Ecommerce Specialist: Retention (Email, SMS & Postcards)

Responsibilities: — Own and improve Klaviyo email flows including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, and win-back to increase customer purchases. — Plan, write using AI tools, and send email and SMS campaigns and promotions, including weekly calendars and major events like Black Friday. — Manage and grow the SMS channel alongside email without overloading the list. — Run postcard campaigns targeting customers and lapsed buyers, measuring their effectiveness. — Build customer segments and improve sign-up forms and pop-ups to grow the list with relevant contacts. — Conduct A/B testing on subject lines, offers, timing, and content, implementing successful variants. — Set up email, SMS, and postcard retention strategies for new brands being launched. Requirements: — 2-3+ years of experience in ecommerce, email, or CRM marketing, preferably with a DTC brand. — Hands-on experience with Klaviyo or similar tools, including building flows and sending campaigns. — Preference for candidates who actively write, build, and send campaigns themselves rather than only briefing others. — Experience using AI tools in work and eagerness to improve skills with AI for retention. — Willingness to learn the company’s AI workflow and tools such as Claude. — Awareness of current ecommerce retention trends and ability to reference brands and sources. — Strong writing skills that produce premium and trustworthy emails. — Comfort with metrics like open and click rates, revenue per recipient, repeat purchase rate, and customer lifetime value. Benefits: — Permanent, full-time position in a profitable and growing ecommerce company. — Training on AI workflows including Claude, Klaviyo, and proprietary AI systems. — Immediate measurable impact with campaigns reaching real U.S. customers and visible revenue. — Opportunity to build retention strategies for new brands from scratch. — Direct mentoring from the founder and a clear path to a team lead role. — Flexible working hours, skill development opportunities, new technology gear, and ongoing support. Employment is permanent and full-time, located on-site in Helsinki at Vanha Talvitie 19 A, Kalasatama. Salary ranges from €4,000 to €6,000 per month depending on experience. Start date is as soon as possible by agreement.