Вакансии

Location: Georgia; Kuala Lumpur; Indonesia; Bangkok; Kyrgyzstan; Kazakhstan; Uzbekistan; Da Nang Workplace: Remote 🌍 Remote | UTC+8 | Core collaboration hours: 12:00–6:00 PM Manila Time Salmon is a technology-driven financial company building a banking and lending platform across Southeast Asia, starting in the Philippines. In three years, we've grown to 7M+ app downloads, 2M+ monthly active users, 7000+ partner stores, and US$350M+ raised from top-tier investors. Here, you get real ownership from day one, high standards, and direct communication. You'll work alongside a team that combines deep local knowledge and experience scaling regulated financial companies from scratch. If you want to solve complex problems at scale and directly impact how millions of people access and manage money, come build with us. Southeast Asia's fintech moment starts here. About the role Paid acquisition is Salmon's primary growth engine, and we're scaling it fast — you'll own performance marketing end-to-end across our highest-volume channels. What you'll do - Run paid acquisition across Meta, TikTok, Google, and other channels for Salmon products with millions of active users. - Work alongside a dedicated creative production team built to support high-volume testing, plus product, web/SEO, and analytics teams. - Operate in a fast-scaling environment where new channels are constantly tested and budgets grow with performance. What you'll own - Own paid growth end-to-end — decide which channels, creatives, and funnels to scale, and be accountable for the results. - Launch and optimize campaigns directly and through partners across Meta, TikTok, Google, and other channels. - Shape the creative pipeline: generate new concepts and maintain a structured creative backlog. - Build and maintain a structured experiment tracking system so learnings compound across channels. - Collaborate with creative, product, web/SEO, and analytics teams to land campaigns across every growth stream. What makes you a strong fit - 5+ years of hands-on performance marketing experience, ideally in fintech, banking, or digital consumer services. - Proven experience running and optimizing campaigns on Meta as your primary channel, plus at least one other major platform (Google Ads, TikTok Ads, Reddit Ads, or similar). - Experience promoting mobile apps, including web-to-app (W2A) funnels. - A test-and-learn approach to performance: forming hypotheses, shipping variants, and drawing conclusions from data. - Strong understanding of attribution, tracking, and analytics, with hands-on experience in Google Analytics, Tableau, AppsFlyer, or similar tools. - English B2, with the ability to read acquisition funnel data and spot where things are working or breaking. What we offer: Ownership and flexibility - Fully remote work with core collaboration hours from 12:00 to 6:00 PM Manila time (UTC+8) - Company-provided tools and equipment Health and time off - Medical insurance support for you and your family through co-funding or reimbursement, depending on your location and subject to policy limits - Access to an internal mental health support specialist - 22 vacation days, Philippine public holidays, and 15 sick days Growth and team experience - Opportunities to learn and share your expertise through internal expert meetups, external conferences, speaking opportunities, and industry publications - Company-sponsored trips to Manila to meet and work with your team in person - High-performing teams can earn a dedicated beach house week in Southeast Asia

