Location: Miami, FL, United States
Who We Are
Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners.
The Role
We are looking for a Head of Creative Strategy to own and evolve the creative product across our entire client portfolio. This is not a creative director role in the traditional sense. You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale.
You will sit at the intersection of creative excellence and direct response performance. You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time.
What You Will Own
The creative standard.
Across every client, every format, every platform, you set the bar. That means tracking what's gaining traction on Meta and TikTok before it becomes consensus, translating those signals into SOPs, playbooks, and best practice frameworks the whole team executes against, and ensuring that individual wins compound into repeatable systems. When the industry moves, we move first.
The team.
A group of performance creative strategists owns our day-to-day client accounts. Your job is to make them significantly better: sharper at diagnosing underperformance, more fluent in direct response principles, more confident in owning a creative point of view. You raise the floor and build a culture where creative decisions are grounded in data without killing instinct and taste.
The production process.
Great strategy executed poorly is still a loss. Working directly with our lead editor, you will build the standards, workflows, and SOPs that make our production team as systematic and high-output as the strategy behind it.
Creator and talent alignment.
You will work closely with our head of talent to ensure creative strategy and creator process are fully in sync; so that what we brief, what creators produce, and what we run as paid media are pulling in the same direction.
New client launches.
The first 30 days with a new client either build momentum or create debt. You will own the creative side of onboarding – building the frameworks that find early wins fast and turn the first month into proof of concept, not ramp-up time.
The senior creative voice.
When a founder or CMO needs to understand why their creative is underperforming and exactly what to do about it, you are the person in the room. You present creative strategy with conviction, give hard feedback without losing confidence, and make clients feel like the smartest person on creative just joined their team.
What We Are Looking For
You have spent 7+ years in performance creative, the majority of it at an agency managing a large portfolio of clients simultaneously. You know what it means to context-switch fast – from a DTC skincare brand to a fitness app to a consumer tech launch – without losing the thread on any of them.
You have driven revenue, not just creative output. The work you've led has a measurable downstream effect on conversion rates, on cost per acquisition, on the growth trajectory of the brands you've worked on. You can point to it specifically and explain exactly what you did to make it happen.
You are genuinely fluent in direct response creative. You understand what drives thumb-stop, what kills conversion, how to diagnose a hook that isn't landing, and when to kill a concept versus iterate on it. You have strong opinions about what makes an ad work on Meta versus TikTok and you can back them up with data from accounts you've actually run.
You have built people, not just campaigns. You know how to develop a junior strategist, challenge a senior one, and run a team that owns live client accounts under real performance pressure. You raise the bar without creating chaos, and you build cultures where creative decisions are grounded in evidence without draining the room of instinct.
You have operated at volume and thrived. You are someone who has kept quality high, clients confident, and teams aligned while juggling more than most people think is possible — and you have the results to show for it.
Compensation & Location
$200,000 - $450,000 USD total annual compensation, including base salary, performance bonus, and equity
Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best
Location: New York, NY, United States
Who We Are
Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners.
The Role
We are looking for a Head of Creative Strategy to own and evolve the creative product across our entire client portfolio. This is not a creative director role in the traditional sense. You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale.
You will sit at the intersection of creative excellence and direct response performance. You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time.
What You Will Own
The creative standard.
Across every client, every format, every platform, you set the bar. That means tracking what's gaining traction on Meta and TikTok before it becomes consensus, translating those signals into SOPs, playbooks, and best practice frameworks the whole team executes against, and ensuring that individual wins compound into repeatable systems. When the industry moves, we move first.
The team.
A group of performance creative strategists owns our day-to-day client accounts. Your job is to make them significantly better: sharper at diagnosing underperformance, more fluent in direct response principles, more confident in owning a creative point of view. You raise the floor and build a culture where creative decisions are grounded in data without killing instinct and taste.
The production process.
Great strategy executed poorly is still a loss. Working directly with our lead editor, you will build the standards, workflows, and SOPs that make our production team as systematic and high-output as the strategy behind it.
Creator and talent alignment.
You will work closely with our head of talent to ensure creative strategy and creator process are fully in sync; so that what we brief, what creators produce, and what we run as paid media are pulling in the same direction.
New client launches.
The first 30 days with a new client either build momentum or create debt. You will own the creative side of onboarding – building the frameworks that find early wins fast and turn the first month into proof of concept, not ramp-up time.
The senior creative voice.
When a founder or CMO needs to understand why their creative is underperforming and exactly what to do about it, you are the person in the room. You present creative strategy with conviction, give hard feedback without losing confidence, and make clients feel like the smartest person on creative just joined their team.
What We Are Looking For
You have spent 7+ years in performance creative, the majority of it at an agency managing a large portfolio of clients simultaneously. You know what it means to context-switch fast – from a DTC skincare brand to a fitness app to a consumer tech launch – without losing the thread on any of them.
You have driven revenue, not just creative output. The work you've led has a measurable downstream effect on conversion rates, on cost per acquisition, on the growth trajectory of the brands you've worked on. You can point to it specifically and explain exactly what you did to make it happen.
You are genuinely fluent in direct response creative. You understand what drives thumb-stop, what kills conversion, how to diagnose a hook that isn't landing, and when to kill a concept versus iterate on it. You have strong opinions about what makes an ad work on Meta versus TikTok and you can back them up with data from accounts you've actually run.
You have built people, not just campaigns. You know how to develop a junior strategist, challenge a senior one, and run a team that owns live client accounts under real performance pressure. You raise the bar without creating chaos, and you build cultures where creative decisions are grounded in evidence without draining the room of instinct.
You have operated at volume and thrived. You are someone who has kept quality high, clients confident, and teams aligned while juggling more than most people think is possible — and you have the results to show for it.
Compensation & Location
$200,000 - $450,000 USD total annual compensation, including base salary, performance bonus, and equity
Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best
Location: Vancouver, BC, Canada
About Advantage HQ
Advantage HQ sits at the intersection of performance marketing and creator-driven growth.
We manage more than $850 million in annual media spend across Meta, TikTok, and YouTube, run 80,000+ creator partnerships every month across a network of 400,000+ influencers, and use Meteoric AI, our proprietary intelligence platform, to power discovery, outreach, whitelisting, and creative decision-making at scale.
We are trusted by more than 200 high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, strategists, analysts, and creatives drives meaningful bottom-line impact through performance creative, paid media, influencer marketing, and conversion optimization.
Advantage HQ is not just an agency. We are a scalable growth platform with a proven track record, an ambitious team, and a culture built for A-players.
The Role
We are looking for a Senior Growth Strategist to own the growth, performance, and strategic direction of a portfolio of high-growth consumer brands.
You will be expected to understand each client’s business, identify the highest-leverage growth opportunities, and mobilize a cross-functional team to execute against them.
Working across paid media, creative strategy, influencer marketing, offers, funnels, and conversion optimization, you will turn fragmented marketing activities into a focused and executable growth strategy.
You will lead cross-functional growth pods, partner directly with founders and senior marketing leaders, and make sure the right decisions are made quickly. When performance is strong, you will identify how to scale it. When performance falls behind, you will diagnose the issue, build the recovery plan, and drive it through to execution.
Success in this role means your clients grow, your relationships compound, and the teams around you consistently operate at a higher level.
What You Will Own
Client Growth Strategy
Own the growth strategy for a portfolio of high-growth DTC brands.
Develop a deep understanding of each client’s business model, economics, customer, products, positioning, and competitive landscape.
Translate business goals into actionable growth roadmaps across paid media, creative, creators, offers, funnels, and conversion optimization.
Identify the highest-leverage initiatives that can materially improve revenue, customer acquisition, profitability, and scale.
Build quarterly growth plans with ambitious targets, clear priorities, and measurable outcomes.
Continuously evolve the strategy based on performance data, customer insights, creative learnings, and changes in the market.
Performance and Commercial Outcomes
Take direct ownership of client performance, retention, and portfolio growth.
Identify opportunities to profitably increase media spend, expand into new channels, improve monetization, and deepen the client relationship.
Understand the commercial mechanics behind growth, including CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
Turn complex performance data into clear decisions and decisive actions.
Challenge assumptions, surface risks early, and prevent accounts from drifting without a strategy.
Success will be measured by outcomes, not by the number of meetings held or reports delivered.
Cross-Functional Pod Leadership
Lead cross-functional growth pods spanning paid media, creative strategy, influencer marketing, project management, ad operations, and conversion optimization.
Create clarity around the strategy, priorities, responsibilities, and next actions for every client.
Run high-quality weekly growth meetings focused on performance, decisions, accountability, and removing blockers.
Ensure that the team is not merely completing tasks, but executing against a coherent growth thesis.
Raise the quality and speed of thinking across the pod.
Hold team members accountable while creating an environment in which strong operators can do their best work.
You may not directly manage every person in the pod, but you will be responsible for aligning them and driving the collective output.
Testing and Growth Execution
Build a consistent pipeline of high-impact tests across creative, paid media, offers, landing pages, funnels, and creator-led acquisition.
Increase testing velocity without sacrificing strategic quality.
Partner with creative strategists to translate customer insights and performance data into stronger concepts, angles, hooks, and formats.
Partner with paid media teams to improve campaign structure, budget allocation, scaling decisions, and overall efficiency.
Work with influencer and creator teams to identify opportunities for high-performing content, whitelisting, and scalable creator partnerships.
Ensure that successful tests are scaled quickly and unsuccessful tests generate useful learnings.
Eliminate bottlenecks. Nothing important should sit idle because ownership is unclear or a decision has not been made.
Client Leadership
Become a trusted strategic partner to founders, executives, and senior marketing leaders.
Lead client conversations with clarity, confidence, commercial judgment, and a strong point of view.
Communicate proactively, particularly when performance changes, risks emerge, or a significant opportunity is identified.
Deliver sharp weekly updates that explain what happened, why it happened, what the team is doing, and what comes next.
Lead monthly and quarterly reviews that create conviction in the strategy rather than simply recapping historical performance.
Strategic Communication
Ensure clients and internal leadership always understand where performance stands, what matters most, and what actions are being taken.
Present strategies in a way that is commercially compelling, analytically grounded, and easy to act on.
Communicate with urgency and precision. Avoid vague updates, unnecessary complexity, and reporting that does not lead to decisions.
Share winning strategies, patterns, and learnings across the organization so that every pod benefits from what is working.
What We Are Looking For
5+ years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a closely related discipline.
Proven experience owning growth outcomes for meaningful DTC or consumer brand portfolios.
A strong understanding of paid social, performance creative, customer acquisition, offers, landing pages, and conversion optimization.
Experience working with significant advertising budgets and making commercially important decisions.
The ability to interpret performance data and convert it into clear strategic actions.
Strong knowledge of metrics such as CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
Experience leading cross-functional teams or pods in a fast-moving environment.
Confidence working directly with founders, executives, and senior client stakeholders.
A track record of retaining and growing client relationships through strong thinking and execution.
Exceptional written and verbal communication skills.
A high degree of ownership, urgency, judgment, and personal accountability.
