Location: Worldwide
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Title: CPT-11545 Marketing & Business Development Virtual Assistant
Independent Contractor – CPT-11545 Marketing & Business Development Virtual Assistant/Marketing VA/Junior-Advanced Level (Remote).
Overview
20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.
An established Relationship and Emotional Leadership Coach is seeking a proactive Marketing VA to support community engagement, content marketing, relationship-based business development, partnership outreach, events, and ongoing marketing execution.
At the initial 10-hour-per-week level, the role is primarily focused on Facebook community research and engagement, creative/Canva support, blog and newsletter publishing, and a smaller portion of business development and partnership outreach. This role should not be viewed as primarily a lead-generation or business-development position.
The client provides the overall strategy and core content and is looking for someone who can turn those ideas into action while understanding the business, noticing opportunities, and taking initiative within established priorities and brand guidelines. The ideal candidate is mature, intuitive, creative, highly detail-oriented, emotionally intelligent, and comfortable building genuine relationships online.
The role will begin at approximately 10 hours per week, with the intention to grow toward 20–30 hours and greater marketing ownership over time.
The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor.
Scope of Services
Contractors will be required to provide services that align with the following client tasks:
1. GoHighLevel (GHL) Management & Automation
Manage and maintain the client's GoHighLevel CRM, including contacts, tags, pipelines, and lead records.
Create, update, and troubleshoot GHL workflows and automations particularly in the SMM part of the platform.
Create and manage lead magnets, opt-in forms, landing pages, and marketing funnels.
Assist with setting up GHL systems for upcoming online courses and programs.
Monitor workflows and automations to ensure that leads and customers receive the correct communications at the appropriate times.
Maintain organized CRM records and ensure that leads are properly tracked and followed up.
Assist with website updates and basic website design within the client's existing platform.
Identify opportunities to improve existing marketing processes through GHL features and automation.
2. Social Media Management & Content Marketing
Manage and maintain the client's social media presence across YouTube, Facebook, Instagram, and LinkedIn thru GHL.
Plan, prepare, and schedule approximately four social media posts per week across Facebook, Instagram, and LinkedIn.
Manage YouTube content uploads and updates as required.
TikTok management may be included depending on the client's final confirmation.
Develop and maintain a consistent social media content calendar.
Repurpose existing content into social media posts, blog articles, newsletters, and email marketing campaigns.
Ensure that all published content reflects the client's brand voice, messaging, and target audience.
Monitor social media engagement and provide recommendations for improving content performance.
Identify relevant social media trends and opportunities that align with the client's business and audience.
3. Graphic Design & Creative Marketing
Create visually appealing and professional social media graphics, promotional materials, and marketing assets.
Update and customize existing Canva templates and branding materials.
Design graphics for Facebook, Instagram, LinkedIn, and YouTube.
Create promotional banners, flyers, event graphics, and digital marketing materials
Assist with refreshing landing page visuals, website images, and VIP experience page graphics.
Develop creative visual concepts for new programs and campaigns based on the client's direction.
Select appropriate photos, layouts, colors, and design elements that align with the brand's message and target audience.
Ensure that graphics communicate the intended message and emotional tone of each campaign.
Maintain consistency across all visual marketing materials.
Important:
The client already has established branding assets and Canva templates. The VA should be comfortable working with existing materials while demonstrating the creativity and confidence to develop new visual concepts when required.
The client is looking for someone who understands the difference between marketing a fun social event, promoting a couples retreat, and communicating sensitive relationship-related topics. Designs must reflect the actual purpose and audience of each campaign.
4. Business Development & Lead Generation
Research potential business partners, referral partners, and professional networks that may generate opportunities for the client's relationship coaching business.
Identify relevant professionals, particularly therapists specializing in emotional and mental health concerns such as anxiety, depression, and relationship-related issues.
Research potential referral sources and organizations that regularly engage with individuals and couples experiencing relationship difficulties.
Assist with identifying networking opportunities, partnerships, and relevant communities.
Conduct professional outreach through email, social media, and other appropriate communication channels.
Coordinate introductions, meet-and-greets, consultations, and follow-up communications.
Assist with engaging relevant Facebook groups and online communities to promote the client's services and events, following group rules and client approval where necessary.
Maintain an organized record of prospective partners, contacts, outreach activities, and business development opportunities.
Monitor progress and provide regular updates on new leads, conversations, and potential consultations.
The VA should be comfortable initiating conversations, building relationships, and inviting potential partners or prospects to connect. This is a relationship-driven business, so communication must be personable, natural, empathetic, and professional.
Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.