Location: Georgia; Armenia; Poland; Kazakhstan; Uzbekistan; European Union Workplace: Remote 🌍 Remote | UTC+8 | Core collaboration hours: 12:00–6:00 PM Manila Time Salmon is a technology-driven financial company building a banking and lending platform across Southeast Asia, starting in the Philippines. We combine global fintech expertise with deep local market knowledge to make financial services simple, accessible, and useful for millions of people across the region. 7M+ app downloads. 2M+ monthly active users. 7,000+ partner stores. US$310M+ raised from leading global investors. Manila-based, globally distributed, and hybrid-first — our team spans 45+ countries. If you want to solve complex problems at scale and impact how millions of people access and manage money, come build with us. Southeast Asia's fintech moment starts here. About the role: You'll own how Credit Line scales next, leading its move into the Philippine middle class with better customers, higher limits, and healthier repayment. What you'll do: - Own the full Credit Line funnel — from awareness with marketing through acquisition, activation, and retention inside the product — with no dedicated engineering squad, so you're the connective layer holding marketing, acquisition, product, risk, and business together. - Work closely with marketing, product, acquisition, design, risk and origination, affiliates, and web/SEO, and be the person the team comes to when they need to align on growth. - Report to the Head of Growth and own the Credit Line acquisition budget — no direct reports, but real leverage over numbers that matter commercially. What you'll own: - Define and drive Credit Line's growth strategy end-to-end with the business team — what to test, scale, or kill. - Own the acquisition budget and decide where it goes. - Lead the move into the Philippine middle class — define who that customer is, where to reach them, and rebuild the acquisition mix around them. - Turn a real read on what customers need, fear, and compare us against into experiments worth running — hands-on when the bet calls for it, from testing a new channel to shipping the landing page yourself. - Run experiments across paid channels, landing pages, onboarding, activation, and retention with acquisition and product, tracking CAC, approval, activation, first transaction, limit utilization, spend per active, retention, reactivation, and LTV against cost of risk to find where the real leverage is. - Build a clean experiment-tracking system so learnings compound across quarters instead of getting lost. What makes you a strong fit: - 5+ years in growth, performance, or product marketing. - A track record of self-generated experiments that actually shipped and moved metrics. - Comfortable with product metrics and the tools behind them: CAC, LTV, activation, cohort retention in GA and AppsFlyer, Tableau, plus a working understanding of Meta, TikTok, and Google Ads Manager. - Hands-on with both qualitative and quantitative research — user interviews, large studies, segmentation, market signals. - Uses AI daily for prototypes, creative variants, and analysis, and knows when to override it rather than trust it blindly. - Strong project management and fluent English. What we offer: Ownership and flexibility - Fully remote work with core collaboration hours from 12:00 to 6:00 PM Manila time (UTC+8) - Company-provided tools and equipment Health and time off - Medical insurance support for you and your family through co-funding or reimbursement, depending on your location and subject to policy limits - Access to an internal mental health support specialist - 22 vacation days, Philippine public holidays, and 15 sick days Growth and team experience - Opportunities to learn and share your expertise through internal expert meetups, external conferences, speaking opportunities, and industry publications - Company-sponsored trips to Manila to meet and work with your team in person - High-performing teams can earn a dedicated beach house week in Southeast Asia

Pave Bank is looking for a Staff Platform Engineer to lead, build, and operate reliable platform infrastructure and production systems.

Location: Berlin, Germany About the Company Our client is the largest go-to-market company in the DACH region. They work with high ownership and a fast pace, and they look for people who don't wait to be told what to do, but see where things are on fire and step in. At our client you get real responsibility early and build things that carry the company Grown to over €5M ARR in about 2 years, profitable, bootstrapped and with 200+ B2B clients. Small team with direct access to the founders. If you have a good idea, you implement it yourself. They grow fast enough that responsibility keeps opening up, and they prefer to fill it internally. About the Job Run paid campaigns for B2B clients and ensures predictable lead generation. Run campaigns that move millions in ad spend every year. Google Premier Partner for the 2nd year in a row, which puts them in the top 3% of all Google partners. Plenty of variety across Google, LinkedIn, Meta and Microsoft, with clients from very different industries. Your own accounts with full budget responsibility, not support work. The Role Google and LinkedIn Ads. Setup, management and optimization for several B2B clients in parallel. Budget ownership. Own ad spend, tracking and reporting for their accounts. Work closely with the Growth Consultants and GTM Engineers. Berlin, 3+2 hybrid (first month fully on site) · Google and LinkedIn Ads · at least 1–2 years of experience. Meta and Microsoft Ads are a plus, not a must. Requirements Must-Haves At least 1–2 years of hands-on performance marketing experience Has set up, managed and optimized Google Ads and LinkedIn Ads themselves Proven ownership of accounts and budgets, has independently managed at least a five-figure monthly ad spend Track record with numbers, e.g. CPL, ROAS or pipeline generated Ownership and drive, works independently and needs little guidance Fluent in German Should-Haves (Most should be met) B2B experience with a focus on lead generation Has managed several client accounts in parallel Confident with tracking, conversion setup and reporting Fluent English Nice-to-Haves: Experience with Meta Ads and Microsoft Ads Agency background Has scaled several accounts in parallel and advised clients strategically Uses AI tools in day-to-day campaign work Benefits Coaching program with 1:1s from day one Deutschlandticket and Urban Sports Club M MacBook and a dedicated desk in the office Dinner when it gets late (from 7 pm) Regular team events and team evenings