Ideal Experience
Experience working with high-growth DTC brands across beauty, wellness, health, lifestyle, consumer subscriptions, or e-commerce.
Experience at a leading performance marketing agency, growth consultancy, consumer brand, or high-growth technology company.
Experience managing multiple brands while maintaining a high strategic standard across the portfolio.
Experience scaling brands from early traction to significant monthly revenue and media spend.
Experience integrating paid media, creative, influencer marketing, CRO, and offer strategy into one growth plan.
Experience leading executive-level business reviews and difficult performance conversations.
Experience improving account retention, expanding client relationships, or identifying new revenue opportunities.
Experience using AI, automation, and modern analytics tools to improve decision-making and operating leverage.
You Will Probably Love This Role If...
You want to own outcomes rather than simply advise from the sidelines.
You think like a founder and treat every client’s business as though it were your own.
You naturally look for the constraint preventing a business from growing faster.
You are equally comfortable analyzing a performance dashboard, challenging a creative strategy, and leading a conversation with a CEO.
You enjoy turning ambiguity into a clear strategy and an executable plan.
You move quickly, communicate directly, and dislike watching opportunities sit idle.
You believe the best client relationships are built through results, strong judgment, and proactive leadership.
You are competitive and want your portfolio to outperform every other portfolio in the company.
You want to work with ambitious brands, meaningful budgets, exceptional operators, and a platform capable of executing at scale.
This Role Is Probably Not for You If...
You prefer to coordinate work rather than take responsibility for the outcome.
You need someone else to tell you what the strategy should be.
You rely on reporting activity instead of making decisions.
You avoid difficult conversations when performance is behind plan.
You are comfortable allowing deadlines, opportunities, or client concerns to drift.
You see paid media, creative, influencer marketing, and CRO as separate departments rather than interconnected growth levers.
You blame execution teams when results fall short instead of leading the recovery.
You are looking for a predictable corporate environment with limited accountability.
What Success Looks Like
Your clients achieve measurable improvements in revenue, acquisition efficiency, profitability, and scale.
Your portfolio meets or exceeds its growth, retention, and commercial targets.
Clients see you as an indispensable strategic partner rather than an external service provider.
Growth opportunities are identified early and converted into action quickly.
Every client has a clear strategy, a strong testing roadmap, and an aligned cross-functional team.
Your pods operate with urgency, accountability, and a consistently high standard of execution.
Performance issues are surfaced and addressed before they become relationship problems.
Winning strategies and learnings are shared across Advantage HQ, raising the standard of the entire organization.
Compensation & Location
$180,000 to $320,000 USD in total annual compensation, including base salary, performance bonus, and equity.
Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best.
North America preferred, specifically the United States or Canada.
If you are excited by the opportunity to own the growth of ambitious consumer brands, lead exceptional cross-functional teams, and operate with the accountability of a business owner, we would love to hear from you.
Location: Toronto, ON, Canada
About Advantage HQ
Advantage HQ sits at the intersection of performance marketing and creator-driven growth.
We manage more than $850 million in annual media spend across Meta, TikTok, and YouTube, run 80,000+ creator partnerships every month across a network of 400,000+ influencers, and use Meteoric AI, our proprietary intelligence platform, to power discovery, outreach, whitelisting, and creative decision-making at scale.
We are trusted by more than 200 high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, strategists, analysts, and creatives drives meaningful bottom-line impact through performance creative, paid media, influencer marketing, and conversion optimization.
Advantage HQ is not just an agency. We are a scalable growth platform with a proven track record, an ambitious team, and a culture built for A-players.
The Role
We are looking for a Senior Growth Strategist to own the growth, performance, and strategic direction of a portfolio of high-growth consumer brands.
You will be expected to understand each client’s business, identify the highest-leverage growth opportunities, and mobilize a cross-functional team to execute against them.
Working across paid media, creative strategy, influencer marketing, offers, funnels, and conversion optimization, you will turn fragmented marketing activities into a focused and executable growth strategy.
You will lead cross-functional growth pods, partner directly with founders and senior marketing leaders, and make sure the right decisions are made quickly. When performance is strong, you will identify how to scale it. When performance falls behind, you will diagnose the issue, build the recovery plan, and drive it through to execution.
Success in this role means your clients grow, your relationships compound, and the teams around you consistently operate at a higher level.
What You Will Own
Client Growth Strategy
Own the growth strategy for a portfolio of high-growth DTC brands.
Develop a deep understanding of each client’s business model, economics, customer, products, positioning, and competitive landscape.
Translate business goals into actionable growth roadmaps across paid media, creative, creators, offers, funnels, and conversion optimization.
Identify the highest-leverage initiatives that can materially improve revenue, customer acquisition, profitability, and scale.
Build quarterly growth plans with ambitious targets, clear priorities, and measurable outcomes.
Continuously evolve the strategy based on performance data, customer insights, creative learnings, and changes in the market.
Performance and Commercial Outcomes
Take direct ownership of client performance, retention, and portfolio growth.
Identify opportunities to profitably increase media spend, expand into new channels, improve monetization, and deepen the client relationship.
Understand the commercial mechanics behind growth, including CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
Turn complex performance data into clear decisions and decisive actions.
Challenge assumptions, surface risks early, and prevent accounts from drifting without a strategy.
Success will be measured by outcomes, not by the number of meetings held or reports delivered.
Cross-Functional Pod Leadership
Lead cross-functional growth pods spanning paid media, creative strategy, influencer marketing, project management, ad operations, and conversion optimization.
Create clarity around the strategy, priorities, responsibilities, and next actions for every client.
Run high-quality weekly growth meetings focused on performance, decisions, accountability, and removing blockers.
Ensure that the team is not merely completing tasks, but executing against a coherent growth thesis.
Raise the quality and speed of thinking across the pod.
Hold team members accountable while creating an environment in which strong operators can do their best work.
You may not directly manage every person in the pod, but you will be responsible for aligning them and driving the collective output.
Testing and Growth Execution
Build a consistent pipeline of high-impact tests across creative, paid media, offers, landing pages, funnels, and creator-led acquisition.
Increase testing velocity without sacrificing strategic quality.
Partner with creative strategists to translate customer insights and performance data into stronger concepts, angles, hooks, and formats.
Partner with paid media teams to improve campaign structure, budget allocation, scaling decisions, and overall efficiency.
Work with influencer and creator teams to identify opportunities for high-performing content, whitelisting, and scalable creator partnerships.
Ensure that successful tests are scaled quickly and unsuccessful tests generate useful learnings.
Eliminate bottlenecks. Nothing important should sit idle because ownership is unclear or a decision has not been made.
Client Leadership
Become a trusted strategic partner to founders, executives, and senior marketing leaders.
Lead client conversations with clarity, confidence, commercial judgment, and a strong point of view.
Communicate proactively, particularly when performance changes, risks emerge, or a significant opportunity is identified.
Deliver sharp weekly updates that explain what happened, why it happened, what the team is doing, and what comes next.
Lead monthly and quarterly reviews that create conviction in the strategy rather than simply recapping historical performance.
Strategic Communication
Ensure clients and internal leadership always understand where performance stands, what matters most, and what actions are being taken.
Present strategies in a way that is commercially compelling, analytically grounded, and easy to act on.
Communicate with urgency and precision. Avoid vague updates, unnecessary complexity, and reporting that does not lead to decisions.
Share winning strategies, patterns, and learnings across the organization so that every pod benefits from what is working.
What We Are Looking For
5+ years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a closely related discipline.
Proven experience owning growth outcomes for meaningful DTC or consumer brand portfolios.
A strong understanding of paid social, performance creative, customer acquisition, offers, landing pages, and conversion optimization.
Experience working with significant advertising budgets and making commercially important decisions.
The ability to interpret performance data and convert it into clear strategic actions.
Strong knowledge of metrics such as CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
Experience leading cross-functional teams or pods in a fast-moving environment.
Confidence working directly with founders, executives, and senior client stakeholders.
A track record of retaining and growing client relationships through strong thinking and execution.
Exceptional written and verbal communication skills.
A high degree of ownership, urgency, judgment, and personal accountability.
Ideal Experience
Experience working with high-growth DTC brands across beauty, wellness, health, lifestyle, consumer subscriptions, or e-commerce.
Experience at a leading performance marketing agency, growth consultancy, consumer brand, or high-growth technology company.
Experience managing multiple brands while maintaining a high strategic standard across the portfolio.
Experience scaling brands from early traction to significant monthly revenue and media spend.
Experience integrating paid media, creative, influencer marketing, CRO, and offer strategy into one growth plan.
Experience leading executive-level business reviews and difficult performance conversations.
Experience improving account retention, expanding client relationships, or identifying new revenue opportunities.
Experience using AI, automation, and modern analytics tools to improve decision-making and operating leverage.
You Will Probably Love This Role If...
You want to own outcomes rather than simply advise from the sidelines.
You think like a founder and treat every client’s business as though it were your own.
You naturally look for the constraint preventing a business from growing faster.
You are equally comfortable analyzing a performance dashboard, challenging a creative strategy, and leading a conversation with a CEO.
You enjoy turning ambiguity into a clear strategy and an executable plan.
You move quickly, communicate directly, and dislike watching opportunities sit idle.
You believe the best client relationships are built through results, strong judgment, and proactive leadership.
You are competitive and want your portfolio to outperform every other portfolio in the company.
You want to work with ambitious brands, meaningful budgets, exceptional operators, and a platform capable of executing at scale.
This Role Is Probably Not for You If...
You prefer to coordinate work rather than take responsibility for the outcome.
You need someone else to tell you what the strategy should be.
You rely on reporting activity instead of making decisions.
You avoid difficult conversations when performance is behind plan.
You are comfortable allowing deadlines, opportunities, or client concerns to drift.
You see paid media, creative, influencer marketing, and CRO as separate departments rather than interconnected growth levers.
You blame execution teams when results fall short instead of leading the recovery.
You are looking for a predictable corporate environment with limited accountability.
What Success Looks Like
Your clients achieve measurable improvements in revenue, acquisition efficiency, profitability, and scale.
Your portfolio meets or exceeds its growth, retention, and commercial targets.
Clients see you as an indispensable strategic partner rather than an external service provider.
Growth opportunities are identified early and converted into action quickly.
Every client has a clear strategy, a strong testing roadmap, and an aligned cross-functional team.
Your pods operate with urgency, accountability, and a consistently high standard of execution.
Performance issues are surfaced and addressed before they become relationship problems.
Winning strategies and learnings are shared across Advantage HQ, raising the standard of the entire organization.
Compensation & Location
$180,000 to $320,000 USD in total annual compensation, including base salary, performance bonus, and equity.
Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best.
North America preferred, specifically the United States or Canada.
If you are excited by the opportunity to own the growth of ambitious consumer brands, lead exceptional cross-functional teams, and operate with the accountability of a business owner, we would love to hear from you.
Location: United States
About Advantage HQ
Advantage HQ sits at the intersection of performance marketing and creator-driven growth.