Skills
The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:
Demonstrated experience in digital marketing, social media management, and marketing support
Strong hands-on experience with GoHighLevel (GHL), particularly CRM management, workflows, automations, funnels, landing pages, and email/SMS campaigns.
Experience creating and managing social media content across Facebook, Instagram, LinkedIn, and YouTube.
Strong graphic design skills, particularly using Canva or similar design platforms.
Must have a Canva graphic design portfolio demonstrating relevant social media graphics, banners, flyers, promotional materials, and marketing designs.
Ability to understand branding, visual storytelling, audience demographics, and campaign objectives.
Strong creative judgment and the ability to translate ideas into appropriate marketing visuals with minimal instruction.
Experience in content repurposing, email marketing, and basic on-page SEO optimization for digital content is preferred.
Experience with lead generation, partnership research, or business development is an advantage.
Excellent written and verbal English communication skills.
Strong interpersonal skills, emotional intelligence, and the ability to communicate sensitively about relationship-related topics.
Mature, professional, proactive, and confident in handling responsibilities independently.
Strong organizational skills and the ability to manage multiple marketing tasks and deadlines.
Ability to work with minimal supervision and deliver quality output without requiring repeated revisions.
IDEAL CANDIDATE PROFILE
Warm, confident, personable, and an excellent communicator
Proactive, curious, resourceful, and comfortable bringing forward ideas
Mature and emotionally intelligent
Strong judgment and discernment, particularly because the client's content and work involve sensitive relationship issues
Exceptional attention to detail and follow-through
Creative with strong marketing instincts
Comfortable starting conversations and building relationships
Able to work independently within established brand guidelines and priorities, while knowing when to ask for clarification or approval
Not simply a passive task-taker; able to understand the business, execute reliably, notice opportunities, and increasingly take ownership
Comfortable learning the business over time and growing into a larger marketing role
Interested in learning the client's business deeply and growing with it long term
APPLICATION SOFTWARE KNOWLEDGEABLE / REQUIRED
GoHighLevel (GHL) – Required
Facebook, Instagram, LinkedIn, YouTube
Canva – Required
ChatGPT, Canva, CapCut or similar – Required
GoHighLevel Email Marketing / Automation
GoHighLevel Website and Funnel Builder – Required
Gmail, Zoom, or similar
Google Drive
Work Schedule
Contracted Hours per Week: 12 Hours (Hours expected to increase based on performance and business growth)
Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)
Daily Working Time: Flexible PST Business Hours – TBD
Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.
Terms of Engagement
Contractors will operate under a Master Services Agreement and a Statement of Work
This is not an offer of employment; contractors are not employees of 20four7VA or any client
All compensation is processed through 20four7VA according to the terms of the engagement
Role Summary & Requirements
REQUIRED SERVICE: Marketing VA
REQUESTED EXPERIENCE TIER LEVEL: Junior, Senior, and Advanced Level (Senior or Advanced Preferred; However, strongest Junior candidates may be considered)
Contracted Hours per Week: 12 hours/week
Daily Working Time: Flexible PST Business Hours – TBD
Scheduled Working Days: Monday-Friday
REPORTING TO/POC: To Be Determined
Number of VAs: 1
GENDER PREFERENCE: Male
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: Level A-B (Excellent Written and Spoken English Required)
REGION PREFERENCES: Any
What we offer
Competitive rates
Weekly payments
Various open roles are available
Free training and upskilling
Constant support and guidance
A vibrant community always ready to support you
And more!
УдалённоHowever, availability may vary based on time zones, capacity, and the contracted hours set in this SOW
Location: Guatemala City
Workplace: hybrid
About the Role
We are looking for a bilingual Social Media & Design Specialist to support our nationwide field sales force. Our representatives sell industry-leading solutions—including NRS Point of Sale, merchant processing, business funding, and BOSS Revolution services—to small and mid-sized businesses across the United States.
In this role, you will serve as the dedicated creative resource for our sales team, transforming their local social media presence into a consistent driver of merchant leads.
Key Context:
This is a hands-on execution role rather than a high-level strategy position. Strategic priorities, brand guidelines, and target audiences are already established. We need an agile content creator who can independently design high-quality visual assets, produce short-form video, and maintain an active social media cadence in direct coordination with sales leadership and top-performing representatives.
Requirements
What We Are Looking For (Must-Haves):
Fully Bilingual (English & Spanish):
Non-negotiable, as you will interact directly with our bilingual sales representatives and their clients.
Strong Design Portfolio:
We hire based on proven skill rather than job titles. Your portfolio should showcase engaging, professional social media content and brand assets.
Hands-On Graphic & Video Creation:
Proficiency in Canva, Adobe Creative Suite, or similar design software, with the ability to produce polished visuals and short-form video content.
