Location: United States
Improvado
is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
The Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts — from data modeling through final reporting. You'll design and maintain dashboards across BI platforms, ensure data quality, and deliver clear, actionable reporting. This role also involves managing data transformations in dbt and working with complex, multi-source data architectures. You'll leverage AI tools (e.g. Codex, Claude) to accelerate your workflows.
We are looking for someone who is reliable, responsible, quality-minded, keeps commitments, takes ownership of their work, and can confidently present results to clients.
Responsibilities
Build and maintain dashboards and reports in
Looker, Power BI, and Tableau
— depending on client setup.
Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations.
Manage and enhance data transformations with
dbt
where necessary.
Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights.
Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness.
Use
Git
for version control and collaboration.
Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly.
Leverage
AI tools
to be 10x more productive than the average analyst.
Must Have Qualifications
3+ years of experience as Data Analyst
with marketing data
Expert-level proficiency in
at least one BI platform
(Looker, Power BI, or Tableau), with the ability to deliver projects across all.
Proficiency in SQL
Proficiency in
data modelling
(dbt preferred)
Knowledge of
Google Analytics
(advanced level, for business understanding)
Experience with
Git
English C1 level
with excellent written and verbal communication (
client-facing role
)
Strong analytical skills, proactive problem-solving, and high attention to detail
Comfortable with ambiguity and able to drive clarity with clients and internal teams
Hands-on experience with
QA/UAT processes
Proficiency with AI tools
and ability to learn new ways of working is essential
Nice to Have
Knowledge of
Google Analytics Data Streams
.
Familiarity with
marketing platforms data
(Google Ads, Facebook Ads, etc.).
Understanding of
Marketing Mix Modeling (MMM) concepts
.
Prior experience in marketing agency.
What We Offer
Remote-first environment.
Competitive base salary.
Stock options.
Medical, and dental benefits.
401K plan.
Unlimited PTO.
13 paid holidays.
Professional development reimbursement.
Location: United States
Improvado
is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
The Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts — from data modeling through final reporting. You'll design and maintain dashboards across BI platforms, ensure data quality, and deliver clear, actionable reporting. This role also involves managing data transformations in dbt and working with complex, multi-source data architectures. You'll leverage AI tools (e.g. Codex, Claude) to accelerate your workflows.
We are looking for someone who is reliable, responsible, quality-minded, keeps commitments, takes ownership of their work, and can confidently present results to clients.
Responsibilities
Build and maintain dashboards and reports in
Looker, Power BI, and Tableau
— depending on client setup.
Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations.
Manage and enhance data transformations with
dbt
where necessary.
Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights.
Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness.
Use
Git
for version control and collaboration.
Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly.
Leverage
AI tools
to be 10x more productive than the average analyst.
Must Have Qualifications
3+ years of experience as Data Analyst
with marketing data
Expert-level proficiency in
at least one BI platform
(Looker, Power BI, or Tableau), with the ability to deliver projects across all.
Proficiency in SQL
Proficiency in
data modelling
(dbt preferred)
Knowledge of
Google Analytics
(advanced level, for business understanding)
Experience with
Git
English C1 level
with excellent written and verbal communication (
client-facing role
)
Strong analytical skills, proactive problem-solving, and high attention to detail
Comfortable with ambiguity and able to drive clarity with clients and internal teams
Hands-on experience with
QA/UAT processes
Proficiency with AI tools
and ability to learn new ways of working is essential
Nice to Have
Knowledge of
Google Analytics Data Streams
.
Familiarity with
marketing platforms data
(Google Ads, Facebook Ads, etc.).
Understanding of
Marketing Mix Modeling (MMM) concepts
.
Prior experience in marketing agency.
What We Offer
Remote-first environment.
Competitive base salary.
Stock options.
Medical, and dental benefits.
401K plan.
Unlimited PTO.
13 paid holidays.
Professional development reimbursement.
Location: United States
Improvado
is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
The Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts — from data modeling through final reporting. You'll design and maintain dashboards across BI platforms, ensure data quality, and deliver clear, actionable reporting. This role also involves managing data transformations in dbt and working with complex, multi-source data architectures. You'll leverage AI tools (e.g. Codex, Claude) to accelerate your workflows.
