity development experience with a past of creating unique user experiences for a global audience. You will be converting existing games into playable ads and collaborating on the creation of tools for other interactive ad formats.
- Transform existing games into interactive user experiences
- Optimize playable ads for the best user experience, scalability, and adaptability
- Integrate an analytics solution to measure interactions and gain insights to offer the best user experience
- Build interactive playable templates that can be customized by graphic designers
- Contribute to cross-functional initiatives (e.g. testing new tools, implementing new processes, etc.)
- Develop a deep understanding of how your creations perform and why
- Work within a small creative squad with amazing people from diverse backgrounds and nationalities
- Have the opportunity to cover different product scopes (e.g., hypercasual, casual, consumer apps, etc.)
- Become a creative expert in mobile gaming: benchmark what our competitors are doing, experiment with new ideas
PROFILE
- Fully proficient in playable ad creation or in developing Unity projects (size optimized to be used as playable)
- Experience creating playable ads in Unity (Luna), Cocos Creator or any relevant platform
- Adequate knowledge of object-oriented programming and web game development
- Proactive problem diagnosis and creative problem-solving skills
- Fluent in English, both oral and written
- 3+ years of experience in a similar role
- Deeply familiar with the mobile gaming market, in particular, hyper casual and casual games
- Creative mindset and knowledge in game design
- Familiarity with 3rd party SDKs, analytics, and A/B testing in mobile games (preferred but not essential)
- Hands-on experience with AI-assisted development (Claude Code, Codex, Cursor) and asset generation (Scenario, Flux, ElevenLabs)
BENEFITS
Competitive salary and other benefits according to the country you reside in.
Full remote for candidates based abroad, with relocation to Paris subject to discussion. Hybrid for candidates based in France.
Location: United States
Summary
We're a growing B2B SaaS company. We want an operator to build a team of high performers, especially in sales and marketing. This is not a traditional HR role.
PLEASE DON'T APPLY IF:
You haven't hired sales or marketing people at a B2B SaaS company.
Your main work has been policies, benefits, compliance or HR administration.
You wait for problems to come to you.
You've never personally run the exit of an underperformer.
WHAT YOU'LL OWN
Performance. Set clear, measurable standards for every role. Spot underperformers early, coach them fast, and exit them within 60–90 days if they don't improve. You will run and deliver terminations yourself, with the CEO signing off.
Hiring. Build a hiring engine for account executives, SDRs, marketers and their leaders. You'll track time-to-hire, ramp time and quota attainment.
Culture. Build a culture where top performers are rewarded publicly and everyone knows the bar.
Managers. Hold managers accountable for their teams, and back them when they make tough calls.
Initiative. Bring problems and fixes to the CEO before you're asked.
Requirements
YOU ARE
An operator first, with a background in sales, RevOps, recruiting or ops leadership at B2B SaaS companies.
Someone who talks in revenue per employee, quota attainment and regretted attrition, not "engagement."
High energy, fast-moving, and willing to push back on the CEO.
Available 15–25 hours a week, US-based, and open to going full-time.
HOW IT WORKS
Paid 30-day trial. We'll judge you by what you ship: scorecards, a sales hiring scorecard and a performance review cadence.
We'll convert to a longer engagement based on results.
Задачи:
— запускать и вести рекламные кампании в Яндекс Директ и VK Ads;
— тестировать Telegram Ads и другие релевантные источники;
— анализировать аудиторию Rust и конкурентов;
— формировать гипотезы и тестировать рекламные связки;
— ставить ТЗ дизайнеру/видеомейкеру на рекламные материалы;
— настраивать UTM и аналитику;
— совместно с командой выстроить отслеживание пути пользователя от рекламного перехода до первого входа на сервер;
— оптимизировать кампании исходя из реальной стоимости привлечённого игрока.
Ключевые показатели:
— стоимость первого входа игрока на сервер;
— стоимость удержанного игрока;
— количество новых игроков;
— возвращаемость игроков;
— стоимость регистрации/вступления в Discord как промежуточные показатели;
— окупаемость рекламного трафика.
Требования:
— уверенный опыт работы с Яндекс Директ и/или VK Ads;
— понимание performance-маркетинга и аналитики;
— умение работать не только с кликами и CTR, но и с конечной экономикой продукта;
— самостоятельность в тестировании гипотез;
— умение объяснять цифры и решения.
Преимущества:
— опыт продвижения игровых проектов, GameDev, игровых серверов, онлайн-игр, киберспорта, приложений или крупных онлайн-сообществ;
— знание Rust и его аудитории.
Условия:
— удалённая работа;
— долгосрочное сотрудничество;
— оплата от 40.000 RUB в месяц (без учёта затрат на рекламу);
— возможность дополнительного бонуса за достижение согласованных KPI.
Задачи:
— запускать и вести рекламные кампании в Яндекс Директ и VK Ads;
— тестировать Telegram Ads и другие релевантные источники;
— анализировать аудиторию Rust и конкурентов;
— формировать гипотезы и тестировать рекламные связки;
— ставить ТЗ дизайнеру/видеомейкеру на рекламные материалы;
— настраивать UTM и аналитику;
— совместно с командой выстроить отслеживание пути пользователя от рекламного перехода до первого входа на сервер;
— оптимизировать кампании исходя из реальной стоимости привлечённого игрока.
Ключевые показатели:
— стоимость первого входа игрока на сервер;
— стоимость удержанного игрока;
— количество новых игроков;
— возвращаемость игроков;
— стоимость регистрации/вступления в Discord как промежуточные показатели;
— окупаемость рекламного трафика.
Требования:
— уверенный опыт работы с Яндекс Директ и/или VK Ads;
— понимание performance-маркетинга и аналитики;
— умение работать не только с кликами и CTR, но и с конечной экономикой продукта;
— самостоятельность в тестировании гипотез;
— умение объяснять цифры и решения.
Преимущества:
— опыт продвижения игровых проектов, GameDev, игровых серверов, онлайн-игр, киберспорта, приложений или крупных онлайн-сообществ;
— знание Rust и его аудитории.
Условия:
— удалённая работа;
— долгосрочное сотрудничество;
— оплата от 40.000 RUB в месяц (без учёта затрат на рекламу);
— возможность дополнительного бонуса за достижение согласованных KPI.