Social Media Expertise:
Proven track record managing and growing Instagram, Facebook, and WhatsApp Business—with a focus on local/SMB promotion rather than generic posting.
Autonomous & Highly Organized:
Capable of balancing competing priorities, managing multiple reps' requests, and delivering consistent, high-quality output under minimal supervision.
Empathetic Communicator:
Comfortable and patient coaching non-tech-savvy team members on adopting digital tools and content best practices.
Nice-to-Haves:
Basic Web & Landing Page Building:
Hands-on experience with platforms such as Wix, Squarespace, or WordPress.
Digital Marketing & Lead Generation:
Familiarity with paid social ad setup or organic lead-gen funnels.
Industry Familiarity:
Knowledge of POS (Point of Sale), merchant services, payment processing, or the retail/small-business landscape.
Advanced Video Editing:
Experience crafting high-retention Reels, TikToks, and short-form storytelling.
We Offer:
Competitive salary
Bonuses
A great and positive workplace
Parking Subsidy
Life and Medical Insurance
Benefits and Discounts
Growth opportunities
Benefits by law (Bono 14, Aguinaldo, IGSS, IRTRA, Vacations)
Location: New York, NY, United States
About Us
Fanatics is a leading global sports platform redefining how fans connect with the teams, players and moments they love. Our businesses — Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Advertising, Fanatics Markets and Fanatics Studios — maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, collect, and earn, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook and iGaming, physical and digital trading cards, live events, premium sports entertainment content, credit card offerings and more. Together, they form a powerful, integrated ecosystem — connected by the Fanatics ONE loyalty program and FanCash, the currency of sport — delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges and retail partners; over 7,000 athletes and celebrities; and over 2,000 retail locations, including all Lids stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.
Senior Graphic Designer, Performance Marketing
Overview:
We are looking for a Senior Graphic Designer to help manage and design the creative needs of Fanatics Sportsbook’s performance marketing team. In this role, you will create high-impact digital assets built to drive acquisition, engagement, and conversion across paid channels, including paid social, display, and other performance placements. You will develop new visual concepts within our existing visual identity, work with performance marketers and key stakeholders to ensure each project brief is aligned to campaign goals, and produce assets for use across a variety of media and contexts.
The ideal candidate has expert knowledge of digital graphic design. You have a sharp eye for trends, both in creative performance and in the broader landscape of sports betting and social content, and you know how to act on them. You make deliberate decisions about visual hierarchy and layout, informed by user data and performance impact rather than instinct alone. You are also comfortable working with AI tools and use them to speed up ideation, production, and iteration without compromising quality or brand standards. You will execute projects from ideation to production, refine your own drafts, and generate new creative concepts.
Responsibilities:
Design original, performance-driven assets for paid social, digital, display, and other advertising placements, with print and environmental design as needed.
Analyze creative performance data and user behavior to identify what’s working, and apply those insights to future concepts.
Optimize visual hierarchy, layout, and composition (placement of offers, headlines, calls to action, and focal points) to maximize attention, click-through, and conversion.
Develop multiple variations of creative (headlines, layouts, imagery, calls to action) to support A/B and multivariate testing.
Use AI tools to accelerate concepting, asset production, and variation building, applying creative judgment to ensure outputs are on-brand and high quality.
Partner with performance marketers to define test hypotheses and recommend design changes based on results.
Monitor trends in performance creative, social platforms, design, and emerging AI tools, and translate them into fresh, testable concepts.
Collaborate with performance marketers, stakeholders, and project managers to align creative to campaign goals and ensure deadlines are met.
Oversee design projects from conception to delivery.
Maintain brand consistency across all marketing projects.
Skills and Qualifications:
6+ years of proven experience as a Senior Designer, Graphic Designer, or similar role.
Portfolio that shows not only polished work but the thinking behind it, including digital and paid social creative, test results, iterations, or before-and-after performance.
Experience designing for performance marketing or paid media, with a strong understanding of how design choices (contrast, scale, placement, copy treatment) affect metrics such as click-through rate, conversion, and cost per acquisition.
Demonstrated ability to optimize hierarchy and layout based on user data, with examples of design decisions that improved performance.
Experience building creative variations for testing and iterating based on results.
Comfortable reading performance dashboards and creative analytics, and translating findings into design direction.
Comfortable using AI tools (such as generative image tools and AI features within Adobe Creative Suite and Figma) to streamline workflows and expand creative output, with a strong eye for quality control.
Proactive awareness of design, social, and advertising trends, with the judgment to know which are worth testing.
Working knowledge of platform specs and best practices for paid channels such as Meta, TikTok, Google, and programmatic display.