We are looking for someone who is reliable, responsible, quality-minded, keeps commitments, takes ownership of their work, and can confidently present results to clients.
Responsibilities
Build and maintain dashboards and reports in
Looker, Power BI, and Tableau
— depending on client setup.
Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations.
Manage and enhance data transformations with
dbt
where necessary.
Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights.
Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness.
Use
Git
for version control and collaboration.
Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly.
Leverage
AI tools
to be 10x more productive than the average analyst.
Must Have Qualifications
3+ years of experience as Data Analyst
with marketing data
Expert-level proficiency in
at least one BI platform
(Looker, Power BI, or Tableau), with the ability to deliver projects across all.
Proficiency in SQL
Proficiency in
data modelling
(dbt preferred)
Knowledge of
Google Analytics
(advanced level, for business understanding)
Experience with
Git
English C1 level
with excellent written and verbal communication (
client-facing role
)
Strong analytical skills, proactive problem-solving, and high attention to detail
Comfortable with ambiguity and able to drive clarity with clients and internal teams
Hands-on experience with
QA/UAT processes
Proficiency with AI tools
and ability to learn new ways of working is essential
Nice to Have
Knowledge of
Google Analytics Data Streams
.
Familiarity with
marketing platforms data
(Google Ads, Facebook Ads, etc.).
Understanding of
Marketing Mix Modeling (MMM) concepts
.
Prior experience in marketing agency.
What We Offer
Remote-first environment.
Competitive base salary.
Stock options.
Medical, and dental benefits.
401K plan.
Unlimited PTO.
13 paid holidays.
Professional development reimbursement.
Location: AL, United States
Improvado
is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
The Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts — from data modeling through final reporting. You'll design and maintain dashboards across BI platforms, ensure data quality, and deliver clear, actionable reporting. This role also involves managing data transformations in dbt and working with complex, multi-source data architectures. You'll leverage AI tools (e.g. Codex, Claude) to accelerate your workflows.
We are looking for someone who is reliable, responsible, quality-minded, keeps commitments, takes ownership of their work, and can confidently present results to clients.
Responsibilities
Build and maintain dashboards and reports in
Looker, Power BI, and Tableau
— depending on client setup.
Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations.
Manage and enhance data transformations with
dbt
where necessary.
Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights.
Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness.
Use
Git
for version control and collaboration.
Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly.
Leverage
AI tools
to be 10x more productive than the average analyst.
Must Have Qualifications
3+ years of experience as Data Analyst
with marketing data
Expert-level proficiency in
at least one BI platform
(Looker, Power BI, or Tableau), with the ability to deliver projects across all.
Proficiency in SQL
Proficiency in
data modelling
(dbt preferred)
Knowledge of
Google Analytics
(advanced level, for business understanding)
Experience with
Git
English C1 level
with excellent written and verbal communication (
client-facing role
)
Strong analytical skills, proactive problem-solving, and high attention to detail
Comfortable with ambiguity and able to drive clarity with clients and internal teams
Hands-on experience with
QA/UAT processes
Proficiency with AI tools
and ability to learn new ways of working is essential
Nice to Have
Knowledge of
Google Analytics Data Streams
.
Familiarity with
marketing platforms data
(Google Ads, Facebook Ads, etc.).
Understanding of
Marketing Mix Modeling (MMM) concepts
.
Prior experience in marketing agency.
What We Offer
Remote-first environment.
Competitive base salary.
Stock options.
Medical, and dental benefits.
401K plan.
Unlimited PTO.
13 paid holidays.
Professional development reimbursement.
Location: GA, United States
Improvado
is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
The Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts — from data modeling through final reporting. You'll design and maintain dashboards across BI platforms, ensure data quality, and deliver clear, actionable reporting. This role also involves managing data transformations in dbt and working with complex, multi-source data architectures. You'll leverage AI tools (e.g. Codex, Claude) to accelerate your workflows.
We are looking for someone who is reliable, responsible, quality-minded, keeps commitments, takes ownership of their work, and can confidently present results to clients.
Responsibilities
Build and maintain dashboards and reports in
Looker, Power BI, and Tableau
— depending on client setup.
Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations.
Manage and enhance data transformations with
dbt
where necessary.
Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights.
Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness.
Use
Git
for version control and collaboration.
Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly.
Leverage
AI tools
to be 10x more productive than the average analyst.
Must Have Qualifications
3+ years of experience as Data Analyst
with marketing data
Expert-level proficiency in
at least one BI platform
(Looker, Power BI, or Tableau), with the ability to deliver projects across all.
Proficiency in SQL
Proficiency in
data modelling
(dbt preferred)
Knowledge of
Google Analytics
(advanced level, for business understanding)
Experience with
Git
English C1 level
with excellent written and verbal communication (
client-facing role
)
Strong analytical skills, proactive problem-solving, and high attention to detail
Comfortable with ambiguity and able to drive clarity with clients and internal teams
Hands-on experience with
QA/UAT processes
Proficiency with AI tools
and ability to learn new ways of working is essential
Nice to Have
Knowledge of
Google Analytics Data Streams
.
Familiarity with
marketing platforms data
(Google Ads, Facebook Ads, etc.).
Understanding of
Marketing Mix Modeling (MMM) concepts
.
Prior experience in marketing agency.
What We Offer
Remote-first environment.
Competitive base salary.
Stock options.
Medical, and dental benefits.
401K plan.
Unlimited PTO.
13 paid holidays.
Professional development reimbursement.
Location: United States
Improvado
is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
The Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts — from data modeling through final reporting. You'll design and maintain dashboards across BI platforms, ensure data quality, and deliver clear, actionable reporting. This role also involves managing data transformations in dbt and working with complex, multi-source data architectures. You'll leverage AI tools (e.g. Codex, Claude) to accelerate your workflows.
We are looking for someone who is reliable, responsible, quality-minded, keeps commitments, takes ownership of their work, and can confidently present results to clients.
Responsibilities
Build and maintain dashboards and reports in
Looker, Power BI, and Tableau
— depending on client setup.
Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations.
Manage and enhance data transformations with
dbt
where necessary.
Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights.
Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness.
Use
Git
for version control and collaboration.
Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly.
Leverage
AI tools
to be 10x more productive than the average analyst.
Must Have Qualifications
3+ years of experience as Data Analyst
with marketing data
Expert-level proficiency in
at least one BI platform
(Looker, Power BI, or Tableau), with the ability to deliver projects across all.
Proficiency in SQL
Proficiency in
data modelling
(dbt preferred)
Knowledge of
Google Analytics
(advanced level, for business understanding)
Experience with
Git
English C1 level
with excellent written and verbal communication (
client-facing role
)
Strong analytical skills, proactive problem-solving, and high attention to detail
Comfortable with ambiguity and able to drive clarity with clients and internal teams
Hands-on experience with
QA/UAT processes
Proficiency with AI tools
and ability to learn new ways of working is essential
Nice to Have
Knowledge of
Google Analytics Data Streams
.
Familiarity with
marketing platforms data
(Google Ads, Facebook Ads, etc.).
Understanding of
Marketing Mix Modeling (MMM) concepts
.
Prior experience in marketing agency.
What We Offer
Remote-first environment.
Competitive base salary.
Stock options.
Medical, and dental benefits.
401K plan.
Unlimited PTO.
13 paid holidays.
Professional development reimbursement.
Location: (Multiple States), United States
About Improvado
Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT.
What we sell:
extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA.
Who buys it:
Economic buyers:
CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership
Technical evaluators:
VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security
Segments:
enterprise brands, mid-market, agencies
Verticals:
pharma and healthcare, financial services, retail and eCommerce, gaming, agencies
Why this role, now
Our messaging is not aligned.
Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price.
The category is crowded and moving fast.
Battlecards exist but decay, and nobody owns keeping them true.
Attribution, incrementality and causal measurement is where deals are won and lost
— and it is the hardest thing to argue credibly without hand-waving.
Analyst firms are a silent blocker.
When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them.
You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it.
What you'll own
Positioning and messaging.
Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it.
Competitive intelligence and win/loss.
A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning.
Sales enablement.
The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays.
Market and analyst relations.
The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization.
What we're looking for
4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product.
Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak.
