Senior CRM & Retention Manager

Responsibilities: — Develop and implement CRM and retention strategies for iGaming clients, covering the full player lifecycle from onboarding and activation to engagement, reactivation, and long-term retention. — Plan, launch, and optimize CRM campaigns, automated trigger chains, lifecycle communications, and promotional mechanics. — Build player segments and personalized communication strategies based on player behavior, activity, and value. — Develop retention campaigns, loyalty programs, bonus strategies, and gamification mechanics that improve player engagement and retention. — Monitor CRM performance and key KPIs, analyze campaign results, identify opportunities, and implement data-driven improvements. — Establish and optimize CRM workflows, campaign planning processes, reporting frameworks, and best practices. — Collaborate with product, analytics, design, content, and development teams to ensure effective execution of CRM initiatives. — Take initiative, identify problems, propose solutions, and independently drive projects from concept to execution. — Evaluate bonus costs, player engagement, incremental revenue, and campaign profitability to ensure retention activities contribute to sustainable growth. Requirements: — Minimum 3 years of hands-on CRM or retention experience in the iGaming industry, specifically within online casino or sports betting. — Strong understanding of player behavior, lifecycle management, segmentation, bonus mechanics, retention strategies, and reactivation campaigns. — Experience with CRM platforms and engagement tools such as Smartico, Optimove, Fast Track, or similar solutions. — Strong analytical skills and the ability to translate player data and campaign performance into actionable business decisions. — Understanding of key iGaming metrics, including player retention, reactivation, LTV, bonus costs, GGR, and NGR. — High level of independence and ownership, with the ability to manage projects and deliver results without constant supervision. Advantages: — Experience working with LATAM markets, including knowledge of regional player behavior, market differences, and localization requirements. — Spanish language skills are a plus but not required. — Experience launching CRM and retention operations for a new casino brand or entering a new market. — Previous experience working with multiple iGaming brands or clients. — Proven track record of improving retention, reactivation, player lifetime value, and CRM campaign profitability. — Experience with automated player journeys, advanced segmentation, A/B testing, and data-driven personalization. — Experience building CRM processes and strategies from the ground up. Benefits: — Competitive salary based on experience and expertise. — Relocation package to Georgia for candidates moving from abroad. — Health insurance. — Gym membership package. — On-site work environment with opportunities for direct collaboration. — Professional development through exposure to different iGaming brands, products, and markets. — Autonomy and trust to take ownership of work and impact client performance. Candidates are invited to send their CV to hr@altero.ge, indicating "Senior CRM & Retention Manager" in the subject line.