Hands-on experience with design software such as Adobe Creative Suite and Figma.
Strong aesthetic skills with the ability to combine colors, fonts, and layouts effectively.
Animation experience a plus, but not required.
Ability to meet deadlines and collaborate with a team in a fast-paced environment.
For information about our benefits, please visit
https://benefitsatfanatics.com/
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit
https://benefitsatfanatics.com/
Salary Range
$90,000
—
$120,000 USD
By submitting your application, you agree to our terms of service and acknowledge you have read our
Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it
here
.
Стажировка для иностранных студентов, желающих поработать в качестве менеджера социальных сетей и создателя контента. Требования: знание английского, высокая академическая успеваемость.
Location: New York, NY, United States
About Us
Fanatics is a leading global sports platform redefining how fans connect with the teams, players and moments they love. Our businesses — Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Advertising, Fanatics Markets and Fanatics Studios — maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, collect, and earn, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook and iGaming, physical and digital trading cards, live events, premium sports entertainment content, credit card offerings and more. Together, they form a powerful, integrated ecosystem — connected by the Fanatics ONE loyalty program and FanCash, the currency of sport — delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges and retail partners; over 7,000 athletes and celebrities; and over 2,000 retail locations, including all Lids stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.
Overview
Are you ready to shape the future of sports fan engagement on a global scale? Fanatics is building a leading global digital sports platform; with the Fanatics App positioned as the front door to fandom. Our vision is to connect with sports fans across their digital journey, creating a sense of community and shared passion. We're building an integrated, personalized, and immersive experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community. We're a team that values collaboration, creativity, and the power of sport to unite people worldwide.
The Fanatics App team seeks an operations associate to support campaign execution and analytical insights across FES digital product surfaces. This role is designed for a detail oriented problem solver with a strong operational mindset. You will be responsible for operationalizing campaigns, maintaining content/promotional accuracy, and producing insights that inform decision making across Marketing, CRM and Product. This role blends hands on execution with continuous process improvement and reporting rigor.
The ideal candidate has a strong digital marketing and analytics knowledge, an operational mindset, and an interest in the sports landscape. This role will build skills in developing data-driven & test-based acquisition strategies across a multi-faceted ecosystem.
Responsibilities
Support the creation, execution, and monitoring of campaigns across Fanatics Commerce, Fanatics Collectibles (Live & Collect), and Fanatics Betting & Gaming (Sportsbook, Casino, Fanatics Markets).
Collaborate with Design, Operations, and Business stakeholders to ensure marketing touchpoints and campaigns function correctly end to end.
Assist in managing shop, promotion, and free-to-play release calendar activating across the biggest moments in sports across professional and college leagues.
Brief creative assets and QA placements across websites, mobile applications, email & SMS communications and more.
Build recurring and ad-hoc reports to gauge overall performance and set targets to drive growth across channels.
Manage organization across all marketing assets and details to ensure efficient and accurate tracking.
Help coordinate end-to-end tests to optimize performance across a number of placements and channels.
Identify opportunities to streamline workflows and improve processes to encourage boosts in performance and value for users
Act as a reliable execution partner in a fast-paced, evolving environment.
Qualifications
2+ years of experience in marketing operations, growth/acquisition marketing, analytics, or a related role.
Hands-on experience with attribution or mobile measurement platforms (e.g., AppsFlyer) and analytics platforms (e.g., Amplitude) strongly preferred.
Experience building or maintaining tracking links and familiarity with attribution/measurement logic.
Strong analytical mindset with experience working in data-driven environments.
Familiarity with mobile attribution and privacy/compliance considerations (e.g., App Tracking Transparency, data privacy regulations) a plus.
Overall familiarity with the sports calendar and landscape (significant passion for sports is a plus)
Highly detail-oriented with experience owning workstreams.
Curious, fast learner with a willingness to dive deep into new systems and operational models.
Collaborative, empathetic team player comfortable working cross-functionally.
Bachelor’s degree in Business, Marketing, Communications or related field.
Willingness to work flexible hours including occasional evenings or weekends as needed.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit
https://benefitsatfanatics.com/
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit
https://benefitsatfanatics.com/
Salary Range
$70,000
—
$85,000 USD
By submitting your application, you agree to our terms of service and acknowledge you have read our
Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it
here
.
Location: Leeds, England, United Kingdom; London, England, United Kingdom
About Us
Fanatics is a leading global sports platform redefining how fans connect with the teams, players and moments they love. Our businesses — Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Advertising, Fanatics Markets and Fanatics Studios — maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, collect, and earn, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook and iGaming, physical and digital trading cards, live events, premium sports entertainment content, credit card offerings and more. Together, they form a powerful, integrated ecosystem — connected by the Fanatics ONE loyalty program and FanCash, the currency of sport — delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges and retail partners; over 7,000 athletes and celebrities; and over 2,000 retail locations, including all Lids stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.