B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile.
Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter.
Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking.
Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback.
Nice to have:
hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming.
Not a fit if:
your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work.
How we measure success
Win rate in competitive deals against our top 3 named competitors, baseline set in month 1.
Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal.
Time-to-first-deal for new reps.
Field adoption of enablement assets — measured, not assumed.
Win/loss program running on cadence, with themes that visibly change product and GTM decisions.
Message consistency: a quarterly audit across web, deck, product UI and content.
What We Offer
Remote-first environment
Competitive compensation
Medical and dental benefits
401K plan
Unlimited PTO
Paid holidays
Professional development reimbursement
Location: (Multiple States), United States
Improvado
is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the role
The Account Executive uncovers business pains, articulates ROI, and builds the business case that helps prospects modernize how their marketing data works. You'll own a territory end to end — from first outreach to signed contract.
Your buyers are marketing leaders, marketing ops and RevOps, and the data and analytics teams behind them. Some come to us; many you'll go and find yourself. It's a consultative, multi-stakeholder sale with a technical validation stage, so you'll work closely with our Sales Engineers along the way.
Responsibilities
Achieve a quarterly revenue quota across new business and expansion in your territory.
Proactively generate new pipeline — you'll be expected to self-source at least 35% of your own opportunities, not just work inbound.
Own the full sales cycle: discovery, demo, technical validation with a Sales Engineer, business case and ROI, executive presentation, negotiation and close.
Build multi-threaded relationships — bring the technical evaluator, the budget owner, and your champion into the process early rather than running a deal through a single contact.
Qualify with discipline. Confirm budget, decision path, and the real cost of doing nothing before pulling in technical resources — and walk away early from deals that aren't a fit.
Become an expert at using Improvado's software, and at the marketing problems it solves.
Coordinate the internal resources needed to win — Sales Engineering, Marketing, Customer Success — and keep every deal moving.
Keep the CRM accurate and forecast honestly.
Use AI in your day-to-day workflow — account research, call prep, follow-ups, first drafts. We'll expect you to work the way the company works.
Leverage your creativity, intellect, and attitude in order to win new business.
Qualifications
5+ years in a quota-carrying, full-cycle SaaS Account Executive role.
2+ years of experience in the MarTech/AdTech space.
A track record of carrying and hitting a significant annual quota — you can walk through your numbers year by year with real examples.
Experience selling to large enterprise organizations with multiple stakeholders and formal buying processes.
Real outbound prospecting experience — you've built pipeline from scratch, not only worked inbound.
Familiarity with ad platforms and the digital marketing funnel, and the metrics marketers are measured on.
Comfortable in a technical sale — you can hold a credible conversation with a data team and then reframe it for a marketing leader.
Experience in successfully initiating sales cycles with C-level executives.
Ability to thrive in a constantly changing and evolving work environment.
Emotional intelligence, natural curiosity, strong listening skills, and coachability.
Superior communication and organizational skills.
Comfortable with a modern sales stack (CRM, call recording and coaching tools, prospecting and enrichment tools, LinkedIn Sales Navigator) and with using AI tools in your own workflow.
Experience working in a startup.
Nice to have
Experience selling to or working inside agencies.
Formal training in a qualification methodology (MEDDIC / MEDDPICC or similar).
What We Offer:
Remote-first environment
Competitive compensation
Medical and dental benefits
401K plan
Unlimited PTO
Paid holidays
Professional development reimbursement
Location: (Multiple States), United States
About Improvado
Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT.
What we sell:
extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA.
Who buys it:
Economic buyers:
CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership
Technical evaluators:
VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security
Segments:
enterprise brands, mid-market, agencies
Verticals:
pharma and healthcare, financial services, retail and eCommerce, gaming, agencies
Why this role, now
Our messaging is not aligned.
Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price.
The category is crowded and moving fast.
Battlecards exist but decay, and nobody owns keeping them true.
Attribution, incrementality and causal measurement is where deals are won and lost
— and it is the hardest thing to argue credibly without hand-waving.
Analyst firms are a silent blocker.
When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them.
You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it.
What you'll own
Positioning and messaging.
Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it.
Competitive intelligence and win/loss.
A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning.
