Principal Growth Marketing Manager

Location: Hybrid About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations Austin, US New York, US San Francisco, US About the Role As a Principal Growth Marketing Manager on the Product Led Growth team, you set the growth strategy for a major set of audiences and product areas. You decide where Cloudflare should invest to win customers, how product-led and sales-assisted motions connect, and how marketing adapts as people increasingly discover and evaluate tools through AI. You still build. You write the theses, the messaging standards, the journey architecture, and the measurement model yourself. You also raise the capability of the growth marketers around you. Product leaders bring you in early to hear what they want amplified, and you give them a clear, evidence-based read on which messages are landing and which are not. Responsibilities Set PLG growth strategy. Develop audience-centered growth theses that connect market insight, product usage, and business goals. Lead product partnership. Work with senior product and engineering leaders to understand what they want amplified, and give them a clear read on which messages are landing and which are not. Remove adoption friction. Diagnose signup-to-adoption funnels across products, prioritize the largest sources of friction, and drive cross-functional fixes to completion. Build instrumentation and data pipelines. Design event instrumentation, data models, and pipelines that support growth goals: funnel and cohort reporting, attribution, and audience segmentation. Work with data and engineering teams to keep the data trustworthy. Lead AI-era discovery. Set the strategy for how Cloudflare is discovered and adopted through AI assistants, docs, and free tools, and define how success is measured. Set the messaging bar. Define messaging frameworks and copy standards for growth programs, and personally write or edit high-stakes launch and campaign copy. Drive measurement and investment. Establish the metrics model, experiment program, and attribution approach. Represent growth. Present results and recommendations to senior leadership and partner organizations. What Success Looks Like A clear growth strategy for your area that is measurably moving activation and retention. Friction fixes shipped with Product and Engineering that show improvements in onboarding metrics. Product teams routinely ask for your read on which messages are landing. Growth reporting runs on instrumentation and pipelines that teams trust. Senior and mid-level marketers growing in scope and quality under your guidance. Desirable Skills, Knowledge, and Experience At Cloudflare, we know that great candidates come from diverse backgrounds with non-linear paths. You don’t need to tick every single box to be right for this role. If you are excited about building a better Internet and ready to make an impact, please apply. 8+ years in growth, lifecycle, performance, or product marketing, including leading multi-channel programs at scale. A track record of growth strategies that changed adoption or revenue outcomes, not only campaign activity. Advanced data fluency: you design experiments and metrics frameworks, challenge weak attribution, are fluent in SQL, and have built or specified event instrumentation and data pipelines. Understanding of how different types of customers evaluate and adopt complex products. Strong hands-on craft: you still write copy, build journeys, and can tell when work is not good enough. Executive communication: you can frame a complex program for leadership in a few clear points. Proven ability to influence across Product, Engineering, GTM, and Marketing without direct authority. Nice to Have Prior success marketing infrastructure, security, or other technical products to technical buyers Demonstrated ability to build or scale a product-led growth or lifecycle function from an early stage Passion for mentoring junior team members Compensation Compensation may be adjusted depending on work location. For Bay Area based hires: Estimated annual salary of $195,000 - $245,000 For NYC based hires: Estimated annual salary of $180,000 - $230,000 Equity This role is eligible to participate in Cloudflare’s equity plan. Benefits Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S. Health & Welfare Benefits Medical/Rx Insurance Dental Insurance Vision Insurance Flexible Spending Accounts Commuter Spending Accounts Fertility & Family Forming Benefits On-demand mental health support and Employee Assistance Program Global Travel Medical Insurance Financial Benefits Short and Long Term Disability Insurance Life & Accident Insurance 401(k) Retirement Savings Plan Employee Stock Participation Plan Time Off Flexible paid time off covering vacation and sick leave Leave programs, including parental, pregnancy health, medical, and bereavement leave What Makes Cloudflare Special? We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. Project Galileo : Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost. Athenian Project : In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states. 1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers. Sound like something you’d like to be a part of? We’d love to hear from you! Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs.  More details about this will be available at that stage of the interview process. This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license. Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.