We manage more than $850 million in annual media spend across Meta, TikTok, and YouTube, run 80,000+ creator partnerships every month across a network of 400,000+ influencers, and use Meteoric AI, our proprietary intelligence platform, to power discovery, outreach, whitelisting, and creative decision-making at scale.
We are trusted by more than 200 high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, strategists, analysts, and creatives drives meaningful bottom-line impact through performance creative, paid media, influencer marketing, and conversion optimization.
Advantage HQ is not just an agency. We are a scalable growth platform with a proven track record, an ambitious team, and a culture built for A-players.
The Role
We are looking for a Senior Growth Strategist to own the growth, performance, and strategic direction of a portfolio of high-growth consumer brands.
You will be expected to understand each client’s business, identify the highest-leverage growth opportunities, and mobilize a cross-functional team to execute against them.
Working across paid media, creative strategy, influencer marketing, offers, funnels, and conversion optimization, you will turn fragmented marketing activities into a focused and executable growth strategy.
You will lead cross-functional growth pods, partner directly with founders and senior marketing leaders, and make sure the right decisions are made quickly. When performance is strong, you will identify how to scale it. When performance falls behind, you will diagnose the issue, build the recovery plan, and drive it through to execution.
Success in this role means your clients grow, your relationships compound, and the teams around you consistently operate at a higher level.
What You Will Own
Client Growth Strategy
Own the growth strategy for a portfolio of high-growth DTC brands.
Develop a deep understanding of each client’s business model, economics, customer, products, positioning, and competitive landscape.
Translate business goals into actionable growth roadmaps across paid media, creative, creators, offers, funnels, and conversion optimization.
Identify the highest-leverage initiatives that can materially improve revenue, customer acquisition, profitability, and scale.
Build quarterly growth plans with ambitious targets, clear priorities, and measurable outcomes.
Continuously evolve the strategy based on performance data, customer insights, creative learnings, and changes in the market.
Performance and Commercial Outcomes
Take direct ownership of client performance, retention, and portfolio growth.
Identify opportunities to profitably increase media spend, expand into new channels, improve monetization, and deepen the client relationship.
Understand the commercial mechanics behind growth, including CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
Turn complex performance data into clear decisions and decisive actions.
Challenge assumptions, surface risks early, and prevent accounts from drifting without a strategy.
Success will be measured by outcomes, not by the number of meetings held or reports delivered.
Cross-Functional Pod Leadership
Lead cross-functional growth pods spanning paid media, creative strategy, influencer marketing, project management, ad operations, and conversion optimization.
Create clarity around the strategy, priorities, responsibilities, and next actions for every client.
Run high-quality weekly growth meetings focused on performance, decisions, accountability, and removing blockers.
Ensure that the team is not merely completing tasks, but executing against a coherent growth thesis.
Raise the quality and speed of thinking across the pod.
Hold team members accountable while creating an environment in which strong operators can do their best work.
You may not directly manage every person in the pod, but you will be responsible for aligning them and driving the collective output.
Testing and Growth Execution
Build a consistent pipeline of high-impact tests across creative, paid media, offers, landing pages, funnels, and creator-led acquisition.
Increase testing velocity without sacrificing strategic quality.
Partner with creative strategists to translate customer insights and performance data into stronger concepts, angles, hooks, and formats.
Partner with paid media teams to improve campaign structure, budget allocation, scaling decisions, and overall efficiency.
Work with influencer and creator teams to identify opportunities for high-performing content, whitelisting, and scalable creator partnerships.
Ensure that successful tests are scaled quickly and unsuccessful tests generate useful learnings.
Eliminate bottlenecks. Nothing important should sit idle because ownership is unclear or a decision has not been made.
Client Leadership
Become a trusted strategic partner to founders, executives, and senior marketing leaders.
Lead client conversations with clarity, confidence, commercial judgment, and a strong point of view.
Communicate proactively, particularly when performance changes, risks emerge, or a significant opportunity is identified.
Deliver sharp weekly updates that explain what happened, why it happened, what the team is doing, and what comes next.
Lead monthly and quarterly reviews that create conviction in the strategy rather than simply recapping historical performance.
Strategic Communication
Ensure clients and internal leadership always understand where performance stands, what matters most, and what actions are being taken.
Present strategies in a way that is commercially compelling, analytically grounded, and easy to act on.
Communicate with urgency and precision. Avoid vague updates, unnecessary complexity, and reporting that does not lead to decisions.
Share winning strategies, patterns, and learnings across the organization so that every pod benefits from what is working.
What We Are Looking For
5+ years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a closely related discipline.
Proven experience owning growth outcomes for meaningful DTC or consumer brand portfolios.
A strong understanding of paid social, performance creative, customer acquisition, offers, landing pages, and conversion optimization.
Experience working with significant advertising budgets and making commercially important decisions.
The ability to interpret performance data and convert it into clear strategic actions.
Strong knowledge of metrics such as CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
Experience leading cross-functional teams or pods in a fast-moving environment.
Confidence working directly with founders, executives, and senior client stakeholders.
A track record of retaining and growing client relationships through strong thinking and execution.
Exceptional written and verbal communication skills.
A high degree of ownership, urgency, judgment, and personal accountability.
Ideal Experience
Experience working with high-growth DTC brands across beauty, wellness, health, lifestyle, consumer subscriptions, or e-commerce.
Experience at a leading performance marketing agency, growth consultancy, consumer brand, or high-growth technology company.
Experience managing multiple brands while maintaining a high strategic standard across the portfolio.
Experience scaling brands from early traction to significant monthly revenue and media spend.
Experience integrating paid media, creative, influencer marketing, CRO, and offer strategy into one growth plan.
Experience leading executive-level business reviews and difficult performance conversations.
Experience improving account retention, expanding client relationships, or identifying new revenue opportunities.
Experience using AI, automation, and modern analytics tools to improve decision-making and operating leverage.
You Will Probably Love This Role If...
You want to own outcomes rather than simply advise from the sidelines.
You think like a founder and treat every client’s business as though it were your own.
You naturally look for the constraint preventing a business from growing faster.
You are equally comfortable analyzing a performance dashboard, challenging a creative strategy, and leading a conversation with a CEO.
You enjoy turning ambiguity into a clear strategy and an executable plan.
You move quickly, communicate directly, and dislike watching opportunities sit idle.
You believe the best client relationships are built through results, strong judgment, and proactive leadership.
You are competitive and want your portfolio to outperform every other portfolio in the company.
You want to work with ambitious brands, meaningful budgets, exceptional operators, and a platform capable of executing at scale.
This Role Is Probably Not for You If...
You prefer to coordinate work rather than take responsibility for the outcome.
You need someone else to tell you what the strategy should be.
You rely on reporting activity instead of making decisions.
You avoid difficult conversations when performance is behind plan.
You are comfortable allowing deadlines, opportunities, or client concerns to drift.
You see paid media, creative, influencer marketing, and CRO as separate departments rather than interconnected growth levers.
You blame execution teams when results fall short instead of leading the recovery.
You are looking for a predictable corporate environment with limited accountability.
What Success Looks Like
Your clients achieve measurable improvements in revenue, acquisition efficiency, profitability, and scale.
Your portfolio meets or exceeds its growth, retention, and commercial targets.
Clients see you as an indispensable strategic partner rather than an external service provider.
Growth opportunities are identified early and converted into action quickly.
Every client has a clear strategy, a strong testing roadmap, and an aligned cross-functional team.
Your pods operate with urgency, accountability, and a consistently high standard of execution.
Performance issues are surfaced and addressed before they become relationship problems.
Winning strategies and learnings are shared across Advantage HQ, raising the standard of the entire organization.
Compensation & Location
$180,000 to $320,000 USD in total annual compensation, including base salary, performance bonus, and equity.
Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best.
North America preferred, specifically the United States or Canada.
If you are excited by the opportunity to own the growth of ambitious consumer brands, lead exceptional cross-functional teams, and operate with the accountability of a business owner, we would love to hear from you.
Location: Yerevan, Armenia
About Advantage HQ
Advantage HQ sits at the intersection of performance marketing and creator-driven growth.
We manage more than $850 million in annual media spend across Meta, TikTok, and YouTube, run 80,000+ creator partnerships every month across a network of 400,000+ influencers, and use Meteoric AI, our proprietary intelligence platform, to power discovery, outreach, whitelisting, and creative decision-making at scale.
We are trusted by more than 200 high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, strategists, analysts, and creatives drives meaningful bottom-line impact through performance creative, paid media, influencer marketing, and conversion optimization.
Advantage HQ is not just an agency. We are a scalable growth platform with a proven track record, an ambitious team, and a culture built for A-players.
The Role
We are looking for a Senior Growth Strategist to own the growth, performance, and strategic direction of a portfolio of high-growth consumer brands.
You will be expected to understand each client’s business, identify the highest-leverage growth opportunities, and mobilize a cross-functional team to execute against them.
Working across paid media, creative strategy, influencer marketing, offers, funnels, and conversion optimization, you will turn fragmented marketing activities into a focused and executable growth strategy.
You will lead cross-functional growth pods, partner directly with founders and senior marketing leaders, and make sure the right decisions are made quickly. When performance is strong, you will identify how to scale it. When performance falls behind, you will diagnose the issue, build the recovery plan, and drive it through to execution.
Success in this role means your clients grow, your relationships compound, and the teams around you consistently operate at a higher level.
What You Will Own
Client Growth Strategy
Own the growth strategy for a portfolio of high-growth DTC brands.
Develop a deep understanding of each client’s business model, economics, customer, products, positioning, and competitive landscape.
Translate business goals into actionable growth roadmaps across paid media, creative, creators, offers, funnels, and conversion optimization.
Identify the highest-leverage initiatives that can materially improve revenue, customer acquisition, profitability, and scale.
Build quarterly growth plans with ambitious targets, clear priorities, and measurable outcomes.
Continuously evolve the strategy based on performance data, customer insights, creative learnings, and changes in the market.
Performance and Commercial Outcomes
Take direct ownership of client performance, retention, and portfolio growth.
Identify opportunities to profitably increase media spend, expand into new channels, improve monetization, and deepen the client relationship.
Understand the commercial mechanics behind growth, including CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
Turn complex performance data into clear decisions and decisive actions.
Challenge assumptions, surface risks early, and prevent accounts from drifting without a strategy.
Success will be measured by outcomes, not by the number of meetings held or reports delivered.
Cross-Functional Pod Leadership
Lead cross-functional growth pods spanning paid media, creative strategy, influencer marketing, project management, ad operations, and conversion optimization.
Create clarity around the strategy, priorities, responsibilities, and next actions for every client.
Run high-quality weekly growth meetings focused on performance, decisions, accountability, and removing blockers.
Ensure that the team is not merely completing tasks, but executing against a coherent growth thesis.
Raise the quality and speed of thinking across the pod.
Hold team members accountable while creating an environment in which strong operators can do their best work.
You may not directly manage every person in the pod, but you will be responsible for aligning them and driving the collective output.
Testing and Growth Execution
Build a consistent pipeline of high-impact tests across creative, paid media, offers, landing pages, funnels, and creator-led acquisition.