Location: Berlin, Germany About the Company Our client is the largest go-to-market company in the DACH region. They work with high ownership and a fast pace, and they look for people who don't wait to be told what to do, but see where things are on fire and step in. At our client you get real responsibility early and build things that carry the company Grown to over €5M ARR in about 2 years, profitable, bootstrapped and with 200+ B2B clients. Small team with direct access to the founders. If you have a good idea, you implement it yourself. They grow fast enough that responsibility keeps opening up, and they prefer to fill it internally. About the Job Conceive and design ad creatives and landing pages for B2B clients and translate positioning and offers into designs that perform. Design digital creatives and landing pages for clients scaling big budgets. Real digital design in Figma, not Canva templates. Full creative ownership of design, story and messaging for entire client accounts. Direct performance feedback. You see right away what works and iterate fast. The Role Creatives and landing pages. From hook and message to the finished design in Figma, for Google, Microsoft, Meta and LinkedIn. Creative strategy. Develops the strategy for new campaigns and joins the strategy meetings. Several clients in parallel, with clear expectations on output. Berlin, 3+2 hybrid · (first month fully on site)· Google, Microsoft, Meta and LinkedIn · B2B performance. Requirements Must-Haves Portfolio with own digital designs, e.g. ad creatives, landing pages or web design Confident in Figma or professional design tools Experience with performance creatives for paid social or paid search, backed by numbers such as CTR, CPL or creative tests Ownership and drive, delivers independently and at a high pace Fluent in German Should-Haves (Most should be met) Understands B2B target groups and translates positioning and offers into designs Experience with Meta Ads and LinkedIn Ads creatives Structured creative testing with hypothesis, variants and evaluation Handles several clients in parallel Nice-to-Haves Agency background Motion design or video editing, e.g. After Effects or Premiere Uses AI tools for image, video or copy production Experience with copywriting or Webflow Benefits Coaching program with 1:1s from day one Deutschlandticket and Urban Sports Club M MacBook and a dedicated desk in the office Dinner when it gets late (from 7 pm) Regular team events and team evenings

Location: Berlin, Germany About the Company Our client is the largest go-to-market company in the DACH region. They work with high ownership and a fast pace, and they look for people who don't wait to be told what to do, but see where things are on fire and step in. At our client you get real responsibility early and build things that carry the company Grown to over €5M ARR in about 2 years, profitable, bootstrapped and with 200+ B2B clients. Small team with direct access to the founders. If you have a good idea, you implement it yourself. They grow fast enough that responsibility keeps opening up, and they prefer to fill it internally. About the Job Manage a portfolio of around 30 clients and actively shape their growth strategy. Don't just manage clients, actively shape their strategy. Steep learning curve through industry variety. Your clients come from very different industries, so you quickly build strong business acumen. You sit at the table with managing directors, drive things forward with commitment and handle demanding clients with confidence. Substance counts. The best Growth Consultants are the ones who really know their stuff. The Role Central point of contact - For around 30 clients, with biweekly meetings with managing directors and decision-makers. Strategy, not operations - GTM and performance marketing handle execution, the focus is on growth and retention. Berlin, 3+2 hybrid (first month fully on site) // around 30 accounts Requirements Must-Haves A few years of B2B experience with real, personal client ownership, not just internal coordination or project management Proven track record with numbers, e.g. number of own accounts, retention or upsell volume Strongly analytical and confident with numbers and data Confident presence, advises managing directors and decision-makers as a peer Ownership and drive, works independently and needs little guidance Should-Haves (Most should be met) Hands-on experience in outbound, lead generation or B2B acquisition Can manage a large portfolio in a structured way Experience with upselling, cross-selling or retention of existing clients Good English Nice-to-Haves Consulting, Founder's Associate, agency or startup background Performance marketing, e.g. Google or LinkedIn Ads Experience with CRM systems Benefits Coaching program with 1:1s from day one Deutschlandticket and Urban Sports Club M MacBook and a dedicated desk in the office Dinner when it gets late (from 7 pm) Regular team events and team evenings