Sales enablement.
The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays.
Market and analyst relations.
The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization.
What we're looking for
4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product.
Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak.
B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile.
Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter.
Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking.
Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback.
Nice to have:
hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming.
Not a fit if:
your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work.
How we measure success
Win rate in competitive deals against our top 3 named competitors, baseline set in month 1.
Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal.
Time-to-first-deal for new reps.
Field adoption of enablement assets — measured, not assumed.
Win/loss program running on cadence, with themes that visibly change product and GTM decisions.
Message consistency: a quarterly audit across web, deck, product UI and content.
What We Offer
Remote-first environment
Competitive compensation
Medical and dental benefits
401K plan
Unlimited PTO
Paid holidays
Professional development reimbursement
Location: United States
Improvado
is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
The Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts — from data modeling through final reporting. You'll design and maintain dashboards across BI platforms, ensure data quality, and deliver clear, actionable reporting. This role also involves managing data transformations in dbt and working with complex, multi-source data architectures. You'll leverage AI tools (e.g. Codex, Claude) to accelerate your workflows.
We are looking for someone who is reliable, responsible, quality-minded, keeps commitments, takes ownership of their work, and can confidently present results to clients.
Responsibilities
Build and maintain dashboards and reports in
Looker, Power BI, and Tableau
— depending on client setup.
Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations.
Manage and enhance data transformations with
dbt
where necessary.
Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights.
Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness.
Use
Git
for version control and collaboration.
Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly.
Leverage
AI tools
to be 10x more productive than the average analyst.
Must Have Qualifications
3+ years of experience as Data Analyst
with marketing data
Expert-level proficiency in
at least one BI platform
(Looker, Power BI, or Tableau), with the ability to deliver projects across all.
Proficiency in SQL
Proficiency in
data modelling
(dbt preferred)
Knowledge of
Google Analytics
(advanced level, for business understanding)
Experience with
Git
English C1 level
with excellent written and verbal communication (
client-facing role
)
Strong analytical skills, proactive problem-solving, and high attention to detail
Comfortable with ambiguity and able to drive clarity with clients and internal teams
Hands-on experience with
QA/UAT processes
Proficiency with AI tools
and ability to learn new ways of working is essential
Nice to Have
Knowledge of
Google Analytics Data Streams
.
Familiarity with
marketing platforms data
(Google Ads, Facebook Ads, etc.).
Understanding of
Marketing Mix Modeling (MMM) concepts
.
Prior experience in marketing agency.
What We Offer
Remote-first environment.
Competitive base salary.
Stock options.
Medical, and dental benefits.
401K plan.
Unlimited PTO.
13 paid holidays.
Professional development reimbursement.
Location: United States
Improvado
is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
The Senior Marketing Analytics Consultant's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts — from data modeling through final reporting. You'll design and maintain dashboards across BI platforms, ensure data quality, and deliver clear, actionable reporting. This role also involves managing data transformations in dbt and working with complex, multi-source data architectures. You'll leverage AI tools (e.g. Codex, Claude) to accelerate your workflows.
We are looking for someone who is reliable, responsible, quality-minded, keeps commitments, takes ownership of their work, and can confidently present results to clients.
Responsibilities
Build and maintain dashboards and reports in
Looker, Power BI, and Tableau
— depending on client setup.
Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations.
Manage and enhance data transformations with
dbt
where necessary.
Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights.
Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness.
Use
Git
for version control and collaboration.
Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly.
Leverage
AI tools
to be 10x more productive than the average analyst.
Must Have Qualifications
3+ years of experience as Data Analyst
with marketing data
Expert-level proficiency in
at least one BI platform
(Looker, Power BI, or Tableau), with the ability to deliver projects across all.
Proficiency in SQL
Proficiency in
data modelling
(dbt preferred)
Knowledge of
Google Analytics
(advanced level, for business understanding)
Experience with
Git
English C1 level
with excellent written and verbal communication (
client-facing role
)
Strong analytical skills, proactive problem-solving, and high attention to detail
Comfortable with ambiguity and able to drive clarity with clients and internal teams
Hands-on experience with
QA/UAT processes
Proficiency with AI tools
and ability to learn new ways of working is essential
Nice to Have
Knowledge of
Google Analytics Data Streams
.