The role
You'll design the paid acquisition and retention creative that does the heavy lifting for Fanatics Casino, and build out the visual system behind it so it's faster to produce, easier to test and better looking than anything else in the category. You'll bring hands-on design and innovation, playing into current trends and inventing new ones.
Performance design at our scale means real volume, constant testing, many states and plenty of compliance requirements. We want you to make it a craft.
What you’ll do
Design across performance media: paid social, display, programmatic, app store, affiliate and CRM.
Build and improve modular, test-ready templates and component libraries that allow rapid versioning while every asset still feels crafted.
Design state-by-state and market-by-market compliance lockups (responsible gaming messaging, age requirements, terms) that are clear, legible and on-brand.
Partner with Paid Media and Analytics on structured tests (layout, offer presentation, imagery, colour, CTA) and turn the results into better design decisions.
Work alongside designers, motion designers and creative ops on shared projects.
Keep static and animated assets forming a single system with Motion.
Explore dynamic creative, automation and AI-assisted versioning workflows.
Hand off clean files: correct naming, sensible versioning, layers someone else can open.
What you bring
5+ years in graphic or digital design, with significant performance or direct-response work.
A portfolio showing high-volume performance creative and strong craft side by side.
Deep experience with design systems and templates in Figma and Adobe Creative Suite, and motion design programmes.
A working understanding of performance metrics, and examples of design decisions you made because of data.
Experience producing design output across multiple markets and regulatory requirements.
Strong typography, hierarchy and layout skills at small sizes on busy feeds.
Speed and accuracy together: you can move fast and get it right.
The ability to take direction, sharpen the work and keep moving.
Bonus points
iGaming, sportsbook, fintech or app-based subscription experience.
Experience with DCO platforms or creative automation tools.
Experience designing app store assets.
Your first 90 days
You'll get to know our performance creative, ship live work across paid and CRM, and bring us the biggest efficiency and quality gains you can see in how we produce it.
For information about our benefits, please visit
https://benefitsatfanatics.com/
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit
https://benefitsatfanatics.com/
Salary Range
£47,000
—
£60,000 GBP
By submitting your application, you agree to our terms of service and acknowledge you have read our
Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it
here
.
Location: United States
Workplace: remote
About Lyra Health
Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.
Responsibilities
Build and Maintain Scaled Marketing Operating Models: Design and own repeatable operating models and marketing frameworks that enable high-quality engagement programs to be delivered consistently across commercial and large customers.
Develop Member Engagement Playbooks: Create standardized engagement playbooks and B2B2C marketing strategies tied to size of customer, industry, tenure, and product configuration that Customer Marketing Managers and Customer Success teams can deploy without building from scratch each time.
Drive Registration and Utilization at Scale: Partner with Member Marketing, CS, Workforce Transformation, Creative, Operations, and Analytics teams to build automated, trigger-based communication programs that lift member registration and utilization across the full customer base.
Standardize Assets and Toolkits: Oversee the development of a library of customizable, on-brand marketing assets and toolkits, partnering closely with Creative Design and Content teams.
Measurement and Continuous Improvement: Work with analytics to design tracking methodology, and reporting to evaluate the performance of scaled programs, using data to identify what to test, refine, retire, or expand.
Process and Systems Ownership: Own and evolve the marketing templates, tools, workflows, and systems that allow engagement marketing to operate efficiently at scale as the customer base grows.
Qualifications
Experience: 5+ years in marketing, including experience building, standardizing, or scaling marketing programs across multiple customer segments or accounts; B2B2C or consumer health experience a plus.
Systems and Process Thinking: Demonstrated ability to design scalable processes, playbooks, and operating models — not just execute one-off campaigns.
Data-Driven: Analytical mindset with experience using data to evaluate program performance across many accounts simultaneously and translate insights into scaled marketing recommendations and high performance.
Cross-Functional Collaboration: Proven track record of working effectively across Marketing, Customer Success, Operations, and Analytics teams to build and ship solutions. .
Communication Skills: Excellent written, verbal, and presentation skills, with the ability to bring diverse stakeholders along as you evolve ways of working and customer marketing activities..
Project Management: Strong organizational skills and demonstrated success managing multiple concurrent initiatives.
Technical Tools: Familiarity with Salesforce, Gainsight, Highspot, and/or Jira required.
Adaptability: Comfortable operating with a good deal of latitude, exercising judgment in selecting the right methods and techniques as priorities evolve.