Location: Berlin, Germany About the Company Our client is the largest go-to-market company in the DACH region. They work with high ownership and a fast pace, and they look for people who don't wait to be told what to do, but see where things are on fire and step in. At our client you get real responsibility early and build things that carry the company Grown to over €5M ARR in about 2 years, profitable, bootstrapped and with 200+ B2B clients. Small team with direct access to the founders. If you have a good idea, you implement it yourself. They grow fast enough that responsibility keeps opening up, and they prefer to fill it internally. About the Job Turn qualified inbound leads into new clients, with full focus on closing. You close, the meetings come to you. 100% inbound. Their own GTM product books the meetings, no cold calling and no prospecting. Their offering is in very high demand in the German market. Deliver and you grow fast. The Role Full cycle to signature. Very short sales cycles, hardly any pre-sales, new business only and no upselling. Selling via video. From there, growth goes formal (Senior AE, Lead) or sideways into other areas. Berlin, 3+2 hybrid (first month fully on site) Requirements Must-Haves At least 1–2 years of own B2B closing experience, backed by numbers such as quota attainment or deal sizes (SDRs only with 3+ years of sales experience) Clear new-business focus, has won new clients themselves rather than only managing existing ones Ownership and drive, works independently and needs little guidance Fluent in German Should-Haves (Most should be met) Experience with high deal volume, short sales cycles and selling via video Selling retainers, subscriptions or other recurring revenue (MRR) Structured discovery and objection handling, e.g. MEDDIC or SPIN Basic understanding of B2B marketing, lead generation or GTM Confident with CRM systems Comfortable with a highly variable compensation model Nice-to-Haves SaaS (ideal), startup or consulting background Sales in an agency or services business Performance marketing or Google Ads Experience with Pipedrive Uses AI tools in day-to-day sales Benefits Coaching program with 1:1s from day one Deutschlandticket and Urban Sports Club M MacBook and a dedicated desk in the office Dinner when it gets late (from 7 pm) Regular team events and team evenings

• Разрабатывать и поддерживать микросервисы на Go для мобильных продуктов наших зарубежных заказчиков.