Increase testing velocity without sacrificing strategic quality.
Partner with creative strategists to translate customer insights and performance data into stronger concepts, angles, hooks, and formats.
Partner with paid media teams to improve campaign structure, budget allocation, scaling decisions, and overall efficiency.
Work with influencer and creator teams to identify opportunities for high-performing content, whitelisting, and scalable creator partnerships.
Ensure that successful tests are scaled quickly and unsuccessful tests generate useful learnings.
Eliminate bottlenecks. Nothing important should sit idle because ownership is unclear or a decision has not been made.
Client Leadership
Become a trusted strategic partner to founders, executives, and senior marketing leaders.
Lead client conversations with clarity, confidence, commercial judgment, and a strong point of view.
Communicate proactively, particularly when performance changes, risks emerge, or a significant opportunity is identified.
Deliver sharp weekly updates that explain what happened, why it happened, what the team is doing, and what comes next.
Lead monthly and quarterly reviews that create conviction in the strategy rather than simply recapping historical performance.
Strategic Communication
Ensure clients and internal leadership always understand where performance stands, what matters most, and what actions are being taken.
Present strategies in a way that is commercially compelling, analytically grounded, and easy to act on.
Communicate with urgency and precision. Avoid vague updates, unnecessary complexity, and reporting that does not lead to decisions.
Share winning strategies, patterns, and learnings across the organization so that every pod benefits from what is working.
What We Are Looking For
5+ years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a closely related discipline.
Proven experience owning growth outcomes for meaningful DTC or consumer brand portfolios.
A strong understanding of paid social, performance creative, customer acquisition, offers, landing pages, and conversion optimization.
Experience working with significant advertising budgets and making commercially important decisions.
The ability to interpret performance data and convert it into clear strategic actions.
Strong knowledge of metrics such as CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
Experience leading cross-functional teams or pods in a fast-moving environment.
Confidence working directly with founders, executives, and senior client stakeholders.
A track record of retaining and growing client relationships through strong thinking and execution.
Exceptional written and verbal communication skills.
A high degree of ownership, urgency, judgment, and personal accountability.
Ideal Experience
Experience working with high-growth DTC brands across beauty, wellness, health, lifestyle, consumer subscriptions, or e-commerce.
Experience at a leading performance marketing agency, growth consultancy, consumer brand, or high-growth technology company.
Experience managing multiple brands while maintaining a high strategic standard across the portfolio.
Experience scaling brands from early traction to significant monthly revenue and media spend.
Experience integrating paid media, creative, influencer marketing, CRO, and offer strategy into one growth plan.
Experience leading executive-level business reviews and difficult performance conversations.
Experience improving account retention, expanding client relationships, or identifying new revenue opportunities.
Experience using AI, automation, and modern analytics tools to improve decision-making and operating leverage.
You Will Probably Love This Role If...
You want to own outcomes rather than simply advise from the sidelines.
You think like a founder and treat every client’s business as though it were your own.
You naturally look for the constraint preventing a business from growing faster.
You are equally comfortable analyzing a performance dashboard, challenging a creative strategy, and leading a conversation with a CEO.
You enjoy turning ambiguity into a clear strategy and an executable plan.
You move quickly, communicate directly, and dislike watching opportunities sit idle.
You believe the best client relationships are built through results, strong judgment, and proactive leadership.
You are competitive and want your portfolio to outperform every other portfolio in the company.
You want to work with ambitious brands, meaningful budgets, exceptional operators, and a platform capable of executing at scale.
This Role Is Probably Not for You If...
You prefer to coordinate work rather than take responsibility for the outcome.
You need someone else to tell you what the strategy should be.
You rely on reporting activity instead of making decisions.
You avoid difficult conversations when performance is behind plan.
You are comfortable allowing deadlines, opportunities, or client concerns to drift.
You see paid media, creative, influencer marketing, and CRO as separate departments rather than interconnected growth levers.
You blame execution teams when results fall short instead of leading the recovery.
You are looking for a predictable corporate environment with limited accountability.
What Success Looks Like
Your clients achieve measurable improvements in revenue, acquisition efficiency, profitability, and scale.
Your portfolio meets or exceeds its growth, retention, and commercial targets.
Clients see you as an indispensable strategic partner rather than an external service provider.
Growth opportunities are identified early and converted into action quickly.
Every client has a clear strategy, a strong testing roadmap, and an aligned cross-functional team.
Your pods operate with urgency, accountability, and a consistently high standard of execution.
Performance issues are surfaced and addressed before they become relationship problems.
Winning strategies and learnings are shared across Advantage HQ, raising the standard of the entire organization.
Compensation & Location
$180,000 to $320,000 USD in total annual compensation, including base salary, performance bonus, and equity.
Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best.
North America preferred, specifically the United States or Canada.
If you are excited by the opportunity to own the growth of ambitious consumer brands, lead exceptional cross-functional teams, and operate with the accountability of a business owner, we would love to hear from you.
Location: Johannesburg, Gauteng, South Africa
About Advantage HQ
Advantage HQ sits at the intersection of performance marketing and creator-driven growth.
We manage more than $850 million in annual media spend across Meta, TikTok, and YouTube, run 80,000+ creator partnerships every month across a network of 400,000+ influencers, and use Meteoric AI, our proprietary intelligence platform, to power discovery, outreach, whitelisting, and creative decision-making at scale.
We are trusted by more than 200 high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, strategists, analysts, and creatives drives meaningful bottom-line impact through performance creative, paid media, influencer marketing, and conversion optimization.
Advantage HQ is not just an agency. We are a scalable growth platform with a proven track record, an ambitious team, and a culture built for A-players.
The Role
We are looking for a Senior Growth Strategist to own the growth, performance, and strategic direction of a portfolio of high-growth consumer brands.
You will be expected to understand each client’s business, identify the highest-leverage growth opportunities, and mobilize a cross-functional team to execute against them.
Working across paid media, creative strategy, influencer marketing, offers, funnels, and conversion optimization, you will turn fragmented marketing activities into a focused and executable growth strategy.
You will lead cross-functional growth pods, partner directly with founders and senior marketing leaders, and make sure the right decisions are made quickly. When performance is strong, you will identify how to scale it. When performance falls behind, you will diagnose the issue, build the recovery plan, and drive it through to execution.
Success in this role means your clients grow, your relationships compound, and the teams around you consistently operate at a higher level.
What You Will Own
Client Growth Strategy
Own the growth strategy for a portfolio of high-growth DTC brands.
Develop a deep understanding of each client’s business model, economics, customer, products, positioning, and competitive landscape.
Translate business goals into actionable growth roadmaps across paid media, creative, creators, offers, funnels, and conversion optimization.
Identify the highest-leverage initiatives that can materially improve revenue, customer acquisition, profitability, and scale.
Build quarterly growth plans with ambitious targets, clear priorities, and measurable outcomes.
Continuously evolve the strategy based on performance data, customer insights, creative learnings, and changes in the market.
Performance and Commercial Outcomes
Take direct ownership of client performance, retention, and portfolio growth.
Identify opportunities to profitably increase media spend, expand into new channels, improve monetization, and deepen the client relationship.
Understand the commercial mechanics behind growth, including CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
Turn complex performance data into clear decisions and decisive actions.
Challenge assumptions, surface risks early, and prevent accounts from drifting without a strategy.
Success will be measured by outcomes, not by the number of meetings held or reports delivered.
Cross-Functional Pod Leadership
Lead cross-functional growth pods spanning paid media, creative strategy, influencer marketing, project management, ad operations, and conversion optimization.
Create clarity around the strategy, priorities, responsibilities, and next actions for every client.
Run high-quality weekly growth meetings focused on performance, decisions, accountability, and removing blockers.
Ensure that the team is not merely completing tasks, but executing against a coherent growth thesis.
Raise the quality and speed of thinking across the pod.
Hold team members accountable while creating an environment in which strong operators can do their best work.
You may not directly manage every person in the pod, but you will be responsible for aligning them and driving the collective output.
Testing and Growth Execution
Build a consistent pipeline of high-impact tests across creative, paid media, offers, landing pages, funnels, and creator-led acquisition.
Increase testing velocity without sacrificing strategic quality.
Partner with creative strategists to translate customer insights and performance data into stronger concepts, angles, hooks, and formats.
Partner with paid media teams to improve campaign structure, budget allocation, scaling decisions, and overall efficiency.
Work with influencer and creator teams to identify opportunities for high-performing content, whitelisting, and scalable creator partnerships.
Ensure that successful tests are scaled quickly and unsuccessful tests generate useful learnings.
Eliminate bottlenecks. Nothing important should sit idle because ownership is unclear or a decision has not been made.
Client Leadership
Become a trusted strategic partner to founders, executives, and senior marketing leaders.
Lead client conversations with clarity, confidence, commercial judgment, and a strong point of view.
Communicate proactively, particularly when performance changes, risks emerge, or a significant opportunity is identified.
Deliver sharp weekly updates that explain what happened, why it happened, what the team is doing, and what comes next.
Lead monthly and quarterly reviews that create conviction in the strategy rather than simply recapping historical performance.
Strategic Communication
Ensure clients and internal leadership always understand where performance stands, what matters most, and what actions are being taken.
Present strategies in a way that is commercially compelling, analytically grounded, and easy to act on.
Communicate with urgency and precision. Avoid vague updates, unnecessary complexity, and reporting that does not lead to decisions.
Share winning strategies, patterns, and learnings across the organization so that every pod benefits from what is working.
What We Are Looking For
5+ years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a closely related discipline.
Proven experience owning growth outcomes for meaningful DTC or consumer brand portfolios.
A strong understanding of paid social, performance creative, customer acquisition, offers, landing pages, and conversion optimization.
Experience working with significant advertising budgets and making commercially important decisions.
The ability to interpret performance data and convert it into clear strategic actions.
Strong knowledge of metrics such as CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
Experience leading cross-functional teams or pods in a fast-moving environment.
Confidence working directly with founders, executives, and senior client stakeholders.
A track record of retaining and growing client relationships through strong thinking and execution.
Exceptional written and verbal communication skills.
A high degree of ownership, urgency, judgment, and personal accountability.
Ideal Experience
Experience working with high-growth DTC brands across beauty, wellness, health, lifestyle, consumer subscriptions, or e-commerce.
Experience at a leading performance marketing agency, growth consultancy, consumer brand, or high-growth technology company.
Experience managing multiple brands while maintaining a high strategic standard across the portfolio.
Experience scaling brands from early traction to significant monthly revenue and media spend.
Experience integrating paid media, creative, influencer marketing, CRO, and offer strategy into one growth plan.
Experience leading executive-level business reviews and difficult performance conversations.
Experience improving account retention, expanding client relationships, or identifying new revenue opportunities.
Experience using AI, automation, and modern analytics tools to improve decision-making and operating leverage.
You Will Probably Love This Role If...
You want to own outcomes rather than simply advise from the sidelines.
You think like a founder and treat every client’s business as though it were your own.