Familiarity with
marketing platforms data
(Google Ads, Facebook Ads, etc.).
Understanding of
Marketing Mix Modeling (MMM) concepts
.
Prior experience in marketing agency.
What We Offer
Remote-first environment.
Competitive base salary.
Stock options.
Medical, and dental benefits.
401K plan.
Unlimited PTO.
13 paid holidays.
Professional development reimbursement.
Location: Serbia
AI Product Builder
Improvado
is an AI-powered, unified platform designed for marketing teams in medium to large-scale enterprises and agencies, who are looking to automate complex marketing intelligence and reporting to make decisions with ease. Improvado gathers, organizes, and untangles marketing data to deliver instant insights through BI and AI, helping to eliminate complexity, delivering laser-focused insights to optimize budgets, enhance campaign efficiency and marketing ROI.
About the role
As an AI Product Builder you own one product area end to end. Which area depends on where we need you most, and the work is the same in all of them. Our products turn marketing data into decisions, and each of them has the same failure mode: it tells the customer something and stops there. Your job is to find where your area stops short of causing a decision, build the part that closes that gap, and show that somebody acted. You will build hands-on with AI, shape the roadmap, work directly with engineering teams and with customers, and decide what a good recommendation looks like for a different persona on the same data - a media buyer, an analyst and a CMO do not want the same thing.
Responsibilities
Own the product area end to end, from idea to delivery, and define how the roadmap evolves
Close the gap between what the product reports and what the customer does about it: decide what gets recommended and to whom, and build the loop that makes those recommendations better over time
Work hands-on with AI, from mockups and prototypes through to production code for smaller features, alongside an engineering team of three to ten people
Run customer discovery yourself and turn it into roadmap decisions
Define and measure the metrics that prove the product caused someone to act
Build and maintain automated workflows using AI tools, scripting and the modern data stack
Collaborate with Product, BI and CSM teams on architecture decisions and customer data requirements
Qualifications
Product ownership experience
- able to take a problem end to end with minimal hand-holding, and point at things you built that are still in use
Demonstrated use of
AI tools
in daily work: Claude Code, agentic coding, prompt engineering, with a clear view of what you deliberately do not delegate
Experience
building an AI agent
and making it reliable in production
Marketing or revenue data domain
experience, and you have computed those metrics yourself rather than receiving them from an analyst
Comfortable working with engineers as a peer rather than across a handoff
Strong
SQL
;
Python
for data processing and automation
Fluent English
- there are customer calls and escalations in this role
Availability to overlap
US Pacific
business hours (or at least East)
Nice to have
Hands-on
ETL/ELT pipeline
experience (BigQuery, Snowflake, Redshift, or ClickHouse)
Experience working directly with clients on technical requirements
BI tools (e.g. Superset) for operational reporting
Process
A screening call, a 45-minute call with the VP of Product, a take-home designed for 90 minutes to two hours, and a review of it with our product managers.
What We Offer
Remote-first environment
Optional relocation assistance to Latin America after your trial period
Strong product/market fit: marketing data product for US-based enterprises
Modern AI tech stack and freedom to experiment
High-velocity team where you will constantly learn and scale your skills
High autonomy and ownership - we care about outcomes, not hours
AI-first, collaborative, no-bureaucracy culture with a technically strong, international team
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Argentina
AI Product Builder
Improvado
is an AI-powered, unified platform designed for marketing teams in medium to large-scale enterprises and agencies, who are looking to automate complex marketing intelligence and reporting to make decisions with ease. Improvado gathers, organizes, and untangles marketing data to deliver instant insights through BI and AI, helping to eliminate complexity, delivering laser-focused insights to optimize budgets, enhance campaign efficiency and marketing ROI.
About the role
As an AI Product Builder you own one product area end to end. Which area depends on where we need you most, and the work is the same in all of them. Our products turn marketing data into decisions, and each of them has the same failure mode: it tells the customer something and stops there. Your job is to find where your area stops short of causing a decision, build the part that closes that gap, and show that somebody acted. You will build hands-on with AI, shape the roadmap, work directly with engineering teams and with customers, and decide what a good recommendation looks like for a different persona on the same data - a media buyer, an analyst and a CMO do not want the same thing.