Задачи: — Разрабатывать и реализовывать тактику performance-рекламы для повышения эффективности рекламных кампаний и достижения бизнес-целей — Определять и анализировать ключевые показатели эффективности (KPI) для оценки успешности рекламных активностей — Контролировать и направлять команду на стороне рекламного агентства и ставить задачи — Формировать и внедрять политики и стандарты работы направления для обеспечения высоких результатов — Планировать, настраивать и оптимизировать рекламные кампании Web и App на различных платформах (контекст, ретаргетинг, социальные сети, CPA, in-app и другие) — Управлять бюджетами и распределять ресурсы для достижения оптимальных результатов — Совместно с агентством готовить еженедельную отчётность (расход, клики, источники, качество аудитории, САС) — Совместно с агентством готовить медиаплан, структуру кампаний, гипотезы по аудиториям и креативам, прогноз CPC/CPA, оценку рисков и рекомендации по масштабированию — Анализировать и мониторить эффективность рекламных кампаний с использованием различных инструментов и методов (в т.ч. работа с атрибуцией) — Подготавливать отчеты о результатах работы направления и предоставлять рекомендации по улучшению стратегии рекламных активностей — Курировать процесс работы с SEO/GEO, включая стратегическое планирование и реализацию эффективных методов продвижения контента — Курировать процесс работы с маркетплейсами для максимизации количества конверсий — Отслеживать изменения в области performance-рекламы, анализировать новые инструменты, тренды и лучшие практики — Налаживать и поддерживать отношения с рекламными партнерами, агентствами и платформами для оптимизации условий рекламных кампаний — Участвовать в переговорах и заключать договоры с ключевыми поставщиками услуг Требования: — Опыт работы с каналами digital и performance от 3 лет и выше, понимание аспектов работы SEO, in-app, search, social — Опыт работы на стороне продукта и агентства — Владение основными метриками digital: ROI, CPA, CPC, CR, LTV — Владение инструментами: Excel, Yandex.Metrika, Appsflyer, App.Metrika, Google Analytics, Яндекс.Директ, VK Ads, Google Ad, in-app, OEM — Знание рекламных кабинетов различных систем (настройка РК, аудит, выгрузка отчетностей, настройки) — Понимание методов вычисления фродового трафика в in-app и web продвижении — Опыт самостоятельной работы с проектом или группой проектов с бюджетом от 20 млн рублей и выше в месяц — Аналитический склад ума, высшее образование, умение учиться новому, чувство вкуса и насмотренность — Готовность работать фулл тайм офис Условия: — Корпоративные программы обучения — ДМС со стоматологией — Рост с МегаКарьерой — Компенсация мобильной связи — Корпоративные скидки и скидки партнеров — Маркетплейс льгот — Корпоративная библиотека

• Лидировать направление UA: формировать стратегию, планировать бюджеты, отвечать за ключевые метрики. • Консолидировать все источники трафика, включая новые сети (Mintegral, Unity и другие).

— развивать контент, Reels и таргетированную рекламу; — работать с контекстной рекламой, Telegram и посевами;

- Публикация и оформление материалов в соответствии с общими требованиями к публикации на сайтах WordPress. - Публикация видео и оформление YouTube-каналов.

Проверять сайты и страницы перед публикацией по чек-листам. Анализировать контент, заголовки, дискрипшн и внутреннюю перелинковку.

Задачи: — Участвовать в планировании и запуске рекламных кампаний на федеральном, региональном и спутниковом ТВ, а также на радио. — Анализировать аудиторию, рейтинги, охват, частоту и другие показатели размещения. — Запрашивать и сравнивать предложения телеканалов, радиостанций и агентств, готовить варианты медиаплана и распределения бюджета. — Участвовать в переговорах по стоимости, срокам и условиям размещения, а также в закупке рекламного времени. — Координировать передачу и юридическое согласование рекламных материалов, работать с подрядчиками по созданию и доработке ТВ- и радиороликов. — Контролировать выходы рекламы, сроки, переносы и возможные расхождения с медиапланом. — Готовить итоговую отчётность и помогать оценивать эффективность кампаний. — Сопровождать договоры, счета и закрывающие документы, вести рекламные расходы в CRM и таблицах. — Следить за рекламой конкурентов и готовить короткие аналитические выводы. — Использовать AI-инструменты для черновиков, таблиц и презентаций с обязательной проверкой результата. Требования: — Опыт в медиапланировании, медиабаинге, агентстве или на стороне рекламодателя от одного года. — Понимание размещения на ТВ или радио; если знаком только с одним каналом, второй можно освоить в процессе. — Понимание медиапоказателей: охват, частота, GRP/TRP, Affinity, CPT/CPP. — Уверенная работа в Excel или Google Таблицах. — Умение готовить понятные презентации, отчёты и деловую переписку. — Внимательность к цифрам и срокам, умение работать с большим объёмом информации и самостоятельно доводить задачи до результата. — Готовность работать полный день с 9:00 до 18:00 по Москве. Будет плюсом: — Опыт с Mediascope, Palomars, SuperNova, AdEx, AdMetrix или похожими системами. — Знание российского рынка ТВ и радио. — Опыт с фармацевтической продукцией, БАД, косметикой или FMCG. — Умение пользоваться AI-инструментами и проверять полученный результат. Условия: — Полная занятость 5/2, с 9:00 до 18:00 по Москве. — Удалённая работа из любой точки мира. — Достойный уровень дохода по результатам собеседования. — Работа напрямую с руководителем и быстрое погружение в реальные задачи. — Возможность постепенно перейти к самостоятельному ведению кампаний и расти в медиапланировании, размещении и работе с подрядчиками. — Условия оформления и уровень дохода обсуждаются с успешным кандидатом на собеседовании.