You naturally look for the constraint preventing a business from growing faster.
You are equally comfortable analyzing a performance dashboard, challenging a creative strategy, and leading a conversation with a CEO.
You enjoy turning ambiguity into a clear strategy and an executable plan.
You move quickly, communicate directly, and dislike watching opportunities sit idle.
You believe the best client relationships are built through results, strong judgment, and proactive leadership.
You are competitive and want your portfolio to outperform every other portfolio in the company.
You want to work with ambitious brands, meaningful budgets, exceptional operators, and a platform capable of executing at scale.
This Role Is Probably Not for You If...
You prefer to coordinate work rather than take responsibility for the outcome.
You need someone else to tell you what the strategy should be.
You rely on reporting activity instead of making decisions.
You avoid difficult conversations when performance is behind plan.
You are comfortable allowing deadlines, opportunities, or client concerns to drift.
You see paid media, creative, influencer marketing, and CRO as separate departments rather than interconnected growth levers.
You blame execution teams when results fall short instead of leading the recovery.
You are looking for a predictable corporate environment with limited accountability.
What Success Looks Like
Your clients achieve measurable improvements in revenue, acquisition efficiency, profitability, and scale.
Your portfolio meets or exceeds its growth, retention, and commercial targets.
Clients see you as an indispensable strategic partner rather than an external service provider.
Growth opportunities are identified early and converted into action quickly.
Every client has a clear strategy, a strong testing roadmap, and an aligned cross-functional team.
Your pods operate with urgency, accountability, and a consistently high standard of execution.
Performance issues are surfaced and addressed before they become relationship problems.
Winning strategies and learnings are shared across Advantage HQ, raising the standard of the entire organization.
Compensation & Location
$180,000 to $320,000 USD in total annual compensation, including base salary, performance bonus, and equity.
Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best.
North America preferred, specifically the United States or Canada.
If you are excited by the opportunity to own the growth of ambitious consumer brands, lead exceptional cross-functional teams, and operate with the accountability of a business owner, we would love to hear from you.
Location: London, United Kingdom
About Advantage HQ
Advantage HQ sits at the intersection of performance marketing and creator-driven growth.
We manage more than $850 million in annual media spend across Meta, TikTok, and YouTube, run 80,000+ creator partnerships every month across a network of 400,000+ influencers, and use Meteoric AI, our proprietary intelligence platform, to power discovery, outreach, whitelisting, and creative decision-making at scale.
We are trusted by more than 200 high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, strategists, analysts, and creatives drives meaningful bottom-line impact through performance creative, paid media, influencer marketing, and conversion optimization.
Advantage HQ is not just an agency. We are a scalable growth platform with a proven track record, an ambitious team, and a culture built for A-players.
The Role
We are looking for a Senior Growth Strategist to own the growth, performance, and strategic direction of a portfolio of high-growth consumer brands.
You will be expected to understand each client’s business, identify the highest-leverage growth opportunities, and mobilize a cross-functional team to execute against them.
Working across paid media, creative strategy, influencer marketing, offers, funnels, and conversion optimization, you will turn fragmented marketing activities into a focused and executable growth strategy.
You will lead cross-functional growth pods, partner directly with founders and senior marketing leaders, and make sure the right decisions are made quickly. When performance is strong, you will identify how to scale it. When performance falls behind, you will diagnose the issue, build the recovery plan, and drive it through to execution.
Success in this role means your clients grow, your relationships compound, and the teams around you consistently operate at a higher level.
What You Will Own
Client Growth Strategy
Own the growth strategy for a portfolio of high-growth DTC brands.
Develop a deep understanding of each client’s business model, economics, customer, products, positioning, and competitive landscape.
Translate business goals into actionable growth roadmaps across paid media, creative, creators, offers, funnels, and conversion optimization.
Identify the highest-leverage initiatives that can materially improve revenue, customer acquisition, profitability, and scale.
Build quarterly growth plans with ambitious targets, clear priorities, and measurable outcomes.
Continuously evolve the strategy based on performance data, customer insights, creative learnings, and changes in the market.
Performance and Commercial Outcomes
Take direct ownership of client performance, retention, and portfolio growth.
Identify opportunities to profitably increase media spend, expand into new channels, improve monetization, and deepen the client relationship.
Understand the commercial mechanics behind growth, including CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
Turn complex performance data into clear decisions and decisive actions.
Challenge assumptions, surface risks early, and prevent accounts from drifting without a strategy.
Success will be measured by outcomes, not by the number of meetings held or reports delivered.
Cross-Functional Pod Leadership
Lead cross-functional growth pods spanning paid media, creative strategy, influencer marketing, project management, ad operations, and conversion optimization.
Create clarity around the strategy, priorities, responsibilities, and next actions for every client.
Run high-quality weekly growth meetings focused on performance, decisions, accountability, and removing blockers.
Ensure that the team is not merely completing tasks, but executing against a coherent growth thesis.
Raise the quality and speed of thinking across the pod.
Hold team members accountable while creating an environment in which strong operators can do their best work.
You may not directly manage every person in the pod, but you will be responsible for aligning them and driving the collective output.
Testing and Growth Execution
Build a consistent pipeline of high-impact tests across creative, paid media, offers, landing pages, funnels, and creator-led acquisition.
Increase testing velocity without sacrificing strategic quality.
Partner with creative strategists to translate customer insights and performance data into stronger concepts, angles, hooks, and formats.
Partner with paid media teams to improve campaign structure, budget allocation, scaling decisions, and overall efficiency.
Work with influencer and creator teams to identify opportunities for high-performing content, whitelisting, and scalable creator partnerships.
Ensure that successful tests are scaled quickly and unsuccessful tests generate useful learnings.
Eliminate bottlenecks. Nothing important should sit idle because ownership is unclear or a decision has not been made.
Client Leadership
Become a trusted strategic partner to founders, executives, and senior marketing leaders.
Lead client conversations with clarity, confidence, commercial judgment, and a strong point of view.
Communicate proactively, particularly when performance changes, risks emerge, or a significant opportunity is identified.
Deliver sharp weekly updates that explain what happened, why it happened, what the team is doing, and what comes next.
Lead monthly and quarterly reviews that create conviction in the strategy rather than simply recapping historical performance.
Strategic Communication
Ensure clients and internal leadership always understand where performance stands, what matters most, and what actions are being taken.
Present strategies in a way that is commercially compelling, analytically grounded, and easy to act on.
Communicate with urgency and precision. Avoid vague updates, unnecessary complexity, and reporting that does not lead to decisions.
Share winning strategies, patterns, and learnings across the organization so that every pod benefits from what is working.
What We Are Looking For
5+ years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a closely related discipline.
Proven experience owning growth outcomes for meaningful DTC or consumer brand portfolios.
A strong understanding of paid social, performance creative, customer acquisition, offers, landing pages, and conversion optimization.
Experience working with significant advertising budgets and making commercially important decisions.
The ability to interpret performance data and convert it into clear strategic actions.
Strong knowledge of metrics such as CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
Experience leading cross-functional teams or pods in a fast-moving environment.
Confidence working directly with founders, executives, and senior client stakeholders.
A track record of retaining and growing client relationships through strong thinking and execution.
Exceptional written and verbal communication skills.
A high degree of ownership, urgency, judgment, and personal accountability.
Ideal Experience
Experience working with high-growth DTC brands across beauty, wellness, health, lifestyle, consumer subscriptions, or e-commerce.
Experience at a leading performance marketing agency, growth consultancy, consumer brand, or high-growth technology company.
Experience managing multiple brands while maintaining a high strategic standard across the portfolio.
Experience scaling brands from early traction to significant monthly revenue and media spend.
Experience integrating paid media, creative, influencer marketing, CRO, and offer strategy into one growth plan.
Experience leading executive-level business reviews and difficult performance conversations.
Experience improving account retention, expanding client relationships, or identifying new revenue opportunities.
Experience using AI, automation, and modern analytics tools to improve decision-making and operating leverage.
You Will Probably Love This Role If...
You want to own outcomes rather than simply advise from the sidelines.
You think like a founder and treat every client’s business as though it were your own.
You naturally look for the constraint preventing a business from growing faster.
You are equally comfortable analyzing a performance dashboard, challenging a creative strategy, and leading a conversation with a CEO.
You enjoy turning ambiguity into a clear strategy and an executable plan.
You move quickly, communicate directly, and dislike watching opportunities sit idle.
You believe the best client relationships are built through results, strong judgment, and proactive leadership.
You are competitive and want your portfolio to outperform every other portfolio in the company.
You want to work with ambitious brands, meaningful budgets, exceptional operators, and a platform capable of executing at scale.
This Role Is Probably Not for You If...
You prefer to coordinate work rather than take responsibility for the outcome.
You need someone else to tell you what the strategy should be.
You rely on reporting activity instead of making decisions.
You avoid difficult conversations when performance is behind plan.
You are comfortable allowing deadlines, opportunities, or client concerns to drift.
You see paid media, creative, influencer marketing, and CRO as separate departments rather than interconnected growth levers.
You blame execution teams when results fall short instead of leading the recovery.
You are looking for a predictable corporate environment with limited accountability.
What Success Looks Like
Your clients achieve measurable improvements in revenue, acquisition efficiency, profitability, and scale.
Your portfolio meets or exceeds its growth, retention, and commercial targets.
Clients see you as an indispensable strategic partner rather than an external service provider.
Growth opportunities are identified early and converted into action quickly.
Every client has a clear strategy, a strong testing roadmap, and an aligned cross-functional team.
Your pods operate with urgency, accountability, and a consistently high standard of execution.
Performance issues are surfaced and addressed before they become relationship problems.
Winning strategies and learnings are shared across Advantage HQ, raising the standard of the entire organization.
Compensation & Location
$180,000 to $320,000 USD in total annual compensation, including base salary, performance bonus, and equity.
Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best.
North America preferred, specifically the United States or Canada.
If you are excited by the opportunity to own the growth of ambitious consumer brands, lead exceptional cross-functional teams, and operate with the accountability of a business owner, we would love to hear from you.
Location: Amsterdam, Netherlands
About Advantage HQ
Advantage HQ sits at the intersection of performance marketing and creator-driven growth.
We manage more than $850 million in annual media spend across Meta, TikTok, and YouTube, run 80,000+ creator partnerships every month across a network of 400,000+ influencers, and use Meteoric AI, our proprietary intelligence platform, to power discovery, outreach, whitelisting, and creative decision-making at scale.
We are trusted by more than 200 high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, strategists, analysts, and creatives drives meaningful bottom-line impact through performance creative, paid media, influencer marketing, and conversion optimization.
Advantage HQ is not just an agency. We are a scalable growth platform with a proven track record, an ambitious team, and a culture built for A-players.
The Role
We are looking for a Senior Growth Strategist to own the growth, performance, and strategic direction of a portfolio of high-growth consumer brands.
You will be expected to understand each client’s business, identify the highest-leverage growth opportunities, and mobilize a cross-functional team to execute against them.
