Google Ads Media Buyer

Responsibilities: — Manage Google Ads accounts end-to-end, including campaign strategy, execution, optimization, budgets, and client communications. — Develop and implement advertising strategies focused on sustainable profit and business growth rather than just high in-platform ROAS. — Create, launch, manage, and optimize campaigns across Google Ads formats such as Search, Display, Shopping, and Performance Max. — Optimize shopping feeds and collaborate with feed management specialists to improve campaign efficiency. — Conduct creative and copy testing, write ad copy, contribute to creative briefs, and implement structured testing frameworks. — Analyze campaign performance beyond platform metrics, identify trends and opportunities, and translate data into actionable optimization strategies. — Monitor budgets, campaign efficiency, and profitability to ensure measurable business outcomes. — Communicate campaign developments, performance insights, and strategic recommendations to clients via Slack and meetings. — Maintain detailed notes during strategy discussions, seek feedback, ask questions, and deepen understanding of campaign performance and advertising strategy. — Take ownership of results, proactively identify improvement opportunities, and refine campaign approaches through experimentation and data analysis. Requirements: — At least 1–2 years of hands-on experience managing Google Ads campaigns, preferably for DTC eCommerce brands or similar businesses. — Fluent English communication skills for professional interaction with clients and internal stakeholders. — Strong understanding of profit-focused advertising strategies, optimizing for actual business profitability rather than vanity metrics. — Practical experience with Google Ads campaign types including Search, Display, Shopping, and Performance Max. — Genuine curiosity about technical aspects of digital advertising such as feed management, Google Tag Manager (GTM), Google Analytics 4 (GA4), conversion tracking, and attribution. — Strong analytical and problem-solving skills to interpret performance data and make informed decisions. — Independent working style with a strong sense of ownership and confidence managing responsibilities without constant supervision. — Growth mindset, intellectual curiosity, and motivation for continuous improvement in technical and strategic expertise. — Openness to constructive criticism, direct feedback, and challenging professional discussions. — Ability to adapt to a fast-paced environment with evolving priorities and responsibilities. — Located within a European time zone or willing to work according to EU time-zone requirements. — No specific academic degree required; practical skills, mindset, analytical thinking, and motivation are primary selection criteria. Benefits: — 100% remote work with flexibility to work from anywhere. — Flexible working hours with core availability aligned to European time zones. — Performance-based salary structure with increases linked to individual results. — Performance bonuses rewarding strong contributions and measurable achievements. — Mentorship opportunities and clear professional development path with transparent career progression expectations. — Personal development budget for courses, certifications, and professional tools. — Private healthcare coverage. — Company-provided technology and additional work-related benefits. — Direct communication and honest, constructive feedback. — Collaborative team environment with engaging team meetings. — Opportunity to take ownership of campaigns, work with DTC eCommerce brands, and accelerate growth in performance marketing.