Lead the creative vision and execution across Paid Social channels, ensuring design excellence, platform relevance, and brand consistency across all creative assets. Stay informed on performance and testing results, applying learnings to generate creative hypotheses, inform future assets, and proactively develop new creative tests.

• Выстраивать систему производства креативов: подходы, гипотезы, циклы тестов, анализ результатов. • Проектировать и развивать внутреннюю админку/пайплайн (vibecoding), которая собирает подходы по креативам, конкурентам и инсайтам — чтобы ускорить поиск рабочих связок.

Location: Mexico Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location. About the Client Our client helps high-achieving men rebuild their lives from the inside out, marriage, family, identity, and purpose. They have an established content engine and a large existing audience across social platforms, with hundreds of long-form videos and a deep library of short-form content, client testimonials, VSLs, and organic content continually being produced and tested. They’re looking for a Meta Media Buyer who can turn that creative engine into predictable, scalable customer acquisition. About the Role Paid acquisition is a major growth channel for our client, and we need a dedicated owner of our Meta advertising. This is not a general digital marketing position, and it is not a role for someone who simply launches campaigns and checks Ads Manager once a day. You will own Meta campaign execution and optimization end to end: campaign structure, budgets, testing, creative performance, audiences, tracking, lead quality, and scaling. You’ll work closely with our organic and creative teams. When content breaks out organically, you should know how to test it as paid creative. When an ad works, you should understand why it works and be able to tell the creative team what we need more of. Ultimately, your job is not to generate cheap clicks or leads. Your job is to help us acquire qualified prospects and customers at economics that allow us to scale. Responsibilities 1. Meta Campaign Management Own day-to-day execution across Facebook and Instagram advertising through Meta Ads Manager. Build, launch, manage, and optimize campaigns across the customer acquisition funnel. Manage campaign structure, budgets, bidding, audiences, placements, optimization events, and spend allocation. Monitor account performance consistently and make informed adjustments rather than allowing declining campaigns to run unchecked. Maintain clean campaign structures and naming conventions so the account remains organized, understandable, and scalable. 2. Performance & Budget Optimization Own the numbers behind paid acquisition. Monitor and analyze the metrics that matter, including CPM, CTR, CPC, CPL, cost per booked call, CAC, conversion rates, lead quality, spend, and revenue performance. Understand where performance is breaking down. A rising CAC does not automatically mean the audience is the problem, and a low CPL does not automatically mean the campaign is successful. Follow the lead beyond Meta. Work with our sales team to understand whether campaigns are generating qualified applications, booked calls, show-ups, and customers — not simply form submissions. Identify where additional budget can be deployed profitably and where spend needs to be reduced or redirected. 3. Creative Testing & Analysis Develop and maintain a structured testing system for hooks, angles, messaging, formats, offers, CTAs, and creative concepts. Analyze creative performance and identify patterns across winning and losing ads. Be able to explain more than “this ad has the lowest CPL.” We want someone who can identify why an angle is resonating, which hooks are producing qualified prospects, what is losing effectiveness, and what should be created next. Give the creative team specific, actionable briefs and feedback based on performance data. Work closely with our Social Media Manager to identify organic winners that should be tested as paid creative, including reusing organic post IDs where appropriate to carry existing social proof. 