Media Buyer

Location: Karachi, Pakistan About Advantage HQ Advantage HQ is building the next generation of creator-led growth infrastructure for consumer brands. We combine creative strategy, creator partnerships, performance content, whitelisting, affiliate distribution, paid media, and proprietary technology into one integrated growth system. Our team manages more than $850 million in annual media spend and works with a network of more than 400,000 creators across Meta, TikTok, and YouTube. Through Meteoric AI, our proprietary intelligence platform, we use data and AI to improve decision-making across creative production, creator selection, customer acquisition, campaign performance, and brand growth. We work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle. The Opportunity Advantage HQ is looking for a Media Buyer who can take ownership of growth across a portfolio of e-commerce clients. This is a strategic, client-facing role. You will be responsible for understanding each client's business, developing the paid media strategy, identifying growth opportunities, and working with Media Analysts, Creative Strategists, and other internal teams to turn that strategy into measurable results. You will be expected to think beyond campaign metrics. The strongest Media Buyers understand how media connects to the broader customer journey, creative, offers, funnel performance, and business economics. You will have significant ownership over your clients and will be expected to bring recommendations, challenge assumptions, and identify opportunities before the client has to ask. What You'll Own Own the paid media strategy You will develop and lead paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and other relevant channels. You will determine where to allocate budget, how to structure campaigns, which audiences and creative angles to prioritize, and where additional investment can create profitable growth. You will balance short-term performance with the longer-term goal of building a scalable acquisition engine. Drive account performance You will work closely with Media Analysts to monitor performance, identify trends, diagnose problems, and make decisions that improve efficiency and growth. You will be accountable for understanding the reasons behind performance changes, not simply reporting what happened. You will know when to scale, when to test, when to pull back, and when the problem sits outside the media account itself. Think beyond the media account You will analyze the broader customer journey and identify opportunities across the funnel. This may include landing pages, conversion rates, offers, pricing, checkout experience, creative, customer retention, and post-purchase behavior. You will work with cross-functional teams to turn these insights into practical recommendations for clients. Lead testing and experimentation You will develop a structured testing roadmap across audiences, creative, offers, messaging, campaign structures, and other growth levers. You will evaluate test results based on business impact and use those learnings to inform future strategy. You will avoid testing for the sake of activity and focus on experiments that can meaningfully improve performance. Partner with Creative You will work closely with Creative Strategists to identify creative opportunities based on media performance, customer behavior, and market insights. You will help translate performance data into clear creative briefs and recommendations and use creative performance to inform future media strategy. Own client relationships You will serve as a strategic partner to your clients, building relationships based on trust, expertise, and results. You will lead strategic conversations, present performance insights, explain recommendations clearly, and help clients understand the decisions behind the strategy. You will be comfortable challenging a client's assumptions when the data supports a different direction. Identify growth opportunities You will continuously look for opportunities to increase client growth and account value. This could include new channels, new audiences, new offers, creative opportunities, funnel improvements, or changes to the broader acquisition strategy. You are expected to bring ideas to the table rather than waiting for direction. Who You Are You are an experienced performance marketer who understands e-commerce from the perspective of both media and business growth. You can look at an account and understand not only what the numbers are saying, but what they mean and what should happen next. You are strategic enough to lead client conversations but hands-on enough to understand campaign mechanics and challenge the details when necessary. You are commercially minded. You understand that a strong media account is not defined by a good CTR or low CPA alone. You care about profitable growth, customer economics, conversion, retention, and the client's broader business objectives. You are comfortable working with ambiguity and taking ownership of your accounts. You do not wait for someone else to identify the next opportunity. You use data, technology, and AI to improve the speed and quality of your decision-making. Experience We Value 6+ years of experience in paid media, performance marketing, growth marketing, or a related field Significant experience managing e-commerce clients is required Strong hands-on experience with Meta, Google, and TikTok, with additional platform experience such as Snapchat or X being valuable Experience managing significant advertising budgets Demonstrated ability to develop and execute paid media strategies that drive measurable business growth Strong understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics Experience with creative testing, offer testing, and landing page or funnel optimization Experience working closely with Creative, Analytics, Growth, or other cross-functional teams Strong client-facing and presentation skills Experience creating and presenting strategic recommendations to senior stakeholders Strong analytical, problem-solving, and communication skills Why Join Advantage HQ You will work with ambitious consumer brands and have the opportunity to influence growth beyond the boundaries of a traditional media buying role. You will have access to experienced media, creative, growth, and technology teams, as well as proprietary data and tools such as Meteoric AI. You will have meaningful ownership over your clients and the opportunity to test new ideas, identify growth opportunities, and develop strategies across the broader customer acquisition system. For the right person, this role can also provide a path into media leadership, strategy, or broader growth responsibilities. Compensation & Location $30,000 - $70,000 USD total annual compensation, including base salary, performance bonus, and equity. Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best. We are open to candidates globally. We care far more about ownership, judgment, and execution than geography. If you're excited by owning e-commerce growth, developing high-impact media strategies, solving complex performance challenges, and becoming a strategic partner to ambitious consumer brands, we'd love to hear from you.