Responsibilities
Own the product area end to end, from idea to delivery, and define how the roadmap evolves
Close the gap between what the product reports and what the customer does about it: decide what gets recommended and to whom, and build the loop that makes those recommendations better over time
Work hands-on with AI, from mockups and prototypes through to production code for smaller features, alongside an engineering team of three to ten people
Run customer discovery yourself and turn it into roadmap decisions
Define and measure the metrics that prove the product caused someone to act
Build and maintain automated workflows using AI tools, scripting and the modern data stack
Collaborate with Product, BI and CSM teams on architecture decisions and customer data requirements
Qualifications
Product ownership experience
- able to take a problem end to end with minimal hand-holding, and point at things you built that are still in use
Demonstrated use of
AI tools
in daily work: Claude Code, agentic coding, prompt engineering, with a clear view of what you deliberately do not delegate
Experience
building an AI agent
and making it reliable in production
Marketing or revenue data domain
experience, and you have computed those metrics yourself rather than receiving them from an analyst
Comfortable working with engineers as a peer rather than across a handoff
Strong
SQL
;
Python
for data processing and automation
Fluent English
- there are customer calls and escalations in this role
Availability to overlap
US Pacific
business hours (or at least East)
Nice to have
Hands-on
ETL/ELT pipeline
experience (BigQuery, Snowflake, Redshift, or ClickHouse)
Experience working directly with clients on technical requirements
BI tools (e.g. Superset) for operational reporting
Process
A screening call, a 45-minute call with the VP of Product, a take-home designed for 90 minutes to two hours, and a review of it with our product managers.
What We Offer
Remote-first environment
Optional relocation assistance to Latin America after your trial period
Strong product/market fit: marketing data product for US-based enterprises
Modern AI tech stack and freedom to experiment
High-velocity team where you will constantly learn and scale your skills
High autonomy and ownership - we care about outcomes, not hours
AI-first, collaborative, no-bureaucracy culture with a technically strong, international team
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Georgia
AI Product Builder
Improvado
is an AI-powered, unified platform designed for marketing teams in medium to large-scale enterprises and agencies, who are looking to automate complex marketing intelligence and reporting to make decisions with ease. Improvado gathers, organizes, and untangles marketing data to deliver instant insights through BI and AI, helping to eliminate complexity, delivering laser-focused insights to optimize budgets, enhance campaign efficiency and marketing ROI.
About the role
As an AI Product Builder you own one product area end to end. Which area depends on where we need you most, and the work is the same in all of them. Our products turn marketing data into decisions, and each of them has the same failure mode: it tells the customer something and stops there. Your job is to find where your area stops short of causing a decision, build the part that closes that gap, and show that somebody acted. You will build hands-on with AI, shape the roadmap, work directly with engineering teams and with customers, and decide what a good recommendation looks like for a different persona on the same data - a media buyer, an analyst and a CMO do not want the same thing.
Responsibilities
Own the product area end to end, from idea to delivery, and define how the roadmap evolves
Close the gap between what the product reports and what the customer does about it: decide what gets recommended and to whom, and build the loop that makes those recommendations better over time
Work hands-on with AI, from mockups and prototypes through to production code for smaller features, alongside an engineering team of three to ten people
Run customer discovery yourself and turn it into roadmap decisions
Define and measure the metrics that prove the product caused someone to act
Build and maintain automated workflows using AI tools, scripting and the modern data stack
Collaborate with Product, BI and CSM teams on architecture decisions and customer data requirements
Qualifications
Product ownership experience
- able to take a problem end to end with minimal hand-holding, and point at things you built that are still in use
Demonstrated use of
AI tools
in daily work: Claude Code, agentic coding, prompt engineering, with a clear view of what you deliberately do not delegate
Experience
building an AI agent
and making it reliable in production
Marketing or revenue data domain
experience, and you have computed those metrics yourself rather than receiving them from an analyst
Comfortable working with engineers as a peer rather than across a handoff
Strong
SQL
;
Python
for data processing and automation
Fluent English
- there are customer calls and escalations in this role
Availability to overlap
US Pacific
business hours (or at least East)
Nice to have
Hands-on
ETL/ELT pipeline
experience (BigQuery, Snowflake, Redshift, or ClickHouse)
Experience working directly with clients on technical requirements
BI tools (e.g. Superset) for operational reporting
Process
A screening call, a 45-minute call with the VP of Product, a take-home designed for 90 minutes to two hours, and a review of it with our product managers.