4. Testing & Scaling Build a disciplined testing process rather than making random changes inside the ad account. Know how to determine whether a test has enough data to make a decision and distinguish meaningful performance changes from normal fluctuations. Identify winners, iterate on them, and scale them intelligently. Know when to increase spend, when to consolidate, when to introduce new creative, when to let a campaign stabilize, and when something genuinely needs intervention. Balance growth with efficiency. We don’t want someone afraid to spend money when the economics support scaling — or someone who increases budgets simply because Meta is reporting good numbers. 5. Tracking & Attribution Ensure Meta Pixel, Conversions API, conversion events, UTMs, landing-page tracking, and relevant CRM attribution are functioning correctly. Identify tracking discrepancies and work with the appropriate team members to resolve them. Understand the limitations of platform attribution and use available business data to develop a more complete picture of campaign performance. Paid acquisition doesn’t end when someone submits a lead form. You should be able to connect ad → lead → appointment → sales outcome → customer acquisition cost. 6. Reporting & Communication Own clear and consistent reporting on paid acquisition performance. Communicate what happened, why it happened, what was learned, and what you’re doing next. Report on spend, lead volume, CPL, qualified leads, booked calls, CAC, creative performance, testing results, and relevant funnel metrics. Flag meaningful performance changes quickly rather than waiting for someone else to notice them. Requirements You have experience working with U.S.-based DTC e-commerce businesses generating seven- to eight-figure annual revenues. 3+ years of hands-on experience managing Meta Ads (Facebook and Instagram). Strong proficiency with Meta Ads Manager. Demonstrated experience managing and scaling meaningful paid advertising budgets. Strong understanding of direct-response and performance marketing. Experience with lead-generation and conversion-focused campaigns. Strong understanding of campaign structure, audiences, bidding, budgeting, optimization, and scaling. Strong creative analysis and ad-testing skills. Ability to interpret advertising and funnel data and translate it into specific actions. Understanding of Meta Pixel, Conversions API, conversion events, UTMs, and attribution. Ability to evaluate performance beyond platform metrics and connect advertising results to downstream sales outcomes. Strong written and verbal communication skills. Strong organizational skills and attention to detail. Ability to work independently, take ownership, and proactively identify and solve performance problems. Nice to Have Experience with high-ticket coaching, education, personal development, mental health/fitness, or information-product businesses. Experience working with a setter/closer sales model and understanding what happens to paid leads after they enter a CRM. Experience with application, booked-call, VSL, or similar high-ticket acquisition funnels. Experience working with founder-led or personality-driven brands. Experience turning organic content into successful paid creative. Strong understanding of CRM attribution and the connection between ad-platform data and actual sales outcomes. What We’d Like to See From Candidates We’re much more interested in proof of work than media-buying buzzwords. Be prepared to show accounts or case studies you’ve personally managed and explain your role in the results. We want to understand the monthly Meta spend you’ve personally managed, the type of business and offer you advertised, your CPL/CAC or other relevant acquisition results, how you approached creative testing, what you successfully scaled, and an example of a campaign that stopped performing and how you diagnosed it. You should be able to explain your decision-making, not simply show us a screenshot of a successful Ads Manager dashboard. Out of Scope for This Role This is specifically a Meta Media Buyer position. You are not responsible for organic social media management, community management, email/newsletter marketing, or managing Google, YouTube, TikTok, or other paid advertising platforms. Our Social Media Manager owns organic social end to end and influences paid creative but does not run the ad accounts.