Working across paid media, creative strategy, influencer marketing, offers, funnels, and conversion optimization, you will turn fragmented marketing activities into a focused and executable growth strategy.
You will lead cross-functional growth pods, partner directly with founders and senior marketing leaders, and make sure the right decisions are made quickly. When performance is strong, you will identify how to scale it. When performance falls behind, you will diagnose the issue, build the recovery plan, and drive it through to execution.
Success in this role means your clients grow, your relationships compound, and the teams around you consistently operate at a higher level.
What You Will Own
Client Growth Strategy
Own the growth strategy for a portfolio of high-growth DTC brands.
Develop a deep understanding of each client’s business model, economics, customer, products, positioning, and competitive landscape.
Translate business goals into actionable growth roadmaps across paid media, creative, creators, offers, funnels, and conversion optimization.
Identify the highest-leverage initiatives that can materially improve revenue, customer acquisition, profitability, and scale.
Build quarterly growth plans with ambitious targets, clear priorities, and measurable outcomes.
Continuously evolve the strategy based on performance data, customer insights, creative learnings, and changes in the market.
Performance and Commercial Outcomes
Take direct ownership of client performance, retention, and portfolio growth.
Identify opportunities to profitably increase media spend, expand into new channels, improve monetization, and deepen the client relationship.
Understand the commercial mechanics behind growth, including CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
Turn complex performance data into clear decisions and decisive actions.
Challenge assumptions, surface risks early, and prevent accounts from drifting without a strategy.
Success will be measured by outcomes, not by the number of meetings held or reports delivered.
Cross-Functional Pod Leadership
Lead cross-functional growth pods spanning paid media, creative strategy, influencer marketing, project management, ad operations, and conversion optimization.
Create clarity around the strategy, priorities, responsibilities, and next actions for every client.
Run high-quality weekly growth meetings focused on performance, decisions, accountability, and removing blockers.
Ensure that the team is not merely completing tasks, but executing against a coherent growth thesis.
Raise the quality and speed of thinking across the pod.
Hold team members accountable while creating an environment in which strong operators can do their best work.
You may not directly manage every person in the pod, but you will be responsible for aligning them and driving the collective output.
Testing and Growth Execution
Build a consistent pipeline of high-impact tests across creative, paid media, offers, landing pages, funnels, and creator-led acquisition.
Increase testing velocity without sacrificing strategic quality.
Partner with creative strategists to translate customer insights and performance data into stronger concepts, angles, hooks, and formats.
Partner with paid media teams to improve campaign structure, budget allocation, scaling decisions, and overall efficiency.
Work with influencer and creator teams to identify opportunities for high-performing content, whitelisting, and scalable creator partnerships.
Ensure that successful tests are scaled quickly and unsuccessful tests generate useful learnings.
Eliminate bottlenecks. Nothing important should sit idle because ownership is unclear or a decision has not been made.
Client Leadership
Become a trusted strategic partner to founders, executives, and senior marketing leaders.
Lead client conversations with clarity, confidence, commercial judgment, and a strong point of view.
Communicate proactively, particularly when performance changes, risks emerge, or a significant opportunity is identified.
Deliver sharp weekly updates that explain what happened, why it happened, what the team is doing, and what comes next.
Lead monthly and quarterly reviews that create conviction in the strategy rather than simply recapping historical performance.
Strategic Communication
Ensure clients and internal leadership always understand where performance stands, what matters most, and what actions are being taken.
Present strategies in a way that is commercially compelling, analytically grounded, and easy to act on.
Communicate with urgency and precision. Avoid vague updates, unnecessary complexity, and reporting that does not lead to decisions.
Share winning strategies, patterns, and learnings across the organization so that every pod benefits from what is working.
What We Are Looking For
5+ years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a closely related discipline.
Proven experience owning growth outcomes for meaningful DTC or consumer brand portfolios.
A strong understanding of paid social, performance creative, customer acquisition, offers, landing pages, and conversion optimization.
Experience working with significant advertising budgets and making commercially important decisions.
The ability to interpret performance data and convert it into clear strategic actions.
Strong knowledge of metrics such as CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
Experience leading cross-functional teams or pods in a fast-moving environment.
Confidence working directly with founders, executives, and senior client stakeholders.
A track record of retaining and growing client relationships through strong thinking and execution.
Exceptional written and verbal communication skills.
A high degree of ownership, urgency, judgment, and personal accountability.
Ideal Experience
Experience working with high-growth DTC brands across beauty, wellness, health, lifestyle, consumer subscriptions, or e-commerce.
Experience at a leading performance marketing agency, growth consultancy, consumer brand, or high-growth technology company.
Experience managing multiple brands while maintaining a high strategic standard across the portfolio.
Experience scaling brands from early traction to significant monthly revenue and media spend.
Experience integrating paid media, creative, influencer marketing, CRO, and offer strategy into one growth plan.
Experience leading executive-level business reviews and difficult performance conversations.
Experience improving account retention, expanding client relationships, or identifying new revenue opportunities.
Experience using AI, automation, and modern analytics tools to improve decision-making and operating leverage.
You Will Probably Love This Role If...
You want to own outcomes rather than simply advise from the sidelines.
You think like a founder and treat every client’s business as though it were your own.
You naturally look for the constraint preventing a business from growing faster.
You are equally comfortable analyzing a performance dashboard, challenging a creative strategy, and leading a conversation with a CEO.
You enjoy turning ambiguity into a clear strategy and an executable plan.
You move quickly, communicate directly, and dislike watching opportunities sit idle.
You believe the best client relationships are built through results, strong judgment, and proactive leadership.
You are competitive and want your portfolio to outperform every other portfolio in the company.
You want to work with ambitious brands, meaningful budgets, exceptional operators, and a platform capable of executing at scale.
This Role Is Probably Not for You If...
You prefer to coordinate work rather than take responsibility for the outcome.
You need someone else to tell you what the strategy should be.
You rely on reporting activity instead of making decisions.
You avoid difficult conversations when performance is behind plan.
You are comfortable allowing deadlines, opportunities, or client concerns to drift.
You see paid media, creative, influencer marketing, and CRO as separate departments rather than interconnected growth levers.
You blame execution teams when results fall short instead of leading the recovery.
You are looking for a predictable corporate environment with limited accountability.
What Success Looks Like
Your clients achieve measurable improvements in revenue, acquisition efficiency, profitability, and scale.
Your portfolio meets or exceeds its growth, retention, and commercial targets.
Clients see you as an indispensable strategic partner rather than an external service provider.
Growth opportunities are identified early and converted into action quickly.
Every client has a clear strategy, a strong testing roadmap, and an aligned cross-functional team.
Your pods operate with urgency, accountability, and a consistently high standard of execution.
Performance issues are surfaced and addressed before they become relationship problems.
Winning strategies and learnings are shared across Advantage HQ, raising the standard of the entire organization.
Compensation & Location
$180,000 to $320,000 USD in total annual compensation, including base salary, performance bonus, and equity.
Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best.
North America preferred, specifically the United States or Canada.
If you are excited by the opportunity to own the growth of ambitious consumer brands, lead exceptional cross-functional teams, and operate with the accountability of a business owner, we would love to hear from you.
Location: Toronto, ON, Canada
Who We Are
Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners.
The Role
We are looking for a Head of Creative Strategy to own and evolve the creative product across our entire client portfolio. This is not a creative director role in the traditional sense. You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale.
You will sit at the intersection of creative excellence and direct response performance. You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time.
What You Will Own
The creative standard.
Across every client, every format, every platform, you set the bar. That means tracking what's gaining traction on Meta and TikTok before it becomes consensus, translating those signals into SOPs, playbooks, and best practice frameworks the whole team executes against, and ensuring that individual wins compound into repeatable systems. When the industry moves, we move first.
The team.
A group of performance creative strategists owns our day-to-day client accounts. Your job is to make them significantly better: sharper at diagnosing underperformance, more fluent in direct response principles, more confident in owning a creative point of view. You raise the floor and build a culture where creative decisions are grounded in data without killing instinct and taste.
The production process.
Great strategy executed poorly is still a loss. Working directly with our lead editor, you will build the standards, workflows, and SOPs that make our production team as systematic and high-output as the strategy behind it.
Creator and talent alignment.
You will work closely with our head of talent to ensure creative strategy and creator process are fully in sync; so that what we brief, what creators produce, and what we run as paid media are pulling in the same direction.
New client launches.
The first 30 days with a new client either build momentum or create debt. You will own the creative side of onboarding – building the frameworks that find early wins fast and turn the first month into proof of concept, not ramp-up time.
The senior creative voice.
When a founder or CMO needs to understand why their creative is underperforming and exactly what to do about it, you are the person in the room. You present creative strategy with conviction, give hard feedback without losing confidence, and make clients feel like the smartest person on creative just joined their team.
What We Are Looking For
You have spent 7+ years in performance creative, the majority of it at an agency managing a large portfolio of clients simultaneously. You know what it means to context-switch fast – from a DTC skincare brand to a fitness app to a consumer tech launch – without losing the thread on any of them.
You have driven revenue, not just creative output. The work you've led has a measurable downstream effect on conversion rates, on cost per acquisition, on the growth trajectory of the brands you've worked on. You can point to it specifically and explain exactly what you did to make it happen.
You are genuinely fluent in direct response creative. You understand what drives thumb-stop, what kills conversion, how to diagnose a hook that isn't landing, and when to kill a concept versus iterate on it. You have strong opinions about what makes an ad work on Meta versus TikTok and you can back them up with data from accounts you've actually run.
You have built people, not just campaigns. You know how to develop a junior strategist, challenge a senior one, and run a team that owns live client accounts under real performance pressure. You raise the bar without creating chaos, and you build cultures where creative decisions are grounded in evidence without draining the room of instinct.
You have operated at volume and thrived. You are someone who has kept quality high, clients confident, and teams aligned while juggling more than most people think is possible — and you have the results to show for it.
Compensation & Location
$200,000 - $450,000 USD total annual compensation, including base salary, performance bonus, and equity
Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best
Location: Toronto, ON, Canada
Who We Are
Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners.
The Role
We are looking for a Head of Growth who has been deep in the trenches of aggressive paid media scaling and knows what it actually takes to push Meta spend efficiently at volume. You understand how Meta's algorithm responds to creative velocity, cost control architecture, audience structure, and budget scaling - and you can translate that understanding into compounding, durable growth across a portfolio of DTC clients.
You will own growth strategy across a book of business, lead a team of paid media analysts and creative strategists, and be the senior voice in the room when clients need someone who can look at an account and see not just what is happening, but what needs to happen next to unlock the next level of scale.
What You Will Own
Aggressive, efficient Meta scaling
- scaling to six figures per day when the unit economics support it. You know the difference between scaling because the data says go and scaling because a client asked you to. You never confuse the two.
Full-funnel paid media strategy
across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin. You can diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and you know which one to fix first.
Creative strategy leadership
alongside our creative team. You understand that at scale, creative is the primary lever, and you have a strong point of view on what makes a winning concept before the data comes back.