"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.
By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact globaldpo@lyrahealth.com. For more information about how we use and retain your information, please see our Workforce Privacy Notice."
As a full-time Engagement Marketing Lead, you will be employed by Lyra Health, Inc. The anticipated annual base salary range for this full-time position is $95,000 to $131,000. The base range is determined by role and level, and placement within the range will depend on a number of job-related factors, including but not limited to your skills, qualifications, experience and location. This role may also be eligible for discretionary bonuses.
Annual salary is only one part of an employee’s total compensation package at Lyra. We also offer generous benefits that include:
Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
Lyra for Lyrians; coaching and therapy services
Equity in the company through discretionary restricted stock units
Competitive time off with pay policies including vacation, sick days, and company holidays
Paid parental leave
401K with up to 3% matching
Monthly tech allowance
We like to spread joy throughout the year with well-being perks and activities, surprise swag, regular community celebration…and more!
We can’t wait to meet you.
We’re actively recruiting a Senior CRM Manager as we continue to scale at M-KOPA. You’ll drive the conversion growth that turns customers into long-term, high-value ones, creating financial inclusion for Africa’s traditionally excluded.
УдалённоseniorNairobi; UTC -1 to UTC +3; time zones
Location: Remote in AMER
Location:
This is a 100% remote role open to those based in the United States. Preference is for candidates based in Eastern Timezone.
About the job
Testlio’s fully managed crowdsourced testing platform, powered by our proprietary intelligence technology - LeoAI EngineTM, integrates expert, on-demand testers directly into your release process. Ship faster and more confidently with global coverage across 600,000+ devices, 800+ payment methods, 150+ countries, and 100+ languages. To learn more, visit
testlio.com
.
We are hiring a Field Marketing Manager to serve as the critical strategic bridge between Marketing and our high-performing Sales team. In this high-impact role, you will take end-to-end ownership of planning and executing major conference experiences, regional customer events, and targeted multi-channel Account Based Marketing programs that drive pipeline across our highest-priority enterprise accounts. Reporting directly to the Chief Marketing Officer, your operational rigor, creative storytelling, and sales-first partnership will directly expand Testlio’s commercial footprint.
What would your day look like?
ABM & Sales Alignment:
Ongoing targeted campaigns, customized sales support, strategic account engagement, and pipeline acceleration. This person should be a true extension of Sales.
Events & Webinars:
Full ownership of planning, promotion, and execution of webinars, regional dinners, executive experiences, partner activations, and conferences.
Exhibited Conferences:
Approximately 4–6 annually, including creative booth design, selecting and sourcing merchandise, brand messaging, vendors, logistics, and onsite execution.
Travel:
Expected to attend events where Testlio is exhibiting, as well as select major local and regional events to support Sales and ensure successful execution.
CAB:
Support Customer Advisory Board experiences in partnership with Sales, Product, and Customer Success.
Revenue Accountability:
Track engagement, qualified opportunities, pipeline contribution, and ROI.
Ideal Candidate:
Creative, resourceful, AI-forward, extremely detail-oriented, and someone who genuinely loves rolling up their sleeves and executing.
What do you need to succeed?
Technical Skills
5+ years of demonstrated experience in B2B field marketing, event management, and Account-Based Marketing (ABM) within SaaS, technology, or enterprise tech-enabled services.
Proven track record of managing end-to-end logistics, vendor contracts, budgets, and pre/post-event marketing for major exhibited conferences and executive roundtables.
Hands-on proficiency with CRM and marketing automation platforms, specifically HubSpot and Salesforce, to manage campaigns, lead routing, and pipeline reporting.
Demonstrated ability to measure program performance, track multi-touch attribution, and evaluate ROI and downstream pipeline conversion.
Familiarity with enterprise ABM and intelligence platforms (e.g., 6sense, Demandbase, or similar intent data tools) and modern event platforms.
Experience leveraging generative AI tools to accelerate research, personalization, and campaign workflow efficiency is preferred.
Human Skills
Strong sales-first orientation: You proactively anticipate sales needs, communicate with empathy, and take genuine pride in empowering sellers to succeed.
High ownership and initiative: You independently identify opportunities, manage complex cross-functional timelines, and ensure critical details never fall through the cracks.
Exceptional communication and storytelling: You articulate value propositions clearly across written, verbal, and visual formats to engage executive-level audiences.
Cross-functional collaboration: You build trusted working relationships across Sales, Marketing, and RevOps, fostering alignment around shared revenue goals.
Adaptability and calm execution: You remain organized, solution-focused, and composed when navigating fast-paced changes and on-site event logistics.