What We Offer
Remote-first environment
Optional relocation assistance to Latin America after your trial period
Strong product/market fit: marketing data product for US-based enterprises
Modern AI tech stack and freedom to experiment
High-velocity team where you will constantly learn and scale your skills
High autonomy and ownership - we care about outcomes, not hours
AI-first, collaborative, no-bureaucracy culture with a technically strong, international team
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Brazil
AI Product Builder
Improvado
is an AI-powered, unified platform designed for marketing teams in medium to large-scale enterprises and agencies, who are looking to automate complex marketing intelligence and reporting to make decisions with ease. Improvado gathers, organizes, and untangles marketing data to deliver instant insights through BI and AI, helping to eliminate complexity, delivering laser-focused insights to optimize budgets, enhance campaign efficiency and marketing ROI.
About the role
As an AI Product Builder you own one product area end to end. Which area depends on where we need you most, and the work is the same in all of them. Our products turn marketing data into decisions, and each of them has the same failure mode: it tells the customer something and stops there. Your job is to find where your area stops short of causing a decision, build the part that closes that gap, and show that somebody acted. You will build hands-on with AI, shape the roadmap, work directly with engineering teams and with customers, and decide what a good recommendation looks like for a different persona on the same data - a media buyer, an analyst and a CMO do not want the same thing.
Responsibilities
Own the product area end to end, from idea to delivery, and define how the roadmap evolves
Close the gap between what the product reports and what the customer does about it: decide what gets recommended and to whom, and build the loop that makes those recommendations better over time
Work hands-on with AI, from mockups and prototypes through to production code for smaller features, alongside an engineering team of three to ten people
Run customer discovery yourself and turn it into roadmap decisions
Define and measure the metrics that prove the product caused someone to act
Build and maintain automated workflows using AI tools, scripting and the modern data stack
Collaborate with Product, BI and CSM teams on architecture decisions and customer data requirements
Qualifications
Product ownership experience
- able to take a problem end to end with minimal hand-holding, and point at things you built that are still in use
Demonstrated use of
AI tools
in daily work: Claude Code, agentic coding, prompt engineering, with a clear view of what you deliberately do not delegate
Experience
building an AI agent
and making it reliable in production
Marketing or revenue data domain
experience, and you have computed those metrics yourself rather than receiving them from an analyst
Comfortable working with engineers as a peer rather than across a handoff
Strong
SQL
;
Python
for data processing and automation
Fluent English
- there are customer calls and escalations in this role
Availability to overlap
US Pacific
business hours (or at least East)
Nice to have
Hands-on
ETL/ELT pipeline
experience (BigQuery, Snowflake, Redshift, or ClickHouse)
Experience working directly with clients on technical requirements
BI tools (e.g. Superset) for operational reporting
Process
A screening call, a 45-minute call with the VP of Product, a take-home designed for 90 minutes to two hours, and a review of it with our product managers.
What We Offer
Remote-first environment
Optional relocation assistance to Latin America after your trial period
Strong product/market fit: marketing data product for US-based enterprises
Modern AI tech stack and freedom to experiment
High-velocity team where you will constantly learn and scale your skills
High autonomy and ownership - we care about outcomes, not hours
AI-first, collaborative, no-bureaucracy culture with a technically strong, international team
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Mexico
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Georgia
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Serbia
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
United States
United States
Не хотите искать каждый день?
Настройте подбор один раз, и подходящие вакансии будут сами приходить в Telegram.
Настройте подбор, и подходящие вакансии будут приходить в Telegram.
Optional relocation assistance to Latin America after your trial period
Optional relocation assistance to Latin America after your trial period
Optional relocation assistance to Latin America after your trial period
Optional relocation assistance to Latin America after your trial period
Mexico; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Georgia; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Serbia; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