Senior client relationships
across a portfolio of high-growth DTC brands. You can walk a skeptical founder through a reset strategy, defend a scaling decision with data, and manage the tension between short-term efficiency and long-term growth - without losing the client's trust.
Team development
- building junior analysts and strategists into strong, independent operators.
What We Are Looking For
Demonstrable track record of scaling Meta accounts beyond $100k/day. You can walk through exactly how you did it, what broke, and how you fixed it.
6–10 years in paid digital advertising, with a meaningful portion managing large Meta budgets for DTC e-commerce brands.
Deep structural understanding of Meta's algorithm - creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that gives the algorithm what it needs to spend efficiently at scale.
Analytically rigorous without being paralyzed by data. You make decisions, move fast, and take accountability for outcomes.
Clear, direct communicator - with clients, leadership, and your team, especially when the news isn't what they want to hear.
Compensation & Location
$150,000 – $300,000 USD
total annual compensation, including base salary, performance bonus, and equity
Fully remote
- we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best
Location: Manila, Philippines
About Advantage HQ
Advantage HQ is building the next generation of creator-led growth infrastructure for consumer brands.
We combine creative strategy, creator partnerships, performance content, whitelisting, affiliate distribution, paid media, and proprietary technology into one integrated growth system.
Our team manages more than $850 million in annual media spend and works with a network of more than 400,000 creators across Meta, TikTok, and YouTube. Through Meteoric AI, our proprietary intelligence platform, we use data and AI to improve decision-making across creative production, creator selection, customer acquisition, campaign performance, and brand growth.
We work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle.
The Opportunity
Advantage HQ is looking for a Senior Media Buyer who can take ownership of growth across a portfolio of e-commerce clients.
This is a strategic, client-facing role. You will be responsible for understanding each client's business, developing the paid media strategy, identifying growth opportunities, and working with Media Analysts, Creative Strategists, and other internal teams to turn that strategy into measurable results.
You will be expected to think beyond campaign metrics. The strongest Senior Media Buyers understand how media connects to the broader customer journey, creative, offers, funnel performance, and business economics.
You will have significant ownership over your clients and will be expected to bring recommendations, challenge assumptions, and identify opportunities before the client has to ask.
What You'll Own
Own the paid media strategy
You will develop and lead paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and other relevant channels.
You will determine where to allocate budget, how to structure campaigns, which audiences and creative angles to prioritize, and where additional investment can create profitable growth.
You will balance short-term performance with the longer-term goal of building a scalable acquisition engine.
Drive account performance
You will work closely with Media Analysts to monitor performance, identify trends, diagnose problems, and make decisions that improve efficiency and growth.
You will be accountable for understanding the reasons behind performance changes, not simply reporting what happened.
You will know when to scale, when to test, when to pull back, and when the problem sits outside the media account itself.
Think beyond the media account
You will analyze the broader customer journey and identify opportunities across the funnel.
This may include landing pages, conversion rates, offers, pricing, checkout experience, creative, customer retention, and post-purchase behavior.
You will work with cross-functional teams to turn these insights into practical recommendations for clients.
Lead testing and experimentation
You will develop a structured testing roadmap across audiences, creative, offers, messaging, campaign structures, and other growth levers.
You will evaluate test results based on business impact and use those learnings to inform future strategy.
You will avoid testing for the sake of activity and focus on experiments that can meaningfully improve performance.
Partner with Creative
You will work closely with Creative Strategists to identify creative opportunities based on media performance, customer behavior, and market insights.
You will help translate performance data into clear creative briefs and recommendations and use creative performance to inform future media strategy.
Own client relationships
You will serve as a strategic partner to your clients, building relationships based on trust, expertise, and results.
You will lead strategic conversations, present performance insights, explain recommendations clearly, and help clients understand the decisions behind the strategy.
You will be comfortable challenging a client's assumptions when the data supports a different direction.
Identify growth opportunities
You will continuously look for opportunities to increase client growth and account value.
This could include new channels, new audiences, new offers, creative opportunities, funnel improvements, or changes to the broader acquisition strategy.
You are expected to bring ideas to the table rather than waiting for direction.
Who You Are
You are an experienced performance marketer who understands e-commerce from the perspective of both media and business growth.
You can look at an account and understand not only what the numbers are saying, but what they mean and what should happen next.
You are strategic enough to lead client conversations but hands-on enough to understand campaign mechanics and challenge the details when necessary.
You are commercially minded. You understand that a strong media account is not defined by a good CTR or low CPA alone. You care about profitable growth, customer economics, conversion, retention, and the client's broader business objectives.
You are comfortable working with ambiguity and taking ownership of your accounts. You do not wait for someone else to identify the next opportunity.
You use data, technology, and AI to improve the speed and quality of your decision-making.
Experience We Value
6+ years of experience in paid media, performance marketing, growth marketing, or a related field
Significant experience managing e-commerce clients is required
Strong hands-on experience with Meta, Google, and TikTok, with additional platform experience such as Snapchat or X being valuable
Experience managing significant advertising budgets
Demonstrated ability to develop and execute paid media strategies that drive measurable business growth
Strong understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics
Experience with creative testing, offer testing, and landing page or funnel optimization
Experience working closely with Creative, Analytics, Growth, or other cross-functional teams
Strong client-facing and presentation skills
Experience creating and presenting strategic recommendations to senior stakeholders
Strong analytical, problem-solving, and communication skills
Why Join Advantage HQ
You will work with ambitious consumer brands and have the opportunity to influence growth beyond the boundaries of a traditional media buying role.
You will have access to experienced media, creative, growth, and technology teams, as well as proprietary data and tools such as Meteoric AI.
You will have meaningful ownership over your clients and the opportunity to test new ideas, identify growth opportunities, and develop strategies across the broader customer acquisition system.
For the right person, this role can also provide a path into media leadership, strategy, or broader growth responsibilities.
Compensation & Location
$30,000 - $70,000 USD total annual compensation, including base salary, performance bonus, and equity.
Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best.
We are open to candidates globally.
We care far more about ownership, judgment, and execution than geography.
If you're excited by owning e-commerce growth, developing high-impact media strategies, solving complex performance challenges, and becoming a strategic partner to ambitious consumer brands, we'd love to hear from you.
Location: Rio de Janeiro, Brazil
About Advantage HQ
Advantage HQ is building the next generation of creator-led growth infrastructure for consumer brands.
We combine creative strategy, creator partnerships, performance content, whitelisting, affiliate distribution, paid media, and proprietary technology into one integrated growth system.
Our team manages more than $850 million in annual media spend and works with a network of more than 400,000 creators across Meta, TikTok, and YouTube. Through Meteoric AI, our proprietary intelligence platform, we use data and AI to improve decision-making across creative production, creator selection, customer acquisition, campaign performance, and brand growth.
We work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle.
The Opportunity
Advantage HQ is looking for a Senior Media Buyer who can take ownership of growth across a portfolio of e-commerce clients.
This is a strategic, client-facing role. You will be responsible for understanding each client's business, developing the paid media strategy, identifying growth opportunities, and working with Media Analysts, Creative Strategists, and other internal teams to turn that strategy into measurable results.
You will be expected to think beyond campaign metrics. The strongest Senior Media Buyers understand how media connects to the broader customer journey, creative, offers, funnel performance, and business economics.
You will have significant ownership over your clients and will be expected to bring recommendations, challenge assumptions, and identify opportunities before the client has to ask.
What You'll Own
Own the paid media strategy
You will develop and lead paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and other relevant channels.
You will determine where to allocate budget, how to structure campaigns, which audiences and creative angles to prioritize, and where additional investment can create profitable growth.
You will balance short-term performance with the longer-term goal of building a scalable acquisition engine.
Drive account performance
You will work closely with Media Analysts to monitor performance, identify trends, diagnose problems, and make decisions that improve efficiency and growth.
You will be accountable for understanding the reasons behind performance changes, not simply reporting what happened.
You will know when to scale, when to test, when to pull back, and when the problem sits outside the media account itself.
Think beyond the media account
You will analyze the broader customer journey and identify opportunities across the funnel.
This may include landing pages, conversion rates, offers, pricing, checkout experience, creative, customer retention, and post-purchase behavior.
You will work with cross-functional teams to turn these insights into practical recommendations for clients.
Lead testing and experimentation
You will develop a structured testing roadmap across audiences, creative, offers, messaging, campaign structures, and other growth levers.
You will evaluate test results based on business impact and use those learnings to inform future strategy.
You will avoid testing for the sake of activity and focus on experiments that can meaningfully improve performance.
Partner with Creative
You will work closely with Creative Strategists to identify creative opportunities based on media performance, customer behavior, and market insights.
You will help translate performance data into clear creative briefs and recommendations and use creative performance to inform future media strategy.
Own client relationships
You will serve as a strategic partner to your clients, building relationships based on trust, expertise, and results.
You will lead strategic conversations, present performance insights, explain recommendations clearly, and help clients understand the decisions behind the strategy.
You will be comfortable challenging a client's assumptions when the data supports a different direction.
Identify growth opportunities
You will continuously look for opportunities to increase client growth and account value.
This could include new channels, new audiences, new offers, creative opportunities, funnel improvements, or changes to the broader acquisition strategy.
You are expected to bring ideas to the table rather than waiting for direction.
Who You Are
You are an experienced performance marketer who understands e-commerce from the perspective of both media and business growth.
You can look at an account and understand not only what the numbers are saying, but what they mean and what should happen next.
You are strategic enough to lead client conversations but hands-on enough to understand campaign mechanics and challenge the details when necessary.
You are commercially minded. You understand that a strong media account is not defined by a good CTR or low CPA alone. You care about profitable growth, customer economics, conversion, retention, and the client's broader business objectives.
You are comfortable working with ambiguity and taking ownership of your accounts. You do not wait for someone else to identify the next opportunity.
You use data, technology, and AI to improve the speed and quality of your decision-making.
Experience We Value
6+ years of experience in paid media, performance marketing, growth marketing, or a related field
Significant experience managing e-commerce clients is required
Strong hands-on experience with Meta, Google, and TikTok, with additional platform experience such as Snapchat or X being valuable
Experience managing significant advertising budgets
Demonstrated ability to develop and execute paid media strategies that drive measurable business growth
Strong understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics
Experience with creative testing, offer testing, and landing page or funnel optimization
Experience working closely with Creative, Analytics, Growth, or other cross-functional teams
Strong client-facing and presentation skills
Experience creating and presenting strategic recommendations to senior stakeholders
Strong analytical, problem-solving, and communication skills
Why Join Advantage HQ
You will work with ambitious consumer brands and have the opportunity to influence growth beyond the boundaries of a traditional media buying role.
You will have access to experienced media, creative, growth, and technology teams, as well as proprietary data and tools such as Meteoric AI.
You will have meaningful ownership over your clients and the opportunity to test new ideas, identify growth opportunities, and develop strategies across the broader customer acquisition system.
For the right person, this role can also provide a path into media leadership, strategy, or broader growth responsibilities.
Compensation & Location
$30,000 - $70,000 USD total annual compensation, including base salary, performance bonus, and equity.
Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best.
We are open to candidates globally.
We care far more about ownership, judgment, and execution than geography.
If you're excited by owning e-commerce growth, developing high-impact media strategies, solving complex performance challenges, and becoming a strategic partner to ambitious consumer brands, we'd love to hear from you.
Location: São Paulo, Brazil
About Advantage HQ
Advantage HQ is building the next generation of creator-led growth infrastructure for consumer brands.
We combine creative strategy, creator partnerships, performance content, whitelisting, affiliate distribution, paid media, and proprietary technology into one integrated growth system.
Our team manages more than $850 million in annual media spend and works with a network of more than 400,000 creators across Meta, TikTok, and YouTube. Through Meteoric AI, our proprietary intelligence platform, we use data and AI to improve decision-making across creative production, creator selection, customer acquisition, campaign performance, and brand growth.
We work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle.
The Opportunity
Advantage HQ is looking for a Senior Media Buyer who can take ownership of growth across a portfolio of e-commerce clients.
This is a strategic, client-facing role. You will be responsible for understanding each client's business, developing the paid media strategy, identifying growth opportunities, and working with Media Analysts, Creative Strategists, and other internal teams to turn that strategy into measurable results.
You will be expected to think beyond campaign metrics. The strongest Senior Media Buyers understand how media connects to the broader customer journey, creative, offers, funnel performance, and business economics.
You will have significant ownership over your clients and will be expected to bring recommendations, challenge assumptions, and identify opportunities before the client has to ask.
What You'll Own
Own the paid media strategy
You will develop and lead paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and other relevant channels.
You will determine where to allocate budget, how to structure campaigns, which audiences and creative angles to prioritize, and where additional investment can create profitable growth.
You will balance short-term performance with the longer-term goal of building a scalable acquisition engine.
Drive account performance
You will work closely with Media Analysts to monitor performance, identify trends, diagnose problems, and make decisions that improve efficiency and growth.
You will be accountable for understanding the reasons behind performance changes, not simply reporting what happened.
You will know when to scale, when to test, when to pull back, and when the problem sits outside the media account itself.
Think beyond the media account
You will analyze the broader customer journey and identify opportunities across the funnel.
This may include landing pages, conversion rates, offers, pricing, checkout experience, creative, customer retention, and post-purchase behavior.
You will work with cross-functional teams to turn these insights into practical recommendations for clients.
Lead testing and experimentation
You will develop a structured testing roadmap across audiences, creative, offers, messaging, campaign structures, and other growth levers.
You will evaluate test results based on business impact and use those learnings to inform future strategy.
You will avoid testing for the sake of activity and focus on experiments that can meaningfully improve performance.
Partner with Creative
You will work closely with Creative Strategists to identify creative opportunities based on media performance, customer behavior, and market insights.
You will help translate performance data into clear creative briefs and recommendations and use creative performance to inform future media strategy.
Own client relationships
You will serve as a strategic partner to your clients, building relationships based on trust, expertise, and results.
You will lead strategic conversations, present performance insights, explain recommendations clearly, and help clients understand the decisions behind the strategy.
You will be comfortable challenging a client's assumptions when the data supports a different direction.
Identify growth opportunities
You will continuously look for opportunities to increase client growth and account value.
This could include new channels, new audiences, new offers, creative opportunities, funnel improvements, or changes to the broader acquisition strategy.
You are expected to bring ideas to the table rather than waiting for direction.
Who You Are
You are an experienced performance marketer who understands e-commerce from the perspective of both media and business growth.
You can look at an account and understand not only what the numbers are saying, but what they mean and what should happen next.
You are strategic enough to lead client conversations but hands-on enough to understand campaign mechanics and challenge the details when necessary.
You are commercially minded. You understand that a strong media account is not defined by a good CTR or low CPA alone. You care about profitable growth, customer economics, conversion, retention, and the client's broader business objectives.
You are comfortable working with ambiguity and taking ownership of your accounts. You do not wait for someone else to identify the next opportunity.
You use data, technology, and AI to improve the speed and quality of your decision-making.
Experience We Value
6+ years of experience in paid media, performance marketing, growth marketing, or a related field
Significant experience managing e-commerce clients is required
Strong hands-on experience with Meta, Google, and TikTok, with additional platform experience such as Snapchat or X being valuable
Experience managing significant advertising budgets
Demonstrated ability to develop and execute paid media strategies that drive measurable business growth
Strong understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics
Experience with creative testing, offer testing, and landing page or funnel optimization
Experience working closely with Creative, Analytics, Growth, or other cross-functional teams
Strong client-facing and presentation skills
Experience creating and presenting strategic recommendations to senior stakeholders
Strong analytical, problem-solving, and communication skills
Why Join Advantage HQ
You will work with ambitious consumer brands and have the opportunity to influence growth beyond the boundaries of a traditional media buying role.
You will have access to experienced media, creative, growth, and technology teams, as well as proprietary data and tools such as Meteoric AI.
You will have meaningful ownership over your clients and the opportunity to test new ideas, identify growth opportunities, and develop strategies across the broader customer acquisition system.
For the right person, this role can also provide a path into media leadership, strategy, or broader growth responsibilities.
Compensation & Location
$30,000 - $70,000 USD total annual compensation, including base salary, performance bonus, and equity.
Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best.
We are open to candidates globally.
We care far more about ownership, judgment, and execution than geography.
If you're excited by owning e-commerce growth, developing high-impact media strategies, solving complex performance challenges, and becoming a strategic partner to ambitious consumer brands, we'd love to hear from you.
Location: Rio de Janeiro, Brazil
About Advantage HQ
Advantage HQ is building the next generation of creator-led growth infrastructure for consumer brands.
We combine creative strategy, creator partnerships, performance content, whitelisting, affiliate distribution, paid media, and proprietary technology into one integrated growth system.
Our team manages more than $850 million in annual media spend and works with a network of more than 400,000 creators across Meta, TikTok, and YouTube. Through Meteoric AI, our proprietary intelligence platform, we use data and AI to improve decision-making across creative production, creator selection, customer acquisition, campaign performance, and brand growth.
We work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle.
The Opportunity
Advantage HQ is looking for a Senior Media Buyer who can take ownership of growth across a portfolio of e-commerce clients.
This is a strategic, client-facing role. You will be responsible for understanding each client's business, developing the paid media strategy, identifying growth opportunities, and working with Media Analysts, Creative Strategists, and other internal teams to turn that strategy into measurable results.
You will be expected to think beyond campaign metrics. The strongest Senior Media Buyers understand how media connects to the broader customer journey, creative, offers, funnel performance, and business economics.
You will have significant ownership over your clients and will be expected to bring recommendations, challenge assumptions, and identify opportunities before the client has to ask.
What You'll Own
Own the paid media strategy
You will develop and lead paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and other relevant channels.
You will determine where to allocate budget, how to structure campaigns, which audiences and creative angles to prioritize, and where additional investment can create profitable growth.
You will balance short-term performance with the longer-term goal of building a scalable acquisition engine.
Drive account performance
You will work closely with Media Analysts to monitor performance, identify trends, diagnose problems, and make decisions that improve efficiency and growth.
You will be accountable for understanding the reasons behind performance changes, not simply reporting what happened.
You will know when to scale, when to test, when to pull back, and when the problem sits outside the media account itself.
Think beyond the media account
You will analyze the broader customer journey and identify opportunities across the funnel.
This may include landing pages, conversion rates, offers, pricing, checkout experience, creative, customer retention, and post-purchase behavior.
You will work with cross-functional teams to turn these insights into practical recommendations for clients.
Lead testing and experimentation
You will develop a structured testing roadmap across audiences, creative, offers, messaging, campaign structures, and other growth levers.
You will evaluate test results based on business impact and use those learnings to inform future strategy.
You will avoid testing for the sake of activity and focus on experiments that can meaningfully improve performance.
Partner with Creative
You will work closely with Creative Strategists to identify creative opportunities based on media performance, customer behavior, and market insights.
You will help translate performance data into clear creative briefs and recommendations and use creative performance to inform future media strategy.
Own client relationships
You will serve as a strategic partner to your clients, building relationships based on trust, expertise, and results.
You will lead strategic conversations, present performance insights, explain recommendations clearly, and help clients understand the decisions behind the strategy.
You will be comfortable challenging a client's assumptions when the data supports a different direction.
Identify growth opportunities
You will continuously look for opportunities to increase client growth and account value.
This could include new channels, new audiences, new offers, creative opportunities, funnel improvements, or changes to the broader acquisition strategy.
You are expected to bring ideas to the table rather than waiting for direction.
Who You Are
You are an experienced performance marketer who understands e-commerce from the perspective of both media and business growth.
You can look at an account and understand not only what the numbers are saying, but what they mean and what should happen next.
You are strategic enough to lead client conversations but hands-on enough to understand campaign mechanics and challenge the details when necessary.
You are commercially minded. You understand that a strong media account is not defined by a good CTR or low CPA alone. You care about profitable growth, customer economics, conversion, retention, and the client's broader business objectives.
You are comfortable working with ambiguity and taking ownership of your accounts. You do not wait for someone else to identify the next opportunity.
You use data, technology, and AI to improve the speed and quality of your decision-making.
Experience We Value
6+ years of experience in paid media, performance marketing, growth marketing, or a related field
Significant experience managing e-commerce clients is required
Strong hands-on experience with Meta, Google, and TikTok, with additional platform experience such as Snapchat or X being valuable
Experience managing significant advertising budgets
Demonstrated ability to develop and execute paid media strategies that drive measurable business growth
Strong understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics
Experience with creative testing, offer testing, and landing page or funnel optimization
Experience working closely with Creative, Analytics, Growth, or other cross-functional teams
Strong client-facing and presentation skills
Experience creating and presenting strategic recommendations to senior stakeholders
Strong analytical, problem-solving, and communication skills
Why Join Advantage HQ
You will work with ambitious consumer brands and have the opportunity to influence growth beyond the boundaries of a traditional media buying role.
You will have access to experienced media, creative, growth, and technology teams, as well as proprietary data and tools such as Meteoric AI.
You will have meaningful ownership over your clients and the opportunity to test new ideas, identify growth opportunities, and develop strategies across the broader customer acquisition system.
For the right person, this role can also provide a path into media leadership, strategy, or broader growth responsibilities.
Compensation & Location
$30,000 - $70,000 USD total annual compensation, including base salary, performance bonus, and equity.
Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best.
We are open to candidates globally.
We care far more about ownership, judgment, and execution than geography.
If you're excited by owning e-commerce growth, developing high-impact media strategies, solving complex performance challenges, and becoming a strategic partner to ambitious consumer brands, we'd love to hear from you.
Location: Mexico
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Georgia
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Serbia
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
headNew York, NY, United States
seniorVancouver, BC, Canada
Не хотите искать каждый день?
Настройте подбор один раз, и подходящие вакансии будут сами приходить в Telegram.
Настройте подбор, и подходящие вакансии будут приходить в Telegram.
Mexico; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Georgia; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Serbia; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