Continuous growth mindset: You welcome feedback, experiment with innovative marketing approaches, and continuously refine processes to elevate results.
Why will you love this job?
Drive high-visibility revenue impact:
You will lead high-touch field marketing and bespoke ABM programs that directly generate qualified enterprise opportunities, partnering closely with an agile, AI-forward team where your strategic ideas translate into measurable commercial growth.
Full ownership and creative freedom:
From designing interactive booth experiences at major industry summits to executing personalized account campaigns for Fortune 500 prospects, you have the autonomy to test, build, and scale world-class engagement playbooks.
Why will you love being a part of Testlio?
Great Culture
: Testlio is a female-founded company, and half of our team identifies as women. We’re proud of our
inclusive, purpose-driven culture
where people genuinely enjoy collaborating. As part of our team (we call ourselves TestLions), you’ll help create exceptional digital experiences for our customers, while also contributing to our freelance network.
Remote Work
: Our culture is built around remote work. We’ve created systems to allow us to successfully work together asynchronously as a
fully remote and globally distributed team
. Testlio provides the tools and guidance for everyone to succeed in their careers in a fully remote setting. Our working style encourages everyone to make decisions, communicate effectively, and work at a sustainable pace.
Investment in You
: Your growth and well-being matter to us. You’ll have flexible paid time off—including national holidays, personal days, and sick days—plus stock options so you can grow with Testlio. We also provide a $300 annual learning stipend to support your personal and professional development.
Winning Business
: Testlio is growing, profitable, and cash-strong. We are leading our industry with
exceptional clients
who provide us with a high NPS score and a 4.7 rating on G2. Our business model is global, enterprise, and subscription-based. Several of our largest clients have been with us for 7+ years, and many spend $500K+/year with Testlio.
What is the application process?
At Testlio, we aim to hire individuals who are excited about their role, thrive in a fully remote environment, and have strong long-term potential with our team. Because we are a fully distributed company, our interview process includes conversations with several team members so you can get a well-rounded understanding of the role, the people you’ll work with, and how we collaborate. As a result, our interview process typically takes 3–4 weeks to complete.
Interview Process:
Application
Recruiter interview
Team and Stakeholder interviews
Reference checks
Offer & background check
Diversity and Inclusion
Testlio is an equal-opportunity employer deeply committed to creating an inclusive environment for people of all backgrounds and identities. We are female-founded, and 46% of our team members identify as women. For more information, see the
DEI section
of our website.
#LI-REMOTE
Location: (Multiple States), United Kingdom
About Improvado
Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT.
What we sell:
extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA.
Who buys it:
Economic buyers:
CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership
Technical evaluators:
VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security
Segments:
enterprise brands, mid-market, agencies
Verticals:
pharma and healthcare, financial services, retail and eCommerce, gaming, agencies
Why this role, now
Our messaging is not aligned.
Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price.
The category is crowded and moving fast.
Battlecards exist but decay, and nobody owns keeping them true.
Attribution, incrementality and causal measurement is where deals are won and lost
— and it is the hardest thing to argue credibly without hand-waving.
Analyst firms are a silent blocker.
When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them.
You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it.
What you'll own
Positioning and messaging.
Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it.
Competitive intelligence and win/loss.
A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning.
Sales enablement.
The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays.
Market and analyst relations.
The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization.
What we're looking for
4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product.
Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak.
B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile.
Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter.
Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking.
Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback.
Nice to have:
hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming.
Not a fit if:
your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work.
How we measure success
Win rate in competitive deals against our top 3 named competitors, baseline set in month 1.
Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal.
Time-to-first-deal for new reps.
Field adoption of enablement assets — measured, not assumed.
Win/loss program running on cadence, with themes that visibly change product and GTM decisions.
Message consistency: a quarterly audit across web, deck, product UI and content.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: (Multiple States), Germany
About Improvado
Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT.
What we sell:
extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA.
Who buys it:
Economic buyers:
CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership
Technical evaluators:
VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security
Segments:
enterprise brands, mid-market, agencies
Verticals:
pharma and healthcare, financial services, retail and eCommerce, gaming, agencies
Why this role, now
Our messaging is not aligned.
Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price.
The category is crowded and moving fast.
Battlecards exist but decay, and nobody owns keeping them true.
Attribution, incrementality and causal measurement is where deals are won and lost
— and it is the hardest thing to argue credibly without hand-waving.
Analyst firms are a silent blocker.
When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them.
You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it.
What you'll own
Positioning and messaging.
Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it.
Competitive intelligence and win/loss.
A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning.
Sales enablement.
The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays.
Market and analyst relations.
The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization.
What we're looking for
4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product.
Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak.
B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile.
Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter.
Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking.
Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback.
Nice to have:
hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming.
Not a fit if:
your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work.
How we measure success
Win rate in competitive deals against our top 3 named competitors, baseline set in month 1.
Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal.
Time-to-first-deal for new reps.
Field adoption of enablement assets — measured, not assumed.
Win/loss program running on cadence, with themes that visibly change product and GTM decisions.
Message consistency: a quarterly audit across web, deck, product UI and content.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: (Multiple States), France
About Improvado
Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT.
What we sell:
extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA.
Who buys it:
Economic buyers:
CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership
Technical evaluators:
VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security
Segments:
enterprise brands, mid-market, agencies
Verticals:
pharma and healthcare, financial services, retail and eCommerce, gaming, agencies
Why this role, now
Our messaging is not aligned.
Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price.
The category is crowded and moving fast.
Battlecards exist but decay, and nobody owns keeping them true.
Attribution, incrementality and causal measurement is where deals are won and lost
— and it is the hardest thing to argue credibly without hand-waving.
Analyst firms are a silent blocker.
When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them.
You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it.
What you'll own
Positioning and messaging.
Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it.
Competitive intelligence and win/loss.
A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning.
Sales enablement.
The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays.
Market and analyst relations.
The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization.
What we're looking for
4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product.
Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak.
B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile.
Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter.
Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking.
Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback.
Nice to have:
hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming.
Not a fit if:
your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work.
How we measure success
Win rate in competitive deals against our top 3 named competitors, baseline set in month 1.
Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal.
Time-to-first-deal for new reps.
Field adoption of enablement assets — measured, not assumed.
Win/loss program running on cadence, with themes that visibly change product and GTM decisions.
Message consistency: a quarterly audit across web, deck, product UI and content.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: (Multiple States), Ireland
About Improvado
Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT.
What we sell:
extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA.
Who buys it:
Economic buyers:
CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership
Technical evaluators:
VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security
Segments:
enterprise brands, mid-market, agencies
Verticals:
pharma and healthcare, financial services, retail and eCommerce, gaming, agencies
Why this role, now
Our messaging is not aligned.
Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price.
The category is crowded and moving fast.
Battlecards exist but decay, and nobody owns keeping them true.
Attribution, incrementality and causal measurement is where deals are won and lost
— and it is the hardest thing to argue credibly without hand-waving.
Analyst firms are a silent blocker.
When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them.
You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it.
What you'll own
Positioning and messaging.
Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it.
Competitive intelligence and win/loss.
A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning.
Sales enablement.
The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays.
Market and analyst relations.
The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization.
What we're looking for
4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product.
Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak.
B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile.
Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter.
Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking.
Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback.
Nice to have:
hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming.
Not a fit if:
your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work.
How we measure success
Win rate in competitive deals against our top 3 named competitors, baseline set in month 1.
Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal.
Time-to-first-deal for new reps.
Field adoption of enablement assets — measured, not assumed.
Win/loss program running on cadence, with themes that visibly change product and GTM decisions.
Message consistency: a quarterly audit across web, deck, product UI and content.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: (Multiple States), Spain
About Improvado
Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT.
What we sell:
extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA.
Who buys it:
Economic buyers:
CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership
Technical evaluators:
VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security
Segments:
enterprise brands, mid-market, agencies
Verticals:
pharma and healthcare, financial services, retail and eCommerce, gaming, agencies
Why this role, now
Our messaging is not aligned.
Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price.
The category is crowded and moving fast.
Battlecards exist but decay, and nobody owns keeping them true.
Attribution, incrementality and causal measurement is where deals are won and lost
— and it is the hardest thing to argue credibly without hand-waving.
Analyst firms are a silent blocker.
When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them.
You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it.
What you'll own
Positioning and messaging.
Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it.
Competitive intelligence and win/loss.
A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning.
Sales enablement.
The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays.
Market and analyst relations.
The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization.
What we're looking for
4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product.
Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak.
B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile.
Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter.
Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking.
Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback.
Nice to have:
hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming.
Not a fit if:
your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work.
How we measure success
Win rate in competitive deals against our top 3 named competitors, baseline set in month 1.
Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal.
Time-to-first-deal for new reps.
Field adoption of enablement assets — measured, not assumed.
Win/loss program running on cadence, with themes that visibly change product and GTM decisions.
Message consistency: a quarterly audit across web, deck, product UI and content.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
ГибридGuatemala City
seniorNew York, NY, United States
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Настройте подбор один раз, и подходящие вакансии будут сами приходить в Telegram.
Настройте подбор, и подходящие вакансии будут приходить в Telegram.
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