Location: Mexico Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location. About the Client Our client is a modern packaged food and functional wellness brand built around the belief that great food should support both wellness and enjoyment. The company is committed to creating products with thoughtful ingredients and a strong attention to detail, while bringing a sense of wonder and adventure to the everyday food experience. Its mission is to help customers thrive in the present by providing wellness, great taste, and inspiration. Our client flagship products are soft, dessert-inspired protein bars made with grass-fed bovine collagen peptides, combining functional nutrition with indulgent flavors. About the Role We’re looking for a technically strong, hands-on E-commerce Operations Manager to oversee the day-to-day operations of a growing direct-to-consumer (DTC) business. In this role, you’ll coordinate internal team members and external agencies across paid acquisition, retention marketing, and website operations, ensuring that projects are executed correctly, systems are working as expected, and nothing falls through the cracks. This is not a traditional project management or high-level strategy role. We need someone who understands how e-commerce platforms and marketing channels work in practice, can confidently navigate tools like Shopify, Meta Ads Manager, and Klaviyo, and knows how to identify and troubleshoot issues when something goes wrong. You won't necessarily be responsible for executing every marketing initiative yourself, but you'll need enough hands-on experience to evaluate the quality of execution, understand performance data, hold partners accountable, and occasionally step in to resolve operational issues. You'll work directly with the business owner in a fast-moving environment where priorities can change quickly. This is an opportunity for someone who enjoys taking ownership, solving problems, and keeping a growing e-commerce operation running smoothly. Responsibilities Coordinate internal team members and external agencies across paid acquisition, retention marketing, and website management, ensuring priorities are clear and deliverables are completed on time. Monitor Meta and Google Ads execution, review campaign activity and performance data, and ensure agencies are implementing campaigns correctly. Oversee email and SMS marketing operations through platforms such as Klaviyo, checking campaign schedules, flows, launches, and performance. Regularly review the Shopify storefront to identify issues, verify updates, and ensure website changes and initiatives are implemented correctly. Investigate problems such as missed email sends, campaign setup errors, platform access issues, or website operational issues, resolving them directly when appropriate or coordinating with the responsible team. Gather and interpret data across acquisition, retention, and website operations to provide visibility into performance, identify issues, and support informed business decisions. Follow up on deliverables, identify execution gaps, communicate expectations, and ensure outstanding tasks are resolved rather than simply reported. Keep initiatives moving across multiple channels, coordinate dependencies, and ensure stakeholders have clear visibility into progress and priorities. Identify operational inefficiencies, recurring issues, and opportunities to improve processes, execution quality, and overall e-commerce performance. Requirements 3+ years of relevant experience in e-commerce operations, DTC marketing, e-commerce project management, or a similar hands-on role. Experience working with a direct-to-consumer (DTC) or e-commerce brand, or at an agency supporting e-commerce businesses. Practical familiarity with Shopify, including navigating the platform, reviewing storefront changes, and troubleshooting basic operational issues. Experience with Meta Ads Manager and a working understanding of paid acquisition campaign setup, execution, and performance monitoring. Familiarity with Klaviyo or similar email and SMS marketing platforms, including campaign scheduling, launches, and basic troubleshooting. Exposure to Google Ads and an understanding of how paid acquisition fits into the broader e-commerce operation. Strong analytical skills, with the ability to navigate dashboards, interpret performance data, identify inconsistencies, and communicate findings clearly. Proven project and stakeholder management skills, including coordinating agencies, following up on deliverables, and ensuring accountability across teams. A hands-on, solutions-oriented mindset. You're comfortable getting into the details, investigating problems, and taking action rather than simply escalating issues. Strong organizational skills and the ability to manage shifting priorities in a fast-paced environment. Excellent written and verbal English communication skills, with the confidence to communicate directly with U.S.-based leadership and external partners. Comfortable with occasional urgent requests outside standard working hours when business-critical issues arise. These situations are not constant, but flexibility and responsiveness are important.